Solar Sales Uncensored
Solar Sales Uncensored
Solar Champions: Inside Kevin Mohler's Powerful Strategy for Building a Solar Empire
Strap in folks, as we journey together into the fascinating world of network marketing with my good friend and co-founder of our team app, Kevin Moller. From his humble beginnings in construction to becoming a leader in network marketing, Kevin's story is a testament to the transformative power of personal growth and the importance of mentorship. Kevin's commitment to never settling for average, which was reinforced by powerful lessons from books like The Slight Edge and Rich Dad, Poor Dad, is truly inspiring.
The network marketing landscape can seem like a complex maze of technology and agencies vying to sell their products and services. Kevin and I navigate this maze, shedding light on how the fragmentation of technology led to the development of a new system by Patrick Shaw, a man with decades of experience in the field. This revolutionary system, complex on the back end but user-friendly on the front end, changed the game for Kevin by providing him all the tools he needed to build successful teams in one place.
The power of technology and its role in building a business is the recurring theme of our discussion, as we explore how our app can act as a remote control for your business. We delve into how the app, which offers most of its features for free, tracks prospect activities and provides crucial data that can help identify who needs coaching. The conversation continues to the power of duplication and the importance of focusing on the early stages of recruitment to build a successful business. Take a listen, as we explore the world of network marketing through the lens of technology and personal growth.
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Hello, hello, welcome to another episode of Solar Sales on Censor. I am your host, aaron Browning, and I am so excited, for today's guest is my good friend, mr Kevin Moller. I had the privilege of meeting this young man and it's rare to say young man because most people in my age are older, but he definitely is a young man compared to me several years ago. We're in the same business together. He is an amazing leader. He is an expert recruiter. He is an expert marketer. He is also a family man. This gentleman gives back with a huge heart from charities and pro bono work. He's also one of the founders of our team app. He really was the brains behind it and helped develop the team app that is really sweeping the solar industry by storm. He is one of the big reasons for that success. Without further ado, kevin Moller, how the heck are you, my friend?
Speaker 2:I'm blessed, Aaron. How are you doing?
Speaker 1:I'm good man. I'm excited to be here with you, man.
Speaker 2:Glad to be here too.
Speaker 1:Yeah, it's going to be a lot of fun. You and I talk all the time I would dare to say almost daily whether we're trading books, we're trading podcasts, we're talking leadership. We're talking everything we're going to talk about today. So, truly, there really is no agenda. I just want to flow with it. For anyone in my audience who hasn't met you yet, i know you've been on a ton of our team calls doing all your marketing stuff And, by the way, there's no one better at that. Would you mind giving your brief background and how we met?
Speaker 2:Yeah, sure. So before we met, my background was construction work. I live here in South Alabama, was born and raised in Texas but moved here when I was six years old So this is home and grew up from a family of humble means. My dad has a 10th grade education. He worked in the environmental field. My mom did end up going to college while I was growing up and became a nurse and worked at a hospital, and so, for me, i watched them work hard and I definitely had a great childhood growing up, but there were things that I wanted to accomplish as I was growing up. At a very young age, 13, i started working construction. We literally started to build homes on nights, weekends and summers at 13 years old. Wow, it's crazy, but from 13 to 20, i worked for the same contractor and busted my tail working for him, really learned what it was like. I remember my first paycheck Aaron went to tools.
Speaker 1:Wait, hold on Your first paycheck invested back into your business, exactly.
Speaker 2:I learned that I was a little bit shocked because I was 13 and I was excited about my first paycheck because I had a plenty of things I was going to buy at 13 years old And my boss did such a great job. He literally drove. He didn't even tell me where we're going. He drove me to Home Depot and we're going around the store and he's grabbing all this stuff in the basket. I thought he was buying me tools And turns out I was buying me tools. He never paid me for that week, so he explained to me that tools didn't come with the paycheck, that you had to buy your own, and it's probably one of my great lessons early on. But anyway, i digress.
Speaker 2:I worked for him for a while, did heavy equipment operation, concrete pumping, commercial buildings, the tallest tower in Mobile Alabama. I poured all the concrete in their parking garage. So I got to learn really quickly what it's like to do hard manual work And I was miserable. I was fricking miserable And I decided that I'm going to become an architect. I'm going to design things and then have a construction company that builds unique homes, and that was my mission And I was serious about it. So in my 10th, 11th and 12th grade in high school I took drafting and design courses in trade school About the time I graduated high school, i had five drafting and design courses under my belt. I was going to go to get on my basic stunts for an architecture degree and rolled right into college. So I was building houses 40 to 50 hours a week during the daytime, working for him, and then I was going to college more than full time hours, five nights a week, literally four to five hours per night in classes, taking night classes, and it was very difficult. I did that for two and a half years And then I found the network marketing profession.
Speaker 2:I was broke, i was tired, i didn't have any time for an extra job, i definitely didn't want an extra boss and found this network marketing business and thought I could supplement my income. And I did supplement my income. But then all of a sudden I found personal and professional development, all the stuff I thought I never needed. I didn't think I needed any books. I hated books. I had never read a book outside of having to with college or high school And I definitely didn't think I really needed a mentor. I was very motivated, self motivated, and I thought that's really all you need is some grit. That's all I knew was hard work. So when I found this profession and it started to work on me. I got addicted to personal development. I've been on a war path now for 17 years of personal and professional development And what that ended up doing for me was teaching me after my first seven months in network marketing that, hey, you could do this full time. And I changed my degree from architecture to business. I went one more semester. I discontinued my studies, which is a really nice way of saying I dropped out in school.
