The global fashion and beauty phenomenon describes her earliest makeover efforts and tells the origin story of her nickname before explaining the benefits of being a late bloomer and disrupting the establishment as an entrepreneur.
The global fashion and beauty phenomenon describes her earliest makeover efforts and tells the origin story of her nickname before explaining the benefits of being a late bloomer and disrupting the establishment as an entrepreneur.
Hi, I'm Glynis Traill-Nash and I'm very excited to welcome you to the first episode of In Fashion. Even more exciting is having Trinny Woodall as my first guest. Trinny's been in our collective consciousness for over 20 years now. First, as a fashion makeover guru in the global TV sensation What Not to Wear, and more recently as a beauty entrepreneur whose Trinny London brand has taken off like a juggernaut since it launched in 2017. The central theme for all of Trinny's endeavors is empowering women to look and more importantly, feel their best. I decided late last year that I wanted to launch a podcast, and I knew that Trinny was about to be visiting Australia. I knew then that she had to be the first to feature here. She was in Australia to launch two stores in Melbourne and Sydney, where we recorded this interview. As you'll discover, Trinny is as forthright, funny, and engaging as she is on her social media platforms. We crisscrossed into all sorts of territory from fashion and beauty, of course, to bigger issues, including ageism and misogyny, dealing with a rapidly growing business and learning to become a C E O. We had met over Zoom a few times before and during the pandemic, and I can fully attest she is even more engaging in person, a tsunami of chic. I hope you enjoy this first episode of In Fashion. Well, it's so nice to finally meet you in person. I know after the zooms.
Trinny:I know. But we feel, I think cause of Covid, we had to get to know people on Zoom. And I feel I got to know you. You know, we had really good conversations.
GTN:We had great chats. So I want to kind of ask you first off, to cast your mind back, perhaps you were a child, perhaps you were a teenager, maybe in your twenties when you first understood the power of fashion.
Trinny:Mm. Six and a half. Boarding school. My currency was making over my friends and it was just like changing out our school uniform. Chopping it around making the skirt shorter when we were older. And that sort of progressed over, 10 years at boarding school. You know, I wasn't good at sport, I wasn't academic. I was on the off games list endlessly. So it was like, what did I have to contribute? And I think I found my milieu when I was about 15 and my sister, who was four years older and super cool, perennially popular, very naughty, would start the campaign for the food strike because we had terrible food and every girl in my year loved her. She's amazing, my sister, redhead as a well. And when she left when I was 15, I finally had that last year and a half at school and I just was, you know, the girl who was cool for the first time in my life. It didn't last long, but I had that moment of first feeling it. And I think when you feel cool, you look at what you're wearing and what makeup you're wearing,,and I would you know, help other people decide what to wear. And then I left school and when I was in London, when I was sort of 18 to 22, 3, people would always end up in my bathroom. I was giving'em a skincare routine and makeup routine, not that it was great advice then. And they'd go to my wardrobe and you know, I'd kind of buy inexpensive clothes and put expensive buttons on them you know, I was on a very limited budget and thinking how could I make my clothes feel cool?
GTN:Now I wanna go back just a moment there. When you mentioned being the naughty school girl, because obviously it would come as no surprise that Trinny is not the name you were Christened.
Trinny:Yes. It's not the name I was christened.
GTN:But there was a charming story I believe, about how that name came about.
Trinny:Mm-hmm. There was, it was actually just before I went to boarding school and you'll wonder why I went, but I was at this school and I had a girl at the school who was really just my sort of nemesis and we both liked this boy as you do as a six and a half year old and at a birthday party he was helping her play the Suck the Lollipop game. And I was really upset. And then on a Monday morning we had needle work and she had a very long plait and I just turned around and I thought, oh. And I cut it off at the top of her head. I just, I don't know this moment of insanity. I was sent home by the school
GTN:I bet.
Trinny:And my dad was there with a guy called Frank Launder, who wrote the St Trinian's books and they said, you are just like these girls. So I was called Trinny after that. I went to boarding school like a few months later. And then whenever my mother wrote to me at the school, if she wrote Sarah-Jane on the envelope, I knew I was in trouble. And if she wrote Trinny, I knew that she was loving me at that moment.
GTN:Oh, that's so good.
Trinny:Mm-hmm.
GTN:Now you rocketed to global fame in 2001 with Susannah Constantine. Now I watched a video that you did on Instagram where you were looking at her book...
Trinny:Yes.
