S3 E4: Tina Cartwright - Rebranding Motherhood

In this engaging conversation, Sophia Hyde introduces Tina Cartwright, the founder of Rebranding Motherhood. Tina shares her journey from corporate America to motherhood and entrepreneurship, highlighting the challenges and realities of being a mother. 

She discusses her mission to rebrand motherhood by sharing unfiltered stories and providing resources for mothers. The conversation also touches on the importance of community support, personal responsibility, and the future of business in relation to motherhood. 

In this conversation, Tina Cartwright and Sophia Hyde explore the complexities of motherhood and entrepreneurship, emphasizing the importance of community support, mental health, and personal growth. They discuss the challenges of balancing dual roles, the significance of AI tools in managing workloads, and the transformative journey of both parenting and running a business. The dialogue highlights the need for emotional support and the continuous cycle of growth and rebirth that individuals experience in their personal and professional lives.

To connect with Tina, follow her on Instagram, visit Rebranding Motherhood, or join the Village. 

Chapters

00:00 Introduction to Tina Cartwright
02:10 Tina's Journey into Motherhood and Entrepreneurship
08:22 The Reality of Motherhood
14:01 Rebranding Motherhood: The Mission
25:41 Consulting and Supporting Other Moms
30:39 The Future of Business and Motherhood
31:38 The New Paradigm in Business
34:33 The Village: A Supportive Community for Parents
38:35 Navigating the Mental Load of Motherhood and Entrepreneurship
41:21 Tools for Balancing Dual Roles
49:29 The Cycle of Growth and Transformation
55:35 Embracing the Journey of Entrepreneurship

Tina Cartwright, Rebranding Motherhood, motherhood, entrepreneurship, maternal health, personal responsibility, corporate America, community support, motherhood advocacy, women empowerment, motherhood, entrepreneurship, mental load, community support, personal growth, postpartum, AI tools, transformation, business strategies, emotional well-being

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Have a topic you would love to hear Sophia address on the podcast? Send your ideas to hello@sophiahyde.com 

Transcript

Sophia Hyde (00:01.113)
Hello and welcome back everybody. Today we have an amazing guest that I cannot wait to introduce you guys to. So you're going to meet Tina Cartwright, the founder of Rebranding Motherhood. And before I toss it over to her to tell you her amazing story, I want you guys to know why I invited her on today. So I met Tina in the fall a few months ago.

because we were both in the same cohort going through the certification for Fair Play. And so there was, I don't know, maybe, I don't know, 20, 20, 30-ish people in our group. And Tina just stood out amongst the rest. I am, you guys know I talk a lot about shining your light and not being too much and all, know, being who you are and.

Tina Cartwright (00:42.017)
Yeah.

Sophia Hyde (00:57.711)
When I find somebody who just shines and is just very clearly their authentic self and has a lot of energy to offer the world, I'm literally drawn to them like a moth to a flame. I'm just like, I need this. And so her light and her energy was so big and so bright that it was just that whole, I talk about the two, one, seven rule, which is that of every 10 people that you meet.

Seven are just gonna think of you as a warm body. Like they just don't even notice you. One out of every 10 people is not going to like you. And 20 % are going to love you and that my mission in life is to find my 20%. And so anyways, that's how I felt when Tina was in the room. I was like, she's in my 20%. I need this. Like this is the energy I'm looking for in the world. And so we chatted.

Tina Cartwright (01:44.172)
Love this.

Sophia Hyde (01:53.699)
got to know each other a little bit more and I asked her to come on this podcast because I was like, my people need to know who you are. And so Tina, thank you so much for joining us. We are so grateful to have you here today and let's just, yeah, introduce yourself to the people. Who is Tina?

Tina Cartwright (02:01.282)
Love this.

Tina Cartwright (02:10.05)
First of all, what I'm like, I tell my daughters now, as I've been through this deep healing journey, and you and I talked a lot about this, Sophia, that I always cheer on happy tears. And you have just filled my eyes and my heart with very big happy tears. That was like.

Such a beautiful opening. my goodness. How do I even continue on? I will try. I will try, but I am Tina Cartwright. I am a proud black mom of two. have a three year old who just really is full of a lot of light and a lot of energy and a lot of germs, which is why I'm like.

Sophia Hyde (02:33.74)
Hahaha

Tina Cartwright (02:50.584)
blowing my nose, like as we film here. And then I have a six-year-old going on 45 years of age. Okay. She's rearing up to sign up for social security and all the things. So I am very busy moming a little bit, like a very short backdrop. I am a corporate America survivor. I use that term very often because I am.

Sophia Hyde (03:14.444)
I love it.

Tina Cartwright (03:17.546)
And I had a 16 plus year career building billion dollar brands at Procter and Gamble, which I think we're going to talk about and then pivoted into building my own brand as motherhood will kind of like force you into recreating this new structure that allows you to mother in a way that feels real to you. So I did that. And at my entrepreneurship journey, I launched this brand called Rebranding Motherhood.

And, now I'm pivoting into building a virtual community. So I'm doing a lot of different things and also feel like I am not doing all the things I want to do, but, but I think that's normal. hi, happy to be here. Thanks for having me.

Sophia Hyde (03:55.747)
Yeah. Hello. Hello. Okay. Okay. So I, this, is why I don't over-prepare for my interviews because every single time I get into a conversation, I have, I have the bullet points and things we're going to hit on. And yet already you said multiple things that I'm like, I, I can't let us keep going without addressing this like thing that just came out of her mouth. So one of the things you just said was, you know, I have all these ideas and I'm trying to get to them. I,

Tina Cartwright (04:17.208)
Hit it. Love that.

Sophia Hyde (04:26.454)
my story that I tell myself because I'm full of ideas and intentions and dreams and want to do all of it is I always save them for later. So it's like, this is the one I'm doing right now. How do I maximize this one right now? And I'm leaning in on this thing, because I can only keep so many balls in the air at the same time. So it's like, this is the thing I'm going to birth to its fruition. But these other fantastic ideas, I'm not saying no to them. I'm just saying not yet. So there's a lot of not yet. It's coming.

Tina Cartwright (04:35.352)
Yes. Yes. Yes.

Tina Cartwright (04:52.61)
Not yet.

Sophia Hyde (04:55.543)
It's like, know that that's, feel like it's in my realm and it's like kind of, it's going to come for me at some point, but I'm just not at that step in the, you know, the ladder yet. So, and then the other thing you said, I could not, I just had to shout out to your six year old because when you said you described her as, what was it? Six going on 48. Is that what you said? 45. Okay. Okay. So that's how people used to introduce me. I am an oldest daughter.

Tina Cartwright (05:05.154)
Yes, I love that. That's a good reframe.

Tina Cartwright (05:17.23)
Yeah, six going on 45. She's rearing up for Social Security.

Tina Cartwright (05:25.295)
she's the oldest! Yes! Yes.

