Secure The Perimeter
Hosted by Brent Canfield—a Christian, Marine, and successful business owner—Secure The Perimeter Podcast is your go-to resource for tackling the unique challenges of entrepreneurship. Designed for young and new entrepreneurs, this podcast provides practical solutions, actionable advice, and inspirational stories to help you build and grow your business with confidence.
Drawing from his experiences as a Marine and a business leader, Brent combines discipline, faith, and a passion for service to guide listeners through the ups and downs of starting and running a business. Each episode is packed with insights on overcoming obstacles, cultivating a winning mindset, and turning setbacks into opportunities.
Whether you’re navigating your first steps in entrepreneurship or looking for tools to take your small business to the next level, Secure The Perimeter Podcast equips you with the strategies you need to succeed.
🎙️ Subscribe now and join Brent as he shares his journey, interviews industry experts, and empowers you to secure the perimeter of your dreams.
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Secure The Perimeter
Navigating the Five Phases of Business Growth with Eddie Wilson | STP Episode 34
In this episode of the Secure the Perimeter podcast, host Brent Canfield interviews entrepreneur Eddie Wilson, who shares his journey from military service to becoming a successful business leader. They discuss the importance of personal growth, financial awareness, and the five phases of business growth. Eddie emphasizes the significance of leadership, core values, and the impact of setbacks on personal and professional development. He also defines legacy as the ability to create a lasting impact beyond personal recognition, encouraging listeners to pursue fulfillment through helping others.
Eddie Wilson Links:
Website: https://officialew.com/
LinkedIn: https://www.linkedin.com/in/eddiewilsonofficial/
Instagram: https://www.instagram.com/eddiewilsonofficial/?hl=en
Takeaways:
If the leader is not growing, then the entity is not growing.
You have to be definitive in your decisions as an entrepreneur.
Looking at financials weekly allows for better decision-making.
Burnout indicators include neglecting personal health and family.
There are five phases of business: startup, perseverance, viability, scale, and succession.
Viability means having the right people, systems, and financial support.
Scaling should be done without pain and resistance.
Leadership is about making others better while achieving goals.
Transform setbacks into gratitude and positive energy.
Legacy is about creating systems that continue to impact others.
00:00 Introduction to Eddie Wilson and His Journey
04:57 Building the Inner Perimeter: Personal Growth and Faith
09:54 Definitive Decision-Making in Business
12:58 Recognizing and Managing CEO Burnout
19:12 The Five Phases of Business Growth
26:29 Eliminating Bottlenecks in Business
27:30 The Five Pillars of Business Evaluation
29:54 Scaling vs. Scaling Well
32:05 Aligning Values and Mission During Growth
35:05 The Titan Doctrine: Keys to Scaling
37:54 Transforming Setbacks into Growth
45:36 Defining Legacy and Impact
49:10 Pursuing Fulfillment Over Success