GTN:...Ready For Absolutely Nothing. And you were talking about the fact that when you grew up, you were not brought up to really have careers.
Trinny:Mm-hmm.
GTN:And that it took you a long time, both of you, to work out what it was that you wanted to do. Further to what you're saying about feeling cool for the first time when you were 15, do you think there's something to be said for being a late bloomer?
Trinny:I hope there is, because I took forever to find out what I wanted to do and I feel there wasn't that you must go to university. It wasn't like there was an entitled life to be led. It's just there was no sense of direction or ambition. And my mother was a housewife who started these little entrepreneurial things that always ended up with the business cards being found 10 years later in a drawer. And the remnants of that venture around our home. My mother's a great starter and a very bad finisher. My father was a really great businessman in his youth and he arced early. And so the latter part of his life was slightly disappointing to him in terms of the achievements. You know, he was the youngest, head of a bank in England in his early thirties. And it was a time in the late sixties, early seventies, where you didn't really think go to university, have a career. You know, if you didn't have so much money, it was like, just get a job. And for me, at 18, I just got a job. So therefore, because I didn't know what to do, and the careers advice person said you could just about be a secretary, but you'd have to learn that first. That was my ambition. That was what they felt I was good for. So I then didn't try hard in any attempt to get into university. Cause I felt now I'm not gonna be up to, I failed miserably at my academic education. Obviously wasn't good at sports and so I just started and I thought I would love to be like my dad, but I had no path to get there. So I started working as a secretary in a physical commodities trading house. And then I was an assistant to a commodities trader and then I went and became a sales person for a futures trading house, trading Anglo-American funds. But all of these jobs I felt very fraudulent doing. I had no knowledge of how to do them. I started to do series three and series seven, which are the exams you do on the Chicago Mercantile Exchange. But you know, it was like reading Arabic, I just didn't understand the paper. And it was me and 64 men, so I had these episodes of just being in businesses where I had no right to be in them, you know? But I felt that's what I should do. And I think so many women go through their twenties if they haven't got that direction doing what they think they should do. You know, people with Tiger parents doing what their parents want them to do, not what they would want to do or make them happy. The amount of people I see who had such, you know, maybe drive from their parents wanting to live their life vicariously through their children, that has been something that makes you a late bloomer. But then, because I didn't really discover till my late twenties what I wanted to do, then I went really into it quickly. So I suppose then there wasn't the buildup. But it took me until my forties to... no, it took me until my thirties to feel that I fit in my skin.
GTN:It's a common thing for women though, don't you think?
Trinny:Yeah.
GTN:That it really takes that time before you finally feel confident enough.
Trinny:Mm-hmm.
GTN:And you kind of think, why didn't I have this in my twenties? And maybe it's too powerful in some ways.
Trinny:Because I think also men are like you know, 20% of something, brag your way into the rest, and women are like, unless you know 80%, you're not qualified. We come from different directions.
GTN:Yeah, totally. Now you'd been synonymous with fashion and style for over two decades. What made you make the leap into beauty? Obviously, it's always been an interest, but this is a big leap to...
Trinny:It's a big leap, but when I did makeovers on women and I first did them in England, then I did them around the world,when you had that reveal moment, the first thing a woman was happy to notice was her makeup. And it allowed her then to see her new hair and then to look at her body objectively. Because the hardest relationship women have is probably with their body. And the body dysmorphia that I encountered around the world meant that many women were scared to see what we'd done to kind of make their clothes more fitted if they felt uncomfortable showing their tummy or there was a real,"I don't like this, please hide it" moment. We were like, let's celebrate your body. So I thought I should start with the easiest thing for a woman to say, yes, I can do that. And also anyone can do that, you know? So whatever your size, you can do it. Whatever your skin color, you can do it. Whatever your age, you can do it. So I just felt that's also what I wanted to do. And I also had by then about three, three and a half thousand women I've made over around the world. And it really helped me when I stopped making shows in England, did them around the world. Cause I realized it was a kind of international. attitude. You have women who hit certain times in their life where they just need to question what they're doing. And we hit it when we go from being the star of the show at school. And when we go from university to a job and then we're suddenly the baby in the room and we are thinking, who do we wanna be? And then we might be channeling our career hugely. And we're thinking, do we ever want to be a parent or not? And what does that take? And then we have a baby. If we choose to have a baby and then we think I've lost my identity, or I found a new one. And then we might be in a relationship and it might end and we think I need to discover who I really want to be, in fact, not who somebody else made me feel I should be. I want to get women to a place where they decide who they want to be without thinking I need to be this person for this person and this person for this person. And just take every element of their energy away from them.
