Why Most Businesses Fail in the First Year
Powerful Women Rising - A Business Podcast for Female Entrepreneurs
You have passion, drive and a GREAT business idea - so how do you avoid becoming one of the "failed business statistics"?
There are lots of reasons small businesses fail in their first few years but it's rarely because they weren’t “good enough.” Most new businesses fail because they skip over the boring but critical stuff that actually keeps a business alive.
In this episode, we’re cutting through the fluff and getting straight to what really makes or breaks a business in the early years. Before you drop thousands on a fancy logo or get lost in the social media hype, let’s make sure your business has a strong foundation that actually sets you up for success.
We’ll cover:
- Why market research is non-negotiable and how to do it right
- How to avoid jumping into an oversaturated market with no real plan
- The biggest mistakes new business owners make with marketing (and what to do instead)
- Why relationships will always beat random marketing tactics
- What realistic success actually looks like in the first few years
If you’re serious about making your business work (and not becoming another statistic), this episode is a must-listen.
Let’s set you up to not just survive, but thrive.
Links & References:
Episode #14 - Strategic Planning for Business Success with Connie Kercher
- Join us at our next PWR Virtual Speed Networking Event!
For even deeper connections and faster business growth, check out the Powerful Women Rising Community!
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Connect with Your Host!
Melissa Snow is a Business Relationship Strategist and the founder of Powerful Women Rising - a business growth ecosystem for female entreprenuers who want to create real momentum through real relationships.
Inside the PWR Connect Network and the PWR Business Growth Mastermind, Melissa helps women in business get build relationships, increase visibility and get more referrals without pressure, perfection or performative networking.
She's on a mission to change the way women grow their businesses - proving that you can be authentic, values-driven and profitable at the same time.
Melissa lives in Colorado with two dogs (Peyton and Ally), three cats (Giorgio, Karma and Betty) and any number of foster kittens. She hates winter, seafood and feet. She loves iced coffee, Taylor Swift, and buying books she'll never read.
