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Brand New Blueprint by Smoketown
There's a new blueprint for building brands that matter. Let's learn from the most disruptive Founders & CEOs in consumer products while the ink is still wet. Their brands are mission-driven, with new business models and non-traditional paths to market. Brand New Blueprint is produced by Smoketown, a brand strategy and design consultancy that helps visionaries build bold, inspiring brands that are grounded in real consumer needs.
Brand New Blueprint by Smoketown
Dirty Lemon: Zak Normandin, Founder & CEO
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Zak Normandin, Founder & CEO, Iris Nova
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Season 1
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Episode 2
When Zak Normandin founded Dirty Lemon, a beverage brand with celebrity fans, he and his team broke every rule. High price, no retail distribution, experimental ingredients. Dirty Lemon even bought a technology company best known for weather forecasts. But it's working...extremely well. Coca Cola led the most recent $15 million fundraising round for Dirty Lemon's parent company, Iris Nova.
In this episode, Zak, CEO of Iris Nova, explains how Dirty Lemon won and why there's "no playbook" to building successful brands in CPG.