GTN:They want to be this person for themselves.
Trinny:Yeah. Exactly.
GTN:Which is the single most empowering thing you can really do.
Trinny:Totally.
GTN:Which you've made a career out of. Now I was gonna get onto social media a bit later, but are you heartened by the younger generations now in terms of their body positivity?
Trinny:100, 100%. I mean it's fantastic. And I think a lot of people reference back, that's the show, What Not To Wear, and they sort of say, oh, that was when people shamed bodies. We didn't ever actually shame a body. We would say, don't hide this. You know, look, you have, this is fabulous. Understand this is a fabulous part of you. And I did find the shows very empowering. The first shows were ruthless because it was somebody else nominating somebody. So it wasn't their choice, you know, somebody else thinking they needed a makeover. And I think that was that point in which it was different. And the shows we did, consequentially outside of the UK were always the person nominating themselves. So they were in a position where they said, I'm ready for a change. I've maybe done the emotional journey, I now want the physical transformation. And that's a brilliant woman to work with. So yeah, I think it's evolved. I think that if I look at my daughter, you know, I had acne from 13 to 30 and it was the bane of my life and I let it be the bane of my life. And I would decide when I was a teen and going on dates, what restaurant lighting, overhead lighting would be like, oh my God, let's leave the restaurant now. Because you saw that sort of crater effect down my face and, you know, putting on your makeup when you're in bed so that you can wake up looking gorgeous and all that stuff we did. And my daughter will like, we'll travel and she'll slap on three star stickers, which are the sort of salicylic acid stuff, and she won't give a shit. And I love it. And sometimes I say, Lyla, take your makeup off, And she's like, why are you so concerned about my skin? I'm fine with it. So I veer from wanting to educate her good skincare routines to, she's got such a healthy attitude. How much do I want to give her any sense of it's not okay?
GTN:Yeah. I mean, you must, similarly to myself be thrilled that we didn't have social media growing up. Right?
Trinny:Yeah. Oh my God.
GTN:That would not have been a good thing, but obviously this generation does have it. Yeah. And they are, they just do seem to be so much more positive about themselves.
Trinny:Mm-hmm.
GTN:And just put everything out there their bodies, their attitudes, and I just think, wow.
Trinny:They have so much more of a voice.
GTN:Now the beauty industry is a behemoth. What did you think you had that was different in that early stage?
Trinny:I had three and a half thousand voices inside my head of what they found frustrating. I saw how many women were ignored in the beauty space of a certain age. I felt that there was a time when we should stop having 18 year olds advertising to us beauty when we're 35, 40 or 45, 50, 55, 60, 65, 70, 75, 80. Because it's just non-realistic. And for some women also, that's a hurdle cause they're so used to it. When they see somebody their own age confronting them, talking to them about beauty, they're like, oh, and it takes getting used to it. But I felt that we needed that. And I did feel that there's certain things that you should think about doing and when you think about rethinking your routine, it's about going to cream-based products, which I want to do. It's about making it easy. Many women don't do things because it's difficult to start and learn that journey. There's so many brushes and there's so many techniques. And makeup has over the years got more and more sort of complex and complicated. So it makes people who are slightly hesitant step further away from it. And I didn't want those women to step further away. I wanted them think here is something for me that's simple that I can do. And therefore at that crisis point in their life, they can think, actually it's a chance here for me to empower myself and not have to think I have to carry around a weighty makeup bag. So the biggest challenge probably to me was I wanted to make it online. And I think the reason that I did was I wanted it to be global straight away. You know, I wanted to reach the women of Australia and women in America, women in Canada, and wherever else we shipped to, because that is the joy of social media. And that's the joy of online today. So then I had to think, how can I make it personable? How can people put in their skin, hair and eye? And I had all these makeup companies when I travelled the world doing the makeup, and there would be very sweet makeup artists like M.A.C, Inglot in Poland, I mean the weirdest combination of makeup companies. And they would always see everyone from 18 to 80 year olds with all different skin, hair and eye and different skin tones, put the same red lip on them. And I was like, what are you doing? Oh, but it's the lip of the season. I was like, that's not how to look at makeup. Makeup definitely shouldn't be about trends. Yeah. I'm gonna say that. You should definitely think, I don't want feel dated, but I think there's a way to do ageless makeup, and the word ageless does not appeal to a 20 year old. It's not a good word. But for you and I, it's a great word because that's a word that makes us feel we will have more energy, we will feel good, and we won't be defined by an era. The fact that it was digital first, obviously yes, you've reached a global audience, but you managed to make this, you've spoken about algorithms before and building that up over time. But you were very much, as you say, the voices of the women first. Yeah.
