{"version":"1.0.0","segments":[{"startTime":0.0,"endTime":4.57,"body":"In today's episode, we are looking"},{"startTime":0.0,"endTime":4.57,"body":"at retail through the lens of luxury."},{"startTime":4.74,"endTime":8.89,"body":"Now you don't have to be a luxury"},{"startTime":4.74,"endTime":8.89,"body":"retailer to listen to today's episode."},{"startTime":9.16,"endTime":13.779,"body":"You can add in little pieces of"},{"startTime":9.16,"endTime":13.779,"body":"luxury throughout your store that"},{"startTime":13.78,"endTime":17.81,"body":"really create an amazing customer"},{"startTime":13.78,"endTime":17.81,"body":"experience for your customers."},{"startTime":17.82,"endTime":22.53,"body":"And today I'm joined with Felix"},{"startTime":17.82,"endTime":22.53,"body":"Johnson with The FELIX Experience."},{"startTime":22.55,"endTime":27.6,"body":"And we got to sit down in person at NY NOW"},{"startTime":22.55,"endTime":27.6,"body":"market, which was so fun to be in person."},{"startTime":28.03,"endTime":33.04,"body":"And these little things that you"},{"startTime":28.03,"endTime":33.04,"body":"can do from a luxury kind of lens"},{"startTime":33.04,"endTime":36.83,"body":"and perspective to integrate into"},{"startTime":33.04,"endTime":36.83,"body":"your store is pretty awesome."},{"startTime":36.84,"endTime":40.459,"body":"Things that you could start doing right"},{"startTime":36.84,"endTime":40.459,"body":"after you listen to today's episode."},{"startTime":40.47,"endTime":45.09,"body":"In fact, one of the biggest takeaways"},{"startTime":40.47,"endTime":45.09,"body":"I had from this episode was that there"},{"startTime":45.09,"endTime":48.839,"body":"is a certain beats per minute that"},{"startTime":45.09,"endTime":48.839,"body":"you should be playing in your store."},{"startTime":48.84,"endTime":51.719,"body":"The music that you're playing"},{"startTime":48.84,"endTime":51.719,"body":"that gets customers to sit down."},{"startTime":51.81,"endTime":52.78,"body":"Stick around longer."},{"startTime":53.09,"endTime":55.519,"body":"So you'll learn what that"},{"startTime":53.09,"endTime":55.519,"body":"is in today's episode."},{"startTime":55.519,"endTime":58.78,"body":"We'll talk about the five senses and just"},{"startTime":55.519,"endTime":58.78,"body":"how to really nurture your customers."},{"startTime":59.019,"endTime":61.65,"body":"Before we dive in, here's a"},{"startTime":59.019,"endTime":61.65,"body":"little bit more about my guest."},{"startTime":61.839,"endTime":65.619,"body":"Felix Johnson is a visionary"},{"startTime":61.839,"endTime":65.619,"body":"connoisseur and curator with over"},{"startTime":65.619,"endTime":69.429,"body":"20 years of experience in fashion,"},{"startTime":65.619,"endTime":69.429,"body":"retail, passionately connecting"},{"startTime":69.429,"endTime":71.479,"body":"clients to his love of style."},{"startTime":71.749,"endTime":75.469,"body":"Having honed his experience at industry"},{"startTime":71.749,"endTime":75.469,"body":"giants, such as Banana Republic,"},{"startTime":75.699,"endTime":81.849,"body":"Nordstrom, Saks, H\u0026M, Prada, and Dior,"},{"startTime":75.699,"endTime":81.849,"body":"Felix excelled in overseeing store"},{"startTime":81.849,"endTime":85.889,"body":"operations, leading and motivating"},{"startTime":81.849,"endTime":85.889,"body":"teams to achieve sales targets, and"},{"startTime":85.889,"endTime":88.069,"body":"delivering exceptional customer service."},{"startTime":88.359,"endTime":93.479,"body":"Despite his successes, Felix identified"},{"startTime":88.359,"endTime":93.479,"body":"two critical gaps: the lack of support"},{"startTime":93.479,"endTime":98.989,"body":"for emerging luxury brands, particularly"},{"startTime":93.479,"endTime":98.989,"body":"those by underrepresented designers, and"},{"startTime":98.989,"endTime":103.699,"body":"a shift away from the essential selling"},{"startTime":98.989,"endTime":103.699,"body":"ceremony in the retail experience."},{"startTime":104.084,"endTime":108.804,"body":"Driven by his proactive and adaptable"},{"startTime":104.084,"endTime":108.804,"body":"approach to problem solving, Felix"},{"startTime":108.814,"endTime":113.404,"body":"founded The FELIX Experience to"},{"startTime":108.814,"endTime":113.404,"body":"bridge these gaps and reinvigorate"},{"startTime":113.424,"endTime":115.834,"body":"the luxury retail landscape."},{"startTime":116.114,"endTime":120.214,"body":"You can learn more at"},{"startTime":116.114,"endTime":120.214,"body":"thefelixexperience.com and"},{"startTime":120.214,"endTime":122.134,"body":"let's dive into today's episode."},{"startTime":125.214,"endTime":125.974,"body":"Welcome to the show."},{"startTime":126.414,"endTime":130.854,"body":"I'm your host, Crystal Vilkaitis,"},{"startTime":126.414,"endTime":130.854,"body":"the Wolf of Main Street, and"},{"startTime":130.854,"endTime":132.834,"body":"this is Rooted in Retail."},{"startTime":137.554,"endTime":139.604,"body":"Felix, welcome to Rooted in Retail."},{"startTime":139.604,"endTime":140.404,"body":"I'm thrilled you're here."},{"startTime":140.584,"endTime":141.114,"body":"Thank you so much."},{"startTime":141.114,"endTime":142.044,"body":"I'm so happy to be here."},{"startTime":142.044,"endTime":143.534,"body":"Yeah, we get to sit down."},{"startTime":143.544,"endTime":147.914,"body":"We are live at NY NOW, and I'm just"},{"startTime":143.544,"endTime":147.914,"body":"so grateful for this opportunity."},{"startTime":147.954,"endTime":150.794,"body":"If you sell gifts, you got to"},{"startTime":147.954,"endTime":150.794,"body":"come to this market or check"},{"speaker":"them out online","startTime":150.794,"endTime":152.954,"body":"nynow.com."},{"speaker":"them out online","startTime":153.394,"endTime":156.854,"body":"Felix, tell us a little bit about"},{"speaker":"them out online","startTime":153.394,"endTime":156.854,"body":"you and your retail journey."},{"speaker":"them out online","startTime":157.324,"endTime":158.074,"body":"Absolutely."},{"speaker":"them out online","startTime":158.104,"endTime":160.924,"body":"So I'm actually going to start"},{"speaker":"them out online","startTime":158.104,"endTime":160.924,"body":"with when I was a little kid."},{"speaker":"them out online","startTime":161.354,"endTime":164.804,"body":"So I used to spend so much time"},{"speaker":"them out online","startTime":161.354,"endTime":164.804,"body":"at the mall with my mom and my"},{"speaker":"them out online","startTime":164.804,"endTime":169.264,"body":"grandmother and aunt, we would spend"},{"speaker":"them out online","startTime":164.804,"endTime":169.264,"body":"an entire Saturday just shopping."},{"speaker":"them out online","startTime":169.664,"endTime":173.064,"body":"And I was just so obsessed with"},{"speaker":"them out online","startTime":169.664,"endTime":173.064,"body":"not just the clothing and the"},{"speaker":"them out online","startTime":173.064,"endTime":174.474,"body":"product, but the experience."