#9 Nelson Chu: Building efficient infrastructure for private credit through Percent

Date recorded: May 5, 2023

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In this episode I interview Nelson Chu, Founder & CEO of Percent, a platform that started off providing accredited investors access to private credit investments, and has since evolved into the modern credit marketplace. Percent’s SaaS solution powers the sourcing, structuring, syndication, surveillance and servicing of private credit transactions. At a high level, Percent allows investors to find and compare private credit deals, which promise both high returns and resilience to recessions and inflation.

Nelson started his career in finance at Merrill Lynch (acquired by Bank of America) and then moved to the buy-side at BlackRock, where he worked in fixed income portfolio management operations. With an entrepreneurial itch, Nelson quit his job and started a consulting company helping founders build companies from ground up. After helping a number of founders for 5+ years, Nelson decided to start Percent, an alternative investment platform focusing on private credit.

Enjoy!

What you can expect in today’s episode
- Nelson’s journey starting Percent
- An introduction to private credit
- The risks associated with private credit investing
- Why private credit has been in the limelight recently
- How Percent has leveraged technology to provide investors with transparency
- How Percent has evolved from a platform focusing on private credit investing to a credit marketplace
- Nelson's unique investment and asset allocation strategy

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