Speaker 2:One of the best days of my life was when I walked out of there and was able to focus on my own business. Since then I haven't had a job. It's been almost 17 years. I'm unemployable. You can't pay me to work for somebody If it's not creative work things. I'm passionate about the ability to serve people the huge upside. I'm a big fan of personal professional development, but also self liberty and freedom and sovereignty, and I want control of my schedule. I don't want anybody to control me and I want to use my God given talents to serve the world. So that's what lights me on fire, and it's been a blast. It's been a lot of roller coaster, ups and downs, but that's, that was my story then, and so how you and I met was in that business a hundred percent, in fact.
Speaker 1:You probably don't know this man. So we used to have team calls for that other business and I'll do my best not to say names, but I'll probably mess it up. It's all good and I think we had a team call every Sunday night. Is that correct?
Speaker 2:That's correct.
Speaker 1:Okay, so I had come on board on a Thursday and our first team call was that Sunday and you were the keynote. And this is a large team, we're talking several hundred thousand people. It was packed. I was a baby, my first network marketing experience five years ago. Whatever it was, i knew nothing. I didn't have high expectations. Honestly, i just hadn't heard great things about it. I didn't know anything about the company. I just joined because of the mentor like it was one of those and made a blank decision, so I'll figure it out later. I hop on this call.
Speaker 1:They introduced Kevin and he goes through a similar story. It was a little bit shorter and I was instantly drawn in and then he delivered this keynote for like 25 minutes. I had goosebumps. I'm texting my business partner, chris Hart, who's with us here, that with the solar journey, the same thing. We were like oh my gosh, is this God's way of telling us like we locked arms with the right people? you killed it, man. Since that day I said I want to be around you. I immediately added you to our circle, whether or not you knew it or not, you're amazing dude.
Speaker 2:Hey, likewise, man. I just got to give you a shout out also that I got started with that company Considerably long time before that you came on the scene, but very quickly, man, you have an ability to pour into people at a natural capacity. Of course, i know you've worked hard on yourself. You're an avid reader, full. You love personal professional development and go into conferences and learning and growing same things that I love But you have this ability to build a culture and a dynamic in an organization That can crush any barrier and literally kick butt and take names, and I learned a lot from you and continue to. That's the reason why we're so Close is. You know, i lean on you for information and stuff on a regular basis, so I appreciate you as well, man.
Speaker 1:I love that, love that something else before you take it further. You touched on personal development and I love that you brought it up. What was the fancy word you used for dropping out of school?
Speaker 1:Yeah discontinued my studies. I see I gotta use that similar background. I and I'll go ahead and say I haven't said it here this big of an audience, but it is what it is I failed out of five colleges I almost said four, but I would have been lying It's five, something I'm not proud of, but it just wasn't for me. It was much like you. I realized, and I'm gonna take grief for this, but I'm being honest. This is uncensored. I was taking classes in business from people who have never owned a business. I was taking classes from people who were making salaries that I don't want to make a month and I'm being honest with you, i'm being transparent And so I struggled to learn. I wasn't excited. They didn't grab my attention. Maybe I wasn't ready. I'm not putting it all on them, but it just it was broken. It wasn't right for me, and so I do feel blessed.
Speaker 1:Network marketing I know it gets a lot of grief from people that couldn't hack it, from people Who quit on themselves, maybe joined the right, the wrong business excuse me, the wrong leadership. I get it. There's a lot of factors go into it. One thing you cannot knock is the personal development around network marketing. It's like nothing I've ever seen. Was there something in particular? Because I know similar background? we weren't avid readers by any stretch. What clicked for you? Was it something someone said? Was it a book? Was it a class? What was it?
Speaker 2:16, 17 years ago, when I got started, they told me kevin, there's 10 things you need to commit to to be successful. And I committed to nine. So I realized that when I wasn't having the success that I wanted, there was just something in me. Maybe it was ego, maybe it was arrogance, i don't know what. It was probably a combination of a lot of different things But it was like, hey, if this doesn't work, it's not going to be because of me. Okay, it's gonna be because of the company, because of them, because the leadership, the timing, the economy, it's gonna be something else, but it's not going to be because of kevin. So I decided to commit to that tenth Thing, and that tenth thing was personal professional development. And what they encouraged me to do was read 10 pages a day. Now, remember, i'd never picked up a book outside of high school. In college, never picked up a book unless I absolutely had to, hated to read, was not good at reading, did not want to read, had no reason to read, other than that I'm not going to fail. And there's this one thing I didn't do. I got to at least do that. So if I fail, i know it wasn't me right. So I finally commit to number 10 of the 10 things that I was supposed to commit to, and I never forget.
Speaker 2:My mom was actually having brain surgery in new york And I flew up there to be with her before, during and after surgery, and of course, she's in and out of recovery 24-7 right. Conscious goes back to sleep, conscious goes back to sleep. Lights are dim. I'm exhausted, but what do you do? You're stuck at a hospital, and this is before like phones were really blowing up So you couldn't just play on your iPhone. That's just 16 years ago. So I went to the bookstore. I literally got a taxi. This was also before uber.
Speaker 1:Oh, he's going way back.
Speaker 2:Ladies and gentlemen, Yep, got a taxi, went to the bookstore and I was looking for a book and they didn't have it And I was like that's my excuse. Anyway, i ended up ordering it online, having it mailed to the hotel, and the book was the slide edge by Jeff Olson. So anybody here's heard of that book great, if you haven't, it's a compound effect by Darren Hardy Is basically an updated, revised version of that. Darren Hardy is the former publisher of success magazine. Both of those books cover the same philosophy and it really teaches you.
