SEF Backstage Pass

SEF backstage pass is a platform powered by Sharjah Entrepreneurship Festival. Think of this podcast as the behind the scenes pass to the festival experience, the inspiring talks from the keynote speakers, the thought-provoking conversations, and a glimpse into the magic that makes the festival truly special. Here, you will be joining our exceptional guests as they share their personal journeys; the changemakers who abandoned the limitations that others set for them and let only their ambitions dictate what is possible. This is not just a place to get inspired, it’s a community that you will relate to and a platform that will share real strategies and tools to get you closer to answering the question. “What is it you plan to do with your one wild and precious life?” Sharjahef.com

All Episodes

SEF Backstage Pass

The Secrets to Building a Global Bakery Brand

June 11, 2025 • Sharjah Entrepreneurship Festival • Season 3 • Episode 13

How do you build a brand from scratch—and turn it into a global name in just two years?
In this inspiring episode of the SEF Backstage Pass Podcast, Brooke Bellamy, founder of Brookie, shares how she built her dessert brand with bold vision, relentless drive, and a deep love for baking. From personal turning points to plans for expansion in the UAE, Brooke’s journey is a lesson in clarity, courage, and commitment.

🎧 A must-watch for dreamers, doers, and dessert lovers.

📍This episode is part of the SEF Backstage Pass Podcast — proudly created in partnership with Poddster.

📲 Watch the full episode now and subscribe for more visionary stories from SEF 2025.

#BrookeBellamy #BrookieDesserts #SEFBackstagePass #SEF2025 #WomenFounders #BakingBusiness #EntrepreneurLife #GlobalBrand #StartupJourney #FounderStories #UAEEntrepreneurs #SEFPodcast #FemaleEntrepreneurs #DessertLovers #FoodStartup