{"version":"1.0.0","segments":[{"startTime":0.08,"endTime":4.3,"body":"I loved my conversation with"},{"startTime":0.08,"endTime":4.3,"body":"Ulla with the FAVES app."},{"startTime":4.57,"endTime":7.1,"body":"Just what she's created with"},{"startTime":4.57,"endTime":7.1,"body":"this app is pretty cool."},{"startTime":7.109,"endTime":8.489,"body":"So helpful for our retailers."},{"startTime":8.51,"endTime":14.43,"body":"And in this episode, we're talking about"},{"startTime":8.51,"endTime":14.43,"body":"technology and inventory and planning"},{"startTime":14.689,"endTime":20.87,"body":"and having control over as much of your"},{"startTime":14.689,"endTime":20.87,"body":"inventory and your business as you can."},{"startTime":20.87,"endTime":24.88,"body":"So you feel that peace of mind and"},{"startTime":20.87,"endTime":24.88,"body":"you feel confident and really making"},{"startTime":24.88,"endTime":29.309,"body":"you a resilient Retailer the things"},{"startTime":24.88,"endTime":29.309,"body":"that we talked about today in this"},{"startTime":29.31,"endTime":34.45,"body":"episode really are foundational to the"},{"startTime":29.31,"endTime":34.45,"body":"success of a store And so I am very"},{"startTime":34.45,"endTime":38.88,"body":"excited to have Ulla here to share"},{"startTime":34.45,"endTime":38.88,"body":"her expertise and give you some tips."},{"startTime":38.9,"endTime":42.26,"body":"Before we dive in, here's a"},{"startTime":38.9,"endTime":42.26,"body":"little bit more about my guest."},{"startTime":42.363,"endTime":47.333,"body":"Ulla Hald founded FAVES to empower"},{"startTime":42.363,"endTime":47.333,"body":"boutiques with cutting edge digital tools."},{"startTime":47.383,"endTime":51.673,"body":"With a background at Apple and"},{"startTime":47.383,"endTime":51.673,"body":"expertise in tech-driven, user-friendly"},{"startTime":51.673,"endTime":56.333,"body":"solutions, Ulla is passionate about"},{"startTime":51.673,"endTime":56.333,"body":"helping small and medium sized retailers"},{"startTime":56.353,"endTime":58.723,"body":"thrive in a competitive marketplace."},{"startTime":59.093,"endTime":62.043,"body":"You'll learn more about her"},{"startTime":59.093,"endTime":62.043,"body":"app and her experience today."},{"startTime":62.233,"endTime":67.433,"body":"You can learn more by going to"},{"startTime":62.233,"endTime":67.433,"body":"her website, thefavesapp.Com and"},{"startTime":67.453,"endTime":69.443,"body":"let's dive in to today's episode."},{"startTime":74.701,"endTime":76.221,"body":"Welcome to Rooted in Retail."},{"startTime":76.451,"endTime":78.221,"body":"I'm your host, Crystal Vilkaitis."},{"startTime":78.601,"endTime":83.411,"body":"Here, we have engaging and informative"},{"startTime":78.601,"endTime":83.411,"body":"conversations with successful indie"},{"startTime":83.411,"endTime":85.131,"body":"retailers and industry experts."},{"startTime":85.631,"endTime":88.231,"body":"Together, we learn, connect, and grow."},{"startTime":88.801,"endTime":91.811,"body":"Don't miss our live after the"},{"startTime":88.801,"endTime":91.811,"body":"show every Tuesday night in the"},{"startTime":91.811,"endTime":93.431,"body":"Rooted in Retail Facebook group."},{"startTime":94.201,"endTime":96.751,"body":"Alright, here's today's episode."},{"startTime":100.256,"endTime":102.56,"body":"Ulla, welcome to Rooted in Retail."},{"startTime":102.56,"endTime":104.17,"body":"I am thrilled you're here."},{"startTime":104.44,"endTime":106.35,"body":"I am so excited to be here."},{"startTime":106.41,"endTime":107.1,"body":"Thank you."},{"startTime":107.42,"endTime":110.94,"body":"Yeah, so we're going to have this"},{"startTime":107.42,"endTime":110.94,"body":"great conversation and it was so funny."},{"startTime":110.95,"endTime":113.299,"body":"Actually, right before we hit"},{"startTime":110.95,"endTime":113.299,"body":"record, we were saying like,"},{"startTime":113.619,"endTime":115.16,"body":"we haven't really chatted."},{"startTime":115.17,"endTime":119.409,"body":"And so we get to know each other"},{"startTime":115.17,"endTime":119.409,"body":"more through this podcast today,"},{"startTime":119.41,"endTime":121.37,"body":"which I'm really excited about."},{"startTime":121.4,"endTime":125.25,"body":"I think that you're doing some really cool"},{"startTime":121.4,"endTime":125.25,"body":"things that retailers need to know about."},{"startTime":125.25,"endTime":129.94,"body":"So before we get into all that,"},{"startTime":125.25,"endTime":129.94,"body":"you seem pretty rooted in retail."},{"startTime":129.95,"endTime":133.71,"body":"Will you share a little bit about"},{"startTime":129.95,"endTime":133.71,"body":"you and your retail journey?"},{"startTime":134.17,"endTime":135.3,"body":"Absolutely."},{"startTime":135.35,"endTime":139.46,"body":"So the interesting thing is"},{"startTime":135.35,"endTime":139.46,"body":"my retail journey is really"},{"startTime":139.469,"endTime":141.259,"body":"started from the technology side."},{"startTime":141.54,"endTime":145.92,"body":"So I come from the technology"},{"startTime":141.54,"endTime":145.92,"body":"background and then about seven,"},{"startTime":146.04,"endTime":150.74,"body":"eight years ago, I was introduced to"},{"startTime":146.04,"endTime":150.74,"body":"retailers here in Copenhagen and  the"},{"startTime":150.74,"endTime":152.37,"body":"challenge they have with buying."},{"startTime":152.64,"endTime":157.615,"body":"And then coming from that technology"},{"startTime":152.64,"endTime":157.615,"body":"background of creating digital solutions."},{"startTime":157.685,"endTime":160.844,"body":"I was able to say something,"},{"startTime":157.685,"endTime":160.844,"body":"we can do something about this."},{"startTime":161.065,"endTime":165.514,"body":"So it's been a journey of deep diving in"},{"startTime":161.065,"endTime":165.514,"body":"for intense seven years, just learning"},{"startTime":165.514,"endTime":170.105,"body":"more and more about retailers, about"},{"startTime":165.514,"endTime":170.105,"body":"how they are doing the wholesale buying."},{"startTime":170.114,"endTime":171.899,"body":"So that is my project background."},{"startTime":172.41,"endTime":173.92,"body":"I love it so much."},{"startTime":173.959,"endTime":177.109,"body":"And then the company that you started,"},{"startTime":173.959,"endTime":177.109,"body":"if anybody is watching this, you'll"},{"startTime":177.109,"endTime":180.64,"body":"see the sign in the background, but"},{"startTime":177.109,"endTime":180.64,"body":"tell us a little bit about FAVES."},{"startTime":181.07,"endTime":181.42,"body":"Yes."},{"startTime":181.44,"endTime":182.96,"body":"Our company is called FAVES."},{"startTime":184.16,"endTime":187.29,"body":"It's a software company, the"},{"startTime":184.16,"endTime":187.29,"body":"company that helps retailers"},{"startTime":187.339,"endTime":189.13,"body":"organize a wholesale buying."},{"startTime":189.419,"endTime":193.32,"body":"So it's really it's an app and"},{"startTime":189.419,"endTime":193.32,"body":"it's a digital platform that you're"},{"startTime":193.33,"endTime":194.76,"body":"able to capture all your buying."},{"startTime":194.76,"endTime":198.67,"body":"You're able to plan, you're open to buy,"},{"startTime":194.76,"endTime":198.67,"body":"you're able to see what you purchased."},{"startTime":198.9,"endTime":201.65,"body":"You're able to stay on top of"},{"startTime":198.9,"endTime":201.65,"body":"whether you get the orders in."},{"startTime":201.92,"endTime":206.17,"body":"So it's a way for a retailer to stay"},{"startTime":201.92,"endTime":206.17,"body":"organized with their wholesale buy."},{"startTime":206.81,"endTime":207.29,"body":"Love it."},{"startTime":207.29,"endTime":207.954,"body":"Which I think is so cool."},{"startTime":208.005,"endTime":208.935,"body":"So smart."},{"startTime":208.955,"endTime":212.535,"body":"Like I was watching some videos"},{"startTime":208.955,"endTime":212.535,"body":"and stalking your site and"},{"startTime":212.535,"endTime":213.575,"body":"I'm like, this is brilliant."},{"startTime":214.065,"endTime":215.435,"body":"So of course we'll link to this."},{"startTime":215.435,"endTime":217.985,"body":"And I really encourage our"},{"startTime":215.435,"endTime":217.985,"body":"listeners to go check you out."},{"startTime":218.535,"endTime":222.765,"body":"Now you have a background of"},{"startTime":218.535,"endTime":222.765,"body":"working at Apple, which I'm sure"},{"startTime":223.035,"endTime":227.385,"body":"there's a lot of innovation and"},{"startTime":223.035,"endTime":227.385,"body":"user experience at that company."},{"startTime":227.435,"endTime":232.875,"body":"I'm sure you understand the importance"},{"startTime":227.435,"endTime":232.875,"body":"of simplicity and complex environments."},{"startTime":233.345,"endTime":238.675,"body":"So running a retail store involving"},{"startTime":233.345,"endTime":238.675,"body":"managing countless details."},{"startTime":238.715,"endTime":242.445,"body":"Our retailers have so much that"},{"startTime":238.715,"endTime":242.445,"body":"they have going on from inventory to"},{"startTime":242.445,"endTime":243.865,"body":"customer service, fill in the gap."