Google Leads vs. Social Leads: What Actually Converts

Alright trade pros, buckle up for a no-fluff episode packed with gold. Today on Born For The Trades, your host Mandeep sits down with one of the most respected voices in garage door marketing, Robb Leishman. Robb is the Founder and Co-Owner of Legit5 Garage Door Marketing, the brains behind some of the most recognizable garage door brands out there. He’s a sales expert with a deep understanding of what actually converts in the real world. If you’ve ever wondered why some leads close fast and others fizzle out, this is the conversation you need to hear.

 Robb brings his years of experience and hard-earned insights to the mic as we dive into a topic that’s become a battleground for many in the trades — Google leads versus social media leads. These two sources are not created equal, and Robb makes it clear why understanding the mindset behind each one is critical if you want to scale your business. You’ll learn how intent plays a massive role in the customer journey, and why chasing likes won’t always turn into dollars.

Mandeep asks the tough questions. What’s the real difference between these two lead types? How should your team respond differently to a Google searcher versus someone who clicked a Facebook ad? Robb breaks it down with examples, calling out the biggest mistakes home service companies make when they treat all leads the same. From messaging and follow-up timing to which platform deserves your focus first, this episode gives you the tools to finally stop wasting money and start closing more jobs.

You’ll also get a peek into Robb’s bestselling book Garage Door Gameplan and hear one tactic that applies directly to navigating the two very different lead mindsets. Whether you’re a new business owner or a seasoned pro trying to fine-tune your marketing strategy, Robb lays out a clear path forward that balances quick wins with long-term growth.

 This isn’t just another marketing episode. It’s a wake-up call for anyone in the trades who’s tired of chasing leads that don’t convert. Robb’s insights apply beyond garage doors and can help any home service entrepreneur get smarter about where they spend their money and how they handle their prospects.

Press play and get ready to look at your leads in a whole new way.