GTN:And then the algorithm.
Trinny:Yeah. I had about 300 women in my bathroom just thinking what's different about her. So I had all the formulations that I had sealed the colors on and I photographed them, put them down. It was a huge graph in my bathroom, like sort of two meters by two meters. And then I put all different skin, hair, and eyes. And then one would be made over in the bathroom would take a picture of her and see where she slotted in. And then that actual physical table became our algorithm because we looked at what are the rules that make her sit here. So your hair color originally was probably a sort of soft brownie color.
GTN:Mouse.
Trinny:You now have, so everything is neutral and your hair is not warm or cool. Actually it's very neutral, that color. It's the most... Can I just describe this color? It's so beautiful. It's like fuchsia had a baby with a kind of scarlet, it's, it's that combination.
GTN:Oh, that's great. I'll go with that. What I find intriguing about you is that you are a phenomenon in that I have never spoken to any woman, she could be a barrister or a barista. She could be a CEO or a stay-at-home mom. I have never heard anyone who doesn't like you. Everyone loves you.
Trinny:There's definitely gonna be people, definitely.
GTN:But it's very hard to have that sort of cut through. How do you describe your appeal to people? What do you think it is?
Trinny:I think when you reach 50, you don't worry what people think. So you say more truths. And I think the more truths you say, the more people can think. That's a bit of me that I've heard that I haven't really thought about or I felt uncomfortable with. And now maybe I shouldn't feel so uncomfortable about it or it's okay. And I think that helps people to feel an affinity. And it is an affinity, you know? And,there'll be people, it's funny, however much we don't worry what people think. I get many comments a day on DMs and we have 11 and a half thousand comments a week that come through the different social media channels. And we answer all of them because we feel if she's bothered to write us a note about something, we should respond. And you will occasionally get people who would choose to DM me and say, oh, don't like that. Or, why do you do that? And if I ever get something where somebody's really mean, which is not often, I actually DM back and I say, are you feeling okay? Cause there must be something going on with you that you want to really put down another woman.
GTN:Oh wow.
Trinny:Yeah, I do do that. I used to just leave it alone, but I sort of feel that woman is in a bit of pain somewhere. Maybe I just need to ask her to ask herself what it is.
GTN:Because often there is that thing with trolling what is the best approach? Do you address it? Do you report it? What do you do? But actually it kind of cuts to the core of it doesn't it?
Trinny:Sometimes you could think just don't stoke the fire But I feel there are instances where you think that person actually needs some help.
GTN:Do you find because you advise so many people on style and beauty and everything...
Trinny:Yeah.
GTN:...you almost feel like a bit of a therapist in some ways?
Trinny:I think you can't make over women and have that need for an immediate, intimate relationship, which you need to have when you do a makeover show. And you might meet somebody just for a few days or two days or a day, but you need to establish an intimacy so that you can have an honest conversation. And probably 80% of the women I work with do that and 20% hold back. And there may be that last moment in the last half an hour and suddenly there's a little chink in the armour. It is important though that people can just say what they feel. And I think because I've had so many women talk to me about so many issues, like you as a journalist have that. And so therefore we know a lot about how people think. So I might meet people and make assumptions, which are correct. And they're like, how did you know that? And it's because I've met so many women who might have been a little bit similar to something and how woman dresses reflects what she feels about her body. You know, how one puts on a makeup reflects about which decade she's happy to live in. So much that we do can actually tell a lot about us before we open our mouth. So I'll look at that and analyze it a bit, and then I'll choose how I might talk to them as a result of that quick analysis. And then they might hear me say something that they're surprised I might say. And then it opens a door and then we have an honest conversation.
GTN:It's a skill.
Trinny:Learnt over many years.
GTN:And it's great to be able to own it.
Trinny:It's very nice to be able to do that.
GTN:As you say, you're talking about the age thing in terms of the makeup. When we spoke previously, you did say there was a sweet spot for the brand of women between sort of 35 and 60.
Trinny:Yeah.
GTN:There is also this great moment that we're having where people over 50, women over 50...
Trinny:Yeah. Can I just say, I'm going to take that back 35, 60? I'm 60 in a year and a half, so I'd say like between 35 and when you die. Okay. I'm just gonna take that back because it's like is 60 a cutoff? Women over 60 out there are gonna go, excuse me...