},{"startTime":243.865,"endTime":244.745,"body":"There's a lot there."},{"startTime":245.125,"endTime":249.945,"body":"So what key areas should retailers"},{"startTime":245.125,"endTime":249.945,"body":"focus on to simplify operations,"},{"startTime":249.955,"endTime":255.085,"body":"reduce overwhelm, and maintain"},{"startTime":249.955,"endTime":255.085,"body":"a clear strategic approach?"},{"startTime":255.309,"endTime":260.289,"body":"I think it's about using the"},{"startTime":255.309,"endTime":260.289,"body":"tools that are available to"},{"startTime":260.289,"endTime":262.119,"body":"actually simplify things, right?"},{"startTime":262.119,"endTime":265.619,"body":"Because you can't get around that you"},{"startTime":262.119,"endTime":265.619,"body":"have to do all these things, but it's"},{"startTime":265.619,"endTime":270.839,"body":"been figuring out where can you level"},{"startTime":265.619,"endTime":270.839,"body":"up and where can you utilize humans?"},{"startTime":270.869,"endTime":275.096,"body":"Where can you utilize technology"},{"startTime":270.869,"endTime":275.096,"body":"to lift you up in those places."},{"startTime":275.426,"endTime":279.886,"body":"Because there is an incredible amount"},{"startTime":275.426,"endTime":279.886,"body":"of innovation happening in the digital"},{"startTime":279.886,"endTime":284.826,"body":"realm and being able to not to look in"},{"startTime":279.886,"endTime":284.826,"body":"and finding out what are those available"},{"startTime":284.856,"endTime":289.446,"body":"tools, but also like humans, you know,"},{"startTime":284.856,"endTime":289.446,"body":"there is a virtual assistants that you"},{"startTime":289.446,"endTime":291.666,"body":"can hire in that can support you as well."},{"startTime":292.046,"endTime":295.966,"body":"And digital marketing helps"},{"startTime":292.046,"endTime":295.966,"body":"support you in doing those."},{"startTime":296.066,"endTime":300.326,"body":"So figuring out where you can actually"},{"startTime":296.066,"endTime":300.326,"body":"get the team around you because it"},{"startTime":300.506,"endTime":304.866,"body":"complexity doesn't get less, but"},{"startTime":300.506,"endTime":304.866,"body":"it's about utilizing the resources"},{"startTime":304.866,"endTime":308.386,"body":"available to you that I think that,"},{"startTime":304.866,"endTime":308.386,"body":"that's how you're going to get out."},{"startTime":308.628,"endTime":310.111,"body":"I could not agree more, Ulla."},{"startTime":310.291,"endTime":312.691,"body":"I feel, I say a lot, who not how?"},{"startTime":312.771,"endTime":315.351,"body":"You know, we don't need"},{"startTime":312.771,"endTime":315.351,"body":"to learn everything."},{"startTime":315.351,"endTime":317.731,"body":"We just can't, it's just not possible."},{"startTime":318.321,"endTime":322.761,"body":"And I will say, I think that a lot"},{"startTime":318.321,"endTime":322.761,"body":"of our retailers, just over the years"},{"startTime":322.761,"endTime":326.641,"body":"of talking to them and working with"},{"startTime":322.761,"endTime":326.641,"body":"them, I feel like there's a lot of"},{"startTime":326.831,"endTime":332.761,"body":"fear or kind of pushback in using"},{"startTime":326.831,"endTime":332.761,"body":"technology or learning technology."},{"startTime":332.841,"endTime":335.131,"body":"And I mean, we even see it with AI."},{"startTime":335.381,"endTime":340.551,"body":"I talk a lot about AI and it is"},{"startTime":335.381,"endTime":340.551,"body":"actually very easy to use, but there's"},{"startTime":340.551,"endTime":343.806,"body":"some still some hesitancy and fear."},{"startTime":344.256,"endTime":348.546,"body":"If there's a listener right now,"},{"startTime":344.256,"endTime":348.546,"body":"who's just does not want to look"},{"startTime":348.546,"endTime":352.546,"body":"for the technology, does not want"},{"startTime":348.546,"endTime":352.546,"body":"to learn more about the softwares"},{"startTime":352.556,"endTime":354.056,"body":"that can really support a store."},{"startTime":354.056,"endTime":356.666,"body":"Cause there's so many things out"},{"startTime":354.056,"endTime":356.666,"body":"there for them, but if they're"},{"startTime":356.666,"endTime":359.686,"body":"really resisting that, what kind"},{"startTime":356.666,"endTime":359.686,"body":"of advice would you give to them?"},{"startTime":360.326,"endTime":365.316,"body":"I would say reach out to your"},{"startTime":360.326,"endTime":365.316,"body":"trusted resources and ask what"},{"startTime":365.316,"endTime":367.026,"body":"they're using and get that in."},{"startTime":367.026,"endTime":369.916,"body":"I totally understand that"},{"startTime":367.026,"endTime":369.916,"body":"you have been scorned."},{"startTime":369.936,"endTime":370.626,"body":"Or what is that?"},{"startTime":370.626,"endTime":375.536,"body":"Like hurt by all these complex"},{"startTime":370.626,"endTime":375.536,"body":"tools, back office tools."},{"startTime":375.536,"endTime":379.556,"body":"And you're like, if you only use them"},{"startTime":375.536,"endTime":379.556,"body":"intermittently and you have to relearn"},{"startTime":379.556,"endTime":381.866,"body":"every time, it's frustrating as all."},{"startTime":382.176,"endTime":385.746,"body":"But there are tools that can"},{"startTime":382.176,"endTime":385.746,"body":"lift you up and being able to"},{"startTime":385.746,"endTime":387.756,"body":"find recommendations to those."},{"startTime":387.756,"endTime":390.606,"body":"I would listen to my, I"},{"startTime":387.756,"endTime":390.606,"body":"would listen to the peers."},{"startTime":390.656,"endTime":395.641,"body":"I would ask for support that way"},{"startTime":390.656,"endTime":395.641,"body":"and recommendations and not just"},{"startTime":395.641,"endTime":397.131,"body":"diving into the first and best."},{"startTime":397.806,"endTime":400.146,"body":"Yeah, that's such good advice."},{"startTime":400.176,"endTime":402.846,"body":"And of course, anyone listening,"},{"startTime":400.176,"endTime":402.846,"body":"you can leverage the Rooted in"},{"startTime":402.846,"endTime":404.556,"body":"Retail Facebook group and share."},{"startTime":404.556,"endTime":406.936,"body":"I would love to know, is there"},{"startTime":404.556,"endTime":406.936,"body":"a technology that you use"},{"startTime":406.956,"endTime":408.106,"body":"that you're like, I love it."},{"startTime":408.496,"endTime":412.726,"body":"At first I was skeptical or"},{"startTime":408.496,"endTime":412.726,"body":"hesitant, but now I can't imagine"},{"startTime":412.726,"endTime":414.086,"body":"running my store without it."},{"startTime":414.146,"endTime":418.921,"body":"Let's share  and help each other find"},{"startTime":414.146,"endTime":418.921,"body":"what's really working for ourselves."},{"startTime":419.014,"endTime":423.064,"body":"And then also you could combine the"},{"startTime":419.014,"endTime":423.064,"body":"who, not how with the technology, right?"},{"startTime":423.064,"endTime":426.444,"body":"Like just having somebody who's"},{"startTime":423.064,"endTime":426.444,"body":"exploring those options for you."},{"startTime":426.444,"endTime":429.894,"body":"If it is really overwhelming,"},{"startTime":426.444,"endTime":429.894,"body":"I'm sure you've seen this a"},{"startTime":429.894,"endTime":431.974,"body":"lot too with your software."},{"startTime":432.574,"endTime":436.484,"body":"The more that you use"},{"startTime":432.574,"endTime":436.484,"body":"something, you learn it, right?"},{"startTime":436.484,"endTime":441.074,"body":"Like we do have to figure it out"},{"startTime":436.484,"endTime":441.074,"body":"and same with Instagram or Facebook,"},{"startTime":441.074,"endTime":444.104,"body":"like they'll make a change and it"},{"startTime":441.074,"endTime":444.104,"body":"just feels so hard to keep up with."},{"startTime":444.114,"endTime":448.274,"body":"But like the more that we use"},{"startTime":444.114,"endTime":448.274,"body":"these, I promise it does get easier."},{"startTime":448.274,"endTime":449.094,"body":"You've just got to do it."},{"startTime":450.029,"endTime":450.659,"body":"Absolutely."},{"startTime":450.689,"endTime":453.789,"body":"Anything, even the easiest"},{"startTime":450.689,"endTime":453.789,"body":"thing, it's the first taking the"},{"startTime":453.789,"endTime":455.369,"body":"first step and letting you in."},{"startTime":455.659,"endTime":460.089,"body":"And it's also about opening up and saying,"},{"startTime":455.659,"endTime":460.089,"body":"I'm going to make this work, right?"},{"startTime":460.099,"endTime":465.589,"body":"Because if you approach anything, whether"},{"startTime":460.099,"endTime":465.589,"body":"it has, oh, it's not going to work, I bet"},{"startTime":465.629,"endTime":468.319,"body":"100 percent or 99, it's not going to work."},{"startTime":468.579,"endTime":470.379,"body":"So it's all about your mental attitude."