The Amsalu Podcast
Welcome to The Amsalu Podcast—a raw and authentic space where faith meets everyday conversation. Join Amsalu and a dynamic new co-host as they dive into the world of media, Christian perspectives, and Christ-centered insights. This podcast is all about genuine and unfiltered conversations—the meaningful, the mundane, and everything in between. As Amsalu and the co-host grow more comfortable in their space, you’ll experience conversations that invite you into deeper reflections and community. Tune in and be part of a journey that brings faith to the forefront of everyday life.
The Amsalu Podcast
What If It Works Out If You Begin Today
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You can hear it in the first few minutes, this is not a polished “career story” chat. It’s two friends getting real about how calling actually unfolds when your childhood dream was soccer, your present reality is Christian media, and your heart keeps pulling you toward serving people with integrity and unity. KG shares how he thinks about bringing different backgrounds together, and why media becomes a powerful tool when you treat it like a social space rather than just content.
We dig into the quiet battle most creators don’t say out loud: overthinking. The kind that makes you plan forever, worry about boundaries, and question whether your full self will be accepted. We talk about mixing passions with purpose, including the host’s interest in stand-up comedy, and how shyness can look like “being strategic” when it’s really fear. Then we get practical with decision-making, reframing “what if this doesn’t work?” into “what if it does?”, writing the steps down, and taking the first action before you feel ready. If you’re building a podcast, trying to grow as a content creator, or navigating faith-based creativity, you’ll leave with a clearer path forward.
The conversation closes on leadership development and the need for stronger leadership in Christian media, not just influence but real on-the-ground impact. KG shares a heart for equipping leaders across industries and walking with young leaders who want a true relationship with Jesus, not just a public image. If you care about authenticity, purpose-driven media, and building something that serves people well, this one will stay with you.
If you enjoyed it, subscribe, share it with a friend who’s stuck in overthinking, and leave a review. What kind of leadership do you think the media space needs right now?
Welcome Back And Who KG Is
SPEAKER_00A very, very interesting character. His name is none other than Guy G.
SPEAKER_02Alright. Welcome back, Shaw. Thank you. Which part of the sweet did you have?
SPEAKER_00I quote the sourm. I think sowims isn't how you eat them, how you how fast you take them. Yes, you're supposed to. Take it slow. You know? Yeah. But anyway. Welcome to the Musalu podcast. Thank you.
SPEAKER_02Welcome back. Yeah, I was about to say welcome. Like this is my first time.
SPEAKER_00Yeah, you know, bro, you gotta treat people like they're brand new when they're acting brand new. I'm joking, but such a pleasure to have you, Doug. Um once upon a time, for those who have joined the journey now, KG was uh actually the second man in command who started this up. And uh now you're back a whole new man.
SPEAKER_02I don't know about a whole new man, but you know, gotta be careful.
SPEAKER_00Gotta watch yourself, gotta watch myself. I don't put eggs around you, you better step right. Bro, so for those who don't know you, um who is KG in a nutshell?
SPEAKER_02In a nutshell, KG is a person who is very laid back, um loves people and loves helping people unite, um, be it all different kinds of backgrounds or ethnic groups, or but you know, I I I like to be uh somebody who who brings unity in an in a social space or an environments that one finds themselves in. Yeah. In a nutshell. Yeah.
From Soccer Dreams To Media
SPEAKER_00I like it, I like it. And when you look back at younger KG, did you ever imagine you'd be in the space of Christian media? No.
SPEAKER_02Well, like you said in the beginning, um this was this this platform was the very start of the media journey. Uh it wasn't clear that it was Christian media, but it was definitely media, and I think in terms of the purpose and just uh the the calling as one journeyed along, I think, yeah, I don't uh this is where I found myself, but in terms of younger KG, thinking younger KG wanted to be a professional soccer player, so you can see the huge U-turn.
SPEAKER_00Uh-huh. Uh-huh. And and was it was it does it feel like it's at a compromise of something of your soccer career?
SPEAKER_02Or I think the li the nice thing I love about Mida is that it's everywhere. Uh it touches everywhere, and I've had the privilege to um rub shoulders with some sports ministry leaders. Um, so no, I don't I don't think there's no compromise. I think it's kind of accelerated or exposed me to a whole lot of people or an audience that I probably never thought I would be able to reach. Yeah.