Speaker 2:The formula for success Is daily disciplines, practiced every single day with the right attitudes over time Is what leads us to success, and the same thing in reverse is what leads us to failure. It's not one catastrophic thing that we do, it's daily errors and judgment, compounded over time, that leads us to failure. So it's not the cheeseburger that kills somebody, it's the cheeseburger every day for 30 years That kills somebody. And success is just like that. But in the opposite, it's in our daily decisions, in our daily habits. And when I read that book and I saw all the examples, like all of a sudden I was like, oh, i can do this, i can make incremental, daily deposits of the right attitudes and the right behaviors, compounded over time, to make the dude like me actually be able to be successful like these people on stage. And that's what blew my mind and literally Aaron and I went from not reading to begrudgingly getting this book. I was going to force myself to read 10 pages a day.
Speaker 2:I read the book in two days. Wow, of course I was stuck at a hospital So it was a little easier to do than maybe just normal everyday life. But that hooked me so much that I literally got in a taxi again, went to the book some million And bought rich dad, poor dad by Robert Kiyosaki and I read it in two days. So in four days I read two books. And those things taught me so much that business classes never did. Taught me so much that architecture classes never did. Taught me so much that high school and the rest of my college Basics never did. Taught me things my parents didn't even know.
Speaker 2:And all of a sudden I was a changed human being. I saw the world through a different set of eyes And that's what hooked me, like I've been hooked since then on. What I don't know Is what I'm passionate about. I think that things that are conventional and normal lead to average and average sucks. The average marriage is horrible, the average health is horrible, the average spiritual connection is horrible. The average everything is, and I don't want average anything. I don't want the average physique, average health, average mindset, average education, average bank account, average business, average marriage, average relationship with my son. Like I want everything to be elevated to above average and I want to be hooked on life. You know to wake up on fire every day and personal development, professional development, is a huge part of that. For me.
Speaker 1:Ladies and gentlemen, i hope you see why he's in my circle. It's little, it's little. Rants like that just gets you foos pumps. And, by the way, he had no idea it was an asset question, believe it or not. I think it's cool because he can trace it back and I can trace mine back as similar, and I'll share this one quickly Because I haven't shared it with anyone else. I was a second or third year agent, so this is back in like 2012. We had cell phones. I don't think uber was there yet. I'm just making fun of Kevin.
Speaker 1:I'll never forget I had read a book. It was required for me to join keller-williams. It was. They call it the red book. It's the millionaire real estate agent book. Wasn't two days? I think it took me two weeks at the pool over summer or something.
Speaker 1:I ended up reading this book. He talks about building it, building a team, owning a business, right going from a solo Paneur to an entrepreneur and a business owner, and so instantly I started trying to build a team. And I'll never forget I was interviewing this agent my office year two, year three and at this point, usually if an agent had a pulse, they joined like it was one of those. They saw the commissions. They didn't take a whole bunch. And I'm interviewing this lady. I'm following all the templates from this book and I'm going through. I think I'm on the third interview with her. No one else in my office is doing it this way. I'm following by the book.
Speaker 1:It wasn't going to be because of me, it didn't work. And I get to the job offer and she says no. I'm like crushed. I walk out of this boardroom and there's 80 other agents in there, right. This is way before for COVID, where working from home was cool and everyone walks out. Did she accept? And I said no? And they were all oh, it wasn't meant to be, she wasn't the right fit. They were saying all the friendly stuff and I refused to be a victim. It was because of me and it hurt so bad.
Speaker 1:That day I realized as a leader I did not build a world big enough for this female, this young lady, this aspiring business owner, to play in it. She would have been a game changer for my company And I went home that night and I said that will never happen again. If I want to be in business with somebody they don't come on board, it's because I didn't want them, never again. I went on an all out John Maxwell reading spree, whatever you want to call it. I was consuming at everything. Half of it I didn't even understand in the beginning I had to reread and keep going. It was way over my head, but I refused to let that thing happen again. What are you reading right now?
Speaker 2:I'm reading the Bible through cover to cover. That's the most important thing.
Speaker 2:I'm reading I just finished two days ago a book called The Prayer of JBez, which is unbelievable. I'm reading a book I forget the name of it, but it's by a Chinese philosopher which is very interesting to see his philosophy from his country Literally talk about how they view America, which is really interesting and insightful because we're a product, a lot of our environment. It's our education, our experience in our environment. That's what forms our beliefs, forms how we do our actions And, of course, the actions that we do give us the results that we're getting or not getting, and so our environment. I was born here in the United States, live here in the United States my whole life. I've visited a few other countries but all I know is the American culture and I've only glimpsed at others. So it's unique to hear a philosopher who was obviously ingrained in Chinese philosophy and culture, to look and see how he views America, which is really interesting. And I'm also reading the autobiography of Winston Churchill.
Speaker 1:Love it. And, by the way, once again, we haven't talked about this either. He mentioned several books, a little tip that was given to me I don't really know how long ago. I treat my books almost like TV channels. I'm not in the mood every single night typically to read the same book over and over, so much like you. I usually have three or four on my desk, on my audible, in my car, in my office, whatever. So I'm jumping around from each one, depending on the mood or what I'm trying to accomplish or learn that in that season. So that's cool to hear someone else doing it. Let's go ahead and jump gears, man. I want to talk about Energize. This is our brainchild. There's no one better to have on this podcast that knows the ends and outs of it. Let's talk about the formation of this app. This app was really launched with another company that you and I were a part of. Do you want to talk about how this came about? What your thoughts of the app were back then compared to now?
