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Tools of the Podcast Trade
Podcasting doesn’t have to be overwhelming if you have the right tools and strategies.
Many new podcasters get stuck on the tech, gear, and endless “how‑to” advice, which can hold them back from sharing their unique voice and message.
Tools of the Podcast Trade is your go‑to resource for how to start a podcast, with step‑by‑step podcasting tips, practical podcast tools, and proven podcast launch strategies to help you create a show you’re proud of.
Join host J. Rosemarie and expert guests as they break down the entire podcasting process. From choosing your niche and finding your voice, to recording, editing, and promoting your show. You’ll learn how to avoid podfade, grow your audience, and build a sustainable podcast that works for your business or personal mission.
Whether you’re a solopreneur, a nonprofit leader, or simply someone with a burning story to tell, this show will help you demystify podcasting and turn your ideas into a purposeful, successful podcast that reaches the people who need to hear it most.
Tools of the Podcast Trade
Why Your Podcast Needs A Website w/J Rosemarie Francis
This week's episode discusses the necessity of having a dedicated website for your podcast. Inspired by a recent PodMatch survey, I highlight the alarming rate of broken links and the importance of a central hub for podcasts.
I also cover the benefits of owning a podcast website, including email collection, SEO optimization, and brand uniformity. Additionally, I give a brief review of different platforms for creating podcast websites, weighing their pros and cons, and providing actionable steps for improving your podcast's online presence.
Key Takeaways
- If your podcast links are broken, it negatively impacts audience reach.
- A dedicated website is essential for every podcast.
- Your podcast website serves as a central hub for your audience.
- Email collection is critical to build connection with your audience.
- SEO optimization can enhance podcast discoverability.
- A uniform brand image is vital for attracting sponsors.
- PodPage offers a user-friendly platform for podcasters.
- Host-provided sites are limited but useful for beginners.
- Regularly audit your links to avoid dead ends.
- A branded website fosters trust and audience loyalty.
Tools Mentioned
- PodMatch survey
- WordPress (self-hosted and free)
- Podpage
- Buzzsprout
- Captivate FM
- Namecheap
- GoDaddy
- SiteGround
- ConvertKit
- WooCommerce
- Microsoft Clarity
Bugging out about some aspects of podcasting? Don't waste time spinning your wheels. Book a free call with me and ask me anything. Book a call here now!
Follow this podcast and subscribe to @ToolsofthePodcastTrade on YouTube. Thanks.
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👉Helpful Resources:
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Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.