Sophia Hyde (05:25.324)
Well, oldest child, I'm the oldest. So I knew a minute, was like, oldest, have you Googled and read about oldest daughter syndrome yet? Okay, your daughter's got it. Not to be throwing around diagnoses, but from one oldest daughter to another, I was like, that child. And it just means she's gonna be a very responsible person. But, yep.

Tina Cartwright (05:32.878)
No. Educate me.

Educate me.

Love it.

Tina Cartwright (05:46.86)
She is super responsible. She is very responsible. and you know what though, honestly, like I know this is not where we're going, but, or maybe we are, but that was like very intentional for me because we talk a lot about the invisible load. We talked a ton about the invisible load and our fair play facilitator training. And I am a firm believer that the family unit is a community and all members are contributors and you all must help.

Sophia Hyde (06:11.32)
Mm-hmm.

Yes.

Yes. Yes. Yes.

Tina Cartwright (06:16.358)
and provide and do things. And so she was trained very early that she has to be responsible and she has to help because mommy can't do it all. She'll tell you, she'll be like, mommy has a hard job. It's hard to be a mommy.

Sophia Hyde (06:21.954)
Yes.

Yes.

Sophia Hyde (06:29.078)
Yes, personal responsibility is like a core value. I can still remember my daughter and hopefully one of my mentors says there's no such thing as rabbit trails because that's where most of the beauty lies. So we're just gonna follow this one and then we'll circle back. So there was a moment when my daughter, so my son had to have been around two, which would put my daughter at six or seven years old. And he is a, he's a lot.

Tina Cartwright (06:53.24)
Okay.

Sophia Hyde (06:58.103)
are my sons a lot, okay? And so she had had this special sponge that my mom had gotten her that's like actual nature, like grow sponge or whatever. You probably see them at like bath. Yeah, yeah, yeah, yeah. So anyways, it was in the bathtub and her brother shocker to nobody destroyed it. Like he got his hands on it. So when he was in the bathtub, he like managed to rip it apart and

Tina Cartwright (07:13.326)
yeah, like a live one. Yes.

Tina Cartwright (07:26.094)
Sounds like my youngest.

Sophia Hyde (07:27.062)
At two, he wouldn't have been left alone in the bathtub, I don't, maybe he wasn't, it doesn't matter, whatever. The point is he destroyed it. And when we discovered that he had destroyed it, the words that came out of her mouth at six or seven years old were not like, he's terrible or I'm mad at him. She was like, this is why I'm supposed to put it back where it belongs so he can't reach it. And I was like.

Tina Cartwright (07:33.102)
Sure, yes.

Tina Cartwright (07:51.766)
Yes, yes.

Sophia Hyde (07:53.261)
Parenting when I have taught you personal responsibility because she was not like a victim to her brother's actions she was a Like it is my responsibility to put my things away and this and it is reflective of how I mean, I'm not like blaming my kids for everything. I'm gonna you know what I'm saying I'm not like making her carry a bunch of like unnecessary things, but I also Personal responsibility is a core value. And so yes, I love love that your daughter is responsible. We share that we

Tina Cartwright (08:08.952)
Yes.

Tina Cartwright (08:17.367)
It's critical.

Sophia Hyde (08:22.328)
We expect a lot out of our kids too. All right, so tell us about, I wanna hear more about your journey, that transition from being in corporate America to then becoming a mother and how that really was a major paradigm shift for you and led to you going into entrepreneurship. So tell us your journey.

Tina Cartwright (08:24.962)
Yes, have to.

Tina Cartwright (08:39.875)
Yes.

Tina Cartwright (08:49.132)
Yeah, I mean, it's so interesting because being a black woman in corporate America, like, obviously it was riddled with challenges and peaks and valleys and all different types of things. you know, I think many people in our world are like type A and they're just like, you know what? I'm gonna do it. I can do it. I was just talking to a mom yesterday. We were having coffee.

And she was like, despite the imagery of motherhood, was I was a powerful woman working in New York City and I was going to have a baby. And I just knew I was going to come back in a month's time and I was going to be good and I was going to be back to my old self. like, so I was in that same headspace, right? Like I'd overcome so many challenges being a woman of color in corporate America. I just knew whatever I'm having a baby like next, like I had my wisdom teeth out.

next, like I'm ready. And I was so wrong. I was deadly wrong, I should say, honestly. And what I quickly began to realize was that in order for me to show up in motherhood, how I wanted to to set a different foundation than I had myself with my own trauma, my own childhood trauma and the type of present mindset that I really wanted to yield and build.

Like I wasn't gonna be able to do it in this structure. I can't even say nine to five. It's like a joke. I don't even think anybody works nine to fives in corporate America anymore. That's like old rhetoric, but like nine to five world wasn't gonna flex enough for me to be able to take care of myself and show up. I was nursing, I was exhausted. It was just not all coming together. fast forward, I had an opportunity. I think I was about six months postpartum.

to switch gears, to go into entrepreneurship and not even for myself, but to go into a startup. And so I jumped at that opportunity. I really wanted to learn like the different, sorry, there's like something that just got on my lip here. I really wanted to learn like the different rounds of, of fundraising. What is that like? What is it like to be in this fast paced environment? Really just kind of get my feet wet at a higher caliber before I just did it on my own.

Tina Cartwright (11:03.81)
I felt like corporate America prepared me for the basic fundamentals of owning a business, operating a brand, building a brand, meeting consumer needs. But I wanted kind of this like on the ground startup experience. so amidst all of this, I had postpartum depression with my first, I was working through that. I had begun organically getting involved in this like motherhood advocacy space, just naturally.

Um, I just was raising my hand, like you said, the rabbit trails. was just following them. Like naturally I happened to get connected with a producer, uh, actually a director who was putting together a film, a docu series that's in development. And it was about the fourth trimester really about like the reality of what happens when the baby comes out. Like what are the resources we actually should have had? And as a consulting producer, her and I were talking, we became besties. She's a mom as well, which.

Sophia Hyde (11:51.224)
Yeah.

Tina Cartwright (12:00.27)
Anybody listening knows we just find our moms, right? We just we just attract to each other like magnets. And she says to me, Yo, Tina, so I happen to be flexing out. And she's like, what do you want to do on this series? And I said, what do you mean? What do I want to do on this series? She's like, we could do anything. Like, what do you want your impact to be on motherhood? And I said, I want to rebrand motherhood. And she says to me, go do that. And I say to her.

I can't do that by myself. What are you talking about? What do you mean? The patriarchy. Stop, stop. I'm scared. I'm scared. Like reverse. And she looked at me. I'll never forget it. Cause we were FaceTiming and she blows her little best friend dust on me. If you don't have a best friend that's ever done this for you, then it's time to recalibrate your friendships. Okay. But she blew her little best friend dust on me and said, this is your journey. You got this solo mission. Go forth little Padawan.

