Women Lead

Women Lead at The Digital Distillery Amsterdam with Clemmentijn Treinen, Katja Henneveld, Saskia Wagenmakers

The Digital Distillery

In this special recap from The Digital Distillery Amsterdam edition, host Nadia Koski brings together insights from three industry leaders: Clemmentijn Treinen, Country Director, Microsoft Advertising NL; Katja Henneveld, Country Manager NL/BE/FR, Adform; Saskia Wagenmakers, CEO, IPG Mediabrands NL.

From the event discussions, Clemmentijn explains her view on how AI can foster hyper-personalization and the importance of transparency. Katja challenges the industry to rethink its dependency on Big Tech while considering the strength of European-owned media and ad tech alternatives. And finally, Saskia emphasizes that today’s media landscape rewards relevance over reach, and leaders must champion inclusivity and purposeful communication to stay ahead.

Each conversation offers a unique lens on leadership, innovation, gender diversity, and the evolving advertising landscape. Together, they deliver one powerful message: the future belongs to leaders who are authentic, connected, and unafraid to drive change.

In this episode, you’ll learn:

  • Why authenticity is becoming a key leadership advantage, especially in the age of AI
  • How Europe can strengthen its position by reducing dependency on Big Tech
  • How clear communication and self-advocacy can transform careers and team culture

A must-listen for anyone shaping the future of advertising, tech, and leadership.


LINKS & RECS

Connect with Clemmentijn on LinkedIn
Connect with Katja on LinkedIn
Connect with Saskia on LinkedIn


The ROX Institute for Research and Training, a nonprofit focused on research and programming that studies girls’ unique experiences and captures the opinions, behaviors, and aspirations of thousands of U.S. girls, released its 2023 ROX Research Study, which uncovered many areas of adolescent girls’ well-being.

Takeaways:

  • 57% of girls don’t think they are smart enough for their dream career.
  • The more time girls spend using social media, the less likely they are to describe themselves as confident.
  • 1 in 2 girls are afraid to be leaders because they don't want others to think they are “bossy”.
  • Girls' confidence declines substantially between 5th and 9th grade, with a slight rebound in high school. Since the publication of the 2017 Girls' Index, girls' confidence is lower for every age up to 12th grade, where it is unchanged.

The Confidence Code for Girls” by Katty Kay and Claire Shipman, notes a rapid confidence decline between the ages of 8 and 12, leading to self-doubt that can affect long-term goals.

Read this A Mighty Girl blog post with an interview with the authors, Katty Kay and Claire Shipman

Produced and Hosted by Nadia Koski
Engineered by Phil McDowell / YUNE

Get in touch with us ontact the show at womenleadpodcast@the-digital-distillery.com or go to the website.

Find us on LinkedIn & Instagram.