},{"speaker":"them out online","startTime":175.164,"endTime":177.944,"body":"And I said to myself, I want"},{"speaker":"them out online","startTime":175.164,"endTime":177.944,"body":"to have a mall when I grow up."},{"speaker":"them out online","startTime":178.209,"endTime":179.219,"body":"Oh, I love that."},{"speaker":"them out online","startTime":179.219,"endTime":179.429,"body":"Yes."},{"speaker":"them out online","startTime":180.009,"endTime":183.809,"body":"Now, mall didn't happen because,"},{"speaker":"them out online","startTime":180.009,"endTime":183.809,"body":"the landscape of retail changed."},{"speaker":"them out online","startTime":183.809,"endTime":185.659,"body":"Yeah, and it's ever changing."},{"speaker":"them out online","startTime":185.749,"endTime":191.489,"body":"Yeah but, I started to work in a mall"},{"speaker":"them out online","startTime":185.749,"endTime":191.489,"body":"myself when I was in high school."},{"speaker":"them out online","startTime":191.739,"endTime":194.484,"body":"It was called Hecht's,"},{"speaker":"them out online","startTime":191.739,"endTime":194.484,"body":"which is now Macy's."},{"speaker":"them out online","startTime":194.674,"endTime":195.144,"body":"Oh, okay."},{"speaker":"them out online","startTime":195.174,"endTime":198.594,"body":"I was actually a Ralph"},{"speaker":"them out online","startTime":195.174,"endTime":198.594,"body":"Lauren specialist there."},{"speaker":"them out online","startTime":198.894,"endTime":200.004,"body":"I was one of the top sales people."},{"speaker":"them out online","startTime":200.004,"endTime":201.144,"body":"I was really excited about that."},{"speaker":"them out online","startTime":201.144,"endTime":201.954,"body":"Very cool."},{"speaker":"them out online","startTime":201.959,"endTime":204.894,"body":"But that was my first parade"},{"speaker":"them out online","startTime":201.959,"endTime":204.894,"body":"into the retail business."},{"speaker":"them out online","startTime":204.924,"endTime":205.014,"body":"Yeah."},{"speaker":"them out online","startTime":205.194,"endTime":208.344,"body":"I also wanted to be an architect and"},{"speaker":"them out online","startTime":205.194,"endTime":208.344,"body":"a plastic surgeon, all these things."},{"speaker":"them out online","startTime":208.344,"endTime":213.144,"body":"But going into that, I said, you know"},{"speaker":"them out online","startTime":208.344,"endTime":213.144,"body":"what, there be something to this."},{"speaker":"them out online","startTime":213.479,"endTime":217.679,"body":"Went to school,  studied fashion a"},{"speaker":"them out online","startTime":213.479,"endTime":217.679,"body":"little bit, studied finance, but I found"},{"speaker":"them out online","startTime":217.679,"endTime":222.109,"body":"myself going back to retail again after"},{"speaker":"them out online","startTime":217.679,"endTime":222.109,"body":"working for a bank and getting laid off."},{"speaker":"them out online","startTime":222.399,"endTime":223.009,"body":"Okay."},{"speaker":"them out online","startTime":223.049,"endTime":223.939,"body":"So it was a pivot."},{"speaker":"them out online","startTime":224.089,"endTime":225.679,"body":"Yeah, it was holiday season."},{"speaker":"them out online","startTime":225.989,"endTime":227.629,"body":"I remember it was December 2007."},{"speaker":"them out online","startTime":228.799,"endTime":229.839,"body":"I'm looking for something."},{"speaker":"them out online","startTime":230.419,"endTime":232.919,"body":"Banana Republic is hiring for a manager."},{"speaker":"them out online","startTime":232.919,"endTime":238.089,"body":"I haven't been a manager in retail"},{"speaker":"them out online","startTime":232.919,"endTime":238.089,"body":"before, but I've managed banks."},{"speaker":"them out online","startTime":238.469,"endTime":241.699,"body":"So, and I love fashion, so"},{"speaker":"them out online","startTime":238.469,"endTime":241.699,"body":"maybe there's something to that."},{"speaker":"them out online","startTime":242.459,"endTime":246.249,"body":"I got hired there during that holiday"},{"speaker":"them out online","startTime":242.459,"endTime":246.249,"body":"season, which is probably the worst time"},{"speaker":"them out online","startTime":246.249,"endTime":248.459,"body":"to start a holiday position in retail."},{"speaker":"them out online","startTime":248.969,"endTime":252.619,"body":"And that was the beginning of"},{"speaker":"them out online","startTime":248.969,"endTime":252.619,"body":"my retail management journey."},{"speaker":"them out online","startTime":253.264,"endTime":254.904,"body":"I was there for several years."},{"speaker":"them out online","startTime":254.904,"endTime":256.414,"body":"I worked in D.C."},{"speaker":"them out online","startTime":256.434,"endTime":260.564,"body":"and Philadelphia, kind of working"},{"speaker":"them out online","startTime":256.434,"endTime":260.564,"body":"my way around to building different"},{"speaker":"them out online","startTime":260.564,"endTime":262.154,"body":"businesses in different locations."},{"speaker":"them out online","startTime":262.564,"endTime":268.234,"body":"And I ended up moving to New York, working"},{"speaker":"them out online","startTime":262.564,"endTime":268.234,"body":"at Macy's Herald Square for several years."},{"speaker":"them out online","startTime":268.764,"endTime":272.249,"body":"And just, it runs the gamut"},{"speaker":"them out online","startTime":268.764,"endTime":272.249,"body":"of every retailer imaginable."},{"speaker":"them out online","startTime":272.459,"endTime":279.319,"body":"So I've worked in specialty, fast fashion,"},{"speaker":"them out online","startTime":272.459,"endTime":279.319,"body":"I've managed H\u0026 M, I've done Outlet for"},{"speaker":"them out online","startTime":279.319,"endTime":285.869,"body":"Tadashi Shoji, I've done Alexis Vitar"},{"speaker":"them out online","startTime":279.319,"endTime":285.869,"body":"jewelry, I've done Dior and Prada, so"},{"speaker":"them out online","startTime":286.529,"endTime":291.129,"body":"department stores, Saks, Nordstrom, I've"},{"speaker":"them out online","startTime":286.529,"endTime":291.129,"body":"pretty much been everywhere in retail."},{"speaker":"them out online","startTime":291.519,"endTime":295.089,"body":"A lot of great experience that"},{"speaker":"them out online","startTime":291.519,"endTime":295.089,"body":"you're definitely leveraging today."},{"speaker":"them out online","startTime":295.239,"endTime":295.319,"body":"Yes."},{"speaker":"them out online","startTime":295.679,"endTime":299.669,"body":"So tell me, how did your experience"},{"speaker":"them out online","startTime":295.679,"endTime":299.669,"body":"with big boxes like Banana Republic,"},{"speaker":"them out online","startTime":299.669,"endTime":303.959,"body":"Nordstrom, Saks, shape your approach"},{"speaker":"them out online","startTime":299.669,"endTime":303.959,"body":"to creating The FELIX Experience?"