And I'll never forget it because having that like just firm belief in my capability coming from a corporate American experience where that was always challenged. Then coming from like a very short lived startup life. I didn't end that chapter, but so you guys know, it was a quick one, like startup careers can be, cause it moves quick and they flex their organizations quickly. and so I had this opportunity where this was

I could do anything I wanted and I was a free agent and so I did. So from there, I transitioned my personal Instagram page. I had like 200 followers y'all, like a sketchy old college roommate, like, I don't know, just weird randos and family members and some friends and quickly grew to over 70,000 followers in less than six months. And I knew that rebranding motherhood was becoming this global mission and it was becoming this global phenomenon. And I had tapped into something

that meant a lot to me and was seemingly meaning a lot to other people. So that was like the journey map. I know you're going to have questions, but.

Sophia Hyde (14:01.068)
Yeah, so before we move too far on, say more about what you're rebranding it from and rebranding it into. What is, yeah, what is that mission?

Tina Cartwright (14:03.992)
Yes.

Tina Cartwright (14:10.911)
I love this question.

Tina Cartwright (14:15.47)
So great question. So for me, when I was in, as I entered into motherhood, I am a woman of color. So for those of you, I'm just saying a lot of things, I know some people are watching, some people are listening. But for those of you that aren't familiar, the black maternal death rate is very high for women of color who are birthing. So I'm not really ever privileged in this space, but I felt like I was.

Somewhat privileged in the sense that I had a really great job at the time. I had a high-paying job I had best-in-class health insurance and I lived in Boston so I had access to the best doctors in the world and I was actively engaging in what I thought was like the Gestational being pregnant process like right I had a baby registry Because that's what Hollywood told me all I needed to do and I was like preparing a baby room

and that was just gonna set me up, America. That's what they told me. And once I had the baby, I felt bamboozled. I felt like what in the actual has just happened. The world, okay, what the actual fuck has happened? I thought that I was gonna be totally prepared. I did all this shit, and I'm sitting here as a ghost in a shell of myself.

Sophia Hyde (15:23.566)
I drop f-bombs on my podcast, so you're fine. Yeah.

Tina Cartwright (15:35.476)
I'm in a diaper. The baby's in a diaper. My vagina's ripped to shreds. I had a fucking two, second degree apesiotomy down there. Didn't even know that was gonna be a thing. And I just didn't know what was happening. And all I was left with is I was like doing my research. As those who can see me, I'm scrolling on my little Instagram feed. All I saw was like this perfectionism, this like.

this passive aggressive like shame guilt storm of like what motherhood's supposed to look like, which was nothing like what I was doing. And I was frustrated and was like, where the hell is the space for the mom that didn't happen to know somebody that knew all of these amazing, incredible resources, like a pelvic floor therapist or a nutritionalist or a hormone specialist or all of the incredible.

support and resources that are available for birthing people and mothers. It felt like it was a treasure hunt. And I said that was fucked up. And I also felt like the imagery that they were sharing was so sanitized. Like, I just was like, what is this? I can't believe it. We're still in this 1950s imagery of like what motherhood looks like. I'm popping out the baby and like dancing in heels and vacuuming. This isn't happening. And so that's what I was trying to really change the paradigm on, Sophia was eradicating the sanitized imagery.

I wanted to do that in three ways. I wanted to do that by sharing unfiltered storytelling of what motherhood looked like, just raw. Me with no makeup on, fucking shit up, crying in the car, like crying in the bathroom, just making blunders all day every day, which happens to moms. I also wanted to do that by sharing resources, education as well. And so I felt like that was really the way to kind of

give back advocacy and power to bombs was to eliminate the isolation and let you feel connected. And then most importantly, educate you so that you have the power, because I'm such a firm believer that knowledge is power, that you can make a plan that makes the best sense for your family, because now you have the information, not the information that's like sold to you or forced down your throat through the healthcare system or any of these like.

Tina Cartwright (17:53.998)
and systematically oppressive systems, but real data, real information, so you can make a change for you.

Sophia Hyde (18:00.718)
Yeah, beautiful. by the way, I chose to go through a, instead of a hospital, did a, first, my first born was born through a birthing center and I had the most help and support and took classes and felt like I had done so much to be prepared. And I also was in complete shock in postpartum. I was like, I went to,

Tina Cartwright (18:03.074)
Thank you.

Tina Cartwright (18:13.24)
Very cool.

Sophia Hyde (18:28.47)
all the classes, I did all the things, I studied the breastfeeding, I did all of this stuff and you're giving me tea bags to freeze, to put inside of a diaper, I had third degree tears, I'm on bed rest for three weeks? Like, what? Where was the class on this? I remember crying and fortunately because I had midwives, we were allowed to for the first like six weeks of postpartum, you could unlimited like text them and they would answer you. And so I'm like,

Tina Cartwright (18:33.592)
all of it.

Tina Cartwright (18:46.67)
that part.

Sophia Hyde (18:57.283)
Texting them on day three from my house and being like why am I? Unconsolably crying in the middle of the night like is this normal? I'm just crying and I can't even explain why and they're like, yeah The hormones are working their way out of your system and I'm like my body is shaking, know, it's just like I'm peeing on myself. I'm trying to like change a diaper and I'm peeing on myself like What is this? I still remember a couple months into postpartum putting gas in my car tank and realizing

Tina Cartwright (19:13.014)
That part. Yes.

What is this?

Sophia Hyde (19:26.018)
that I had no option but to pee on myself because I didn't know I had to pee until I stood up to put gas in the car and it was just coming. There was no way to get to a station and I was like, I just peed on myself at the gas station. what is this? No one told me about this stuff.

Tina Cartwright (19:28.184)
Yes.

Tina Cartwright (19:32.524)
Yes. Yes. Right.

Tina Cartwright (19:40.042)
No one, no one. And you can't even really mentally prepare for your entire life changing all at one time. And then no one's telling you that this is happening. And your body's broke the fuck down. And you're being handed this human creature to keep alive.

Sophia Hyde (20:01.358)
to keep alive. I still remember when they sent me home. They sent me home. was only there. Again, I didn't do the hospital route. So the baby was born at 2 30 and at 7 30, they were like, you're good. You guys, you know, they do all the medical checks. He like makes sure everybody's good at 7 30. They were like, you're, you're finished here. You can go home. And I remember holding this baby and thinking like, I, I'm, who's going to come with me? Like, who's going to, who's going to, who's going to like make sure that I can do this. It's

Tina Cartwright (20:20.151)
No, I'm

Tina Cartwright (20:29.23)
that part. Girl, they had to kick me out the hospital with my second baby because I wasn't fucking leaving. I was loving it. I was like, let me order these meals up. Nurse, nurse, they're like, you want us to take the big take the big like second time around. I was like, okay, this is incredible. I couldn't imagine. Sophia, if I didn't have those like 30 or not 36, 72 hours in the hospital with the nurses full time.

Sophia Hyde (20:53.743)
Yeah, you know, my mom and my sister, my sister chose hospital births, but for my second one, I did a home birth. Again, this is where we're rabbit trailing here. But for the second one, I did a home birth. And my mom, having seen me do, so now all three, my brother's wife has had two, my sister's had two, and I've had two. And the other four children in the family were all hospital births. And so having watched me go through both of these, my mom made a really accurate comment because of,

me choosing Home Birth, she said, know, when what I see by you choosing Home Birth is that it's not like it's it is better. It's great. And like I'm happy for you. And it was a beautiful experience to witness it. But I think you also need to be aware that it's an ask to your whole support system.

