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In this episode, Matisse chats with Dawn Salter, program coordinator and professor of Advertising and Marketing Communications at Durham College, about everything advertising, marketing and PR.

Dawn has an extensive marketing communications and account management background, having worked at various advertising agencies on national and global brands.

She holds a Master of Science in Global Marketing Management from the University of Liverpool and a Bachelor of Education in Adult Education from Brock University. She also received a Diploma in Advertising Administration and Certificates in both Aligning & Building Curriculum and Online Course development.

Her primary research areas include monitoring changes in consumer media consumption across cultural segmentation variables to measure the impact on global marketing initiatives and analyzing advertiser and consumer attitudes towards current gender targeting and role depictions within consumer packaged-goods advertising.

Connect with Dawn:
Website: Advertising and Promotion Program at Durham College
Website: Advertising – Digital Media Management (graduate certificate) at Durham College

Let's connect PR & Lattes:
Website: PR & Lattes
Instagram: @PRAndLattes
Host: @MatisseNelis