GTN:What about us?
Trinny:There you wanna talk about inclusivity? What about us? And it's, yes, I'd say 35 until you die. Let's just re-
GTN:Okay. I love that-position that. But there is this moment that we're having, whether it's in fashion, beauty, film, television, that women are finally visible.
Trinny:Yeah, I think Australia has been in a tougher spot as well. I think there's probably a lot of misogyny in Australia, which is more than the kind of#MeToo campaign, inclusivity. I do hear it. That's why, in a way, the women I meet who have a vocal voice have an extremely vocal voice because they need to still be challenging daily, the status quo. And I think in America and in England, that status quo has improved. Maybe it's five years ahead, but there's still that easy fallback to slightly misogynistic statements. And even this week I had something happen where somebody happened to interview. I'm not gonna say to where it was, but they started with a question, which was unresearched and whatever, and it was just like flippant. And I came back not with, oh, let me just be, no, but like, hey. Hmm. And I just think we need to challenge. When I was raising money for Trinny London, I needed to challenge the men in the room. So I had instances where, you know, they would be chatting me five minutes and then they'd say, how old are you? And I go, do you ask a man that? And I knew then I wouldn't get invested. I didn't give a shit because it's like, how dare you, how dare you question that my age might prevent me from starting a business. So ageism is something, especially in the VC world, I did find some fantastic investors who were not ageist. Also I do think there's still some work to be done in Australia.
GTN:We've been madly nodding in the background. I should point out. It is fascinating, isn't it? Mm-hmm. And it's good that we are also, women of all ages, finally at a point, given what's happened in the world in the last few years, ready to call stuff.
Trinny:Yeah. And also know that if they're called, they know they won't be put down straight away because there's an awareness that putting down is not acceptable, you know? There's freedom now to have the voice stronger
GTN:Totally. We see so much of you on social media, you seem to have boundless energy, all of that. Are you a naturally extroverted person?
Trinny:No.
GTN:So you're an extroverted introvert?
Trinny:I so am. I'd never had that said before, but I am that I'll go to events where sometimes I have to go on my own and I'll go and sit in the loo for a bit. Cause I just think, do I know anyone in the room? So I do do that. And, I can be in big spaces and I'm better in a big space where I'm talking to a lot of people...
GTN:Mmhmm.
Trinny:...than in a small. Well, I don't know, but yeah, I am exactly what you described.
GTN:I'm a bit the same. and I wonder how you push through that to be able to do this?
Trinny:I think because you know the answer to that because you do it the same is when the mission is greater, it doesn't matter.
GTN:Ah, that's good. When you look at everything you do, what is it that makes you leap out of bed in the morning?
Trinny:That we are building something more than a beauty brand, that there's a swell of women who feel better about themselves and it's incredibly powerful. It's amazingly powerful for our team. We have 200 people in the team and they are 84% women and they are probably 70% under the age of 35. Or 32 maybe even. And so for them to feel the power of what they're doing is very, very empowering for them. When they come on trips, we have six people from London on the trip with us, they see it first hand. And I sometimes wish I'd like the whole team to be able to see the results of all the work they put in Because when you're mainly a DTC brand, there's a sort of removal from the effect you have in a way. And so when you make that visible above, outside of online and you have a store or you have a Trinny Tribe event, you see the results of all that work. And so for the team here, they always know that and they carry that back to the office. And that's in a way a reason also we do so much social media when we travel. I'm really happy that I know the team at home are watching and seeing the impact. As well as the people who like to go on a journey with us whenever we travel.
GTN:I am interested in quickly talking about the commerce of Trinny London. You only launched in 2017 and you've had percentage growth each year of like hundreds of percent. And even during the first year of Covid, I think you told me it was 400% growth that year.
Trinny:Yeah, it was.
GTN:I mean it's a phenomenal success. How do you feel about that?