},{"startTime":470.389,"endTime":474.348,"body":"So if you want to have something"},{"startTime":470.389,"endTime":474.348,"body":"actually support you  go in with an"},{"startTime":474.348,"endTime":476.698,"body":"open mind and jump on board in that."},{"startTime":477.078,"endTime":480.298,"body":"And then take advantage of"},{"startTime":477.078,"endTime":480.298,"body":"the opportunities to actually"},{"startTime":480.298,"endTime":481.878,"body":"get help getting started."},{"startTime":482.148,"endTime":486.138,"body":"So what we do here, we actually have"},{"startTime":482.148,"endTime":486.138,"body":"an complimentary onboarding where"},{"startTime":486.138,"endTime":488.018,"body":"we sit and help people on board."},{"startTime":488.318,"endTime":491.208,"body":"So we are a little bit of"},{"startTime":488.318,"endTime":491.208,"body":"atypical software company."},{"startTime":491.218,"endTime":494.378,"body":"We're very human based and"},{"startTime":491.218,"endTime":494.378,"body":"very much human forward."},{"startTime":494.948,"endTime":498.008,"body":"And so we want to help"},{"startTime":494.948,"endTime":498.008,"body":"people get on board."},{"startTime":498.288,"endTime":501.568,"body":"And I would just take advantage"},{"startTime":498.288,"endTime":501.568,"body":"of that and take advantage of that"},{"startTime":501.608,"endTime":503.468,"body":"in every tool that you on board."},{"startTime":503.778,"endTime":508.298,"body":"Get as much human help getting that"},{"startTime":503.778,"endTime":508.298,"body":"in under your skin as possible."},{"startTime":508.308,"endTime":511.808,"body":"Whether it's through your peers,"},{"startTime":508.308,"endTime":511.808,"body":"to a Facebook group where you can"},{"startTime":511.828,"endTime":515.338,"body":"ask in support, but also directly"},{"startTime":511.828,"endTime":515.338,"body":"with that vendor you're purchasing"},{"startTime":515.338,"endTime":517.228,"body":"from, they want you to succeed."},{"startTime":517.988,"endTime":518.408,"body":"So"},{"startTime":518.968,"endTime":519.918,"body":"They do."},{"startTime":519.943,"endTime":525.243,"body":"And I love that you have more hands on"},{"startTime":519.943,"endTime":525.243,"body":"approach and that we can work with humans."},{"startTime":525.253,"endTime":528.383,"body":"Because sometimes we need that"},{"startTime":525.253,"endTime":528.383,"body":"it can be frustrating with these"},{"startTime":528.383,"endTime":529.803,"body":"bots, even though they can help us."},{"startTime":529.813,"endTime":532.103,"body":"Sometimes we just need"},{"startTime":529.813,"endTime":532.103,"body":"to speak to a person."},{"startTime":534.183,"endTime":534.633,"body":"Yeah."},{"startTime":534.633,"endTime":538.512,"body":"Okay, so let's talk about inventory"},{"startTime":534.633,"endTime":538.512,"body":"buying because this is obviously one"},{"startTime":538.512,"endTime":541.938,"body":"of the biggest things significant"},{"startTime":538.512,"endTime":541.938,"body":"investments that a retailer can make."},{"startTime":541.948,"endTime":545.498,"body":"Yet many struggle with"},{"startTime":541.948,"endTime":545.498,"body":"creating a solid strategy."},{"startTime":545.778,"endTime":548.528,"body":"What are some of the biggest"},{"startTime":545.778,"endTime":548.528,"body":"mistakes  retailers make when it"},{"startTime":548.528,"endTime":552.818,"body":"comes to inventory buying and how"},{"startTime":548.528,"endTime":552.818,"body":"can they avoid these pitfalls?"},{"startTime":553.603,"endTime":555.103,"body":"So I think that what I"},{"startTime":555.208,"endTime":555.578,"body":"Yeah"},{"startTime":556.008,"endTime":557.718,"body":"There are three areas."},{"startTime":557.718,"endTime":560.923,"body":"One is that to actually not plan, right?"},{"startTime":561.013,"endTime":565.373,"body":"So even though it's like the single"},{"startTime":561.013,"endTime":565.373,"body":"largest investment you do as a"},{"startTime":565.373,"endTime":569.523,"body":"retailer,  it's often one that"},{"startTime":565.373,"endTime":569.523,"body":"we don't necessarily plan for."},{"startTime":569.833,"endTime":571.493,"body":"And we're winging a little bit more."},{"startTime":571.503,"endTime":575.193,"body":"We will go and buy at market"},{"startTime":571.503,"endTime":575.193,"body":"without necessarily knowing"},{"startTime":575.193,"endTime":576.888,"body":"exactly what we're looking for."},{"startTime":576.888,"endTime":578.528,"body":"And for how much and when."},{"startTime":578.848,"endTime":581.284,"body":"That's one of the things"},{"startTime":578.848,"endTime":581.284,"body":"actually missing a plan."},{"startTime":581.594,"endTime":586.394,"body":"Not having a financial plan, like how"},{"startTime":581.594,"endTime":586.394,"body":"much do we actually need to purchase in"},{"startTime":586.394,"endTime":591.264,"body":"order to have the turnover we expect to"},{"startTime":586.394,"endTime":591.264,"body":"have and when do we need it to happen?"},{"startTime":591.464,"endTime":595.184,"body":"So when we go to market, we don't want"},{"startTime":591.464,"endTime":595.184,"body":"everything to show up in the same month."},{"startTime":595.184,"endTime":596.994,"body":"We want to plan it accordingly."},{"startTime":597.519,"endTime":600.779,"body":"We also want to make sure that what"},{"startTime":597.519,"endTime":600.779,"body":"we buy, now I'm talking more from an"},{"startTime":600.809,"endTime":604.129,"body":"apparel perspective, but it's true"},{"startTime":600.809,"endTime":604.129,"body":"for anything that you buy, you want"},{"startTime":604.129,"endTime":607.719,"body":"to make sure that you actually have"},{"startTime":604.129,"endTime":607.719,"body":"a overview of what you purchased."},{"startTime":607.719,"endTime":610.719,"body":"So you don't end up"},{"startTime":607.719,"endTime":610.719,"body":"duplicating your efforts."},{"startTime":610.769,"endTime":614.994,"body":"Like right now, I bet so many people"},{"startTime":610.769,"endTime":614.994,"body":"are buying cheetah tops, right?"},{"startTime":615.034,"endTime":617.754,"body":"Or those tops with bows, you know."},{"startTime":617.754,"endTime":621.794,"body":"And they will be opening boxes in a few"},{"startTime":617.754,"endTime":621.794,"body":"months and they're like, \"Oh my goodness,"},{"startTime":621.794,"endTime":623.274,"body":"we went a little overboard there.\""},{"startTime":623.524,"endTime":627.074,"body":"So being able to have a visual overview"},{"startTime":623.524,"endTime":627.074,"body":"and remembering what do we purchase?"},{"startTime":627.374,"endTime":628.184,"body":"How much?"},{"startTime":628.519,"endTime":629.339,"body":"And from whom?"},{"startTime":629.589,"endTime":632.249,"body":"That those are three things"},{"startTime":629.589,"endTime":632.249,"body":"that are super important."},{"startTime":632.519,"endTime":635.86,"body":"And the other thing that is also"},{"startTime":632.519,"endTime":635.86,"body":"part of this whole thing is about"},{"startTime":635.92,"endTime":638.43,"body":"making sure that things actually"},{"startTime":635.92,"endTime":638.43,"body":"come in, that you'll order it."},{"startTime":638.53,"endTime":642.0,"body":"It's not inventory buying"},{"startTime":638.53,"endTime":642.0,"body":"is not complete before the"},{"startTime":642.0,"endTime":643.63,"body":"product's actually in your store."},{"startTime":644.16,"endTime":646.89,"body":"And being able to actually"},{"startTime":644.16,"endTime":646.89,"body":"stay on top of that."},{"startTime":646.9,"endTime":647.76,"body":"What did we order?"},{"startTime":647.76,"endTime":648.32,"body":"From whom?"},{"startTime":648.32,"endTime":649.07,"body":"Did it arrive?"},{"startTime":649.09,"endTime":650.91,"body":"If not, why not?"},{"startTime":650.97,"endTime":654.77,"body":"You know, reaching out to that vendor"},{"startTime":650.97,"endTime":654.77,"body":"and clear it up because sometimes they"},{"startTime":654.77,"endTime":657.72,"body":"just, they may decide not to cut that."},{"startTime":657.77,"endTime":661.436,"body":"That they may not produce it because"},{"startTime":657.77,"endTime":661.436,"body":"there were not enough demand or maybe"},{"startTime":661.436,"endTime":665.706,"body":"the quality that they would receive"},{"startTime":661.436,"endTime":665.706,"body":"back was not proper enough to send out."},{"startTime":665.706,"endTime":666.896,"body":"So it could be a lot of reasons."},{"startTime":667.491,"endTime":670.991,"body":"So I would say to shape up, you"},{"startTime":667.491,"endTime":670.991,"body":"know, stop winging and start actually"},{"startTime":671.021,"endTime":672.771,"body":"being thoughtful about doing it."},{"startTime":672.801,"endTime":675.041,"body":"And then what are the things"},{"startTime":672.801,"endTime":675.041,"body":"you want to be thoughtful about?"},{"startTime":675.371,"endTime":679.101,"body":"It's a planning, like having a budget,"},{"startTime":675.371,"endTime":679.101,"body":"knowing what you're purchasing."