},{"speaker":"them out online","startTime":304.339,"endTime":306.299,"body":"I would say that there's"},{"speaker":"them out online","startTime":304.339,"endTime":306.299,"body":"a few pieces to that."},{"speaker":"them out online","startTime":306.749,"endTime":310.759,"body":"One thing that I noticed throughout those"},{"speaker":"them out online","startTime":306.749,"endTime":310.759,"body":"experiences is that  what was missing"},{"speaker":"them out online","startTime":311.049,"endTime":316.059,"body":"was the representation of different"},{"speaker":"them out online","startTime":311.049,"endTime":316.059,"body":"types of people that create brands"},{"speaker":"them out online","startTime":316.339,"endTime":319.949,"body":"and the luxury space specifically,"},{"speaker":"them out online","startTime":316.339,"endTime":319.949,"body":"especially with department stores."},{"speaker":"them out online","startTime":320.399,"endTime":321.609,"body":"I questioned why."},{"speaker":"them out online","startTime":321.879,"endTime":323.119,"body":"Why is there not more?"},{"speaker":"them out online","startTime":323.299,"endTime":325.149,"body":"Yes, heritage brands are amazing."},{"speaker":"them out online","startTime":325.499,"endTime":329.209,"body":"The Dior, the Louis Vuitton, the"},{"speaker":"them out online","startTime":325.499,"endTime":329.209,"body":"Fendi, Gucci, so on and so forth."},{"speaker":"them out online","startTime":329.579,"endTime":333.999,"body":"But where are the brands that are young"},{"speaker":"them out online","startTime":329.579,"endTime":333.999,"body":"and trying to get into the business?"},{"speaker":"them out online","startTime":334.439,"endTime":335.699,"body":"Why are they not represented?"},{"speaker":"them out online","startTime":335.699,"endTime":342.799,"body":"The other piece was I learned the three"},{"speaker":"them out online","startTime":335.699,"endTime":342.799,"body":"P's of retail, which I found so important."},{"speaker":"them out online","startTime":343.489,"endTime":345.639,"body":"People, process, and products."},{"speaker":"them out online","startTime":346.159,"endTime":350.594,"body":"So understanding how to manage all those"},{"speaker":"them out online","startTime":346.159,"endTime":350.594,"body":"things, merging that with finding and"},{"speaker":"them out online","startTime":350.594,"endTime":354.444,"body":"discovering new brands and bringing them"},{"speaker":"them out online","startTime":350.594,"endTime":354.444,"body":"to people created The FELIX Experience."},{"speaker":"them out online","startTime":354.924,"endTime":355.684,"body":"Very cool."},{"speaker":"them out online","startTime":355.684,"endTime":357.714,"body":"And so what do you do"},{"speaker":"them out online","startTime":355.684,"endTime":357.714,"body":"at The FELIX Experience?"},{"speaker":"them out online","startTime":357.744,"endTime":358.644,"body":"How do you help brands?"},{"speaker":"them out online","startTime":359.034,"endTime":364.404,"body":"So The FELIX Experience is all about a"},{"speaker":"them out online","startTime":359.034,"endTime":364.404,"body":"curated multi sensory experience where"},{"speaker":"them out online","startTime":364.434,"endTime":369.544,"body":"we bring together both sometimes heritage"},{"speaker":"them out online","startTime":364.434,"endTime":369.544,"body":"brands and also emerging brands to"},{"speaker":"them out online","startTime":369.564,"endTime":373.854,"body":"create that luxury shopping experience"},{"speaker":"them out online","startTime":369.564,"endTime":373.854,"body":"that I feel that all customers deserve."},{"speaker":"them out online","startTime":374.394,"endTime":376.064,"body":"Oh yes, I agree."},{"speaker":"them out online","startTime":376.384,"endTime":377.699,"body":"I love it, how fun."},{"speaker":"them out online","startTime":378.334,"endTime":383.014,"body":"So speaking of luxury, how do you define"},{"speaker":"them out online","startTime":378.334,"endTime":383.014,"body":"luxury in today's retail landscape,"},{"speaker":"them out online","startTime":383.034,"endTime":386.904,"body":"especially considering the shifts in"},{"speaker":"them out online","startTime":383.034,"endTime":386.904,"body":"consumer expectations and the rise"},{"speaker":"them out online","startTime":386.924,"endTime":389.014,"body":"of digital shopping experiences?"},{"speaker":"them out online","startTime":389.284,"endTime":389.834,"body":"Great question."},{"speaker":"them out online","startTime":390.584,"endTime":396.821,"body":"So for us at The FELIX Experience, luxury,"},{"speaker":"them out online","startTime":390.584,"endTime":396.821,"body":"we define with beautiful craftsmanship."},{"speaker":"them out online","startTime":397.371,"endTime":399.991,"body":"Beautiful, elevated, luxurious materials."},{"speaker":"them out online","startTime":400.751,"endTime":405.141,"body":"Also, a story that's inspired"},{"speaker":"them out online","startTime":400.751,"endTime":405.141,"body":"by something, somewhere."},{"speaker":"them out online","startTime":405.191,"endTime":405.761,"body":"Yeah."},{"speaker":"them out online","startTime":405.951,"endTime":410.526,"body":"And the most critical piece is"},{"speaker":"them out online","startTime":405.951,"endTime":410.526,"body":"the in person shopping experience."},{"speaker":"them out online","startTime":411.586,"endTime":415.936,"body":"And with that, to answer your question"},{"speaker":"them out online","startTime":411.586,"endTime":415.936,"body":"about the digital shopping piece,"},{"speaker":"them out online","startTime":416.386,"endTime":419.826,"body":"something that's interesting to know"},{"speaker":"them out online","startTime":416.386,"endTime":419.826,"body":"that I'm not sure that people understand"},{"speaker":"them out online","startTime":419.836,"endTime":421.496,"body":"how important in person shopping is."},{"speaker":"them out online","startTime":422.306,"endTime":425.896,"body":"It's been said that 80 percent"},{"speaker":"them out online","startTime":422.306,"endTime":425.896,"body":"of luxury goods are purchased"},{"speaker":"them out online","startTime":425.896,"endTime":428.366,"body":"in person on a global level."},{"speaker":"them out online","startTime":428.716,"endTime":433.396,"body":"So yes, digital shopping is important"},{"speaker":"them out online","startTime":428.716,"endTime":433.396,"body":"and it's part of the landscape of"},{"speaker":"them out online","startTime":433.406,"endTime":435.336,"body":"retail today with any products."},{"speaker":"them out online","startTime":436.656,"endTime":443.616,"body":"The in person piece is what really"},{"speaker":"them out online","startTime":436.656,"endTime":443.616,"body":"creates the urgency the story,"},{"speaker":"them out online","startTime":443.626,"endTime":445.426,"body":"it's elevating all those pieces."