Direct to fan Podcast
Un podcast sobre marcas que tienen fans en lugar de clientes. En el mundo del deporte, el entretenimiento y otras muchas industrias. Hablamos con la gente que las ha construido y las opera para entender cómo han logrado reinar en su categoría y crear comunidad a su alrededor.
Direct to fan Podcast
D2F#3 - Mike Sutherland - Real Madrid's path to transformation
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D2F Partners
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Season 1
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Episode 3
In our third episode, we speak with Mike Sutherland, Chief Transformation Officer at Real Madrid, about his personal story and how he ended up being a key executive at Real Madrid from New Zealand, his role and responsibilities at the club, his transformation project at the club and the key initiatives to make it happen. We also discussed about his vision for the football industry and the world of AI.
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