},{"startTime":679.271,"endTime":682.741,"body":"So when you actually going into"},{"startTime":679.271,"endTime":682.741,"body":"the purchasing situation that you"},{"startTime":682.741,"endTime":685.541,"body":"know what to look for, that you're"},{"startTime":682.741,"endTime":685.541,"body":"not spinning around yourself."},{"startTime":685.841,"endTime":688.881,"body":"Mixed with a margarita, or"},{"startTime":685.841,"endTime":688.881,"body":"whatever they're serving."},{"startTime":688.881,"endTime":690.291,"body":"It's like, Oh man."},{"startTime":690.611,"endTime":693.441,"body":"And then staying on top of"},{"startTime":690.611,"endTime":693.441,"body":"it when you come home, right?"},{"startTime":693.451,"endTime":697.201,"body":"Having all those, it's simple"},{"startTime":693.451,"endTime":697.201,"body":"task, it sounds but I get it."},{"startTime":697.221,"endTime":701.731,"body":"It's super complex to do it,"},{"startTime":697.221,"endTime":701.731,"body":"but it's also super complex"},{"startTime":701.941,"endTime":703.741,"body":"not having being on top of it."},{"startTime":703.871,"endTime":704.131,"body":"Yeah."},{"startTime":704.981,"endTime":707.926,"body":"Well, I think that can be"},{"startTime":704.981,"endTime":707.926,"body":"a fast track to failure."},{"startTime":707.956,"endTime":711.926,"body":"If you are not having that plan,"},{"startTime":707.956,"endTime":711.926,"body":"you're not working within a budget."},{"startTime":711.926,"endTime":717.256,"body":"You're not really looking at how many"},{"startTime":711.926,"endTime":717.256,"body":"of these certain items am I bringing in?"},{"startTime":717.296,"endTime":719.396,"body":"And is that enough or is that too many?"},{"startTime":719.563,"endTime":723.716,"body":"I have so much respect for our"},{"startTime":719.563,"endTime":723.716,"body":"retailers because that is definitely"},{"startTime":724.196,"endTime":726.836,"body":"an area where I would blackout."},{"startTime":726.856,"endTime":730.366,"body":"I feel like you just go to market,"},{"startTime":726.856,"endTime":730.366,"body":"you blackout, you buy stuff."},{"startTime":730.776,"endTime":735.016,"body":"And then here you are, you're back,"},{"startTime":730.776,"endTime":735.016,"body":"but you've got to be strategic"},{"startTime":735.046,"endTime":738.496,"body":"on what you're buying and really"},{"startTime":735.046,"endTime":738.496,"body":"understand your customers."},{"startTime":738.906,"endTime":740.976,"body":"And like you said, work"},{"startTime":738.906,"endTime":740.976,"body":"within that budget."},{"startTime":740.986,"endTime":745.156,"body":"So those are really great tips for"},{"startTime":740.986,"endTime":745.156,"body":"our retailers and good reminders."},{"startTime":745.156,"endTime":748.936,"body":"You know, I feel like they often know"},{"startTime":745.156,"endTime":748.936,"body":"these things, but how well are we"},{"startTime":748.936,"endTime":751.566,"body":"really doing it and implementing it."},{"startTime":751.596,"endTime":755.876,"body":"And then what we were talking about"},{"startTime":751.596,"endTime":755.876,"body":"earlier, is there technology to make"},{"startTime":755.876,"endTime":760.216,"body":"it easier for you in getting these"},{"startTime":755.876,"endTime":760.216,"body":"trends in managing the inventory?"},{"startTime":760.771,"endTime":763.991,"body":"One thing I liked about FAVES"},{"startTime":760.771,"endTime":763.991,"body":"that I saw on your site was you"},{"startTime":763.991,"endTime":766.031,"body":"can visually see everything."},{"startTime":766.031,"endTime":769.661,"body":"So it's almost like this Pinterest"},{"startTime":766.031,"endTime":769.661,"body":"board of all the stuff I ordered so I"},{"startTime":769.671,"endTime":773.231,"body":"can see and making sure that I don't"},{"startTime":769.671,"endTime":773.231,"body":"have too many dresses with bows."},{"startTime":773.231,"endTime":774.181,"body":"Like it's pretty cool."},{"startTime":774.666,"endTime":775.386,"body":"Exactly."},{"startTime":775.626,"endTime":779.536,"body":"I like to say like, FAVES is sort of"},{"startTime":775.626,"endTime":779.536,"body":"like if Pinterest and Excel had a baby."},{"startTime":781.596,"endTime":784.726,"body":"Because it's about being able to"},{"startTime":781.596,"endTime":784.726,"body":"have that visual overview, but"},{"startTime":784.726,"endTime":788.396,"body":"also have the in depth details"},{"startTime":784.726,"endTime":788.396,"body":"about your, the financial planning."},{"startTime":788.576,"endTime":791.456,"body":"And even if you don't do a budget,"},{"startTime":788.576,"endTime":791.456,"body":"then you can actually see how much"},{"startTime":791.456,"endTime":793.781,"body":"you've invested per category per month."},{"startTime":794.071,"endTime":798.821,"body":"So just by you entering stuff, it will"},{"startTime":794.071,"endTime":798.821,"body":"actually summarize live in real time."},{"startTime":798.821,"endTime":801.801,"body":"You will, when you're buying or"},{"startTime":798.821,"endTime":801.801,"body":"when you're capturing information"},{"startTime":801.801,"endTime":805.031,"body":"in, it will see it'll show you"},{"startTime":801.801,"endTime":805.031,"body":"up how much you actually spent."},{"startTime":805.361,"endTime":806.251,"body":"Very cool."},{"startTime":806.301,"endTime":806.821,"body":"I love it."},{"startTime":806.851,"endTime":807.711,"body":"That's so awesome."},{"startTime":808.081,"endTime":812.311,"body":"Okay, so speaking of technology,"},{"startTime":808.081,"endTime":812.311,"body":"it's obviously rapidly evolving"},{"startTime":812.751,"endTime":816.761,"body":"and staying ahead of the curve"},{"startTime":812.751,"endTime":816.761,"body":"is crucial for any business."},{"startTime":816.761,"endTime":818.811,"body":"It can be challenging,"},{"startTime":816.761,"endTime":818.811,"body":"but certainly crucial."},{"startTime":818.821,"endTime":823.111,"body":"What future trends do you see"},{"startTime":818.821,"endTime":823.111,"body":"shaping the retail industry and how"},{"startTime":823.401,"endTime":827.471,"body":"is FAVES positioning itself to help"},{"startTime":823.401,"endTime":827.471,"body":"retailers navigate these changes?"},{"startTime":827.971,"endTime":832.906,"body":"I think like we all think feel like  we're"},{"startTime":827.971,"endTime":832.906,"body":"playing globally, even though that we"},{"startTime":832.906,"endTime":837.336,"body":"are locally and most brick and mortar"},{"startTime":832.906,"endTime":837.336,"body":"stores have an online presence as well."},{"startTime":837.356,"endTime":840.536,"body":"So as soon as you are digital,"},{"startTime":837.356,"endTime":840.536,"body":"you are playing globally."},{"startTime":840.536,"endTime":843.36,"body":"That also means  you are"},{"startTime":840.536,"endTime":843.36,"body":"competitive with everybody."},{"startTime":843.37,"endTime":845.17,"body":"If you choose to look that way."},{"startTime":845.42,"endTime":847.9,"body":"It just means that you"},{"startTime":845.42,"endTime":847.9,"body":"need to up your game."},{"startTime":847.97,"endTime":851.06,"body":"You need to be sharper about"},{"startTime":847.97,"endTime":851.06,"body":"how you conduct your business."},{"startTime":851.36,"endTime":853.15,"body":"You still have to, it's your soul."},{"startTime":853.16,"endTime":854.39,"body":"It's your presence."},{"startTime":854.4,"endTime":857.755,"body":"It's up to you to define"},{"startTime":854.4,"endTime":857.755,"body":"what your business is like."},{"startTime":858.125,"endTime":862.015,"body":"But in order to make sure that you get"},{"startTime":858.125,"endTime":862.015,"body":"the most bang for that investment you're"},{"startTime":862.025,"endTime":866.365,"body":"doing and having your presence in there,"},{"startTime":862.025,"endTime":866.365,"body":"the financial resources, all that you do,"},{"startTime":866.575,"endTime":870.745,"body":"you need to just be a little bit tighter"},{"startTime":866.575,"endTime":870.745,"body":"about managing that and being able to"},{"startTime":870.745,"endTime":872.855,"body":"use technology where you can do that."},{"startTime":873.205,"endTime":873.895,"body":"For sure."},{"startTime":873.925,"endTime":877.315,"body":"And will you share a little bit"},{"startTime":873.925,"endTime":877.315,"body":"more on how FAVES is helping"},{"startTime":877.315,"endTime":879.005,"body":"support in some of those ways?"},{"startTime":879.32,"endTime":880.05,"body":"absolutely."},{"startTime":880.07,"endTime":880.54,"body":"Absolutely."},{"startTime":880.67,"endTime":884.09,"body":"So back to when we talked about what"},{"startTime":880.67,"endTime":884.09,"body":"are some of the challenges, it is"},{"startTime":884.09,"endTime":886.46,"body":"being able to have the visual overview."},{"startTime":886.46,"endTime":890.28,"body":"So imagining that all the, can you"},{"startTime":886.46,"endTime":890.28,"body":"imagine all the buying in one place?"