},{"speaker":"them out online","startTime":445.486,"endTime":450.056,"body":"It's being greeted, it's being offered"},{"speaker":"them out online","startTime":445.486,"endTime":450.056,"body":"a glass of champagne, it's someone"},{"speaker":"them out online","startTime":450.116,"endTime":453.676,"body":"understanding who you are as an"},{"speaker":"them out online","startTime":450.116,"endTime":453.676,"body":"individual, what you have to offer the"},{"speaker":"them out online","startTime":453.676,"endTime":458.786,"body":"world and how they can bring you products"},{"speaker":"them out online","startTime":453.676,"endTime":458.786,"body":"that compare, are comparable to that."},{"speaker":"them out online","startTime":458.786,"endTime":460.546,"body":"You can't do that online."},{"speaker":"them out online","startTime":460.666,"endTime":461.046,"body":"No, you can't."},{"speaker":"them out online","startTime":461.096,"endTime":462.736,"body":"It's just total disconnect."},{"speaker":"them out online","startTime":462.736,"endTime":465.416,"body":"And so 80 percent of luxury"},{"speaker":"them out online","startTime":462.736,"endTime":465.416,"body":"still bought in person."},{"speaker":"them out online","startTime":465.586,"endTime":465.896,"body":"Yes."},{"speaker":"them out online","startTime":465.996,"endTime":466.186,"body":"Yeah."},{"speaker":"them out online","startTime":466.586,"endTime":470.046,"body":"So I think that we can sometimes hear"},{"speaker":"them out online","startTime":466.586,"endTime":470.046,"body":"headlines and feel like everything's"},{"speaker":"them out online","startTime":470.056,"endTime":474.026,"body":"going online and I'm missing out and"},{"speaker":"them out online","startTime":470.056,"endTime":474.026,"body":"I'm losing market share, but really"},{"speaker":"them out online","startTime":474.476,"endTime":476.486,"body":"we want that in person experience."},{"speaker":"them out online","startTime":476.486,"endTime":481.776,"body":"I feel like the consumer wants to"},{"speaker":"them out online","startTime":476.486,"endTime":481.776,"body":"feel amazing and have that connection."},{"speaker":"them out online","startTime":482.156,"endTime":485.566,"body":"And especially from the luxury"},{"speaker":"them out online","startTime":482.156,"endTime":485.566,"body":"market, I feel like you really"},{"speaker":"them out online","startTime":485.566,"endTime":486.726,"body":"do want to experience that."},{"speaker":"them out online","startTime":487.066,"endTime":488.076,"body":"You're spending a certain amount of money."},{"speaker":"them out online","startTime":488.086,"endTime":488.766,"body":"Exactly."},{"speaker":"them out online","startTime":488.796,"endTime":492.856,"body":"So I need someone to, walk me"},{"speaker":"them out online","startTime":488.796,"endTime":492.856,"body":"through and guide me through this."},{"speaker":"them out online","startTime":493.141,"endTime":496.111,"body":"The history of the brand,"},{"speaker":"them out online","startTime":493.141,"endTime":496.111,"body":"how you make these products."},{"speaker":"them out online","startTime":496.371,"endTime":497.921,"body":"Why am I paying this price?"},{"speaker":"them out online","startTime":498.171,"endTime":499.261,"body":"Yeah, exactly."},{"speaker":"them out online","startTime":499.361,"endTime":499.771,"body":"Okay."},{"speaker":"them out online","startTime":499.991,"endTime":500.651,"body":"That's so good."},{"speaker":"them out online","startTime":501.041,"endTime":504.051,"body":"Now, can you share some practical"},{"speaker":"them out online","startTime":501.041,"endTime":504.051,"body":"tips for independent retailers"},{"speaker":"them out online","startTime":504.051,"endTime":508.541,"body":"to create multi sensory shopping"},{"speaker":"them out online","startTime":504.051,"endTime":508.541,"body":"experiences that connect customers"},{"speaker":"them out online","startTime":508.551,"endTime":510.901,"body":"with exclusive and unique brands?"},{"speaker":"them out online","startTime":511.281,"endTime":511.681,"body":"Sure."},{"speaker":"them out online","startTime":511.681,"endTime":514.271,"body":"So with multi sensory experiences,"},{"speaker":"them out online","startTime":511.681,"endTime":514.271,"body":"the first thing to think"},{"speaker":"them out online","startTime":514.271,"endTime":516.871,"body":"about is who is your customer?"},{"speaker":"them out online","startTime":517.121,"endTime":520.751,"body":"What inspires them to buy and"},{"speaker":"them out online","startTime":517.121,"endTime":520.751,"body":"how can they interact with your"},{"speaker":"them out online","startTime":520.751,"endTime":523.481,"body":"product using their five senses?"},{"speaker":"them out online","startTime":524.581,"endTime":527.031,"body":"What's the scent of the experience?"},{"speaker":"them out online","startTime":527.551,"endTime":528.751,"body":"What are they tasting?"},{"speaker":"them out online","startTime":528.751,"endTime":531.041,"body":"Is it a nice glass of bubbly?"},{"speaker":"them out online","startTime":531.061,"endTime":533.881,"body":"Is it a light bite like a tuna tartare?"},{"speaker":"them out online","startTime":534.091,"endTime":535.091,"body":"Something like that."},{"speaker":"them out online","startTime":535.761,"endTime":538.871,"body":"Are they able to touch"},{"speaker":"them out online","startTime":535.761,"endTime":538.871,"body":"and feel those fabrics?"},{"speaker":"them out online","startTime":539.131,"endTime":540.861,"body":"Are they able to engage with it?"},{"speaker":"them out online","startTime":541.001,"endTime":542.481,"body":"Try it on and play with it?"},{"speaker":"them out online","startTime":542.481,"endTime":545.121,"body":"Have a better understanding of"},{"speaker":"them out online","startTime":542.481,"endTime":545.121,"body":"it, how it fits into their life."},{"speaker":"them out online","startTime":545.951,"endTime":548.951,"body":"What is the way it's displayed?"},{"speaker":"them out online","startTime":549.606,"endTime":553.056,"body":"So all of those things are truly"},{"speaker":"them out online","startTime":549.606,"endTime":553.056,"body":"important in creating the experience,"},{"speaker":"them out online","startTime":553.056,"endTime":556.776,"body":"but you do have to understand who"},{"speaker":"them out online","startTime":553.056,"endTime":556.776,"body":"they are to know what elements and"},{"speaker":"them out online","startTime":556.776,"endTime":558.696,"body":"how to integrate those elements."},{"speaker":"them out online","startTime":558.756,"endTime":559.736,"body":"Yeah, for sure."