SEF Backstage Pass
SEF backstage pass is a platform powered by Sharjah Entrepreneurship Festival. Think of this podcast as the behind the scenes pass to the festival experience, the inspiring talks from the keynote speakers, the thought-provoking conversations, and a glimpse into the magic that makes the festival truly special. Here, you will be joining our exceptional guests as they share their personal journeys; the changemakers who abandoned the limitations that others set for them and let only their ambitions dictate what is possible. This is not just a place to get inspired, it’s a community that you will relate to and a platform that will share real strategies and tools to get you closer to answering the question. “What is it you plan to do with your one wild and precious life?” Sharjahef.com
SEF Backstage Pass
The Woman Behind the UAE’s Music Rise
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
How does a classically trained harpist go from performing in hotel lobbies to founding one of the region’s most influential entertainment agencies?
In this inspiring episode, Shelley Frost—Founder & Director of The Fridge—shares her 27-year journey in the UAE. From creating opportunities where none existed, to reshaping the cultural and musical landscape, Shelley reflects on what it means to take risks, trust your vision, and build platforms that last.
She also opens up about:
- Starting as a freelance harpist in 1997
- Balancing rock climbing with performing
- The moment she gave herself permission to become an entrepreneur
- How The Fridge became a launchpad for local and regional artists
- Her work with Filipino A-list talent and global collaborations like Snarky Puppy
- What the UAE and Saudi can do to grow the music ecosystem
🎧 A must-listen for creatives, founders, and changemakers shaping their own industries.
📺 Prefer to watch? Catch the full video on YouTube here.
—
This episode is part of the SEF Backstage Pass Podcast, produced in partnership with Poddster.
#SEF2025 #SEFBackstagePass #ShelleyFrost #TheFridge #UAEcreatives #MusicIndustry #WomenEntrepreneurs #CulturalLeadership #SharjahEF #Poddster #UAEpodcasts