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Women Lead
Join Nadia Koski, a digital media industry leader and creator, in authentic and empowering - also occasionally hilarious - conversations on Women Lead.
Women Lead is a podcast dedicated to the important leadership topics, challenges, and achievements that professionals, particularly women, experience in the workplace. Through in-depth discussions with guests, Nadia explores what it takes to build your career, lead with empathy, and help the next generation of young leaders rise to take the reins in their industries.
Based in Florence Italy, Nadia Koski brings more than sixteen years of experience as a team leader and global content director at an international digital media and ad tech organization, as well as a background in fashion and artist management, publishing, and digital startups. The podcast explores unique insights from all voices in the global media space, in a refreshing format meant to inform, inspire, and make you laugh.
Women Lead
Trust Your Gut: Haleh Shoa on Reinvention, Legacy, and Success
What happens when a top ad executive decides to rewrite her story? After 27 years in advertising, working with global brands and creative icons, Haleh Shoa pivoted to launch Picturli, a business born from her love of photos and her own family history.
In this episode of Women Lead, host Nadia Koski sits down with Haleh as she shares how she transformed uncertainty into opportunity. They unpack the mindset shifts that carried Haleh from corporate life to entrepreneurship, and the importance of preserving both physical and digital family memories. She also opens up about leadership lessons, the impact of her personal history on her business vision, and navigating bias in the ad world. Haleh also addresses issues of gender and age discrimination in the advertising industry, the evolving workplace culture regarding parental leave, and her redefined view of success.
Tune in to learn:
- How to embrace big career pivots with courage and clarity
- Why storytelling and memory are powerful tools for legacy and connection
- What leadership looks like when you trade agency life with building your own company
If you’ve ever felt the pull to reinvent yourself or wondered how to trust the next step, this conversation is packed with wisdom, honesty, and inspiration.
Links and Recs
Connect with Haleh on LinkedIn
Learn more about Picturli
Follow Picturli on Facebook, Instagram, YouTube
Produced and Hosted by Nadia Koski
Engineered by Phil McDowell
Project Lead Dennis Kirschner
You can contact the show at womenleadpodcast@the-digital-distillery.com
or go to the website.
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