Because the only way that you can do that in those days that followed is like people took turns staying at my house, right? Like, because it's not, it's, you know, like my sister would stay with me, then my mom would stay with me. because the nurses, they play an important role in that, in those initial days when your body's trying to catch up on sleep and heal and, you know, all these things. And she said, it's a lot of, and it wasn't in a shameful way. She wasn't like mad at me. She was just saying, it's a lot of work to have a daughter who chooses a home birth. And I was like,

Tina Cartwright (21:45.517)
Yeah.

Tina Cartwright (21:53.774)
Yes.

Tina Cartwright (22:06.86)
Yes, but I would even argue like no matter what birth hell yeah community cuz guess the hell what when the baby comes Everyone's shit changes that is such a aha. my gosh. This thing is like

Sophia Hyde (22:12.15)
Yes, yes, yes.

Sophia Hyde (22:21.833)
you did this and it zoomed in. What is that camera feature?

Tina Cartwright (22:24.384)
It's like, I don't ever know how to undo it. I'm like, ugh, every time I do it, it like, and then I don't know how to zoom out, y'all. I don't know how to zoom out. Okay, now we're close. God damn it.

Sophia Hyde (22:32.13)
Okay, for those on audio, she was showing like inches with her finger and the camera zoomed in real tight on her.

Tina Cartwright (22:40.33)
It's like, I know it's like this AI thing then and it's like an AI camera. It's activated. It's activated. Exactly. It'll reset itself. so anyways, but I think that's like really important because I believe that people need to understand that once a baby comes, like everybody is changing. Everybody's life is now different. Like no one's life is the same anymore.

Sophia Hyde (22:44.718)
Okay, we're just gonna be real close and personal until it resets itself. I don't know.

Tina Cartwright (23:09.986)
And that's the biggest issue with the sanitized imagery is that we show this imagery that the baby pops in and nothing's different. The mom's the same. The family is the same. You didn't really need to prep the baby. Just, you're just going to like, bop, bop, bop, bop, bop, beep bop around in your life and just like move around. And when you can't and when you're not, then the shame spiral starts coming in. Then the guilt.

train starts coming in, then you know, de-habilitation starts setting in and then you just are stuck. And that's what I just couldn't face for all these moms out there because I believe really like the coolest thing about becoming a mother is that I believe you are unlocked to the supernatural power source at your core.

and you get to reach this sensation of what I like to call enlightenment. And you really get to see yourself like past all of your historical trauma or any childhood trauma or any child or trauma you've experienced. Any things you ever wanted to achieve and do and whatever's ahead of you for the future, that is what's there for you. If you have resources, you have support,

You have community, you have education on body literacy, and you know that your whole fucking body's different now, and that your hormones are different now, and your cycles different now, and knowing most millennial moms, you're probably in perimenopause. Nobody tells you that shit either. It's like, wait a minute. I'm popping a baby out. How did I all of a sudden live in my best life as a young millennial gal, single, right, or married, whatever, without kids?

And then in one fell swoop, I'm a geriatric mom and I'm in perimenopause or past menopause and my whole life's different. Help me, somebody help me. Somebody help me break this up, you know?

Sophia Hyde (25:12.14)
Yeah, yeah. Now, if I understand your brand correctly, and by the way, think if you do, try the pinching in reverse, because you went down. I think it's a, so anyways. Okay, so I think, correct me if wrong with your brand, but didn't you then take the rebranding motherhood concept and not just, there was an Instagram community,

Tina Cartwright (25:23.049)
Thank you.

Sorry, we tried.

Tina Cartwright (25:32.515)
I tried.

Sophia Hyde (25:41.123)
But haven't you also, from your background in corporate America marketing, haven't you done some consulting and help? You're trying to do this at a larger level now. The rebranding is not just you showing up on Instagram unfiltered. You've done more. So say more about the extension of what you've done with this.

Tina Cartwright (25:53.794)
Yes. Facts. Facts. Yes.

Yes. So I realized very quickly that there's a lot of other mom entrepreneurs. I'm talking on the line with one right now and there's probably like whoever else is listening on the line right now. Right. And I realized like so many of you all do not have access to the wealth of experience that I've had building billion dollar brands and working with the biggest retailers in the world. Walmart, Target, Costco, Amazon, CVS, Walgreens, etc. And

wow, wouldn't that be so cool if I could take the stuff I've learned? Because whenever I tell someone about my brand and I say, hey, I went from 270,000 followers in six months, the first question everybody asks me is, how? How? And I'm like, well, I have a business. I'll help you. And I wanted to take that and show people, here's how you can resonate with more authentic communication. Here's how you can actually scale and amplify your business. Here's how you can operationalize

your value proposition that you're offering to mothers, parents, and caregivers. So I've kind of put a bow around the types of clients I would love to work with, which are people in the motherhood space, the maternal health space, the mental health, reproductive justice space, and then supporting them on their business. And there's a variety, mean, basically all the things you've seen me do on my brand, I can do for my clients, like creative direction, marketing, branding, pitching.

social marketing, just a lot of different stuff, advisory, all that stuff. So I do have a handful of clients that I've supported and that's been really, really exciting to scale out just the things that I've learned and then help other brands grow in this space too. Cause I think that's how we're to help a lot more moms too, is more brands that are trying to do the real work, not this bullshit work. You know what I'm saying?

Sophia Hyde (27:53.455)
Yeah, yeah. You know what you're making me think of is I have a philosophy that I teach with my clients. I did a workshop in December specifically, I did a live event that was specifically for mothers who own their own business. And so I work a lot with female entrepreneurs. And I did a whole segment that day diving into the patriarchy and the effects of masculine,

Tina Cartwright (28:18.702)
Ooh.

Sophia Hyde (28:21.696)
energy and female, the difference between masculine and female energy in business, how we show up, what that looks like. But I do believe that the future of where we are going as a society is that the most successful businesses will be the ones that understand the value of masculine energy and the value of female energy, and they integrate both into their business because both are important, and that that's the future of where we're going.

Tina Cartwright (28:42.53)
Yes. Yes. Yes.

Sophia Hyde (28:48.871)
And one of the things that I have that I really do firmly believe is when you are in an environment that does not support you showing up in your femininity and when you are in a system that is not moving forward with where the world is going, is, I have several clients completely trapped. don't realize

that it is the patriarch, some of them realize it's the patriarchy that they're trapped inside of, and some just feel like I'm not enough, I can't do enough, this is too much. And I'm like, well, you're literally, yeah, internalized, so they really don't, they don't understand that they're in a system that was never built for them. And so there's, a lot of people have this belief system that they want to change that, right? So you're inside this broken system.

Tina Cartwright (29:21.986)
Yes.

internalized.

Tina Cartwright (29:32.418)
that part.