Speaker 2:Yeah. So there was a multi-millionaire in the space who recognized way ahead of his time that his team was fragmented because of technology. And in life and in business, our strengths are also our biggest weakness. So the example I'll give you is if you're an aggressive personality type, that's great. You can conquer, you can take ground. You've got an aggression that drives you forward. The problem is, in some circumstances you can also talk yourself right out of closing a deal because you're too aggressive. Right. If you're humble, that's one of your biggest strengths, that you have humility about you. You're not arrogant, you're a serving person. People can take advantage of you because you're a humble person. So your strengths are also your weakness And you realize that technology was one of the biggest strengths that could ever provide this profession with pouring gas on a fire, because you could connect with people.
Speaker 2:You had social media and you had applications and you had CRMs and you had surveys. You had all these great pieces of tech, but the problem is that everybody was fragmented. You almost had to go to school to learn each piece of them. You had to pay money for each piece of them. Most of them didn't communicate with each other And even if they did, you had to do a process that most people would be familiar, called integration, using things like APIs and things like that. So those that are familiar with what I'm talking about know exactly what I'm talking about, but somebody who's never built something like that. An example would be if you had somebody fill out a survey and you got the responses that wouldn't automatically go over here to this other piece of software that you have that reminds you to follow up with that person. So you'd have to build that thing and then try to get them to talk to each other. And so people were all over the place. And also, because of the internet, there's a huge market for agencies to try to sell products and services to network marketers and say, oh, you never have to recruit, never have to talk to anybody, just buy our thing, buy our program, buy our software and we'll do it all for you.
Speaker 2:And so what that leads to is fragmentation. Like you want duplication, you need a repeatable, duplicatable system that you can repeat over and over again and understand that every time you add complexity to that formula or that process, you eliminate a percentage of the population that can succeed doing what you're doing. And anybody can complicate something. Anybody can make something complex or complicated. It takes a genius to simplify. It's much harder to simplify. So what he did is he took the hard road. He didn't just say let me find a solution. There was no solution.
Speaker 2:That was designed for relationship marketing, a person to person, sharing a story, telling the story, getting someone's attention. You know the reason why. Like in solar as a prime example, if you could sell solar in two sentences, three sentences, then it would just be a radio commercial. They wouldn't pay solar reps so much money. The reason why they pay them so much money is because someone needs to get someone's attention. Say, listen, let me get you your power bill, let me get your utility bill, let me see what we can do for you, let me educate you. Do you know about this tax credit stuff? All that kind of stuff. Get the conversation and move them forward to close the deal, get solar in their home and everybody's paid and happy.
Speaker 2:So that's the reason why he created the technology was hey, let's take the person that shares the story, who's representing a company, but they're in business for themself, the network marketing professional. Let's build technology that can do everything they need it to do and let's not allow it to do anything that they don't need it to do. Let's make it complex on its capabilities on the back end, but simple to use on the front end, and see if we can get this to duplicate. And he did and it worked. He was his own solution for his own team and it worked extremely well. And, of course, he was the one who called me up and introduced it to me and that's how I got started using the tech.
Speaker 1:I love it, man. So I'll cut the other spin to this. I was one of the early agents of a real estate brokerage called EXP. It's now the largest I'm gonna say one of the largest real estate brokerages in the world huge. When we first came out of the scene, i think I was agent 3000.
Speaker 1:We didn't have an app like this. It didn't exist. And I remember one of the frustrations as a team builder. I remember calling the upline, whatever you called them then, and I said Kevin, what video do I send this person? Hey, kevin, this person asked that this person wants a flat sheet, this person wants this It. Go to YouTube, go check your email. I think I sent it, i think it was a text, i think it was in a group me I'm all over the place. So, as a builder, it was slowing me down. I couldn't figure it out.
Speaker 1:And what I loved when I first met this app with you it's what I call a business in a box. It's split second marketing. Every single tool was there. It was labeled. You can fall in love with your own and I love that. Right, we all have our own favorites, but it was all in one place. I didn't have to go check group me, go check a text thread, go on Facebook, go to YouTube. That part was game changing for me, man. It was just an area to house it, talking about the app. So the gentleman we're talking about, patrick Shaw we've had him as a guest on the show. How big was his team when he launched this, when he beta tested it with his team at that other company?
Speaker 2:I don't even know It was huge, massive though. The team, big team. He's been decades of experience in the field as a builder And he's the kind of guy that just never. He had times where he took his foot off the gas some, but he never took his foot completely off, Like he's just been a builder for a long time. So he had a massive team. I don't know the size of it, but huge.
Speaker 1:Yeah, i'm pretty sure it's in the hundreds of thousands Like massive, massive. And the reason I bring that up not to break up Patrick he's not here, he doesn't need it, he's gonna kill me for saying that It's the show like when he built this thing. That's the population, that's the sample size that this was tested on, and so I immediately fell in love with it. Kevin and I would mastermind Arna. That's how I became friends with Patrick. When we partnered up with our solar company. We didn't have anything. It reminded me of the EXP And I said I'm not doing that again. No, i reached out to Kevin, or reached out to Patrick, and I said what can we do to design something that can plug and play in the solar world? And that's really what brought the three of us back together on this project. What are some of the key highlights that this app brings to you in terms of recruiting? I know you mentioned duplication.