},{"startTime":890.28,"endTime":893.12,"body":"Whether you're buying online,"},{"startTime":890.28,"endTime":893.12,"body":"like you're buying from wholesale"},{"startTime":893.12,"endTime":897.65,"body":"platforms, like FashionGo,  Fair,"},{"startTime":893.12,"endTime":897.65,"body":"NuOrder,  C Supply, any of those, and"},{"startTime":897.65,"endTime":901.16,"body":"you bring them in that you are then"},{"startTime":897.65,"endTime":901.16,"body":"able to actually see that visually."},{"startTime":901.16,"endTime":904.19,"body":"So when you're going to market, you"},{"startTime":901.16,"endTime":904.19,"body":"can see, \"Oh, what do we already have"},{"startTime":904.19,"endTime":906.25,"body":"a tops that have come in October?\""},{"startTime":906.48,"endTime":910.77,"body":"So when we're buying bottoms, we"},{"startTime":906.48,"endTime":910.77,"body":"can see how do we curate across?"},{"startTime":911.01,"endTime":913.66,"body":"Or if you're a gift and home"},{"startTime":911.01,"endTime":913.66,"body":"store, how are we doing on"},{"startTime":913.66,"endTime":916.01,"body":"scented candles for the holidays?"},{"startTime":916.01,"endTime":918.97,"body":"How are we doing on, you"},{"startTime":916.01,"endTime":918.97,"body":"know, so everything across."},{"startTime":919.23,"endTime":922.82,"body":"So being able to do that and then"},{"startTime":919.23,"endTime":922.82,"body":"also being able to have that entering,"},{"startTime":922.88,"endTime":926.16,"body":"planning a budget and being able to"},{"startTime":922.88,"endTime":926.16,"body":"have your budget in there and see where"},{"startTime":926.16,"endTime":927.425,"body":"you're at with that with your budget."},{"startTime":927.715,"endTime":930.415,"body":"So you can, when you're buying,"},{"startTime":927.715,"endTime":930.415,"body":"you know, \"Oh, I don't need to"},{"startTime":930.415,"endTime":932.085,"body":"go in and look for more dresses."},{"startTime":932.305,"endTime":933.925,"body":"We are maxed out on this."},{"startTime":933.965,"endTime":935.155,"body":"We need to focus here.\""},{"startTime":935.415,"endTime":939.245,"body":"So it just allows you to be super"},{"startTime":935.415,"endTime":939.245,"body":"laser focused in the buying situation."},{"startTime":939.395,"endTime":942.315,"body":"There's no guesswork, you"},{"startTime":939.395,"endTime":942.315,"body":"know exactly where you're at."},{"startTime":942.745,"endTime":945.705,"body":"And then the whole thing about"},{"startTime":942.745,"endTime":945.705,"body":"being able to track your buying."},{"startTime":945.705,"endTime":948.215,"body":"So being able to see what do we order now?"},{"startTime":948.255,"endTime":949.725,"body":"August is coming to a close."},{"startTime":949.725,"endTime":952.585,"body":"What did we order that we"},{"startTime":949.725,"endTime":952.585,"body":"expected to receive in August?"},{"startTime":952.865,"endTime":954.465,"body":"Did it arrive or not?"},{"startTime":954.635,"endTime":958.085,"body":"If not, I'm going to reach out"},{"startTime":954.635,"endTime":958.085,"body":"to that vendor and check in."},{"startTime":958.095,"endTime":960.845,"body":"And there is that FAVES"},{"startTime":958.095,"endTime":960.845,"body":"facilitates that as well."},{"startTime":961.205,"endTime":965.105,"body":"So it's being able to support you"},{"startTime":961.205,"endTime":965.105,"body":"in that whole flow, but doing in a"},{"startTime":965.105,"endTime":970.335,"body":"way that is super hopefully mostly"},{"startTime":965.105,"endTime":970.335,"body":"intuitive to how you would normally"},{"startTime":970.335,"endTime":972.345,"body":"operate with, you know, Instagram."},{"startTime":972.345,"endTime":976.135,"body":"You take pictures, you tag the pictures"},{"startTime":972.345,"endTime":976.135,"body":"and that's how you do in FAVES as well."},{"startTime":976.165,"endTime":978.125,"body":"So it's imagine it's visually born."},{"startTime":978.125,"endTime":981.735,"body":"You take a picture, you enter the"},{"startTime":978.125,"endTime":981.735,"body":"price information, the delivery"},{"startTime":981.735,"endTime":983.725,"body":"information by tagging it that way."},{"startTime":983.935,"endTime":987.635,"body":"And by doing so that's automatically"},{"startTime":983.935,"endTime":987.635,"body":"captured and it calculated"},{"startTime":987.655,"endTime":989.075,"body":"everything behind the scenes."},{"startTime":989.365,"endTime":993.345,"body":"So you're getting a nifty spreadsheet"},{"startTime":989.365,"endTime":993.345,"body":"without you actually entering anything"},{"startTime":993.355,"endTime":995.215,"body":"in the spreadsheet in the sense."},{"startTime":995.815,"endTime":997.015,"body":"Yes, that's so cool."},{"startTime":997.015,"endTime":998.355,"body":"And I love how you explain that."},{"startTime":998.355,"endTime":1002.235,"body":"It's like the, if Pinterest and"},{"startTime":998.355,"endTime":1002.235,"body":"Excel had a baby, like it's so true"},{"startTime":1002.245,"endTime":1003.545,"body":"on how it's operating that way."},{"startTime":1003.735,"endTime":1009.82,"body":"You said something with having that"},{"startTime":1003.735,"endTime":1009.82,"body":"focus and it just made me think"},{"startTime":1009.83,"endTime":1013.9,"body":"about you're almost like setting"},{"startTime":1009.83,"endTime":1013.9,"body":"these boundaries for your buying."},{"startTime":1013.94,"endTime":1019.35,"body":"Which I think is important because I think"},{"startTime":1013.94,"endTime":1019.35,"body":"that sometimes buying can be emotional"},{"startTime":1019.36,"endTime":1024.74,"body":"or you want it, or we're not really"},{"startTime":1019.36,"endTime":1024.74,"body":"thinking about the business side of it."},{"startTime":1024.74,"endTime":1028.06,"body":"And if it is strategic, if it is"},{"startTime":1024.74,"endTime":1028.06,"body":"within our budget, if it does mesh"},{"startTime":1028.06,"endTime":1030.93,"body":"well with everything we already have,"},{"startTime":1028.06,"endTime":1030.93,"body":"we have some of those boundaries like"},{"startTime":1031.1,"endTime":1036.785,"body":"guardrails to help us stay within our,"},{"startTime":1031.1,"endTime":1036.785,"body":"you know, what we need to focus on."},{"startTime":1036.815,"endTime":1041.875,"body":"And that keyword focus, I think is so"},{"startTime":1036.815,"endTime":1041.875,"body":"critical for small business owners."},{"startTime":1041.895,"endTime":1046.735,"body":"It's challenging sometimes the"},{"startTime":1041.895,"endTime":1046.735,"body":"bright, shiny object syndrome and"},{"startTime":1046.735,"endTime":1051.935,"body":"we're chasing new things and to have"},{"startTime":1046.735,"endTime":1051.935,"body":"some of those guardrails are just"},{"startTime":1051.935,"endTime":1053.695,"body":"really important to help us focus."},{"startTime":1053.825,"endTime":1055.505,"body":"It's a hundred percent that."},{"startTime":1055.795,"endTime":1058.715,"body":"And also about knowing"},{"startTime":1055.795,"endTime":1058.715,"body":"when you deviate, right?"},{"startTime":1058.715,"endTime":1062.545,"body":"Because there may be something that you"},{"startTime":1058.715,"endTime":1062.545,"body":"see that is absolutely makes sense for"},{"startTime":1062.545,"endTime":1066.235,"body":"you to purchase, but you see that you"},{"startTime":1062.545,"endTime":1066.235,"body":"above the budget, but then you're milk,"},{"startTime":1066.435,"endTime":1069.415,"body":"you're making a calculated risk, right?"},{"startTime":1069.435,"endTime":1070.835,"body":"It's, you're not winging it."},{"startTime":1070.835,"endTime":1072.205,"body":"You know where you stand."},{"startTime":1072.435,"endTime":1075.375,"body":"And that means you can subtract from"},{"startTime":1072.435,"endTime":1075.375,"body":"somewhere else and move things around."},{"startTime":1075.655,"endTime":1080.195,"body":"So it just allows you to operate with a"},{"startTime":1075.655,"endTime":1080.195,"body":"feeling in your stomach of having control."},{"startTime":1080.311,"endTime":1085.281,"body":"And I think that is that it's not, you"},{"startTime":1080.311,"endTime":1085.281,"body":"know, so many buyers will like after a"},{"startTime":1085.281,"endTime":1090.281,"body":"day of market, there'll be sitting on"},{"startTime":1085.281,"endTime":1090.281,"body":"your other hotel bed invoices everywhere."},{"startTime":1090.291,"endTime":1092.396,"body":"And they're like, \"Oh, what did we buy?"},{"startTime":1092.426,"endTime":1094.686,"body":"We need to be on top of it by tomorrow."},{"startTime":1094.686,"endTime":1095.746,"body":"What else should we get?\""},{"startTime":1095.926,"endTime":1099.196,"body":"But being able to actually capture it"},{"startTime":1095.926,"endTime":1099.196,"body":"in real time while you're at market."},{"startTime":1099.406,"endTime":1102.336,"body":"So you actually have that"},{"startTime":1099.406,"endTime":1102.336,"body":"view as you're going along."},{"startTime":1102.336,"endTime":1106.366,"body":"It means that you can actually enjoy that"},{"startTime":1102.336,"endTime":1106.366,"body":"evening when you're in Vegas, go out and"},{"startTime":1106.386,"endTime":1108.136,"body":"have that dinner without feeling guilt."