Sophia Hyde (29:46.083)
And you're like, okay, well, we're gonna change it. We're gonna make it better. What I have found, and this is my belief system, is the most impactful and helpful way that you can make a change and move forward to where the world is going, to where business is going, is to walk away and build your own thing. It is scary, it is scary, and I know it's not for everybody.

Tina Cartwright (30:08.718)
It's scary though. It's scary though. Just for the people who are thinking that.

Sophia Hyde (30:12.922)
I do, having been an entrepreneur for over 15 years, entrepreneurship is not for everybody. But if you do believe it is for you, it is easier to start your own business and build it in a way that is supportive to family environments, that allows anybody to thrive inside of it.

Tina Cartwright (30:18.648)
that that is a fact.

Sophia Hyde (30:39.878)
and that is intentional in its practices, that is mission-centered and focused, there are, it is way easier to start your own, not that entrepreneurship is easy, but I just, don't believe that.

It is going to take decades for these large systems that have been operating under paradigms that are 100 plus years old. They're going to be very slow to change. And if you want to take ownership over your life and you want to have a calm nervous system and be a present, the type of parent that you wanna be,

Tina Cartwright (31:07.586)
facts. Yes!

Sophia Hyde (31:26.134)
it is easier to walk away than to change the system. And also the more women and or progressive men who are open-minded to how, cause I will also say some of the most challenging people that I have encountered that are keeping the old systems in place have been women. So I have experienced that it can actually

Tina Cartwright (31:28.002)
Yes. Then to change the system. I agree with that. I agree. Yes.

Tina Cartwright (31:38.392)
Yes.

Tina Cartwright (31:54.007)
true.

Sophia Hyde (31:55.191)
Be easier to work with a man who is open-minded and flexible than a woman who is set on keeping the old ways in place. So it's not actually like just because if somebody's gender does not tell you anything about the way that they move through the world has been my experience. Yeah, yeah, yeah, that does not tell me how they move through the world. It's it's like what's happening underneath the surface. So anyways, my belief is that the more people that we have who are stepping into the new paradigm and

Tina Cartwright (32:03.726)
Yes.

Tina Cartwright (32:09.73)
That is so true. That is so true. So true.

Tina Cartwright (32:17.378)
Yes.

Sophia Hyde (32:24.864)
and moving into the way that business is going to be done, then they can build large businesses that they hire people for, right? Like, so we're part of, being part, yes, we literally are the solution. So the power, that's the only way to take your power back is to say, I'm going to go do this a better way.

Tina Cartwright (32:31.362)
Yes. Yes.

Tina Cartwright (32:37.441)
solution.

Tina Cartwright (32:41.486)
This is it.

Tina Cartwright (32:46.594)
Yes, yes, yes. And in order to do that, you're going to need support. You're going to need community. You're going to need people around you that can appreciate and hold space for you as you're embarking upon this new frontier. which like we said, can be scary, but I do agree with you that

Like my old, I'm not the same person anymore. I don't even know how I was going to live longer in the state that I was before. I was so sick. I was so unhealthy. My nervous system was dead. I don't even know how to like, what terminology I should use to describe a nervous system that's like offline and like freaking the fuck out. Yeah, numbed out. Yeah.

Sophia Hyde (33:29.582)
Probably numbed out, like, because the only way to survive is to not be aware of how bad it is. Yes. Yeah.

Tina Cartwright (33:35.462)
disassociation times a thousand, right? Like all of these behaviors, like I couldn't even, I didn't even have the lexicon to describe what I was feeling. And then to compound all of this as well in our society, we're not really trained on like emotions. There's two, happy, sad, and that's it. And we're not really given space to understand so many of these inner workings.

of our bodies, right? And as we talk about emotions, emotions become even more fluid as your hormones are up, down, left, right, and moving, which is basically the headline of postpartum. Which by the way, I will quote one of my good friends, Chanel Portia, who's a midwife, reproductive, reproductive health justice person leader is that postpartum is forever. Sorry.

Sophia Hyde (34:32.014)
Tina Cartwright (34:33.07)
But it is, right? Like your body's never ever the same. And so this kind of leads into my next chapter, which was my virtual community called The Village. We just launched it, just launched it. I mean, this just hit the waves not even a month ago, like three weeks ago, which has been very exciting to kind of see how this goes. It's also been humbling.

Sophia Hyde (34:34.601)
Sophia Hyde (34:45.614)
which you just recently launched,

Tina Cartwright (35:00.654)
It's been very humbling. It's very humbling to put things out in the world, y'all, no matter how many people you think are gonna fold in. But one of the reasons why I thought it was so important to do this work is because of this notion that postpartum is forever and that we don't really offer much support in our society outside of maybe the first three weeks to four weeks we talk about, which is centered around like a baby.

kind of lactation consultant, but not even talking about formulas and other stuff. We talk a little bit about what life is like as a toddler and sleep training. But what about all the other milestones? Okay, Sophia, you have older children. You're in it, right? The tween shit is real. The teen shit is real. Putting a kid off to college, that shit's real. And there's so many new things that you need support on.

outside of the football hole and how to heal a nipple. And I'm not saying that that's not critical because I nursed my kids for a whole year and I needed support and that's a full-time job. It's 1800 hours. It's a lot. However, we still need support on sex education. We still need support on gender identity, generational wealth, building, you know, how to understand the economy, like just all of these different life-ing skills so that we can empower our children.

to really be the leaders of our society that we hope they will be. And so that's really what I wanted to do with the Village, is to provide this really cool curriculum that pulls you in virtually. We have these live sessions once a month. You tap in live once a month. And each session, we're gonna have a keynote speaker who, Sophia's gonna be one of them, and I'm so excited you're coming, boo. And we're gonna educate you.

give you information, wet your whistle for just understanding how your brain and your body and empowering you for this postpartum phase. Then we're gonna have body, mind flow work. just brought in, this is actually hot off the press, I just brought in a director of wellness who is a yoga master. She's incredible. So she'll be leading us through like breath and body. We'll be doing that every session, like alignment, focused on postpartum, involving pelvic floor.

Tina Cartwright (37:26.444)
support, get those vaginas to stop leaking on us all the fucking time. and then we're going to do community engagement. So I'll be leading that where we'll just be tapping in. What went down for you this week? Like, what do you need support on? Do you see this to listen? how can we wrap our arms around you? And we do this in a virtual setting so that we can meet you wherever you are. always. So.

That's what I've launched. I mean, it's, we'll see how it goes, but I'm really excited to be able to create this unique space for parents. For ages, with kids age zero to 18, the curriculum is gonna span age zero to 18.

Sophia Hyde (37:59.599)
Yeah.

Sophia Hyde (38:06.178)
Beautiful. Beautiful. Beautiful. I love it. I'm so excited for what you guys are doing and I'll make sure in the show notes we'll have the links to all the things, all the things you're up to. Talk to us. One of the things that I'm really focused on this year is leaning in towards mental load. And that's how we met, right? Because fair play is, it really focuses on the mental load of motherhood.

Tina Cartwright (38:15.63)
Cool. Thank you, my love.

Tina Cartwright (38:29.334)
Yes. Yep.

