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Brand New Blueprint by Smoketown
There's a new blueprint for building brands that matter. Let's learn from the most disruptive Founders & CEOs in consumer products while the ink is still wet. Their brands are mission-driven, with new business models and non-traditional paths to market. Brand New Blueprint is produced by Smoketown, a brand strategy and design consultancy that helps visionaries build bold, inspiring brands that are grounded in real consumer needs.
Brand New Blueprint by Smoketown
4th & Heart: Raquel Tavares, Founder & CEO
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Raquel Tavares, Founder and CEO of 4th & Heart
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Season 1
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Episode 6
How do you achieve over 4,000% growth with a niche product mostly known for Indian cooking? In this episode of Brand New Blueprint, find out how Raquel Tavares and her team at 4th & Heart built the #4 fastest growing food/bev company in the country...and in one of the most unlikely product segments: ghee.
Here's what you'll learn from this episode:
* How positioning can reframe a brand from niche to staple
* How to turn setbacks into leaps forward
* Ways to keep track of food trends, and why it matters
* How to approach fundraising as the company grows