},{"startTime":1108.196,"endTime":1110.396,"body":"Or in Dallas and enjoy yourself."},{"startTime":1110.766,"endTime":1114.066,"body":"That's so true, and another"},{"startTime":1110.766,"endTime":1114.066,"body":"keyword here is that control."},{"startTime":1114.296,"endTime":1119.026,"body":"And when we are in control,"},{"startTime":1114.296,"endTime":1119.026,"body":"we have more peace of mind."},{"startTime":1119.356,"endTime":1124.766,"body":"And I just think there's so many things we"},{"startTime":1119.356,"endTime":1124.766,"body":"can't control the economy and the election"},{"startTime":1124.766,"endTime":1126.746,"body":"and inflation and all of these things."},{"startTime":1127.176,"endTime":1129.916,"body":"So let's really focus on the"},{"startTime":1127.176,"endTime":1129.916,"body":"things that we can control."},{"startTime":1130.266,"endTime":1133.476,"body":"And that is our buying and"},{"startTime":1130.266,"endTime":1133.476,"body":"our budget and our inventory."},{"startTime":1133.506,"endTime":1135.136,"body":"And that's a keyword there."},{"startTime":1135.146,"endTime":1136.116,"body":"We want to be in control."},{"startTime":1136.446,"endTime":1137.376,"body":"A hundred percent."},{"startTime":1137.526,"endTime":1138.256,"body":"Exactly."},{"startTime":1138.546,"endTime":1138.906,"body":"Yeah."},{"startTime":1138.991,"endTime":1139.491,"body":"Awesome."},{"startTime":1139.601,"endTime":1140.231,"body":"Love it, okay."},{"startTime":1140.261,"endTime":1142.211,"body":"Ulla, are you ready for"},{"startTime":1140.261,"endTime":1142.211,"body":"the resilience round?"},{"startTime":1142.516,"endTime":1143.206,"body":"I am."},{"startTime":1143.236,"endTime":1143.986,"body":"I'm excited for this one."},{"startTime":1144.991,"endTime":1145.971,"body":"Okay, let's do it."},{"startTime":1146.401,"endTime":1147.851,"body":"Best business book."},{"startTime":1148.046,"endTime":1149.9,"body":"So the one you know, I was thinking about."},{"startTime":1149.9,"endTime":1153.16,"body":"And there's multiple, but the one"},{"startTime":1149.9,"endTime":1153.16,"body":"I go back to, and again, is the"},{"startTime":1153.17,"endTime":1157.89,"body":"one that's called  The Hard Things"},{"startTime":1153.17,"endTime":1157.89,"body":"About Hard Things by Ben Herovitch."},{"startTime":1157.91,"endTime":1160.17,"body":"I had to write the name"},{"startTime":1157.91,"endTime":1160.17,"body":"down just so I get it right."},{"startTime":1160.45,"endTime":1165.14,"body":"He started a software company and"},{"startTime":1160.45,"endTime":1165.14,"body":"it's the writing about the journey"},{"startTime":1165.14,"endTime":1166.76,"body":"of this entrepreneurial journey."},{"startTime":1167.04,"endTime":1172.26,"body":"So it's applies to many, but it's,"},{"startTime":1167.04,"endTime":1172.26,"body":"for me, it's, you know, it's there's"},{"startTime":1172.26,"endTime":1177.3,"body":"so many relevant faces of this life"},{"startTime":1172.26,"endTime":1177.3,"body":"of starting some, it is so damn hard,"},{"startTime":1177.35,"endTime":1181.45,"body":"you know, and when we are on the"},{"startTime":1177.35,"endTime":1181.45,"body":"entrepreneurial journey, it's there's"},{"startTime":1181.45,"endTime":1184.33,"body":"nobody else, you know, we're doing it."},{"startTime":1184.4,"endTime":1186.15,"body":"We're the first in that choo choo chain."},{"startTime":1186.425,"endTime":1187.305,"body":"Oh, train, right?"},{"startTime":1187.305,"endTime":1188.785,"body":"We are the little train that could."},{"startTime":1188.785,"endTime":1189.845,"body":"Or whatever it's called, right?"},{"startTime":1189.875,"endTime":1190.725,"body":"We're doing it."},{"startTime":1191.015,"endTime":1193.815,"body":"And if we stop moving"},{"startTime":1191.015,"endTime":1193.815,"body":"and we roll back, right?"},{"startTime":1193.865,"endTime":1197.505,"body":"So it's building it up and"},{"startTime":1193.865,"endTime":1197.505,"body":"making sure we get the people"},{"startTime":1197.505,"endTime":1198.985,"body":"around us and all this thing is."},{"startTime":1199.025,"endTime":1200.725,"body":"So yeah, that one I really liked."},{"startTime":1201.565,"endTime":1202.195,"body":"Awesome."},{"startTime":1202.225,"endTime":1203.355,"body":"I can't wait to check that one out."},{"startTime":1203.365,"endTime":1204.305,"body":"That sounds so good."},{"startTime":1204.655,"endTime":1207.375,"body":"Best retail technology,"},{"startTime":1204.655,"endTime":1207.375,"body":"like an app or software."},{"startTime":1207.755,"endTime":1209.985,"body":"You know, this is ironic for"},{"startTime":1207.755,"endTime":1209.985,"body":"what we just talked about"},{"startTime":1210.015,"endTime":1213.395,"body":"humans, but I am so into ChatGPT."},{"startTime":1213.805,"endTime":1217.298,"body":"It has completely it's adding so many."},{"startTime":1217.618,"endTime":1221.378,"body":"So much support to all various"},{"startTime":1217.618,"endTime":1221.378,"body":"different kind of tasks that we do here."},{"startTime":1221.708,"endTime":1226.738,"body":"And so it's become a steady companion"},{"startTime":1221.708,"endTime":1226.738,"body":"to me in all sorts of things."},{"startTime":1227.008,"endTime":1232.468,"body":"Brainstorming, writing, like"},{"startTime":1227.008,"endTime":1232.468,"body":"small sentences and all."},{"startTime":1232.508,"endTime":1234.248,"body":"Just so much stuff."},{"startTime":1234.418,"endTime":1237.781,"body":"Or helping me understand things,"},{"startTime":1234.418,"endTime":1237.781,"body":"you know, feeding information and"},{"startTime":1237.791,"endTime":1241.441,"body":"give me the highlights of this,"},{"startTime":1237.791,"endTime":1241.441,"body":"make sure that I get this right."},{"startTime":1241.481,"endTime":1242.661,"body":"It's amazing."},{"startTime":1243.161,"endTime":1244.161,"body":"It's amazing."},{"startTime":1244.181,"endTime":1245.261,"body":"It blows my mind."},{"startTime":1245.261,"endTime":1249.701,"body":"The things I feel like almost every"},{"startTime":1245.261,"endTime":1249.701,"body":"day I use it in a different way because"},{"startTime":1249.701,"endTime":1250.791,"body":"I'm like, \"Oh, what about this?\""},{"startTime":1250.801,"endTime":1252.031,"body":"It's just incredible."},{"startTime":1252.031,"endTime":1252.641,"body":"I so agree."},{"startTime":1253.371,"endTime":1256.261,"body":"How do you keep up with the"},{"startTime":1253.371,"endTime":1256.261,"body":"ever changing retail landscape?"},{"startTime":1257.031,"endTime":1258.031,"body":"You know, I do it."},{"startTime":1258.081,"endTime":1261.871,"body":"It's really about, I spent a"},{"startTime":1258.081,"endTime":1261.871,"body":"lot of time with our customers"},{"startTime":1262.101,"endTime":1263.811,"body":"listening, active listening."},{"startTime":1263.881,"endTime":1268.161,"body":"And then of course, I've listened"},{"startTime":1263.881,"endTime":1268.161,"body":"to podcasts like yours, and others."},{"startTime":1268.191,"endTime":1271.156,"body":"And also I'm present at markets, right?"},{"startTime":1271.156,"endTime":1275.876,"body":"So I go out and I physically at"},{"startTime":1271.156,"endTime":1275.876,"body":"present, but I really try to connect"},{"startTime":1275.876,"endTime":1277.516,"body":"as many customers as possible."},{"startTime":1277.676,"endTime":1281.156,"body":"Not every retail, as you very"},{"startTime":1277.676,"endTime":1281.156,"body":"well know, are the same, right?"},{"startTime":1281.156,"endTime":1284.896,"body":"So being able to understand what's"},{"startTime":1281.156,"endTime":1284.896,"body":"going on in the different markets and"},{"startTime":1284.896,"endTime":1288.976,"body":"this different type of retailers that"},{"startTime":1284.896,"endTime":1288.976,"body":"is how I personally learn and grow"},{"startTime":1289.196,"endTime":1291.326,"body":"and it's how FAVES evolves as well."},{"startTime":1291.466,"endTime":1295.596,"body":"So what I always tell our retailers"},{"startTime":1291.466,"endTime":1295.596,"body":"or the ones that are using"},{"startTime":1295.606,"endTime":1297.366,"body":"FAVES is please ask questions."},{"startTime":1297.386,"endTime":1301.006,"body":"Please share what frustrates you."},{"startTime":1301.236,"endTime":1303.886,"body":"It's how we're able to serve you"},{"startTime":1301.236,"endTime":1303.886,"body":"better, but it's also able how"},{"startTime":1303.886,"endTime":1305.596,"body":"we're able to shape and grow FAVES."},{"startTime":1305.896,"endTime":1308.086,"body":"And that's a huge part of who we are."},{"startTime":1308.456,"endTime":1309.916,"body":"Yeah, you want that feedback."},{"startTime":1309.936,"endTime":1313.226,"body":"That's the only way that you"},{"startTime":1309.936,"endTime":1313.226,"body":"can be the best that you can be."},{"startTime":1313.226,"endTime":1314.656,"body":"And yeah, you need people to speak up."},{"startTime":1314.666,"endTime":1315.076,"body":"Love it."},{"startTime":1315.156,"endTime":1316.506,"body":"Great ways to keep up."