Sophia Hyde (38:35.139)
What I have found is that it is a, there is the mental load of motherhood. And then in the entrepreneur space, if you are a business owner, anybody who does own their own business, it also has a tremendous amount of invisible mental load. And I'm not saying that like, you don't have a lot of mental load if you have a full-time job. I'm sure so many people with full-time jobs have.

so many things like they can't leave work at the office, it's always spinning and you know, I'm not saying that that is not hard too, but I'm speaking specifically to those, the small business owners who that, what that looks like is the personal responsibility of every single department always being on your shoulders. So you're, it's the same thing, correct. It's the same thing as motherhood.

Tina Cartwright (39:04.3)
Yes. Yes. Yes.

Tina Cartwright (39:12.546)
Yes.

Tina Cartwright (39:21.826)
There it is. You're one-person show. There's no protection. Yeah. Yes.

Sophia Hyde (39:29.848)
where you have to always juggle all the, size is everybody wearing? What is everybody eating? Did they even eat today? Have they peed? Have they pooped? Like all the things you're always thinking about. Well, a small business owner is all, they are the accounting department, they're the marketing department, their client services, their tech, it's all of that is on one person. And so both of those things are hard, but then you take both of those roles and you put them on the same person.

Tina Cartwright (39:47.394)
Legal, all is shit.

Yeah.

Sophia Hyde (39:59.331)
And it is overwhelmed, it is stress, it is a lot for one person. And I didn't even realize because I had been doing it. I've been an entrepreneur for over 15 years and I've been a mother for over 11. And so for me, I just had come to all of these ways of moving through the world that allowed it to not be, I am not under a lot of stress. I am not under a lot of overwhelm.

Tina Cartwright (40:05.944)
Mm-hmm.

Sophia Hyde (40:29.09)
But I have, my life is probably, I have two kids and ADHD and my life is probably the easiest right now than it ever has been in the history of, even before adulthood, because I had undiagnosed ADHD in high school and you can see like I wasn't sleeping and less problems, less problems because I couldn't manage my own time. So anyways.

Tina Cartwright (40:29.432)
love this for you.

Tina Cartwright (40:50.198)
Yes.

Sophia Hyde (40:53.255)
I have found coping mechanisms, tools, resources and things to make this, it is always gonna be hard. It is always gonna be hard to parent and it is always going to be hard to own your own business. I'm not saying that it's easy, but I do think it can be easier. And so as somebody who is wearing both of those hats right now, share with us some of...

Tina Cartwright (41:10.466)
Yes, okay.

Tina Cartwright (41:17.038)
Yeah.

Sophia Hyde (41:21.324)
the experiences that you have had trying to carry both of those mental loads at the same time, and what have you found to be the most helpful through that journey?

Tina Cartwright (41:26.573)
Yes.

Tina Cartwright (41:31.958)
Okay, I love this question. Can I just, separately, I love being in your orbit. Just wanted to say that, okay? I really do. Like, I feel like if we lived closer, we would probably hang out a lot. All the time. You know what I mean?

Sophia Hyde (41:40.588)
Hahaha

Sophia Hyde (41:46.978)
All the time. I completely agree. I completely agree. I'm coming closer to you. Aren't you in Massachusetts? Yeah.

Tina Cartwright (41:52.8)
Yes! Well, I'm in close enough, but yes. Are you moving?

Sophia Hyde (41:56.303)
Yes, so I'm moving this summer to North Carolina. So I'm not gonna be all the way to you, but I'm gonna hit the halfway point.

Tina Cartwright (42:05.036)
Yay! Okay, I love this. love, many questions, we'll talk after. Okay, so I love this question, back on track. So, what has been my experience wearing dual hattery of the invisible load as a mom and as an entrepreneur, and then what things have been helpful for me as I've navigated through that? A couple of, I'm gonna start with what's been helpful, if that's okay, and then I'll talk through like why.

they were challenging and helpful like in the same time. So the first thing that I don't know if this is a one-on-one for entrepreneurship, but it should be, is you need a good fucking therapist. And you need to be engaged with them throughout the journey. Because when I tell you the emotional roller coaster, I mean the highs are higher than you've ever felt and the lows are deeply low and they're deeply personal.

Right? Like, and I'm not saying that lows aren't personal when you're corporate America. hurts, it stings, it sucks, but at the end of the day, it's still like some bureaucratic engine that's not you. Okay? Like, and when it's your own brand and there's rejection or failure or things aren't going the way you want to, it is you. And it's very easy to start eroding your sense of self, your sense of confidence, your stability.

Sophia Hyde (43:13.134)
Yeah.

Tina Cartwright (43:30.336)
your stability of your nervous system. And so I had already been engaging into like a deep therapeutic practice, like as I was navigating postpartum depression with both of my, after the births both of my children. And it was so valuable to have somebody that could support me too, with these highs and lows of the emotional changes that happen with entrepreneurship. And most importantly, keeping my center.

And what matters most to me as my higher self through this journey, because it is very easy to lose that as you're just trying to build, you're just trying to grasp at success. And it changes very like daily to maintain me, which is really all I'm trying to do in entrepreneurship, right? Like you're doing this to be closest to your highest self.

and to live an honest and authentic lifestyle that connects with your core values. And it's impossible to do that if you lose yourself in the journey. So therapy, therapy, therapy, okay? Second thing, I actually learned this from my client. She's been giving me a deep education. We're gonna go pretty deep on this. pulling her in into the Village membership in the fall, but.

The best tool for the invisible load. If you don't know about AI, you're behind. Okay. If you're not using generative AI, you're behind because AI is your best partner. is all of your multifunctionals. It is your chief of staff. It is your sounding board. Um, it is all the things. And I'm not talking about the people that are just like,

I'm going to use chat GPT to do my work and not think, no, you will fail. It will be obvious. You can tell that. However, once you understand what AI is and how to leverage it, you will be untapped and you will be joining some of the most successful and efficient business owners as entrepreneurs and as like organizational leaders in the globe. And.

Tina Cartwright (45:48.416)
It is phenomenal the ways you can pull in AI to relinquish the invisible load of motherhood, the invisible load of scheduling sports activities, figuring out homework. I learned from my client, she has this cool brand called Mother AI. And it's all about partnering AI to the invisible load of parenting. And each of her newsletters that she sends out will save you at least 10 hours a week of mothering and parenting and shit you just have to do.

and you just put it into the AI world. And the same thing can be true for business. It has literally just taken me to the next level, especially as an individual one person band. Like one of the things I love it for most is copy, right? Like just stuff I don't want to spend energy on, right? Like I know what my ideas are. I know the throughputs. I know the narratives. Throw it in chat, GBT, help me get some variations, tighten up my copy. Boom, boom, bam.

