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The Bloom Show
The Bloom Show is a floral industry YouTube Live show that helps the floral industry innovate, connect, and bloom through community, networking, and bringing information to the industry from within the floral industry and other industry insights as well. The Bloom Show believes that the more information the floral community has, the better decisions we can all make!
The Bloom Show is by the floral community, for the floral community.
The Bloom Show
The Bloom Show: Holly Haveman on Winning SAF’s Marketer of the Year Award
The Bloom Show: Holly Haveman on Winning SAF’s Marketer of the Year Award
How do you turn a birthday giveaway into an award-winning floral marketing campaign?
In this special episode of The Bloom Show, Holly Haveman of Kennedy’s Flowers & Gifts will share how a simple act of generosity grew into a full-blown marketing engine—earning them the SAF Marketer of the Year Award at the 140th Annual SAF Convention in Scottsdale.
Holly will walk us through the origin of their refillable vase program, how it evolved into branded experiences like Magic Vase and Scatter Joy, and the operational know-how that helped them track over 11,000 refills and generate $182K in additional revenue.
We’ll also explore how in-store coupons, smart inventory moves, and emotional customer connection turned this into more than a program—it became a brand-defining strategy.
🌸 Whether you’re a floral retailer, marketer, or love hearing great business ideas in action, this episode is packed with insights you can apply.
📅 Premieres: October 21, 2025, at 1 PM EST
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🎥 Produced by New Bloom Media—supporting innovation, collaboration, and growth in the floral industry.
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