Trinny:It's incredible to get to so many people so quickly. That's fantastic. It means that as a team, we've sort of grown incredibly quickly in some ways in the business and we have to catch up in others. So, the infrastructure you put into a business that has the turnover that we have, we're catching up to have. So things like ERP systems, which are backend systems for all the kind of operations to talk to each other. Localized warehousing. So we've actually started from a month ago to have a warehouse in Australia, which means we can offer free shipping at a cheaper price and things like that. So the backend of the business, there's so much work that goes into it, which even the front end of people who are consumer facing don't get to understand so much on a day-to-day basis. It's about future-proofing the business. So you kind of get to this momentum, you propel yourself and then suddenly everything is bigger and the bandwidth is still small and you have to think, who's our next hire? Like, we're endlessly hiring because there are more areas where we have to have, you know, HR for example, has really grown. We're now four people in HR. We're 44 people in marketing. We're 48 people in tech. We're 12 people in new product development. We need to be 16 people in new product development. So there's a lot that you just then have to think, God, we really need to have a head of acquisition and retention. And at the moment the marketing lead has a lot of direct reports because there's been so much growth. And so, there are those aspects to growing a business, which also I'm sort of doing at the moment. I decided a few months ago I want to do CEO training, coaching because I've grown into being a CEO and having a C-suite, you have a team of incredibly talented people and it's how best can I empower those people? And when you are a founder, going from a founder to being a good CEO is a really challenging task cause everyone can be a brilliant founder, inspiring, you know, growing a business, bootstrapping a business. But when you get to actually running a business, you need to be a different kind of person. So I have an amazing man, Michael in America, who's part of a company that does this and a friend of mine who had IPOed a biotech company in America, she was as challenged to me in terms of the amount of stress in her day. And she had some sessions with him and she said it's really tough but good. And she said, my day is less stressful and I know how to delegate better. So, I've been seeing him for a bit and he's a really smart man and for me, you and I are both clever women, so we need somebody much smarter than us to be able to then respect them. So he kind of so quickly got and visualized for me a way that I can be with a C-suite, which was so what I hadn't thought about. I talked to him about challenges of just if I'm doing this right or that right. And where I'm insecure about my ability in that. And he said, tell me where you feel most confident. And I said, I feel most confident speaking to all the women who are fans and customers of Trinny London. He said, well how are you with them? And I said, well, I hope I'm inspiring, empowering, empower them to be the best they can be, you challenge them on things. But, supportive, underlyingly supportive. And he said, can you take all the things you do for those women and bring them into the C-suite? Because really with that team, you should be empowering them. You should be supporting them. You should be allowing them to be their best. You should be challenging them too, and try and take those traits because if you treat them the same way as those women that you so know how to empower, that's the, it's called the servant something relationship. And there are, it's a harder one for men to do. I think it's a very female-centric type of CEO mechanism because you can be, you know, the leader storming and the general and the kind of controller, and you can be, you know, all those things. But I think it's a sort of female empowerment moment to be like that. And you still need to get the respect of your team, and you still need to really check they're all on the right path, but not in a way of shutting things down or controlling things or questioning all the time, because that takes away people's things. So I find it so interesting to be doing this'cause I think we should never stop learning. We have to keep learning and this is my next learning stage cause many founders become chairman and they get a CEO in and at the moment my role is that I'm chairman and CEO and I have a COO who does day to day operations, CFO, you know, we have different people in the business. I'm loving it. I've got another session with him actually tomorrow he's in America. But I'm sticking to my hour and a half per week. Cause it's important.
GTN:And it must be interesting to build a really positive work culture.
Trinny:And we are doing that now. We have these things that we feel about the business. So joyful, emotive, smart, community driven, all those words that we put into it as a business that we tell people externally. And we are doing a whole piece now for our whole team, which is about taking those missions and putting them into the team. So how do those work in the team? Is it joyful to work with us? Are we community driven? And just looking at all of that to infuse in the team so there's a real unity. And we have a team that are incredibly passionate, but as you grow very quickly and you have a lot of new people come on board, you need that team to be a tight team.
GTN:Yeah. And when you see the stores and you see the customers in the stores in Melbourne and Sydney now, how satisfying is that to you? What's the reaction the look on people's faces when they're finally amongst things in front of them rather than looking at things online?
Trinny:Yeah, it's very different. I think there's room for both, cause we are 95% online. But I think it's, like I said earlier, the physical manifestation of everything you do. So it brings it to life the most and you see the joy on people's faces and the excitement and it's fantastic.
GTN:One last thing. You give so much advice to people. What is the best piece of advice that you've ever received?
Trinny:Something that, oddly the last few months I haven't thought about, but I practice a lot, which is 99% of everything that you worry about never happens.
GTN:Yeah. Yeah. That's great.
Trinny:Yeah.
GTN:Trinny, such a delight to have you here for episode one of my podcast.
Trinny:Oh, fantastic.
GTN:There you go.
Trinny:So exciting.
GTN:So lovely to meet you finally. Thank you so much and it's been an absolute joy.
Trinny:Thank you.