Women Lead
Join Nadia Koski, a digital media industry leader and creator, in authentic and empowering - also occasionally hilarious - conversations on Women Lead.
Women Lead is a podcast dedicated to the important leadership topics, challenges, and achievements that professionals, particularly women, experience in the workplace. Through in-depth discussions with guests, Nadia explores what it takes to build your career, lead with empathy, and help the next generation of young leaders rise to take the reins in their industries.
Based in Florence Italy, Nadia Koski brings more than sixteen years of experience as a team leader and global content director at an international digital media and ad tech organization, as well as a background in fashion and artist management, publishing, and digital startups. The podcast explores unique insights from all voices in the global media space, in a refreshing format meant to inform, inspire, and make you laugh.
Women Lead
People-First Leadership and Flexible Working with Victoria Usher
In this first episode of Season 3 of the Women Lead podcast, Victoria Usher, the CEO and founder of GingerMay, shares her inspiring journey from the corporate world to establishing her own successful business.
Victoria opens up about the motivations behind her bold decision to start GingerMay and the challenges she faced as a working parent. She highlights the importance of flexible working arrangements, especially in light of recent changes in UK legislation, and how these changes are making it easier for businesses to support their employees.
She delves into the importance of creating a supportive and open work culture at GingerMay. She passionately speaks about the need for employees to feel comfortable voicing their concerns and the crucial role that senior managers play in providing the necessary support. Victoria also sheds light on the issue of burnout in the fast-paced PR and advertising industry, sharing her thoughts on setting boundaries, recognizing when normal job stress turns into anxiety, and how GingerMay's people-first approach has been key to their high retention rate.
As the conversation unfolds, Victoria touches on the challenges and rewards of managing intergenerational teams, particularly the unique dynamics of working with Gen Z employees. She also shares Ginger May’s dedication to sustainability and its commitment to becoming a certified B Corp, reflecting the company’s broader mission to make a positive impact. Victoria’s insights offer valuable lessons on leadership, workplace culture, and the future of business.
Links and recs:
Connect with Victoria on LinkedIn
European Business Review “Know Your Worth: The Challenges of Working Moms”
Produced and Hosted by Nadia Koski
Engineered by Phil McDowell
Project Lead Dennis Kirschner
You can contact the show at womenleadpodcast@the-digital-distillery.com
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