The Green Elephant in the Room: Solutions To Restoring the Health of People and the Living Planet

The Travel Paradox: How Mass Tourism Destroys What It Claims to Celebrate (Part 2 of 3)

Rico Verde

SHOW NOTES

Flight shame is dead. Despite a brief pause during COVID, global aviation emissions hit record highs in 2024 and are projected to double by 2040. What makes this different from other climate issues? The staggering inequality. The richest 1% of people are responsible for 50% of aviation emissions, while 80% of the world's population has never even been on an airplane. Think of it this way — every cross-country flight melts a grave-sized chunk of Arctic ice, yet we have half a million people in the air at any given moment worldwide.

The technology promises are mostly fantasy. Sustainable aviation fuels account for less than 0.1% of current fuel use. Electric planes can barely carry four passengers 100 miles. Hydrogen requires massive amounts of renewable electricity we don't have. What that means is the aviation industry uses future tech promises to justify present-day expansion — like a tobacco company promising healthy cigarettes by 2050 while doubling production. The uncomfortable truth?Even with miraculous breakthroughs, emissions will still double because flight growth outpaces any efficiency gains.

Here's what really gets disturbing — the psychology of justification reveals why we're failing at climate action. People rationalize flying with cultural exchange arguments, bogus carbon offsets, and business necessity claims. Consequently,we've created "last chance tourism" where people fly to Antarctica to see climate change before contributing more to climate change. The big lesson for us? If wealthy people won't give up vacation flights — literally the easiest climate action to take — what hope do we have for the harder stuff like decarbonizing agriculture or manufacturing?

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