},{"speaker":"them out online","startTime":559.956,"endTime":563.586,"body":"It makes me think the scent"},{"speaker":"them out online","startTime":559.956,"endTime":563.586,"body":"aspect makes me think of, because"},{"speaker":"them out online","startTime":563.586,"endTime":564.506,"body":"we were talking about D.C."},{"speaker":"them out online","startTime":564.506,"endTime":565.536,"body":"You're in D.C."},{"speaker":"them out online","startTime":566.016,"endTime":571.206,"body":"and there is a boutique hotel that"},{"speaker":"them out online","startTime":566.016,"endTime":571.206,"body":"I stayed at like 20 years ago."},{"speaker":"them out online","startTime":571.716,"endTime":576.896,"body":"And they had this scent where I had to"},{"speaker":"them out online","startTime":571.716,"endTime":576.896,"body":"ask the front desk, like what is that?"},{"speaker":"them out online","startTime":576.896,"endTime":577.716,"body":"Can I buy that?"},{"speaker":"them out online","startTime":577.716,"endTime":578.536,"body":"Is this a signature?"},{"speaker":"them out online","startTime":578.536,"endTime":582.376,"body":"And it was like a leather with a lavender."},{"speaker":"them out online","startTime":582.636,"endTime":585.736,"body":"And I think like, I want to say tobacco"},{"speaker":"them out online","startTime":582.636,"endTime":585.736,"body":"or something, but that doesn't sound"},{"speaker":"them out online","startTime":585.736,"endTime":588.276,"body":"like it would be, but it was amazing."},{"speaker":"them out online","startTime":588.296,"endTime":592.066,"body":"And I correlate that back to"},{"speaker":"them out online","startTime":588.296,"endTime":592.066,"body":"that experience and I can see it."},{"speaker":"them out online","startTime":592.096,"endTime":592.946,"body":"I feel it."},{"speaker":"them out online","startTime":592.976,"endTime":595.966,"body":"Everything is so like"},{"speaker":"them out online","startTime":592.976,"endTime":595.966,"body":"it was yesterday for me."},{"speaker":"them out online","startTime":596.016,"endTime":601.766,"body":"And so having our retailers think about"},{"speaker":"them out online","startTime":596.016,"endTime":601.766,"body":"those five senses, and really identify."},{"speaker":"them out online","startTime":601.816,"endTime":604.076,"body":"I actually have a friend"},{"speaker":"them out online","startTime":601.816,"endTime":604.076,"body":"who's a photographer and"},{"speaker":"them out online","startTime":604.076,"endTime":606.026,"body":"she has a signature scent."},{"speaker":"them out online","startTime":606.086,"endTime":608.586,"body":"A candle to represent her brand."},{"speaker":"them out online","startTime":608.586,"endTime":611.986,"body":"Like, what do you think about things"},{"speaker":"them out online","startTime":608.586,"endTime":611.986,"body":"like that of a signature scent"},{"speaker":"them out online","startTime":611.986,"endTime":615.046,"body":"or something that the retailer"},{"speaker":"them out online","startTime":611.986,"endTime":615.046,"body":"can really, Oh, hello, fly."},{"speaker":"them out online","startTime":616.036,"endTime":618.926,"body":"That could really be"},{"speaker":"them out online","startTime":616.036,"endTime":618.926,"body":"memorable with what would you?"},{"speaker":"them out online","startTime":618.926,"endTime":619.836,"body":"I think it's so important."},{"speaker":"them out online","startTime":619.836,"endTime":625.666,"body":"So this is not a luxury brand, but it's an"},{"speaker":"them out online","startTime":619.836,"endTime":625.666,"body":"iconic brand that's known for the scent."},{"speaker":"them out online","startTime":625.736,"endTime":626.506,"body":"It's Abercrombie."},{"speaker":"them out online","startTime":627.731,"endTime":632.181,"body":"Everyone knows that scent that store"},{"speaker":"them out online","startTime":627.731,"endTime":632.181,"body":"it and they turn it into a fragrance."},{"speaker":"them out online","startTime":632.351,"endTime":637.376,"body":"Yeah, and it's something that"},{"speaker":"them out online","startTime":632.351,"endTime":637.376,"body":"makes that experience memorable."},{"speaker":"them out online","startTime":637.986,"endTime":640.366,"body":"And I think it's not"},{"speaker":"them out online","startTime":637.986,"endTime":640.366,"body":"just about luxury either."},{"speaker":"them out online","startTime":640.576,"endTime":643.366,"body":"Any type of product you're selling, you"},{"speaker":"them out online","startTime":640.576,"endTime":643.366,"body":"want the experience to be memorable."},{"speaker":"them out online","startTime":643.516,"endTime":644.476,"body":"Yeah, in some sort of way."},{"speaker":"them out online","startTime":644.736,"endTime":649.146,"body":"But scent is a great way to do"},{"speaker":"them out online","startTime":644.736,"endTime":649.146,"body":"that because the scent memory that"},{"speaker":"them out online","startTime":649.146,"endTime":653.106,"body":"we have recall so many beautiful"},{"speaker":"them out online","startTime":649.146,"endTime":653.106,"body":"things, and that's something that"},{"speaker":"them out online","startTime":653.106,"endTime":655.576,"body":"you want to ignite in your customers."},{"speaker":"them out online","startTime":655.656,"endTime":656.426,"body":"Yeah, it's true."},{"speaker":"them out online","startTime":656.786,"endTime":658.676,"body":"And music too."},{"speaker":"them out online","startTime":658.706,"endTime":660.146,"body":"Are you a fan of music?"},{"speaker":"them out online","startTime":660.826,"endTime":661.046,"body":"Absolutely."},{"speaker":"them out online","startTime":661.046,"endTime":667.056,"body":"So something that we make sure we"},{"speaker":"them out online","startTime":661.046,"endTime":667.056,"body":"do in our shopping experiences,  we"},{"speaker":"them out online","startTime":667.086,"endTime":672.126,"body":"like to stay with music that's"},{"speaker":"them out online","startTime":667.086,"endTime":672.126,"body":"at least 165 beats per minute."},{"speaker":"them out online","startTime":672.256,"endTime":673.116,"body":"Oh, okay."},{"speaker":"them out online","startTime":673.186,"endTime":678.066,"body":"So there's been studies that like"},{"speaker":"them out online","startTime":673.186,"endTime":678.066,"body":"in the 150 to 200 range, people"},{"speaker":"them out online","startTime":678.276,"endTime":681.266,"body":"are the most engaged because it"},{"speaker":"them out online","startTime":678.276,"endTime":681.266,"body":"keeps them moving, but it's not too"},{"speaker":"them out online","startTime":681.296,"endTime":683.156,"body":"fast to where they're distracted."},{"speaker":"them out online","startTime":683.216,"endTime":686.466,"body":"Yeah and it's not too slow to where"},{"speaker":"them out online","startTime":683.216,"endTime":686.466,"body":"they have no sense of urgency."