SPEAKER_00Bro, I love that you keep it open-ended. Um, it's not one or the other. Yeah. It's um how do these work together or how do these go forward together? Yeah.
SPEAKER_02Okay. And it actually goes back to to the unity, you know, how to and and what you're saying as well. How how do we how do these things work together instead of this or that? So, yeah.
SPEAKER_00Amen. And you know, and you know, like with with with realizing that I think I think I share a similar experience.
SPEAKER_03Yeah.
SPEAKER_00And that I never thought it was gonna be this or here. Okay. Um saw myself in the music industry, um, producing. But music plays a very, very lovely role in what I do. Yeah. Um, be it be it extending someone else's hand or or or supporting the sound.
SPEAKER_03Okay.
SPEAKER_00Um, yeah. Yeah, it's pretty interesting.
SPEAKER_02I don't really want to open a can of worms, but I wanna I wanna explore that a bit. Nigga, why you think? I see I got eggshells here, so I'ma I'ma stay tight in my corner.
SPEAKER_00Bro, okay, okay, okay. You can open it a little bit. Yeah. A little bit.
Comedy Ambitions And Shyness
SPEAKER_02Did you think younger Judah was gonna be where young where current Judah is? And in that this or that, what is what is the other thing you're kind of also tapping into as well, besides just I mean, music is part of media, definitely a big part of it. Um, but outside of media, what what other thing as well? You know, like how for me it's sports or media, and uh sort of trying to get those two things working together. What does that think for you?
SPEAKER_00It feels like it's a lot, okay. Um I think because I never set out initially, kind of like you know, music producer was was one of the cards, but really, really, I get enthusiastic about whatever I engage. And so over time, what has really stuck out that I want to do and I haven't learned how to mix it together, but stand-up comedy.
SPEAKER_02Okay.
SPEAKER_00Yeah, yeah. You know, I don't know, I don't know why. Whenever I bring it up, I always feel like I have to drop like a bit to kind of certify like no no, I am a comedian. I am funny, I am funny, come on. Okay, give me give me a half five or something. But I mean, maybe not to the to the to the to the average person, but I can see how easily that mixes with media. Yeah. Um, but I think I'm more in a shy position uh rather than that it's a compromise. Okay. Uh yeah, yeah.
SPEAKER_03Okay.
SPEAKER_00And and just refusing to ask the first question of where to next. Okay. Beyond the interest, beyond the passion.
SPEAKER_02Um, do you feel like it's gonna be a lot or do you feel like it's it's more of the the shyness that's kind of in between you and actually pursuing that?
SPEAKER_00Okay. Okay. You've opened the can of worms a little too. I'm joking. But yeah, hey, hey, you have a little bit.
SPEAKER_02You got me thinking here. It's coming through with that uh that bit. No, but I don't want to steal your show, yeah.
SPEAKER_00Yeah, no, Doug. Um it's it's it you always you already bound to like bring a different point of interest that I might have thought of, you know, and it it's cool, it's cool. I'll let it slide. But um with comedy, much like I'm Salu Podcast before launching I'm Salu Podcast, yeah, there was this constant overthinking of um what are the boundaries gonna be, what are the limitations gonna be in the way I want to do it. Yeah. You know, um in a nutshell, it's it's really not looking to God and saying, hey, I feel you've given me this talent. Yeah. Um do you want me to use it? How do you want me to use it? Yeah. Instead of asking that, it was like, but I feel like it won't be as acceptable or as influential if the whole the whole time I'm fighting against justifying Judah. Okay. Um a bit of the challenges I I go through with with the media space. Okay. Is constantly thinking that. Well, am I am I safe enough? Putting the shells for yourself. Exactly. Okay. Exactly. But uh breaking them these days.
SPEAKER_03Okay.
Quieting Overthinking By Starting
SPEAKER_00Uh just stepping on them with a little bit of confidence. What does it take? It takes silence. Okay. Um from an active mind, you you you can't properly be decisive. Okay. If your mind is constantly just I should do this, I should do that, I should maybe this year. And that's that's um a mechanism I found in in in what I'm doing. And just stopping and actually doing it. One step. Yeah. You know, um prioritizing. Yeah. Okay. Yeah. Even even if it's not prioritized, it's a matter of actually just getting there, doing the thing. So let's take a podcast, for example, recording it, and then starting to think of what needs to be done rather than what needs to be done pre-recording. Okay. Then I don't get the recording done.