I've got my assets for social, my stuff for marketing and potentially emails to clients or whatever. So AI would be two. The next thing that's been really helpful is bringing in support. People that you can trust that will support you for free or cheap. Like it's as simple as that, right? Because when you don't have money to scale out, I think the thing I've learned is

being in both sides of it is there is a really critical importance to having a multifunctional team, right? There's really an importance of having people that play different roles, that come at the problem with a focused concentration and can help you enhance any idea from that vantage point. Like you said, Sophia, like when you're trying to do all those things at once, like it's almost impossible to be really great at that. However,

leveraging and monetizing your network. And like for me, for example, I have a good friend who's really big into production. He's his own media company. He has a really successful podcast. He does a lot of like content creation and works with a lot of like incredible celebrities and artists and all this stuff. And we went to college together. And so we started collaborating. The way I kind of went in on this is we started collaborating together as artists. So we did some like podcast episodes together, kind of saw how we how we work together.

Tina Cartwright (48:09.25)
Then I started pulling him in and saying like, I need help. I don't even know how to video edit. This was like a year ago. I've gotten much better through practice, but he was able to kind of help me understand, okay, cool. Here's how, let me help you edit a couple pieces. Let me help you kind of put together a couple of campaigns. And now he's really integrated in my team. And now I have other people who are part of my team that are just supporting me and helping me to build the business.

that I'm not necessarily paying, but like we're kind of, I don't even want to say bartering, because I don't really believe in that either. Like it never feels great, right guys? It never really feels great when you're trying to earn dollars and checks to just like do shit for somebody else for free. But I found a way to do it where it's not draining a lot of my working time, because time is diamonds, but it's unlocking my ability to do more at a higher level.

So those are the three things. There's probably many other things, but I think those are the things that I was challenged the most with, like trying to stay mentally and emotionally stable, trying to like save time with like additional support, but I don't have the money or the time to like bring people on. And then actually expanding and scaling in a creative way.

Sophia Hyde (49:29.602)
Yeah, yeah, beautiful. I love that. Thank you for sharing that. And yeah, going to your, I couldn't help but think when you were talking about the, actually a couple of things that you've said today have made me think of this concept of, I also had this belief system that the, come from, was raised in a Christian background and my spirituality looks a lot different now than what I grew up with. But one of the things that has stuck with me,

Tina Cartwright (49:32.503)
Cool. You're welcome.

Sophia Hyde (49:58.389)
is that like at the center of the Christ story is the resurrection, which is like very embedded in our culture. So I think everybody knows the resurrection story. what I have found is that actually the resurrection story is at the crux of what it means to be human in the fact that part of what happens in life is that we die and are reborn over and over and over again. And what happens, motherhood is one of those resurrections in the sense that

Tina Cartwright (50:06.562)
Easter.

Tina Cartwright (50:21.923)
Yeah.

Sophia Hyde (50:28.434)
The only way, and you can't prepare somebody for that, there is no way to logically wrap your mind around it, but the version of you that you were before you were a parent will die. And there is no, and the first day you have the child, you are not just born into this new version, you have to develop it. And it's really, really messy as you start to figure out, like, who am I? Like, what does it look like for me to move to the world as a mother?

Tina Cartwright (50:32.462)
That's true.

Tina Cartwright (50:48.184)
Yeah.

Sophia Hyde (50:57.76)
And so it's like when your child is born, you are also reborn because a new version of you has to be born. Now, same thing applies in entrepreneurship because when you own your own business, you personally, you will always be. And this is why I, I could have been a business coach, but I chose to be a life coach because what I find is that the individual is always the most significant glass ceiling holding their business back. And so that's why I work with people on

Tina Cartwright (51:01.666)
Yes.

Yeah.

Sophia Hyde (51:27.17)
the what's going on on the inside, because the more that you grow personally, then as you expand, you can be a person that holds something that's bigger. And so as in owning your own business, you have to die to many different versions of yourself that move through the world in a different way to start seeing things through an entrepreneurial lens, which going back to like our kids in the first 10 minutes of this episode,

Tina Cartwright (51:28.962)
Yep.

Sophia Hyde (51:56.399)
when we were talking about that personal responsibility, nobody got more personal responsibility than an entrepreneur because the whole thing is on you. yeah, yeah. And so you have to have the capacity to fail a million times over and not let it you, right? You have to be able to, you will not survive as a people pleaser, right? So every version of you that was afraid to disappoint people, that's gonna die.

Tina Cartwright (52:01.42)
Yes.

everything.

Tina Cartwright (52:25.678)
Yeah.

Sophia Hyde (52:25.866)
every version of you that even what you just mentioned, like the collaborations you're doing, any version of you that's afraid to ask for help, like that version's gonna die because you can't do this alone. Even if you may be the only person on the payroll, you will not build your business alone. And so there's over and over again, when people come to me and coaching, there's always a version of, there is always a death and rebirth cycle because

Tina Cartwright (52:35.438)
Yeah.

Tina Cartwright (52:39.606)
Yes. That's so true.

Sophia Hyde (52:53.26)
you people wouldn't be coming to me if there wasn't some sort of a change they needed, right? And so in order to become something new, you can't be the new, you can't be like the future and the past at the same time, right? So to move into the next version of what you wanna become, we gotta figure out like what part of you is creating this feeling of being stuck or this frustration, like there is something holding you back and that's whatever you are white knuckling or grasping onto like.

Tina Cartwright (52:57.079)
Yes.

Sophia Hyde (53:21.864)
That's the thing we got to find so we can let that go so that you can soar wherever you are going. But then again, this is what's so fascinating about entrepreneurship is that there is no arrival point, right? Because your business is always growing. And so there's a saying in business that you're either, I had heard this and I don't know if you've ever heard this, but in the business space, you will hear this phrase,

Tina Cartwright (53:39.469)
Yeah.

Sophia Hyde (53:51.119)
You are always growing or dying. That there's no such thing as coasting, right? You're either growing or dying. Your business is either moving forward, moving backward. And what I have found to be true, I understand what they're saying with that quote, but what I actually think is true is that you are always growing and dying. It's not an or, it's an and. Because to continue to grow, you must be letting something else go. And that's...

Tina Cartwright (54:18.22)
Yes.

Sophia Hyde (54:20.366)
Like even if you just look at nature, like even our own bodies, yeah, our own bodies every seven years have every single cell has been replaced. So we are constantly shedding dead skin cells and like we are always like shedding ourselves and rebirthing. So every seven years we are literally like no part of us was physically here seven years ago. And so we're always regenerating physically, but so is nature, right? Like the flowers are, you know, look what happens in winter and then it regenerates. And so you,

Tina Cartwright (54:23.692)
Seasons.

Tina Cartwright (54:45.154)
Yes.

Sophia Hyde (54:50.306)
this is the way the world works, is that growth and death are always happening simultaneously. And so anyways, what you were saying, I thought of it several times in the things that you were talking about as you're like letting go of these old versions and figuring out these new versions of you as you move forward.

Tina Cartwright (55:05.358)
Yes, and that is what's so critical to have. Like you said, could be therapy, could be a coach. But having somebody that's like not your partner, your relationship partner, help you sort through all that shit and make sense of all that stuff is critical. And I love what you're saying. You got me like really thinking over here around like all of the rebirths that are happening and the dynamic changes.

Sophia Hyde (55:21.059)
Yes.