},{"speaker":"them out online","startTime":686.466,"endTime":689.596,"body":"You want them to move through"},{"speaker":"them out online","startTime":686.466,"endTime":689.596,"body":"and feel excited about it."},{"speaker":"them out online","startTime":689.916,"endTime":691.216,"body":"That is a really good tip."},{"speaker":"them out online","startTime":691.871,"endTime":694.101,"body":"How do you know that like the beats?"},{"speaker":"them out online","startTime":694.331,"endTime":696.281,"body":"Research just okay, there's some research."},{"speaker":"them out online","startTime":696.281,"endTime":700.781,"body":"So there's actually great resources"},{"speaker":"them out online","startTime":696.281,"endTime":700.781,"body":"online where you can find some"},{"speaker":"them out online","startTime":700.851,"endTime":704.201,"body":"what are some hit songs that"},{"speaker":"them out online","startTime":700.851,"endTime":704.201,"body":"fall within this beat per minute?"},{"speaker":"them out online","startTime":704.831,"endTime":707.931,"body":"So to give people a"},{"speaker":"them out online","startTime":704.831,"endTime":707.931,"body":"reference we also use DJs"},{"speaker":"them out online","startTime":708.131,"endTime":709.401,"body":"Okay, which makes it easier."},{"speaker":"them out online","startTime":709.401,"endTime":712.651,"body":"So they know and also having a theme."},{"speaker":"them out online","startTime":712.681,"endTime":714.611,"body":"So the sonic of a brand is also memorable."},{"speaker":"them out online","startTime":714.781,"endTime":720.481,"body":"If you think of any type of brand, the"},{"speaker":"them out online","startTime":714.781,"endTime":720.481,"body":"streaming platform Tubi, they recently"},{"speaker":"them out online","startTime":720.541,"endTime":722.641,"body":"created a sonic for their brand."},{"speaker":"them out online","startTime":722.651,"endTime":724.431,"body":"Or even we know the Netflix sound."},{"speaker":"them out online","startTime":724.721,"endTime":725.991,"body":"We know the Hulu sound."},{"speaker":"them out online","startTime":726.441,"endTime":730.281,"body":"So those are the things that you want to"},{"speaker":"them out online","startTime":726.441,"endTime":730.281,"body":"think about to do for any type of brand."},{"speaker":"them out online","startTime":730.331,"endTime":731.321,"body":"Yeah, that's smart."},{"speaker":"them out online","startTime":731.521,"endTime":732.021,"body":"I love it."},{"speaker":"them out online","startTime":732.081,"endTime":732.631,"body":"That's so good."},{"speaker":"them out online","startTime":733.161,"endTime":736.661,"body":"Now we're filming this in August of 2024."},{"speaker":"them out online","startTime":736.671,"endTime":740.181,"body":"So what are your thoughts on the"},{"speaker":"them out online","startTime":736.671,"endTime":740.181,"body":"recent Saks acquisition of Neiman's"},{"speaker":"them out online","startTime":740.231,"endTime":743.931,"body":"and what lessons or insights can"},{"speaker":"them out online","startTime":740.231,"endTime":743.931,"body":"independent retailers take from this"},{"speaker":"them out online","startTime":744.171,"endTime":745.621,"body":"and apply to their own business?"},{"speaker":"them out online","startTime":746.281,"endTime":751.751,"body":"I would say the funniest thing"},{"speaker":"them out online","startTime":746.281,"endTime":751.751,"body":"about this acquisition is I knew it"},{"speaker":"them out online","startTime":751.761,"endTime":753.291,"body":"was going to come for many years."},{"speaker":"them out online","startTime":753.631,"endTime":756.381,"body":"Both companies have been"},{"speaker":"them out online","startTime":753.631,"endTime":756.381,"body":"going through lots of changes."},{"speaker":"them out online","startTime":756.451,"endTime":759.231,"body":"They've gone through lots of"},{"speaker":"them out online","startTime":756.451,"endTime":759.231,"body":"different owners over the years."},{"speaker":"them out online","startTime":759.341,"endTime":763.511,"body":"They, it always felt like they could never"},{"speaker":"them out online","startTime":759.341,"endTime":763.511,"body":"figure out what to do or where to go."},{"speaker":"them out online","startTime":764.181,"endTime":768.661,"body":"And what really changed was the"},{"speaker":"them out online","startTime":764.181,"endTime":768.661,"body":"new millennium with ecommerce."},{"speaker":"them out online","startTime":769.211,"endTime":773.641,"body":"How do we insert ourselves into this"},{"speaker":"them out online","startTime":769.211,"endTime":773.641,"body":"business that we've never been in?"},{"speaker":"them out online","startTime":773.961,"endTime":777.131,"body":"And there are some, and I'll use"},{"speaker":"them out online","startTime":773.961,"endTime":777.131,"body":"Barney's as an example as well."},{"speaker":"them out online","startTime":777.141,"endTime":779.441,"body":"Who has shuttered, unfortunately."},{"speaker":"them out online","startTime":779.681,"endTime":781.141,"body":"That was something that"},{"speaker":"them out online","startTime":779.681,"endTime":781.141,"body":"they struggled with."},{"speaker":"them out online","startTime":781.291,"endTime":787.251,"body":"They were late to the game and"},{"speaker":"them out online","startTime":781.291,"endTime":787.251,"body":"Saks has built a great ecommerce"},{"speaker":"them out online","startTime":787.271,"endTime":790.121,"body":"business, but again, luxury goods."},{"speaker":"them out online","startTime":790.521,"endTime":792.841,"body":"Only about 20 percent"},{"speaker":"them out online","startTime":790.521,"endTime":792.841,"body":"are sold online, right?"},{"speaker":"them out online","startTime":792.871,"endTime":795.431,"body":"So that really can't propel"},{"speaker":"them out online","startTime":792.871,"endTime":795.431,"body":"your business forward."},{"speaker":"them out online","startTime":795.661,"endTime":800.011,"body":"So understanding how, again, to engage"},{"speaker":"them out online","startTime":795.661,"endTime":800.011,"body":"those customers in person is important."},{"speaker":"them out online","startTime":800.621,"endTime":804.666,"body":"I would say the biggest lesson that can"},{"speaker":"them out online","startTime":800.621,"endTime":804.666,"body":"be learned from this for independent"},{"speaker":"them out online","startTime":804.706,"endTime":806.816,"body":"retailers, it's to stay private."},{"speaker":"them out online","startTime":808.946,"endTime":812.726,"body":"That's really a big lesson because"},{"speaker":"them out online","startTime":808.946,"endTime":812.726,"body":"if we look at any of these retailers"},{"speaker":"them out online","startTime":812.726,"endTime":816.916,"body":"that have gone through changes,"},{"speaker":"them out online","startTime":812.726,"endTime":816.916,"body":"whether it's being bought out, whether"},{"speaker":"them out online","startTime":816.916,"endTime":818.716,"body":"it's filing bankruptcy many times."