SPEAKER_02Yeah.
SPEAKER_00Then it sends me a different lane.
SPEAKER_02Okay. So it's it's basically going the whole way, completing, finishing the job. That's that's what that's what you mean.
Turning Fear Into Practical Steps
SPEAKER_00Starting the job. Starting the job. For some of for some of it. Um because post-starting, I've noticed how now it's easier to do the work. Okay. Now it's easier to action more of it. Yeah. Um, rather than backlogging a whole bunch of stuff and holding it back because of paranoia, essentially. Okay. Um do you ever see that with media space, um, in in perhaps the lane you're trying to navigate or you find in yourself, um, especially in the season you're walking with media, do you find that challenge of of overthinking?
SPEAKER_02I think when it comes to decision making, nobody really wants to make that mistake. Or I guess the the fear of what if this doesn't work out is is always there. Um But I think with with time and with practice, everything, you know, you gotta you gotta look gotta look beyond the the what if. You know, uh there was this conversation I had with this one young chant and he wanted to do an operation, and he was like, what if it doesn't work out? And I said, Well, what if it does? You know, and he was like, Well, you know, I'd be this would happen, this would happen, okay. Then what needs to happen in order for that to happen? Uh I need to just pray, I need to focus on the positive, and I guess it's that, you know, and obviously it's not always easy to focus on the positive, but yes, to answer your question, um, but in overcoming that, I think focusing more on the positive, the the what if it does go right. Um and I think putting putting steps down, um, writing everything down and then breaking it into achievable steps um has been the one thing that has been helpful. Um, but yeah, I guess new season, there's always a mistake bound to happen. Um but knowing that you're not Mr. Perfect is the first step, you know.
Building A Media Journey With God
SPEAKER_00So yeah. Okay. Let me let me let me let me take you back a bit. Okay. Um to to link up more of what you're saying about media, you know. Um what what can I call you, bro? You have a very clever brain in terms of I don't know which side of the brain you're talking to. I hope the right one.
SPEAKER_02You might be talking to the creative side, giving you all these answers, but the one that's supposed to be functioning is is looking at us like please ask him to explain more.
SPEAKER_00You know, but yeah, it it it's you know me, I I I like to think of well I like to when listening, I like to think of where something steps from. Okay. And so and so I want to take you back to your media journey. Uh, you know, there isn't a huge, huge string of evidence that you were bound to land up in media. Yeah. Um, but I think you can identify the tools that were being sharpened all along um to to become someone who can function and serve um within the media space. What can you or what of your journey can you walk me through um leading up to media more so more so with God um because we are in a space of creating uh in spite of yeah I'm forgetting my post despite him one of them, but creating with God in mind, um creating with God's will be done in mind, yeah.
SPEAKER_02Um I think love God, love your neighbor, let's start there. Um I think it for me, every person that I've encountered or I've bumped into, be it young or be it old, you treat them as if you God is about to speak through them to you, and in in the conversations that you have, you realize that actually I need to do something about that. You know, and I think in the media space where you have an a platform where you're kind of reaching all kinds of people from different walks, different backgrounds, upbringings, and and so on and so forth. And I think you know, it started off with the coaching, going from wanting to be a professional soccer player to coaching, so they're dealing with different kinds of situations, different people, and how to talk to them as well, and how to inspire, how to encourage. Yeah, moving into facilitation. Um it was taking people on a 12-month journey of can I become a manager? Can I become a supervisor? What do I need to do? How can I put in the steps um beyond the qualification? But what are the some of the steps that I need to put in place to achieve this thing? And I think coming into media kind of then opens up the platform to serve different kinds of people through just having a conversation with someone or sharing a piece of the journey that I've walked as well, leading up to here.
Authentic Conversations And Serving
SPEAKER_00Yeah. So media is media is not necessarily dream poster on the on the on the bedroom wall. Yeah. But the the the having a servant's heart. Yeah. Yeah. Have effective effectiveness of the tool being what actually draws you in, what actually interests you. Yeah. Okay. And how you enjoying how you enjoying media conversations? I only hear your take, cause uh you've seen me, I found out, and I was like, whoa. Media.