Speaker 2:I mean I literally the application makes duplication of building our business so simple that I've literally used the application to recruit other people. Now I don't mean I use it to send people a video and that kind of stuff. I literally showed somebody hey, man, check this out. You see this company introduction video. Yeah, watch this. When I send this to this person I can see if they got it. I can see when they click on it. I can even see what percentage they watched.
Speaker 2:The phone lets me know. I can also set up a reminder to let me know when to follow up with that person. So whenever I stop I have the ability, like when my brain stops, i have the ability to remember because the application remind me to follow up with them. So that's one of the things that helped me the most was being able to literally migrated my entire business to-do list, aaron, from other applications on my computer and mobile device into the application because it has a built-in to-do list feature that you can even tie to a prospect. So if it says follow up with John Doe, when you click on that it takes you to John Doe's contact record And when it takes you to their contact record, you click a button and call them. When I hang up, it pops open and says would you like to take notes about today's call? So I'm like, yeah, he's moving houses, closes on a house 15th of next month, follow up with them after the 21st, and then I can set another to-do to remind me on the 21st, to call John to see how the move went and to revisit that conversation. So it's like having an assistant, it's like having a second brain and keeping it all. This is why I call it the remote control to your business. Is that, anywhere on the planet, if I have my phone with me, i can build my business because of that application.
Speaker 2:And that's what makes it so duplicatable is because, unlike other providers that are out there and I've had them all, by the way, because I own traditional companies as well I've tried them all Infusion, soft key, click, funnels, survey, monkey, active campaign you can't name what go high level. I've used them all, every single one of them. I spent thousands of dollars learning all these different softwares And you can't duplicate that, even if you get it to work. How are you gonna help the new person do that? Are they gonna tell them they gotta pay $200, $500, a thousand dollars a month. Then you gotta build all these other campaigns, send them all these campaigns, upload it to their account. You cannot duplicate in our profession like that.
Speaker 2:But what you can do with this app, just like the energized app someone can be brand new, create their account, they're in business, correct, it's that simple. Everything they need is there, right. So it's a huge game changer. And, aaron, i use it to get people's contact info Like a ninja. So if I met somebody, instead of me saying hey, can I get your number that's salesy I could say, hey, i'd love to stay in touch. You mind if I send you my digital business card If people are like sure, i'm like cool, what number you want me to send it to? Boom, got their number.
Speaker 1:Simple as that. That's sexy Ninja tactics. You said the word duplication quite a few times And I really wanna make sure the audience this doesn't get lost on anyone. This is huge. I guarantee there are some alphas, there are some drivers Whatever you wanna label it listening right now who are very good at what they do personally.
Speaker 1:Yet without duplication, it always is going to rise and fall on you. There's no team building, there is no leverage, there is no passive income. That is what I had to learn the hard way too. If Kevin gives me the roadmap, i can go out and do it. I'm gonna end up varying off, adding my gifts, adding my skill sets from personal development, like we talked about. But to someone brand new just starting out in solar, they're not gonna be able to duplicate what I just did. And so, although it might work for me, it doesn't work for anyone else, and that's not why I joined here. I joined here to build a massive, freaking team with massive leverage, massive amounts of passive income, so I can live an impactful life, and that truly is what this app is doing.
Speaker 1:And the other example I'll give Kevin, as you're one of the top recruiters in our company, i love it. It's not nothing I do special. I just use the app every single day. I could take Kevin, who's brand new in the business, and say here is the text I send out When they write back sure or yes? here is the video I sent out. Here is my followup text. Here is the exact language I use once I get on the phone to answer their question and sign them up. Like it is a duplicatable process. There is no gift there. There is no special Superman ability there. It is dumbed down to the ultimate level, if you will, and that's really what I love about it.
Speaker 1:The other thing you touched on is tracking. Call it big brother, call it whatever. I'll share this example and you can run with it. I have my favorite video in our app and our team app. It's fire. It just recruits a lot of people. It's about 21 minutes long. I can track down to the second and I know Kevin knows all this before our listeners of how much someone watched the video, and so I'm gonna share an example.
Speaker 1:I don't get to the money in that video until minute 11. So if someone watched eight minutes, i'll use Kevin because I'm staring right at him. He watched eight minutes. He's not jacked up because he didn't even see the money. So when I hit him up, i'm like Kevin. I'll even tell him Kevin, i hate to be a big brother man. You only watched eight minutes and 37 seconds of that video I sent you And he's like ah really. I say yes, do me a favor, pull the car over, throw food at the kids, do whatever you gotta do. I need 13 more minutes of your time. You didn't even get to the money. You didn't even get to the money. And he's like there's money? My guess there's money. Stop what you're doing. Because of the app, i'm able to talk like that. I know exactly where they got lost. As a leader, i can also tell my content's not working if I lose somebody a minute eight every single day, like my content sucks. So I love the app for that reason. Any other tracking tidbits you want to talk about?
Speaker 2:Yeah. So look, as a prospector and as a team builder, this application makes it. By the way, in full disclosure, i don't sell the application, so let me just say that to everybody. Like someone goes out and Calls a company and builds it for their organization Cool, i don't get paid a cent, but I do sell it because I believe in it. Right, i talk about it. This application, literally for a prospector, and especially a team builder, it's like going to heaven without having to die.