Tina Cartwright (55:35.438)
And what that brings up and why, just like in motherhood, I think you're, you're, you're saying something so profound, Sophia, which is like, this is a transformation that can be found in our lives in many ways and understanding how to wrap your arms around that and navigate through it with support, with,

with acceptance, with empathy, makes the ride a lot more enjoyable, right? You can kind of appreciate those moments and have a couple more smiles along the way. But it is challenging to, I mean, I think the hardest thing for me as having a business is just sometimes just my expectations. Do you know I mean? Of like what I hope it can be and like,

Am I going to get there? And I love what you said. Like there is no arrival point and accepting that every day that there is no point, right? There might be things to do, but you're not getting to some point because I'll tell you, you can probably relate to this. Whatever point I've ever had as either died, not become true, shifted, like totally recreated into something different. mean, it's never, it's never that right. It's never that.

Sophia Hyde (56:37.004)
Yeah, yeah, yeah, yeah, yeah.

Sophia Hyde (57:02.178)
Yeah, I'm going to butcher it because I didn't look it up, but one of my favorite quotes is by Eisenhower and it's, and I don't, I try to keep my favorite quotes taped to my wall because I reference them all the time. I'd need to put this one up here. But, you know, he was in, he was not only a president, he was also a war general or maybe I got the title wrong. Somebody is probably going to like correct me on here. But he, the quote was something along the lines of, plans are useless, but planning is necessary or in,

Tina Cartwright (57:02.402)
I don't know. got me thinking.

Tina Cartwright (57:31.234)
Yes.

Sophia Hyde (57:31.695)
It's not necessary. He uses a different word. But the point is we have to plan. the process of the planning prepares us. But then when the time comes, you have to like throw the plan out the window and wing it. unless you have done that a hundred times over, you may not understand how true that saying is. But it's like because I knew where I wanted to go and I set the path and I did the work to prepare for the journey and I started walking.

Tina Cartwright (57:51.982)
So true.

Sophia Hyde (57:59.983)
I got there, but then I thought I knew where I was going, but I was going somewhere else. And so, yeah, that is exactly how it works. to your point, I didn't write down the verbiage that you said, but you were talking about expectations. it made me think of another mentality that I keep with me, which is the yet. So even the event that I put on in December,

Tina Cartwright (58:05.74)
Yes, 100%.

Tina Cartwright (58:18.528)
Yeah.

Sophia Hyde (58:30.088)
I had an attendance goal of how much, how many people I wanted in the room. And I know there will come a day I fill the room with that number and it was a great group. There was like 40 women in there and it was beautiful and it was awesome. And everybody who was there that day, like still talks about how awesome that day was. But in my mind, it was going to be a hundred women in the room. Right. And so it's like, will eventually there is going to come a time that I will fill the room with a hundred or more women.

Tina Cartwright (58:47.608)
Yessss

Sophia Hyde (58:57.902)
who are at the intersection of motherhood and own their own business. I'm just not there yet. So this first one I did in December taught me so many things to have my first round, I called it like an experiment, right? Like I'm gonna put this out there, I'm gonna see what happens when I launch this, and I am gonna love really hard on the 40 people who are in this room today. And then I will just keep trying and keep putting it out there and keep doing it again.

until I have this vision of what I know I am building and creating. And so I'll just keep taking the next steps until it looks like the vision I have in mind or something better because oftentimes that happens. It's like I was setting out to build a thing that looks like this and I ended up birthing something a little bit different, but God, it's gorgeous. And so we're gonna roll with that, right? Like that's how it looks.

Tina Cartwright (59:33.4)
Yes.

Tina Cartwright (59:45.294)
Yes. It's, it's, it's never ending, um, courage, honestly. It's like a, it's like a never ending courage and bravery thing. And like, I don't have it every day. I don't have it all the time, but you, you have to, like you said, entrepreneurship is not for everybody's soul. Okay.

Sophia Hyde (01:00:06.058)
No, because you have to be dedicated to constant personal growth. Constant, constant personal growth. And not everybody is called to this path.

Tina Cartwright (01:00:10.402)
Yes! Yes! Yeah! Great.

Tina Cartwright (01:00:19.458)
You're right, girl. You gave me some, some wisdom here to some inner, inner, introspective reflection on my own self in this moment and my own entrepreneurship journey. Cause it is difficult, you know, it is challenging, but I'll say there's nothing like being really proud, having a really proud day and you did it.

Sophia Hyde (01:00:26.025)
You

Tina Cartwright (01:00:44.238)
with your own hands, your own guts, your own gumption, your own determination, and you built it. Like the other day, my daughter says to me, this was a really cool moment, she says to me, mommy, your brand is just blowing up. And I'm like, she's six, she's six, what does this mean? Like, and I'm teaching her about brands and teaching her about these things. And I was like, what do mean, la? Call her la la, her la. And she's like, well, mom.

You just did a keynote and you're talking to all these authors and what's next for you? I'm so proud of you, Mommy. You're my hero. And I was just like...

Tina Cartwright (01:01:26.606)
And then I was like, I'd like to keep this up. am I going to be called into this thing forever? Like, what if I want to like, just throw it out the window? But that feeling, that moment, I could have never had that moment being an employee, being employee number 2011 and 13 at so-and-so organization, just, you know, trudging along on the organizational goals. Like,

this is something so cool and then to have my daughter understand that and we're talking about motherhood and having her like get excited and talk about a doula that she wants her own doula and knowing what a doula does is like why I did this. So that's what keeps me flowing. That's what keeps me motivated is like I never had that day once in my life. Even when I was making all the money.

and I had all the golden handcuffs that corporate America gave me. I never got to have that. Even before I had kids, there was never a moment where I had that type of joy and like, just being proud and feeling like, well damn, okay, this is war.

Sophia Hyde (01:02:33.334)
If it's meant for you, it is such a beautiful, I will always be an entrepreneur. It's just in my veins. Like I'm just, it is how I move through the world. And so, yeah, this has been so lovely. Is there anything else that you wanted to share with the folks today?

Tina Cartwright (01:02:48.088)
too.

Tina Cartwright (01:02:53.806)
think the last thing I'll just leave everybody on here, which I'm assuming we have lot of mothers and birthing people, is just you're doing an amazing job. Society doesn't tell us that ever. I was gonna say enough, but ever. And I just want you to know that even if you felt like you didn't do your to-do list, even if you felt like you totally messed up drop-off or you forgot the snacks or why didn't you get that playdate down or, man, I canceled again.

or any of the things that are ticking through your head that you didn't do, you've done a lot. There's things you've done that we didn't even know you did that were subconscious. There's things you did to support your family and your community. You've probably also volunteered some shit, like to support your community. And I just want to tell you, you're amazing. You're lovely. I love you. I support you. And keep on doing it, mama. You got this.

Sophia Hyde (01:03:47.15)
Beautiful. Thank you so much for being here with us today, Tina. All right, we'll talk to you later. Bye.

Tina Cartwright (01:03:49.976)
Thank you.

Bye!