SPEAKER_02Look, I think um I could be having more conversations, um, more intentional conversations as well. Not just because there's a mic. You know, there could be conversations one could be having where we are tackling uh either a current trend or we are tackling some sort of systematic thing going on, you know, some dilemma happening out here in the world. But I think the current approach, the conversations that one has been having, yeah, I'm enjoying them because I'm getting to also be myself more than wanting to also add on to what others are saying. Yeah you know, yeah, um, I think authenticity is one of my big values, you know, in the astral money. He's still there. Keep coming, still in the DNA, yeah. Yeah. Um, so I think having authentic conversations is is something that I I really enjoy. Um because that's how you get to build a relationship with the person, you know, rather than we just talking about South African rugby team. I mean, at the end of the day, I have no idea what your dreams are, what you know that what your journey looks like and and how far or what what it's taken for you to achieve that. And I think those kind of conversations also tap into a little bit of my love language, which is instead of quality time, I say quality conversations. Okay, so yeah, I have been enjoying the the the conversations despite feeling like you know there's more, you know, but I'm also looking forward to that as well, you know, and in that it's the what if I I do have those conversations um and rather focusing on that. So I've been enjoying that.
SPEAKER_00Yeah, yeah. Oh man. Um I find them, I find them, I find them very, very weirdly tough and and emotional. I think I think media for me became a poster on the back wall. Okay. Um in that any format of media, if I can, if I can get my hands on it or articulate something through it, it'll just I know it'll be magnificent because of just how great media is. But also then there's the conversations you have around media or in trying to drive something forward, there's either the pockets that are already there that you aren't necessarily called to serve, but your interest provides room into that space. But then there's also the serving part. Yeah. And the serving part, the conversations are are similar I find similar spaces. Spaces that I was talking about earlier of a lot of conversation, not enough action. Okay. Um a lot of ideas and not enough uh as you said earlier, writing down, take following the steps. But not as not as something to to bash. I think media in itself is a very emotional and and very very charged industry. Yeah. Because at the end of the day, that's what I'm selling. Yeah. I'm selling conversation has intellect, has emotion, has physicality, if that's part of it. But in everything we do, um there's that emotion. There's there's there's either joy or frustration or determination. Yeah. So I find them also not to necessarily be like I'm on the opposite end of you enjoying them. Yeah. But to say in in in how I see them, so that we don't shy away from conversations um within media because they either you're either gonna find a builder or you're gonna find an analyst.
SPEAKER_03Yeah.
Leadership In Christian Media Needs
SPEAKER_00Um and so yeah, bro. Um that's a bit that's a bit of you in here in media in our in outside of town. Yes, you know, um what's what's the biggest thing on your mind right now?
SPEAKER_02The biggest thing that's on my mind right now is is finding leaders, uh equipping leaders and walking with leaders who are on a similar journey. Doesn't have to be per se um in media, but in leadership. Uh in whichever industry, I think the nice thing about media is that it kinda gives a bit of exposure to the various things that leadership can tap into. Um and and serving as well in the media space, what does that actually look like? What does leaving a real on-the-ground impact look like in the media space? And so, yeah, there's there's a couple of ideas um that in having conversations, one is starting to connect some pieces. But yeah, I really, I really hope to start identifying leaders, more leaders, more young leaders as well, who are on a similar journey of discovering themselves and discovering a true encounter or relationship with Jesus, um, and seeing how best with the resources with the journey one has walked, um how best one can serve that need for them and and have those conversations and hear more testimonies. Okay, yeah, okay.
SPEAKER_00Um leadership.
SPEAKER_02Uh I can see by how you're scratching your head that let me let me sit get get all cozy over here.
SPEAKER_00No no we we agreed, we're not trying to open cans of words. Um but it's a very it's a very um needed thing in media. Yes. Um and and and I've I've I've had the privilege of walking some of walking into some of those rooms with you or seeing some of those um things and uh I share I share similar values, yeah. Um it's what we need, it's what we're lacking, and I don't want to open the cat of worms because you know me, I first I first we have to lay it out, kind of critique it to to get all the negatives out of the situation in order to then properly deal with the positives, but like um, yeah, that's a that's a cry I hope is heard, yeah, as well as an invitation, I hope is received. Yeah.
SPEAKER_02Um and I mean to to anyone who's listening right now, we'd love to hear your take. What's your take on leadership in the media space? Is it something that is a real need? And if things were ideal, what what would that look like? What would the what sort of leadership is is the media space lacking or looking for or needing in this day and age, especially in the Christian media industry? Yeah.