Speaker 2:Imagine deploying a boatload of flies to sit on all your prospect shoulders, 24 hours a day, seven days a week, and report to you in real time Who's doing what. Who's open an email, who clicked a link, who looked at an article, who watched the video, what percentage they watched, when did they do it? How often have they done it? By the way, all those flies communicate and tell you statistically Who's looking at the most information, that has the biggest spike in score, using an algorithm to tell me Who's consuming the most information about my product or my opportunities. So I know where to prioritize my follow-up. Not only that, but you talk about statistics. So 17 years ago 16, 17 years ago We used to ask people about their activity. So people would report in whether it be on a conference call or Whatever on how many exposures, how many follow-ups that they did, how many phone calls they made. This application tracks all of that, and only that. There's a leaderboard. So let me give you an example.
Speaker 2:So, in the world of duplication, here's what we don't understand, here's what we do understand. Here's what a lot of people don't understand is that 80% of your business is going to be 80% of the time that you spend on the front end is going to be trying to get this Duplication to happen. Your first four levels or so. 20% comes later. It's the biggest part of your growth. And here's what like the numbers.
Speaker 2:Like if you say if you could get five people To join your business, and they each got five people to join the business. Of course we know it never works just like that, but let's get the grasp of the concept here. You got a team of five people. You've recruited, they recruited five. It's 25 people who've recruited five. That's 125 people who recruited five at 625. The next level is 3125 people. That means there's more people at layer five than there is one through four combined. But yet that first section few layers is where we're going to spend most of our time trying to build. The biggest part of the income is when we get so much duplication that we have sales going on every Single day of the month. That means we have deposits coming to our bank account every single day of the month.
Speaker 2:But here's the problem with that if we don't have some type of statistic to look where we can find that person that's on our fourth level, who's exposed 62 people to our business in the last 13 days, they may be struggling, they may not be selling much, they may not be recruiting much, but they're doing a lot of activity and they're gonna burn themselves out before a leader Grasp them by the collar. That's what the application is gonna do for us, aaron. It's gonna show Sally, who doesn't the app doesn't even know she's on level four in my organization. But all of a sudden I see Sally on the leaderboard that she's exposed 62 people this month And it's the 13th of the month and I'm like who in the heck is this Sally girl?
Speaker 2:So I look in my genealogy report, i call her up and I'm like hey, first of all, congratulations, your number one on the leaderboard. But tell me your story. What's going on where you at the business. I can latch onto that leader. We've never had that technology in our business. That person does a ton of activity. They got a ton of drive, ton of motivation. They have no coaching or leadership to latch on to and they die in our business and leave Before we ever even had them on our radar. This application puts them on the radar So as a leader, you can be like I got to call this person.
Speaker 1:They've got what it takes and you can latch on to them and coach them up that's argument, biggest nugget I think you've dropped, at least for me personally, because you're a hundred percent right. One of my fears I don't know who taught me this years ago, but it's gonna echo what you just said It's that, by the way, leader, leaders listening, who are team builders you already have talent in your organization that you don't know about, guaranteed, guaranteed. I don't care who you are, unless your team's like micro, small. If you have a big team and I know we attract a lot of leaders on this podcast You have people in your organization right now who are talented uber talented, could change your life Who have one foot out the door because they're not getting the love, the coaching. They haven't figured out that magic sauce, that two millimeter change that they need to explode this business, ultimately exploding your business. What Kevin just went over. It now allows you to see that from a bird's eye view so you can lock arms with them and grab them Massive. The other piece, kevin I'll echo what you said. I use it for personal coaching.
Speaker 1:I get text, emails, phone calls daily, as I'm sure do you, from people in the team. Some aren't even on the team. They're trying to pretend they're on the team with the company It is what it is They'll say this business isn't working. I'm not selling what you're selling. I'm not recruiting what you're recruiting victims speak. By the way, let's be honest, i will not take a one-on-one phone call, i won't do a one-on-one text reply, i won't sure tech won't do a one-on-one zoom until that person sends me a photo, a screenshot Of the homepage of this app that we're talking about. All I care about are two metrics. First one is what Kevin just said I want to see the number of exposures. Whether they're recruiting or they're trying to sell solar, i want to see the number of exposures. Second thing, i want to see the number of sales or recruits. Reason I want both of those is I need to know where to coach. If Kevin sends me that screenshot. He's been a partner with me on my team and he's exposed two people in 30 days.
Speaker 1:I don't care if you're Kevin Moller, aaron Browning, i really don't. You're not going to have blow up a massive team or sell a lot of glass if you have two conversations a month. It won't work. So then, my coaching call with Kevin It's going to be very limited, by the way is about effort. It's effort, that's all that is, or the reverse. Kevin did 62, like he said in his previous example, 62 combos, 62 exposures, had zero signups. Guess what he put the effort in. I want to roll my sleeves, i want to put the boots on with him. We got to figure out how he's edifying the tool, what his follow-up game looks like. Right, that's a whole different coaching conversation. That's what this app allows. For me personally. It's that simplification. Simplification of where I'm going to spend my time, massive man.
Speaker 2:You're look here with a good solar company with a good product, good reputation, good, good pricing all the things that would attract you to your solar Business and, of course, if you don't feel that way, then you need to find another solar company, right?
Speaker 1:just being honest, listen to the man.
