Tools of the Podcast Trade
Podcasting doesn’t have to be overwhelming if you have the right tools and strategies.
Many new podcasters get stuck on the tech, gear, and endless “how‑to” advice, which can hold them back from sharing their unique voice and message.
Tools of the Podcast Trade is your go‑to resource for how to start a podcast, with step‑by‑step podcasting tips, practical podcast tools, and proven podcast launch strategies to help you create a show you’re proud of.
Join host J. Rosemarie and expert guests as they break down the entire podcasting process. From choosing your niche and finding your voice, to recording, editing, and promoting your show. You’ll learn how to avoid podfade, grow your audience, and build a sustainable podcast that works for your business or personal mission.
Whether you’re a solopreneur, a nonprofit leader, or simply someone with a burning story to tell, this show will help you demystify podcasting and turn your ideas into a purposeful, successful podcast that reaches the people who need to hear it most.
Tools of the Podcast Trade
Expert Tips on Creating a Podcast Brand w/Anika Jackson
In this episode, Anika Jackson discusses the importance of branding when starting a podcast, emphasizing clarity, intentionality, and authenticity. She provides insights on building a brand blueprint that includes purpose, vision, and mission to connect deeply with an audience. Anika also highlights how sound design and storytelling enhance a podcast’s identity.
Key Takeaways with Timestamps
- Clarity in Branding is Key (02:38)
Understanding your purpose and vision sets the foundation for a successful podcast. - Develop a Brand Blueprint (03:36)
Define your purpose, vision, mission, and positioning before launching. - Sonic Branding Matters (04:31)
Your podcast’s intro music and sound design create an identity that resonates with listeners. - Evolve with Your Podcast (05:07)
While your purpose stays consistent, allow your podcast to grow and adapt. - Patience is Crucial Before Launching (06:14)
Take time to plan and align your goals before hitting record.
Connect with Anika: Website | Podcast
Bio: Anika Jackson is a seasoned marketing and communications executive, USC Annenberg instructor, and co-host of the Mediascape podcast. With expertise in public relations, branding, and digital media, she has elevated results for brands and contributed to organizations worldwide. Anika is the host of the top 1% ranked Your Brand Amplified® podcast and serves on the UC Santa Barbara Women in Leadership advisory board and Intuit’s Small Business Council. Currently, she’s pursuing an MBA specializing in AI/ML at Villanova.
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👉Helpful Resources:
Get 50% off Capsho when you use code JROSEMARIE. Grab it today at: www.capsho.com/freetrial
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.