},{"startTime":1317.116,"endTime":1319.756,"body":"To help retailers be stronger,"},{"startTime":1317.116,"endTime":1319.756,"body":"more rooted in success."},{"startTime":1319.756,"endTime":1322.776,"body":"What's an inventory management"},{"startTime":1319.756,"endTime":1322.776,"body":"foundational best practice?"},{"startTime":1323.391,"endTime":1325.391,"body":"It is stop winging it."},{"startTime":1325.571,"endTime":1327.921,"body":"If you are winging it really just stop."},{"startTime":1327.971,"endTime":1331.211,"body":"It is again, this inventory is"},{"startTime":1327.971,"endTime":1331.211,"body":"the single largest investment"},{"startTime":1331.351,"endTime":1333.001,"body":"most likely that you are doing."},{"startTime":1333.271,"endTime":1338.221,"body":"Start just making a plan and"},{"startTime":1333.271,"endTime":1338.221,"body":"know that plan can change."},{"startTime":1338.251,"endTime":1340.031,"body":"Another thing is I have two more."},{"startTime":1340.061,"endTime":1341.921,"body":"One is built relationships."},{"startTime":1342.301,"endTime":1345.321,"body":"This business, it's built on humans."},{"startTime":1345.546,"endTime":1348.966,"body":"So it may be products that we're"},{"startTime":1345.546,"endTime":1348.966,"body":"buying, but it's humans are creating it."},{"startTime":1348.966,"endTime":1349.846,"body":"It's human selling."},{"startTime":1349.846,"endTime":1351.496,"body":"It's human servicing you."},{"startTime":1351.766,"endTime":1353.026,"body":"Build those relationships."},{"startTime":1353.056,"endTime":1355.216,"body":"It's going to help you in the long run."},{"startTime":1355.586,"endTime":1359.756,"body":"When you need that , when you need to"},{"startTime":1355.586,"endTime":1359.756,"body":"cancel, when you need to buy more, having"},{"startTime":1359.756,"endTime":1364.736,"body":"that relationship makes just things so"},{"startTime":1359.756,"endTime":1364.736,"body":"much smoother and more joyful, honestly."},{"startTime":1365.286,"endTime":1367.556,"body":"And then my third one is consistency."},{"startTime":1367.596,"endTime":1368.696,"body":"Keeps showing up."},{"startTime":1369.326,"endTime":1370.276,"body":"Keep showing up."},{"startTime":1370.326,"endTime":1372.706,"body":"Iterate on what you're doing."},{"startTime":1373.056,"endTime":1377.506,"body":"And also I find for every time I"},{"startTime":1373.056,"endTime":1377.506,"body":"show up, there's some kind of unlock."},{"startTime":1378.016,"endTime":1381.836,"body":"It may not be directly there"},{"startTime":1378.016,"endTime":1381.836,"body":"and then, but something happens"},{"startTime":1381.846,"endTime":1383.186,"body":"when you're meeting people."},{"startTime":1384.816,"endTime":1385.586,"body":"So true."},{"startTime":1385.946,"endTime":1386.876,"body":"Great tips."},{"startTime":1386.936,"endTime":1387.786,"body":"Love it, Ulla."},{"startTime":1388.126,"endTime":1390.566,"body":"If you had to start your business"},{"startTime":1388.126,"endTime":1390.566,"body":"all over again, what's one"},{"startTime":1390.566,"endTime":1391.766,"body":"thing you'd do differently?"},{"startTime":1393.226,"endTime":1395.086,"body":"This one I really had to think about."},{"startTime":1395.531,"endTime":1401.751,"body":"And it came  back to an advice I got"},{"startTime":1395.531,"endTime":1401.751,"body":"that resonated then, but I didn't get it."},{"speaker":"And now I really do","startTime":1401.761,"endTime":1406.881,"body":"question"},{"speaker":"And now I really do","startTime":1401.761,"endTime":1406.881,"body":"the assumptions that you make."},{"speaker":"And now I really do","startTime":1407.431,"endTime":1412.821,"body":"So what happens is in our case, it"},{"speaker":"And now I really do","startTime":1407.431,"endTime":1412.821,"body":"was like, we based an assumption"},{"speaker":"And now I really do","startTime":1412.821,"endTime":1415.121,"body":"that everybody are focused on brands."},{"speaker":"And now I really do","startTime":1415.141,"endTime":1417.831,"body":"You know, so when you are"},{"speaker":"And now I really do","startTime":1415.141,"endTime":1417.831,"body":"building a budget, when you're"},{"speaker":"And now I really do","startTime":1417.831,"endTime":1419.141,"body":"catching information in."},{"speaker":"And now I really do","startTime":1419.431,"endTime":1422.781,"body":"Knowing the brand that you purchase"},{"speaker":"And now I really do","startTime":1419.431,"endTime":1422.781,"body":"from our vendor is the key, most"},{"speaker":"And now I really do","startTime":1422.791,"endTime":1426.251,"body":"important item to have, and it's not so."},{"speaker":"And now I really do","startTime":1426.261,"endTime":1430.381,"body":"When we then introduce faiths to the"},{"speaker":"And now I really do","startTime":1426.261,"endTime":1430.381,"body":"U S market, it's all about categories."},{"speaker":"And now I really do","startTime":1430.381,"endTime":1432.511,"body":"We're budgeting by category, not brand."},{"speaker":"And now I really do","startTime":1432.861,"endTime":1436.191,"body":"So play, you know, all these"},{"speaker":"And now I really do","startTime":1432.861,"endTime":1436.191,"body":"assumptions that you make early, that"},{"speaker":"And now I really do","startTime":1436.221,"endTime":1438.991,"body":"just seems of course, question them."},{"speaker":"And now I really do","startTime":1439.081,"endTime":1440.391,"body":"What does that mean?"},{"speaker":"And now I really do","startTime":1440.401,"endTime":1443.911,"body":"You know, of course you can"},{"speaker":"And now I really do","startTime":1440.401,"endTime":1443.911,"body":"pivot, but there, but something"},{"speaker":"And now I really do","startTime":1443.921,"endTime":1446.161,"body":"that you are very strict about."},{"speaker":"And now I really do","startTime":1446.531,"endTime":1449.321,"body":"Question, did you"},{"speaker":"And now I really do","startTime":1446.531,"endTime":1449.321,"body":"actually look out further?"},{"speaker":"And now I really do","startTime":1449.531,"endTime":1449.681,"body":"You"},{"speaker":"And now I really do","startTime":1449.886,"endTime":1450.286,"body":"Yeah."},{"speaker":"And now I really do","startTime":1450.336,"endTime":1452.296,"body":"Ooh, that's so good."},{"speaker":"And now I really do","startTime":1452.306,"endTime":1455.856,"body":"And I think you can also use"},{"speaker":"And now I really do","startTime":1452.306,"endTime":1455.856,"body":"ChatGPT to help you question it."},{"speaker":"And now I really do","startTime":1456.091,"endTime":1456.571,"body":"Exactly."},{"speaker":"And now I really do","startTime":1456.921,"endTime":1457.531,"body":"Very good."},{"speaker":"And now I really do","startTime":1457.531,"endTime":1457.761,"body":"Yeah."},{"speaker":"And now I really do","startTime":1458.536,"endTime":1459.036,"body":"So good."},{"speaker":"And now I really do","startTime":1459.266,"endTime":1462.186,"body":"Finally, what do you think the future"},{"speaker":"And now I really do","startTime":1459.266,"endTime":1462.186,"body":"of independent retail looks like?"},{"speaker":"And now I really do","startTime":1462.541,"endTime":1467.111,"body":"I'm very bullish on independent"},{"speaker":"And now I really do","startTime":1462.541,"endTime":1467.111,"body":"retail and because I see and that's"},{"speaker":"And now I really do","startTime":1467.111,"endTime":1471.881,"body":"back to one of your, one of your big"},{"speaker":"And now I really do","startTime":1467.111,"endTime":1471.881,"body":"interests too, is like the experience."},{"speaker":"And now I really do","startTime":1472.091,"endTime":1473.381,"body":"Really economy, right?"},{"speaker":"And now I really do","startTime":1473.381,"endTime":1478.081,"body":"It's about independent retail can"},{"speaker":"And now I really do","startTime":1473.381,"endTime":1478.081,"body":"actually create an experience that is"},{"speaker":"And now I really do","startTime":1478.081,"endTime":1482.821,"body":"so much more just about selling the same"},{"speaker":"And now I really do","startTime":1478.081,"endTime":1482.821,"body":"old products that everybody else sells."},{"speaker":"And now I really do","startTime":1483.101,"endTime":1486.251,"body":"And what I see now in Britain,"},{"speaker":"And now I really do","startTime":1483.101,"endTime":1486.251,"body":"especially brick and mortar is"},{"speaker":"And now I really do","startTime":1486.251,"endTime":1487.771,"body":"that they're combining things."},{"speaker":"And now I really do","startTime":1487.771,"endTime":1490.071,"body":"Like one thing is that they're"},{"speaker":"And now I really do","startTime":1487.771,"endTime":1490.071,"body":"bringing in, of course, new"},{"speaker":"And now I really do","startTime":1490.081,"endTime":1491.801,"body":"products are creating new products."},{"speaker":"And now I really do","startTime":1492.071,"endTime":1496.371,"body":"They're doing collaborative efforts"},{"speaker":"And now I really do","startTime":1492.071,"endTime":1496.371,"body":"with other partners, bringing them in."