Speaker 2:Yeah, you should be sold out to what you're doing and if you don't think it's the best, then go work with the best. Life Is short. You really believe in what you're doing, then someone's gonna put that activity in there And at the end of the day, you're either not doing enough or you're not doing it right. That's it. If you have a good company, good product, good everything that you're representing and you're not getting the results that you want, you're either not doing enough You're not talking to enough prospects Or you're talking to prospects but you're not doing it the right way, so you're not effective, so you're just burning out. And this application will show you that, because you'll see how many exposures and how many engagements. That means how many people are looking at your material. Now, if your materials know good, because the company represents no good and they've got a horrible rating with the BB and About one star Google rating, then yeah, you may be doing a lot of activity. You may be doing it when you're not with the right company, but most of you are with companies that you're passionate about. So if that's you, then you're either. If you're not getting what you want, you're either not doing it enough. You're not doing it right, and this application is literally like driving your car.
Speaker 2:You take your Mercedes to the dealership because the check engine lights on and they do a diagnostic test. They plug it into a computer to see what is wrong and this application does that for your business. It says, hey, here are your numbers. You don't even have to track them. That's the beautiful part, aaron. You don't even have to track. The application tracks it. So I don't need to even worry about how many exposures and engagements I did in the last 30 days, because I can click a button and see it. Yep, it tracks for me and it's a diagnostic test. If I have a lot of exposures and poor engagements, then I need to work on how I'm talking to people. And if I have great exposures and great engagements And I'm not selling or recruiting, then there's the tools that I'm using are either horrible or the company doesn't have a good reputation when it's googles. Either one, yeah, but it's not way.
Speaker 1:And, by the way, it gives you the answer to that You need to know. You need to know. You cannot run a business without knowing your numbers. That's right. Write it down, ask her, highlight whatever you're doing. If your old school, like us, you're on your phone, i don't care. Do something, you need to know your numbers without an app like this.
Speaker 1:Kevin and I are pretty smart. I have posted it's all over my desk. I'm not tracking my exposures. I'd be guessing and guess what we're salespeople. My guess is going to be higher than what it is happens all the time. Two other things I want to touch on. One is it just here? and you say that about tracking? I know we're both believers of this.
Speaker 1:Success leaves clues. So I just looked while you were saying that, kevin, based on the month of June, which were two days away, i think one day away I'm sitting in number three spot in my business partner, john Bob. This is number one. So number one, number three recruiters for the entire company. Seven thousand salespeople. We get asked every single day What are you guys doing? How do you do it? One hundred? I will speak for John's. I talk to him daily.
Speaker 1:100% of our recruits became because of the app. 100%. We did not expose a single person without using the app. They were a contact in our phone. In the app We did everything that we are teaching here today. Number one, number three recruiter in the entire company seven thousand people because of this app. I can't take any credit. I can't. Success leaves clues. Sorry, i get passionate about that. But wake up and if it's not this app, go find something else. But make sure you're copying the right cat, make sure you're copying someone who's at the top of the leaderboard. We're here sharing it with you. The other thing and I want you to touch on this is uncensored. So I'm gonna challenge you. The app that we have designed for my team and our company is not corporate approved. This is not run through corporate. This is run through us. You have seen both sides where a company is paying for it, they're building it. Can we talk on the differences, because this is freaking important in my opinion.
Speaker 2:Yeah, so corporate. In course, I'm not talking about any one person's corporate office and staff, because there there are caveats to this, but from majority speaking I can tell you this most people from corporate think that they know what it's like in the field and 90 plus percent of them don't have a freaking clue. They think they know what their reps need. They think they know what it's like to make 20, 30 phone calls. They think they know what it's like trying to sell solar, trying to sell whatever, trying to recruit, trying to build, building on social media, trying to generate your own leads, making phone calls, doing follow-ups, being organized. They don't have a clue because they don't do that every day. They do what they do at corporate, which is very different. Then the use and eyes of the world that are out there in the field. Most of the time when a company adopts this tech, they have their own ideas of what it should look like and a lot of times that's not built with that, the same way that a leader of a field would build it. I like working with leaders Because they know like you find somebody who's been there done that like prime example you, aaron, you and John Bob Ness right, number one and number three recruiters for a company's got 7,000 reps. You guys know what you need To sell solar and recruit reps The person at corporate.
Speaker 2:Most of them don't have a freaking clue. They think they have a clue, they think they know, but the truth is they're not number one, number two or number three. Give me number one, number two, number three and we can put together something that's badass. And, by the way, it is badass because number one and number three are using it. Yeah, we know it works, and that's the reason why it works is because we're working with leaders, and that's what really makes it shine. And the cool thing is, too, is that even lead different leaders within the same company Can literally partner with the tech to create what we call their own group code, so they literally can customize tools for their teams. If they're a big leader and they want to take it to the next level like if someone feels like they have a fire that they've already built And they want gasoline to be poured onto it, we can adopt this for them and their team and make it personalized, which is pretty cool.
Speaker 1:I love it. I love it. And then we let's talk finances here for a second. We and I think Patrick Shaw for this, the owner of the app, amazing guy, he just believes in you, myself, and what we're doing and how we're changing lives through solar and just all that fun stuff. He, amazingly and I'm still shocked He was able to get about 80% of the app that Kevin and I are talking about, that we use daily, in the hands of our sales team. I mean one that partners with us for free. 80% of the features still blows my mind, blows my mind. The other 20% high level you want it. Believe me, there is a cost. It's minimal. I think it's like $5.67 a month or something like that. And Kevin, you are going to kill me with this next statement, by the way, kill me. Let me go back.
Speaker 1:All of the top leaders on that leaderboard We have several in the top 10 all have the bells and whistles edition. They want full tracking, full coaching. They want all of that stuff. Go invest in your business. If it's not this, i don't care. Go find something else. You need to find something, some sort of tool, but ever it may be tracking, all that fun stuff. Obviously, this one's built with leadership. It's built with everything in in one house, so you don't have to go out and have 900 different memberships, which I love. Can we touch on the promotion that we're launching in two days?
