SEF Backstage Pass
SEF backstage pass is a platform powered by Sharjah Entrepreneurship Festival. Think of this podcast as the behind the scenes pass to the festival experience, the inspiring talks from the keynote speakers, the thought-provoking conversations, and a glimpse into the magic that makes the festival truly special. Here, you will be joining our exceptional guests as they share their personal journeys; the changemakers who abandoned the limitations that others set for them and let only their ambitions dictate what is possible. This is not just a place to get inspired, it’s a community that you will relate to and a platform that will share real strategies and tools to get you closer to answering the question. “What is it you plan to do with your one wild and precious life?” Sharjahef.com
SEF Backstage Pass
Starting a Food Brand from Scratch
Dr. Hamad Alawar was pursuing his PhD in engineering when a late-night craving turned into a business idea. What started as a side hustle became High Joint — one of Dubai’s most beloved homegrown burger brands.
In this episode, he breaks down what it means to take risks, start scrappy, and grow a brand that stays true to its identity. From flipping burgers to leading a creative food movement — this is a masterclass in bold beginnings.
💡 For anyone who’s ever asked, “Can I really start from scratch?” — this one’s for you. Watch the full episode here on our Youtube channel.
🎧 This episode was produced in partnership with Poddster.