Beyond Good: Tim McCollum, Founder & CEO Artwork

Brand New Blueprint by Smoketown

There's a new blueprint for building brands that matter. Let's learn from the most disruptive Founders & CEOs in consumer products while the ink is still wet. Their brands are mission-driven, with new business models and non-traditional paths to market. Brand New Blueprint is produced by Smoketown, a brand strategy and design consultancy that helps visionaries build bold, inspiring brands that are grounded in real consumer needs.

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Brand New Blueprint by Smoketown

Beyond Good: Tim McCollum, Founder & CEO

June 25, 2020 • Tim McCollum, Founder & CEO of Beyond Good • Season 2 • Episode 5

What happens when a company’s social mission is so clear, so all-in, that it actually leads to a breakthrough? That’s what happened for Tim McCollum, founder and CEO of Beyond Good (formerly called Madécasse), a chocolate company committed to improving livelihoods in Madagascar. But that commitment led to an amazing discovery that helped the brand get to a new level.

See below for what you'll learn in this episode. Text the word BLUEPRINT to 66866 for additional advice and tools to apply what you learned in this episode.

* How to build a supply chain that’s designed, from top-to-bottom, to improve the livelihoods of farmers

* How empathy can lead to huge breakthroughs on a business

* How to overcome the fear of doing a complete rebrand

* Why it’s always a good idea to maximize transparency in the supply chain