},{"speaker":"them out online","startTime":819.151,"endTime":821.681,"body":"Or whether it's they're"},{"speaker":"them out online","startTime":819.151,"endTime":821.681,"body":"completely closing down."},{"speaker":"them out online","startTime":822.151,"endTime":823.571,"body":"None of them are privately owned."},{"speaker":"them out online","startTime":824.411,"endTime":826.101,"body":"Yeah, changes it."},{"speaker":"them out online","startTime":826.101,"endTime":826.791,"body":"Changes a lot of things."},{"speaker":"them out online","startTime":826.791,"endTime":829.931,"body":"And the importance of that"},{"speaker":"them out online","startTime":826.791,"endTime":829.931,"body":"is the agility is really key."},{"speaker":"them out online","startTime":830.021,"endTime":831.061,"body":"Yep, in this business."},{"speaker":"them out online","startTime":831.161,"endTime":834.751,"body":"And when you have a lot of"},{"speaker":"them out online","startTime":831.161,"endTime":834.751,"body":"shareholders involved, there's"},{"speaker":"them out online","startTime":834.761,"endTime":835.761,"body":"a lot of people to answer to."},{"speaker":"them out online","startTime":835.961,"endTime":836.291,"body":"Yeah."},{"speaker":"them out online","startTime":836.291,"endTime":839.771,"body":"But if it's just your private"},{"speaker":"them out online","startTime":836.291,"endTime":839.771,"body":"company, if you need to change"},{"speaker":"them out online","startTime":839.771,"endTime":841.731,"body":"something on the fly, You can do it."},{"speaker":"them out online","startTime":841.801,"endTime":842.081,"body":"Yep."},{"speaker":"them out online","startTime":842.261,"endTime":845.671,"body":"Well, that's, I think one of"},{"speaker":"them out online","startTime":842.261,"endTime":845.671,"body":"the beauties of our independents"},{"speaker":"them out online","startTime":845.691,"endTime":847.111,"body":"is that they don't have it."},{"speaker":"them out online","startTime":847.131,"endTime":848.311,"body":"They can make it their own."},{"speaker":"them out online","startTime":848.351,"endTime":851.921,"body":"They can decide if I want to add an"},{"speaker":"them out online","startTime":848.351,"endTime":851.921,"body":"experience to this or if I want to"},{"speaker":"them out online","startTime":851.921,"endTime":854.211,"body":"change something like the agility is key."},{"speaker":"them out online","startTime":854.351,"endTime":854.721,"body":"Yes."},{"speaker":"them out online","startTime":854.841,"endTime":855.741,"body":"Yeah, so smart."},{"speaker":"them out online","startTime":856.281,"endTime":856.751,"body":"All right."},{"speaker":"them out online","startTime":856.961,"endTime":858.581,"body":"Felix, are you ready for"},{"speaker":"them out online","startTime":856.961,"endTime":858.581,"body":"the resilience round?"},{"speaker":"them out online","startTime":858.631,"endTime":858.921,"body":"Yes."},{"speaker":"them out online","startTime":859.041,"endTime":860.581,"body":"Okay, best business book."},{"speaker":"them out online","startTime":861.551,"endTime":863.751,"body":"Hustle Harder, Hustle Smarter by 50 Cents."},{"speaker":"them out online","startTime":864.021,"endTime":864.211,"body":"Ooh."},{"speaker":"them out online","startTime":864.651,"endTime":867.961,"body":"And that book is all about"},{"speaker":"them out online","startTime":864.651,"endTime":867.961,"body":"agility and adaptability."},{"speaker":"them out online","startTime":867.961,"endTime":867.981,"body":"Yeah, yeah."},{"speaker":"them out online","startTime":868.241,"endTime":869.731,"body":"Okay, I gotta check that one out."},{"speaker":"them out online","startTime":870.151,"endTime":870.821,"body":"That's awesome."},{"speaker":"them out online","startTime":871.051,"endTime":873.321,"body":"Best retail technology"},{"speaker":"them out online","startTime":871.051,"endTime":873.321,"body":"like an app or software?"},{"speaker":"them out online","startTime":873.591,"endTime":874.171,"body":"HubSpot."},{"speaker":"them out online","startTime":874.811,"endTime":876.101,"body":"Ooh, yeah, good one."},{"speaker":"them out online","startTime":876.491,"endTime":879.101,"body":"How do you keep up with the"},{"speaker":"them out online","startTime":876.491,"endTime":879.101,"body":"ever changing retail landscape?"},{"speaker":"them out online","startTime":879.771,"endTime":881.431,"body":"Listening to the customer."},{"speaker":"them out online","startTime":881.891,"endTime":884.361,"body":"And also, Business of Fashion"},{"speaker":"them out online","startTime":881.891,"endTime":884.361,"body":"is great and Retail WIRED."},{"speaker":"them out online","startTime":884.581,"endTime":886.071,"body":"Okay, yeah, good ones."},{"speaker":"them out online","startTime":886.541,"endTime":889.591,"body":"To help retailers be stronger,"},{"speaker":"them out online","startTime":886.541,"endTime":889.591,"body":"more rooted in success, what's"},{"speaker":"them out online","startTime":889.591,"endTime":892.741,"body":"a foundational best practice for"},{"speaker":"them out online","startTime":889.591,"endTime":892.741,"body":"enhancing customer experience?"},{"speaker":"them out online","startTime":893.301,"endTime":894.141,"body":"Personalization."},{"speaker":"them out online","startTime":895.431,"endTime":898.071,"body":"So back to what I was saying"},{"speaker":"them out online","startTime":895.431,"endTime":898.071,"body":"earlier, it's really about"},{"speaker":"them out online","startTime":898.351,"endTime":899.921,"body":"understanding who your customer is."},{"speaker":"them out online","startTime":900.211,"endTime":903.171,"body":"I remember, just quickly, I"},{"speaker":"them out online","startTime":900.211,"endTime":903.171,"body":"did this game with my staff at"},{"speaker":"them out online","startTime":903.171,"endTime":904.741,"body":"Banana Republic many years ago."},{"speaker":"them out online","startTime":905.171,"endTime":906.371,"body":"Do you know your customer?"},{"speaker":"them out online","startTime":906.801,"endTime":910.731,"body":"And I would challenge them to give"},{"speaker":"them out online","startTime":906.801,"endTime":910.731,"body":"me three facts that they learn about"},{"speaker":"them out online","startTime":910.741,"endTime":912.331,"body":"each person they engage with each day."},{"speaker":"them out online","startTime":912.491,"endTime":915.151,"body":"It was a contest, but I think"},{"speaker":"them out online","startTime":912.491,"endTime":915.151,"body":"that's something to keep in mind."},{"speaker":"them out online","startTime":915.381,"endTime":915.601,"body":"Yeah."},{"speaker":"them out online","startTime":915.946,"endTime":919.446,"body":"Well, I recently heard at a"},{"speaker":"them out online","startTime":915.946,"endTime":919.446,"body":"conference, it's not about what you"},{"speaker":"them out online","startTime":919.476,"endTime":921.896,"body":"sell, it's about what you heard."