Keeping Face with Kathleen Baird-Murray
Forever fascinated by what motivates, shapes and guides the talented, hard-working and driven individuals behind some of our favourite beauty brands, Keeping Face is about the weak spot, the scary moment, the part of the story in each founder’s narrative, where things looked like they might go wrong - badly wrong. How did they get around these moments? How did they turn weakness into opportunity? Did they feel vulnerable? Was it hard to rally and rebound? Who was there to support them through this? What was helpful? As they tell us about that difficult time, Keeping Face will leave the listener feeling inspired, informed and entertained, as we learn how they got around these moments, and learnt from their mistakes or whatever disasters life had thrown at them.At a time when the world is experiencing huge disruption, this endearing and relatable series shows us how fallible we all are as humans, but also how indestructible, resilient and brave we can be too.
Keeping Face with Kathleen Baird-Murray
How Nyakio Grieco Learnt to Be Her No1 Advocate
How Nyakio Grieco Learnt to Be Her No1 Advocate
Nyakio Grieco is what they call a beauty industry veteran, having lived and breathed it for years before starting her own brand, Nyakio, which was acquired by Unilever in 2017. She’s now both a retailer with Thirteen Lune in the US, a beauty emporium that focuses on brands developed by people of colour, as well as the founder of Relevant Skin check, which launched in June 2022, and now sells at Sephora. Besides creating products that really work, like her One and Done, a three in one primer, moisturiser, and sun protection, has been about tapping into the need we all have to feel seen, to feel relevant.
In this episode, Grieco, who was born in Oklahoma to parents of Kenyan heritage and who now lives in Los Angeles, reveals the stumbling blocks in her way - specifically the challenges that lurk around taking on investment. An inspirational listen, she discusses the importance of family heritage, and how that played into her learnings around the Black Lives Matter racial reckoning of 2020. “You can’t stay too long in a place of negativity, you have to turn your pain into purpose…”
For more background, these links are useful:
https://thirteenlune.com/blogs/shop-talk/a-note-from-nyakio
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Please visit the website https://lapyae.com/ to find out about Keeping Face founder, Kathleen Baird-Murray’s new, special project.
For more information about how to sponsor an episode, please contact emily@blanketlondon.com
Produced by Parkview Creative. For more information please contact them at info@parkviewcreative.com
Music composed by Armand Daniaud
Editing by Armand Daniaud
Keeping Face logo by Paul McNeil
Social Media by Angelika Wiatkowska