},{"speaker":"And now I really do","startTime":1496.581,"endTime":1499.231,"body":"It may be in, some of them are"},{"speaker":"And now I really do","startTime":1496.581,"endTime":1499.231,"body":"actually bringing in like somebody"},{"speaker":"And now I really do","startTime":1499.571,"endTime":1503.405,"body":"who was sitting there with a sewing"},{"speaker":"And now I really do","startTime":1499.571,"endTime":1503.405,"body":"machine and fixing things, you know."},{"speaker":"And now I really do","startTime":1503.625,"endTime":1506.975,"body":"And then they're bringing in"},{"speaker":"And now I really do","startTime":1503.625,"endTime":1506.975,"body":"pre loved products also, right?"},{"speaker":"And now I really do","startTime":1506.975,"endTime":1507.765,"body":"It's like this."},{"speaker":"And now I really do","startTime":1507.795,"endTime":1511.975,"body":"And so having that whole experience"},{"speaker":"And now I really do","startTime":1507.795,"endTime":1511.975,"body":"and not being afraid of trying"},{"speaker":"And now I really do","startTime":1511.975,"endTime":1515.445,"body":"something, but showing up as"},{"speaker":"And now I really do","startTime":1511.975,"endTime":1515.445,"body":"your authentically self, right?"},{"speaker":"And now I really do","startTime":1515.445,"endTime":1517.105,"body":"What are you bringing?"},{"speaker":"And now I really do","startTime":1517.125,"endTime":1520.405,"body":"What is it that you are"},{"speaker":"And now I really do","startTime":1517.125,"endTime":1520.405,"body":"bringing and make that shine?"},{"speaker":"And now I really do","startTime":1520.675,"endTime":1522.025,"body":"And I think that we are."},{"speaker":"And now I really do","startTime":1522.865,"endTime":1527.865,"body":"We are so starved from that, starved"},{"speaker":"And now I really do","startTime":1522.865,"endTime":1527.865,"body":"for that right now as consumers."},{"speaker":"And now I really do","startTime":1528.145,"endTime":1534.805,"body":"We love when we're meeting somebody"},{"speaker":"And now I really do","startTime":1528.145,"endTime":1534.805,"body":"who has this DNA of, you know, you feel"},{"speaker":"And now I really do","startTime":1534.805,"endTime":1536.665,"body":"the person, you feel there's a look."},{"speaker":"And now I really do","startTime":1536.745,"endTime":1542.415,"body":"You know, a person behind this, a"},{"speaker":"And now I really do","startTime":1536.745,"endTime":1542.415,"body":"living, breathing human that have"},{"speaker":"And now I really do","startTime":1542.415,"endTime":1547.185,"body":"been thoughtful and wants to create"},{"speaker":"And now I really do","startTime":1542.415,"endTime":1547.185,"body":"an experience all the commodity stuff."},{"speaker":"And now I really do","startTime":1547.48,"endTime":1550.27,"body":"That many, much of the"},{"speaker":"And now I really do","startTime":1547.48,"endTime":1550.27,"body":"clothing has been come to."},{"speaker":"And now I really do","startTime":1550.52,"endTime":1551.75,"body":"We can't compete there."},{"speaker":"And now I really do","startTime":1551.79,"endTime":1553.59,"body":"We can't compete with Amazon."},{"speaker":"And now I really do","startTime":1553.6,"endTime":1555.926,"body":"We can't compete with these guys."},{"speaker":"And now I really do","startTime":1556.546,"endTime":1559.006,"body":"We can't compete there"},{"speaker":"And now I really do","startTime":1556.546,"endTime":1559.006,"body":"and we don't want to."},{"speaker":"And now I really do","startTime":1559.186,"endTime":1562.726,"body":"But what we can do is put our"},{"speaker":"And now I really do","startTime":1559.186,"endTime":1562.726,"body":"efforts into create that experience"},{"speaker":"And now I really do","startTime":1563.006,"endTime":1567.806,"body":"that, that brings something unique"},{"speaker":"And now I really do","startTime":1563.006,"endTime":1567.806,"body":"to the table that only we can do."},{"speaker":"And now I really do","startTime":1568.276,"endTime":1570.806,"body":"So therefore, yeah, I'm bullish about it."},{"speaker":"And now I really do","startTime":1570.866,"endTime":1571.706,"body":"I really am."},{"speaker":"And now I really do","startTime":1572.241,"endTime":1573.051,"body":"Yes."},{"speaker":"And now I really do","startTime":1573.111,"endTime":1574.491,"body":"Oh, well said."},{"speaker":"And now I really do","startTime":1574.511,"endTime":1575.991,"body":"I couldn't agree more."},{"speaker":"And now I really do","startTime":1576.271,"endTime":1579.761,"body":"How can people find more about"},{"speaker":"And now I really do","startTime":1576.271,"endTime":1579.761,"body":"you and connect with you?"},{"speaker":"And now I really do","startTime":1580.376,"endTime":1584.846,"body":"They can find on the website"},{"speaker":"And now I really do","startTime":1580.376,"endTime":1584.846,"body":"is called the FAVES app."},{"speaker":"And now I really do","startTime":1585.006,"endTime":1591.326,"body":"So thefavesapp.com, and that's"},{"speaker":"And now I really do","startTime":1585.006,"endTime":1591.326,"body":"also an Instagram and on Facebook."},{"speaker":"And now I really do","startTime":1591.856,"endTime":1592.216,"body":"So"},{"speaker":"And now I really do","startTime":1592.971,"endTime":1593.511,"body":"Love it."},{"speaker":"And now I really do","startTime":1593.511,"endTime":1594.471,"body":"We'll link to all that."},{"speaker":"And now I really do","startTime":1594.771,"endTime":1598.121,"body":"Thank you so much for being here,"},{"speaker":"And now I really do","startTime":1594.771,"endTime":1598.121,"body":"this was such a great conversation."},{"speaker":"And now I really do","startTime":1598.661,"endTime":1600.431,"body":"Thank you so much for having me."},{"speaker":"And now I really do","startTime":1600.431,"endTime":1602.021,"body":"I've just been looking forward to this."},{"speaker":"And now I really do","startTime":1602.071,"endTime":1602.851,"body":"Now we're here."},{"speaker":"And now I really do","startTime":1602.941,"endTime":1605.006,"body":"And now I'm feeling so good."},{"speaker":"And now I really do","startTime":1605.191,"endTime":1606.231,"body":"Now it's all of a sudden"},{"speaker":"And now I really do","startTime":1606.482,"endTime":1606.851,"body":"so"},{"speaker":"And now I really do","startTime":1606.981,"endTime":1607.611,"body":"our first"},{"speaker":"And now I really do","startTime":1608.211,"endTime":1608.251,"body":"fast."},{"speaker":"And now I really do","startTime":1608.751,"endTime":1613.411,"body":"date is coming to a conclusion"},{"speaker":"And now I really do","startTime":1608.751,"endTime":1613.411,"body":"here and it was a great first date."},{"speaker":"And now I really do","startTime":1613.461,"endTime":1613.941,"body":"I love it."},{"speaker":"And now I really do","startTime":1614.211,"endTime":1615.031,"body":"I do too."},{"speaker":"And now I really do","startTime":1615.161,"endTime":1615.891,"body":"Thank you."},{"speaker":"And now I really do","startTime":1616.351,"endTime":1616.831,"body":"Yes."},{"speaker":"And now I really do","startTime":1616.861,"endTime":1617.861,"body":"Thank you."},{"speaker":"And now I really do","startTime":1617.901,"endTime":1620.501,"body":"And everyone remember that"},{"speaker":"And now I really do","startTime":1617.901,"endTime":1620.501,"body":"I'm rooting for your success."},{"speaker":"And now I really do","startTime":1620.511,"endTime":1621.661,"body":"Have a great week ahead."},{"speaker":"And now I really do","startTime":1621.781,"endTime":1622.071,"body":"Bye."},{"speaker":"And now I really do","startTime":1623.393,"endTime":1625.513,"body":"Okay, I have exciting news to share."},{"speaker":"And now I really do","startTime":1625.603,"endTime":1630.193,"body":"The Rooted in Retail Mastermind"},{"speaker":"And now I really do","startTime":1625.603,"endTime":1630.193,"body":"is launching this January."},{"speaker":"And now I really do","startTime":1630.443,"endTime":1634.913,"body":"It's your chance to connect deeper with"},{"speaker":"And now I really do","startTime":1630.443,"endTime":1634.913,"body":"me, the retail pros from the show and"},{"speaker":"And now I really do","startTime":1634.913,"endTime":1640.723,"body":"an incredible community of resilient"},{"speaker":"And now I really do","startTime":1634.913,"endTime":1640.723,"body":"retailers, both online and in person"},{"speaker":"And now I really do","startTime":1640.733,"endTime":1642.763,"body":"with several meetups throughout the year."},{"speaker":"And now I really do","startTime":1643.168,"endTime":1648.478,"body":"Get on the waitlist at"},{"speaker":"And now I really do","startTime":1643.168,"endTime":1648.478,"body":"rootedinretail.com/waitlist and"},{"speaker":"And now I really do","startTime":1648.478,"endTime":1650.458,"body":"don't just listen to the show."},{"speaker":"And now I really do","startTime":1650.488,"endTime":1654.238,"body":"Be a part of the magic and"},{"speaker":"And now I really do","startTime":1650.488,"endTime":1654.238,"body":"grow your store with us."},{"speaker":"And now I really do","startTime":1654.538,"endTime":1655.858,"body":"I hope to see you there."}]}