},{"speaker":"them out online","startTime":922.476,"endTime":923.966,"body":"Like really, what did you learn?"},{"speaker":"them out online","startTime":923.966,"endTime":925.606,"body":"What did you hear from the customer?"},{"speaker":"them out online","startTime":925.636,"endTime":929.566,"body":"And making sure that you taking"},{"speaker":"them out online","startTime":925.636,"endTime":929.566,"body":"notes of that and reaching out and"},{"speaker":"them out online","startTime":929.576,"endTime":931.076,"body":"clienteling through those things."},{"speaker":"them out online","startTime":931.076,"endTime":932.226,"body":"Yeah, it's all about what you hear."},{"speaker":"them out online","startTime":932.426,"endTime":932.776,"body":"So good."},{"speaker":"them out online","startTime":933.326,"endTime":935.546,"body":"If you had to start your business"},{"speaker":"them out online","startTime":933.326,"endTime":935.546,"body":"all over again, what's one"},{"speaker":"them out online","startTime":935.546,"endTime":936.586,"body":"thing you'd do differently?"},{"speaker":"them out online","startTime":936.636,"endTime":936.986,"body":"Nothing."},{"speaker":"them out online","startTime":937.771,"endTime":938.631,"body":"Oh, I love it."},{"speaker":"them out online","startTime":938.671,"endTime":941.101,"body":"So if you asked me 10 years ago,"},{"speaker":"them out online","startTime":938.671,"endTime":941.101,"body":"I would say I would start as"},{"speaker":"them out online","startTime":941.101,"endTime":945.191,"body":"soon as possible, but I would not"},{"speaker":"them out online","startTime":941.101,"endTime":945.191,"body":"know everything that I know now."},{"speaker":"them out online","startTime":945.491,"endTime":948.621,"body":"All the growing pains that you have"},{"speaker":"them out online","startTime":945.491,"endTime":948.621,"body":"to go through with starting a business"},{"speaker":"them out online","startTime":948.621,"endTime":950.391,"body":"and building a business are necessary."},{"speaker":"them out online","startTime":950.751,"endTime":951.851,"body":"Every single piece of it."},{"speaker":"them out online","startTime":951.971,"endTime":953.161,"body":"Yeah, I so agree."},{"speaker":"them out online","startTime":953.431,"endTime":953.701,"body":"So good."},{"speaker":"them out online","startTime":954.211,"endTime":956.741,"body":"Finally, what do you think the future"},{"speaker":"them out online","startTime":954.211,"endTime":956.741,"body":"of independent retail looks like?"},{"speaker":"them out online","startTime":957.266,"endTime":958.716,"body":"I think it's gonna continue to grow."},{"speaker":"them out online","startTime":958.896,"endTime":964.006,"body":"It's really again important to stay"},{"speaker":"them out online","startTime":958.896,"endTime":964.006,"body":"private and we're going to see more"},{"speaker":"them out online","startTime":964.006,"endTime":969.076,"body":"and more retailers have the room to"},{"speaker":"them out online","startTime":964.006,"endTime":969.076,"body":"come into the space and make it their"},{"speaker":"them out online","startTime":969.076,"endTime":974.726,"body":"own because as digital shopping does"},{"speaker":"them out online","startTime":969.076,"endTime":974.726,"body":"evolve and grow, people want to come"},{"speaker":"them out online","startTime":974.726,"endTime":976.826,"body":"in person to have a unique experience."},{"speaker":"them out online","startTime":976.826,"endTime":978.946,"body":"Yeah, and independent retailers can do so."},{"speaker":"them out online","startTime":979.036,"endTime":979.996,"body":"Yeah, they do."},{"speaker":"them out online","startTime":980.116,"endTime":980.616,"body":"That's awesome."},{"speaker":"them out online","startTime":980.616,"endTime":982.356,"body":"How can people connect"},{"speaker":"them out online","startTime":980.616,"endTime":982.356,"body":"with you and learn more?"},{"speaker":"them out online","startTime":982.811,"endTime":987.371,"body":"So we are at The FELIX"},{"speaker":"them out online","startTime":982.811,"endTime":987.371,"body":"Experience on Instagram."},{"speaker":"them out online","startTime":987.371,"endTime":988.431,"body":"You can also check out www."},{"speaker":"them out online","startTime":988.551,"endTime":988.961,"body":"thefelixexperience."},{"speaker":"them out online","startTime":990.131,"endTime":990.681,"body":"com."},{"speaker":"them out online","startTime":991.431,"endTime":993.657,"body":"I love it, thanks for being here."},{"speaker":"them out online","startTime":993.657,"endTime":995.884,"body":"This is such a great conversation."},{"speaker":"them out online","startTime":995.884,"endTime":996.255,"body":"Awesome."},{"speaker":"them out online","startTime":996.255,"endTime":999.231,"body":"Everyone remember that I'm"},{"speaker":"them out online","startTime":996.255,"endTime":999.231,"body":"rooting for your success."},{"speaker":"them out online","startTime":999.241,"endTime":1000.381,"body":"Have a great week ahead."},{"speaker":"them out online","startTime":1000.621,"endTime":1000.771,"body":"Bye."},{"speaker":"them out online","startTime":1002.601,"endTime":1002.951,"body":"Okay."},{"speaker":"them out online","startTime":1002.991,"endTime":1007.191,"body":"I have exciting news to share"},{"speaker":"them out online","startTime":1002.991,"endTime":1007.191,"body":"the Rooted in Retail Mastermind"},{"speaker":"them out online","startTime":1007.231,"endTime":1009.401,"body":"is launching this January."},{"speaker":"them out online","startTime":1009.651,"endTime":1014.121,"body":"It's your chance to connect deeper with"},{"speaker":"them out online","startTime":1009.651,"endTime":1014.121,"body":"me, the retail pros from the show and"},{"speaker":"them out online","startTime":1014.121,"endTime":1019.931,"body":"an incredible community of resilient"},{"speaker":"them out online","startTime":1014.121,"endTime":1019.931,"body":"retailers, both online and in person"},{"speaker":"them out online","startTime":1019.941,"endTime":1021.971,"body":"with several meetups throughout the year."},{"speaker":"them out online","startTime":1022.376,"endTime":1027.686,"body":"Get on the waitlist at"},{"speaker":"them out online","startTime":1022.376,"endTime":1027.686,"body":"rootedinretail.com/waitlist and"},{"speaker":"them out online","startTime":1027.686,"endTime":1029.666,"body":"don't just listen to the show."},{"speaker":"them out online","startTime":1029.696,"endTime":1033.446,"body":"Be a part of the magic and"},{"speaker":"them out online","startTime":1029.696,"endTime":1033.446,"body":"grow your store with us."},{"speaker":"them out online","startTime":1033.746,"endTime":1035.066,"body":"I hope to see you there."}]}