.jpg)
Brand New Blueprint by Smoketown
There's a new blueprint for building brands that matter. Let's learn from the most disruptive Founders & CEOs in consumer products while the ink is still wet. Their brands are mission-driven, with new business models and non-traditional paths to market. Brand New Blueprint is produced by Smoketown, a brand strategy and design consultancy that helps visionaries build bold, inspiring brands that are grounded in real consumer needs.
Brand New Blueprint by Smoketown
A Dozen Cousins: Ibraheem Basir, Founder & CEO
•
Ibraheem Basir, Founder & CEO of A Dozen Cousins
•
Season 1
•
Episode 5
What is the disruptive potential of America's new, record-breaking level of diversity? For Ibraheem Basir, one of those implications is clear: As the country's racial and ethnic make-up shifts, consumers will demand more cultural authenticity from the food they eat. That core thesis led to the creation of A Dozen Cousins, an award-winning brand of ready-to-eat beans that's poised to become a formidable platform for culturally authentic food with clean, healthy ingredients.
In this episode, Ibraheem, Co-Founder & CEO of A Dozen Cousins, will share his take on America's shifts and the key strategic and tactical choices that catapulted his brand into national prominence after just one year.