Brand New Blueprint by Smoketown

There's a new blueprint for building brands that matter. Let's learn from the most disruptive Founders & CEOs in consumer products while the ink is still wet. Their brands are mission-driven, with new business models and non-traditional paths to market. Brand New Blueprint is produced by Smoketown, a brand strategy and design consultancy that helps visionaries build bold, inspiring brands that are grounded in real consumer needs.

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Brand New Blueprint by Smoketown

REBBL: Sheryl O'Loughlin, CEO

February 26, 2019 • Sheryl O'Loughlin, CEO of REBBL • Season 1 • Episode 1

Sheryl O'Loughlin is the CEO of REBBL, a functional beverage brand that was created, literally from day one, to defeat human trafficking. But, before REBBL, she had walked away from leading CPG companies forever. Learn how Sheryl is building the most impressive Benefit Corp in the CPG industry -- but doing it very differently than Clif Bar and Plum Organics, both of which she previously led as CEO.

Sheryl is also an author. In 2017, she introduced her book, Killing It: An Entrepreneur's
Guide to Keeping Your Head Without Losing Your Heart.