Speaker 2:Yeah So.
Speaker 1:I'm in trouble.
Speaker 2:I work with other companies that don't know your pricing, just so I can tell you, and they pay $300 a month with no content to have to create their own. So the fact that people can get the standard version and not even have to put in their credit card and At any point in time when they want to upgrade to pro, they can pay 67 bucks a month with no contract, is literally unheard of, because there's people who pay 300 bucks a month and they're left with nothing But the tech. They have to shoot the videos, they have to create the content, they have to create surveys, they have to create email campaigns, they have to create tags, they have to create all this stuff their own, everything and upload it to the tech, and they're still paying 300 bucks a month for it, whereas you guys can do the standard version or you can upgrade to pro for 67 bucks But yeah, i guess for you, aaron, because I love you, man for the month of July. Subscribers to the application. So anybody, even if you're listening this right now and you haven't even downloaded it yet Download it, create your account. You can take pro for a spin for the entire month of July for a dollar. So stupid. And here's the cool thing. The cool thing is, if you use this and you do it to 15% of your capabilities as a human being listening to this podcast right now, you're gonna turn a profit using this application.
Speaker 2:And, by the way, i'm not a tax professional. Aaron knows a bad of the bone one. She's not even a tax professional, she's a tax strategist and she'll blow your mind What she can do. She's a wizard really. But she would tell you that this qualifies as a tax write-off. So I didn't tell you that, but I'm telling you. You talk to your CPA or your tax wizard Or contact Aaron. If you don't have one, he'll hook you up. But you can qualify as a tax deduction for a dollar. Someone can take the probe. They can get $300 value for a dollar.
Speaker 1:Let me just say that yeah, and that's for the month of July. I will go ahead and throw it in if you guys want to take a look At that. That is solar icons, team calm. I will have it in the podcast description also over on the YouTube channel. I'm gonna be very blunt too. For a dollar. For a dollar. If you had one new recruit come in July to your solar business and you sold one additional Solar system, what is the returns on that? You speak for my company. Average, average commission on a solar job is between 10 and 14 thousand dollars. If that came because of a $1 app like that's mind-blowing. But what is that one extra recruit to your business do? once again, i can only speak for my company. If they were just doing one install a month, that's a $12,000 a year conversation because I exposed somebody.
Speaker 1:I went through the steps on the app for a dollar. Ladies, gentlemen, it's time to step up. Step up. Treat this thing like a freaking business So you start to get business-sized results like wake up. Like I'm so freaking passionate about it, kevin, i can't say thank you enough, man. You killed it. I know we're gonna be bringing you back. Oh, by the way, those of you that get the app. I know it's gonna blow up today, which is fantastic. I have shared, i think, 13 videos now deep dives with Kevin one-on-one going through this app. You can find that on our YouTube channel as well. So once you have the app, you can literally have it open on a computer. Walk you right through it. It's simple. He does a fantastic job Going through each of the main key elements of this app that you guys now will have because of that promotion, which is great. Kevin, how do people get ahold of you?
Speaker 2:You can find all my social media if you go to my website. If you go to strategic life design comm slash connect. Strategic life design comm forward slash connect. I don't have everything, it'll have awesome an email address. You can reach me everything from YouTube, snapchat, facebook, linkedin, twitter, you name it. And also for you guys, i'm passionate about personal professional development.
Speaker 2:If you go to community Dot strategic life design comm Community dot strategic life design comm that'll take you to a Exclusive arrangement I have with a friend of mine, that who has what I consider the best audio summary book Company on the planet. It's called read it for me and You can actually get access the annual subscription for free. Wow, like you don't even put your credit card in, i can give it to you. If you go to community dot strategic life design Dot comm. And it's awesome to give you an example if I hear about a book And I don't have time to read it because, aaron, you and I talked about earlier, like sometimes you're reading multiple books, we're not gonna put what I'm reading down Yeah, start another book, but I can listen to the summary and get the highlights and a lot of times the summary will tell me if I really want to deep dive and read The whole book, or listen to the whole audio book, because the summary can be in 12 minutes.
Speaker 2:So all of a sudden someone tells you oh, you got to read four disciplines of execution, or you got to read Think and grow rich, or you've got to read the 21 irrefutable laws of leadership. You may say we're already reading something. Listen to the audio summary of it and in 12 minutes You'll have the key points of that book Read to you. Or you can read the summary, literally read it, or the audio version. It's bad the bone and I referred so many people to read it for me Throughout the years that I finally met the owner of the company, who's Incredible, and he's like look, you can give annual subscriptions away because They're gonna love it in a year and if they use it for a year, they'll want to pay at that point to continue your subscription. So my gift to you guys appreciate that man.
Speaker 1:Let's live life act, by the way, to everybody has 12 minutes, just like everybody has a dollar. Start treating like a business, kevin. I'll speak for the audience. Man, thank you. It's been a pleasure taking a deep dive, peeling the onion and learning more about you and what drives you, what it has you pushing for more, your marketing expertise, your business expertise. I just can't say thank you enough, man. It's been a. It's been a real honor. Everyone else, guys I hope you guys got value from this. Obviously, kevin did this for free, came from contribution. Drop nugget after nugget. Please like, review and share this podcast and YouTube version of it. Hope everyone has a fantastic day. Be great, be safe. God bless. We'll talk soon.
Speaker 2:Thanks, guys, i.