Priority Pursuit - Marketing Guiding Statements
Priority Pursuit - Marketing Guiding Statements
6. How to Determine Your Small Business’s “Why”
Your "why" statement is like the beating heart of your business, pumping life and purpose into everything you do. It's more than just a catchy slogan or mission statement; it's the driving force behind your products, your team, and your customer relationships.
But how do you actually determine your business's "why?"
That's exactly what we'll be exploring in the sixth part of our marketing guiding statement series. By discovering your "why," you'll develop a clear and impactful guiding statement that will help establish a stronger, more cohesive brand identity.
So get ready to unleash your creativity and craft a unique "why" statement that sets your business apart and gives it the purpose and identity it deserves!
Specifically, this episode highlights the following themes:
- How to craft a compelling "why" statement
- Three ways to incorporate your "why" statement into your overall marketing strategy
- Understanding the importance of having a clear and impactful "why"
Other Mentioned Links & Resources
Learn how to write your Marketing Guiding Statements:
https://www.treefrogmarketing.com/marketingguidingstatements
Learn more about Treefrog services:
https://www.treefrogmarketing.com
Join the Priority Pursuit Podcast Facebook Community:
https://www.facebook.com/groups/179106264013426
Follow Treefrog on Instagram:
https://www.instagram.com/treefroggers
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn
Victoria Rayburn 0:00
People make buying decisions first based on emotion, then they back up their buying decisions with facts. As a result, your y is an amazing way to show your potential customers that you care about them and to form a connection with them. Your y is essentially a single statement that tells your customers you do whatever it is you do, to make their lives better and to solve a problem for them. And that is an amazing thing. Hey, there, you're listening to the Priority Pursuit podcast, a podcast dedicated to helping small business owners to find, maintain and pursue both their personal and business priorities so they can build a lives and businesses they love. I'm your host Victoria Rayburn. And today, I'm excited to share part six of seven of our marketing guiding statements series, where we are going to break down how to determine your small businesses why? Now over the last several episodes, we've been talking about the importance of developing your marketing guiding statements before your marketing strategy. This is because without clear messaging, you won't be able to connect with your ideal customers hold their attention or get them to do business with you. When you jump into posting social media, developing a website or creating reels or like literally doing any other marketing task or tactic before creating your marketing guiding statements, you end up wasting a lot of unnecessary time and money on things that just don't work. And in this episode, I have good news for you easy today, you're going to write your shortest marketing guiding statement, while your other guiding statements require a fair amount of writing your why is short and sweet. So let's dive in. Now if you've been in business for any time at all, and if not, that's okay, like heck, you're here, you're ahead of the game. But you have likely heard a meme about the importance of defining your why you're now your why is the reason your business does what it does. It is the single reason you serve your customers and work as hard as you do. And while it's important and healthy to have personalized, so just for example, perhaps you work hard in your small business to provide for your family. For the sake of this exercise and for your marketing messaging. You want your why to be customer focused. In other words, why do you do what you do for your customers. The Priority Pursuit podcast is brought to you by Treefrog marketing a marketing agency for small businesses that takes the guesswork out of marketing. To learn more about our services, which include messaging and strategy development, website development, SEO management, content marketing, Google and social media advertising, social media management, sales, funnel development, consulting and more, visit treefrogmarketing.com. Again, visit treefrogmarketing.com To learn more about our services and just schedule a free consultation. Now to write your why you can do this with a really easy sentence formula. So basically, to write this marketing guiding statement, we just want you to write down we do insert what you do, because of insert why you do it. So again, that's why we do insert what you do because of insert why you do it. So just you have an example I want to share Treefrogs why with you. So at Treefrogmarketing is we help hardworking small business leaders take the guesswork out of marketing, because they deserve to have thriving businesses and lives outside the office. So what we do, we help hardworking small business leaders take the guesswork out of marketing, why we do it, because they deserve to have thriving businesses and lives outside the office. Now, typically when business owners are encouraged to determine their businesses why, so that they have a single statement that reminds them in their team, why they go to work every day, and to inspire them to work hard. And this is a very important reason to determine your why. However, it's also important to determine your why for the sake of your marketing messaging.
Victoria Rayburn 4:07
As we've discussed in previous episodes, people make buying decisions first based on emotion, then they backup their buying decisions with facts. As a result, your y is an amazing way to show your potential customers that you care about them and to form a connection with them. Your y is essentially a single statement that tells your customers you do whatever it is you do to make their lives better and to solve a problem for them. And that is an amazing thing. Now once you have your y developed, there are three things I want to encourage you to do with it. So first, include your y on your website, your about page is an especially great place to include your wife to create social media posts about your why this is a simple enough post to create and will let your audience know why you do what you do. It'll be a great way to build connection online. And then three if you haven't email list, including email about your why and your nurture sequence. As you help your email list get to know you, this is going to be a great tidbit of information to share with them. Again, having an easy to read, understandable, customer focus, why statement will one remind you and your team, why you do what you do inspire you to work hard for your customers each and every day. And then to help you form a deeper connection with your potential, even your current customers, because they will be able to see that you created your products or services, specifically to make their lives better. Alright guys, that was part six of our marketing guiding statement series. Like I said, short and sweet, and we actually only have one more step to go. Now if you've listened to other episodes that have been part of our marketing guiding statement series, then you may have already downloaded the first step to effective marketing for small businesses, writing your marketing guiding statements, which is essentially a free mini marketing guiding statements course. This mini course includes the seven Priority Pursuit episodes, where we've walked through marketing guiding statements, and the download with written instructions and examples for writing your own marketing guiding statements. And you can access these resources at treefrogmarketing.com/marketing guiding statements. Now guys, I did say before, and this is a seven part series, this was part six. If you go to treefrog marketing.com/marketing Getting statements to access the mini course you will get early access to Part Seven as well. That being said, if you have been listening to these episodes and meaning to write your own marketing guiding statements, but just cannot seem to find the time to write them, we get it. The fact of the matter is you are only one person you can only handle so much, and between customers and your team and just everything that goes into running a small business, you are likely at max capacity. So whether you don't have time to write your marketing guiding statements, or you need someone with fresh eyes, sometimes guys, it's just so hard for small business owners to write their messaging on their own because they're too close to their businesses, we get it either way, our team at Treefrog marketing would be more than happy to help by writing your marketing guiding statements for you. We've done this for hundreds of small businesses. Now if you're ready to have clear messaging, any marketing strategy that actually works, I want to encourage you to one schedule a 15 minute consultation to discuss your business challenges and marketing goals with our team to do that at the link in the show notes to count on our team to write your marketing guiding statements with your ideal client and your business goals in mind. And then three breathe knowing your messaging is effective, it has the clarity and power to help your small business grow. If you'd like to work with our team to write your marketing guiding statements, learn more and schedule a consultation at treefrogmarketing.com/messaging. Guys, thank you for so much for tuning in to another episode of Priority Pursuit. Thank you for investing your time wisely by taking the time to think about your messaging. As we said in countless episodes at this point, before you can have effective marketing, you have to develop your marketing messaging. Your marketing guiding statements are simply an exercise and a process that is going to allow you to do exactly that. We cannot wait to share the last episode of this series with you so that everyone listening can have a clarified message and marketing to actually for. Thanks for tuning in. We can't wait to have another priority driven conversation with you guys next week. Bye.