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In this episode, Matisse chats with Lumino's founding partner, Rhiannon Ruff, about the power Wikipedia has in communications and how we, as professional communicators, need to understand better and strategize how to make the most out of it.

About Rhiannon Ruff
Rhiannon Ruff is a co-founder of the digital agency Lumino and the author of the new book Wikipedia & Crisis Communications. For the past decade-plus, Rhi has helped large organizations and Fortune 100 companies navigate the online encyclopedia, and she regularly speaks on the topic in agency seminars, podcasts, and other media appearances.

Check her out:

• Rhiannon's LinkedIn
• Lumino's Wikipedia resources 
• Wikify newsletter on Substack
• LinkedIn Newsletter 
• Lumino website

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Host: @MatisseNelis