Leveraging AI

317 | Stop Creating AI Slop: How to Build High-Converting Visual Content with AI with Aastha Taneja

• Isar Meitis • Season 1 • Episode 317

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Is your business creating more content with AI… but getting less attention from it?

AI has made it ridiculously easy to produce images, ads, social posts, and product visuals. Unfortunately, easy doesn’t mean effective. When everyone has access to the same tools, generic prompts tend to produce generic content—and generic content rarely moves the business needle.

The solution isn’t another 500-word “perfect prompt.” It’s giving AI better context, references, brand knowledge, and creative direction—and knowing when human refinement still matters.

In this episode of Leveraging AI, Isar Meitis sits down with Aastha Taneja to break down a practical workflow for creating AI-powered visual assets that look intentional, stay consistent with your brand, and are designed to generate engagement rather than simply fill your content calendar.

Aastha demonstrates how she combines traditional creative thinking with tools including ChatGPT, Figma, Pinterest, image-generation platforms, and Photoshop. She also explains why she believes businesses should treat AI as an assistant—not outsource the entire creative process to it.

In this session, you'll discover:

  • Why so much AI-generated marketing content turns into forgettable “AI slop.”
  • Why better AI creative starts before you write a prompt.
  • How mood boards give AI a far clearer understanding of the visual direction you want.
  • How to feed AI your website, brand assets, SOPs, typography, and existing creative to improve its output.
  • The difference between borrowing a proven format and copying someone else's creative.
  • How to maintain accurate product details when AI image generators get almost everything right—but miss one critical element.
  • How AI can help businesses create high-quality Amazon listing images and other e-commerce assets.
  • How reusable visual workflows can turn a manual creative process into a scalable content system.

Aastha Taneja is a creative professional with years of experience developing digital assets for brands and through freelance work. She now combines that traditional design foundation with AI, helping businesses and professionals understand how to use AI tools more effectively for creative work and sharing those methods through corporate training.

Her core philosophy is refreshingly practical: AI should amplify good creative thinking—not replace it.

Connect with Aastha on LinkedIn:
https://www.linkedin.com/in/taneja-aastha/ 

About Leveraging AI

If you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

Isar Meitis

Hello and welcome to Leveraging AI, the podcast that shares practical, ethical ways to leverage AI to improve efficiency, grow your business, and advance your career. This is Isar Matis, your host, and I've got a really, really amazing episode for you today. Every business, regarder whether it's large or small, regardless which industry it's in, creates digital marketing assets. These may be videos, these may be images, these may be for social media, for your website, for, uh, online sales platforms like Amazon, Shopify, and so on. We create visual assets all the time. The problem is most companies that are using AI to create assets, and everybody's using AI to create assets, uh, the problem is that most people are doing it in a very superficial level, and hence they're getting generic results that look like what everybody else is generating, which means it's looks cool, but it drives exactly zero engagement or very low engagement and very low business results. And we're doing all of this to drive business results. So what we're going to do in today's episode, we're going to learn a step-by-step detailed process on how to create digital assets with AI that actually move the needle. Things that when you put them on your website, on social, on storefronts, Amazon, et cetera, you are going to get engagement and you're going to drive clicks, and you're gonna drive people to your websites or to wherever it is that you're trying to drive them, and at the end of the day, make business results obvious versus, "Oh, I'm just putting content out there because I know I need to do this." Our guest today, Astha Taneja, has been a creative and in the design space for a while. She worked before AI building digital assets for brands as well as doing a lot of freelance work. So she really understands what's required from a good design in order to actually work because she's done this for a living for more than a few years. So she, in the past few years, has taken what she knows as solid, good digital assets, and she taught herself, and as she teach- she's teaching others how to do this effectively with AI. What are the steps? Which tools to use? What are the little tricks that nobody knows? How to create really amazing skills inside-- not skills for yourself, AI skills that do what the top creatives in your area does without actually knowing how to do that. All of these little amazing tricks that at the end of the day allows you to use AI to effectively create real digital assets that actually move the needle, which is something that, as I mentioned, every single company and every single organization and individuals, if you're a solopreneur, everybody needs that because we're all depending on this in order to drive traffic to the different assets of our business. In addition, in our short conversation that we had preparing for this, she gave me gazillion practical tips, which you're gonna get today. Uh, lots of really amazing tricks that, that you need to know in order to make this better without a lot of effort, which really, really is amazing. So I'm really excited to welcome Aastha to the show. Aastha, welcome to Leveraging AI.

Aastha Taneja

Thank you so much for having me. I'm so excited for this conversation. I really wanted to keep this very raw. I've not prepared anything, so I really want to, you know, share some practical tips with the audience, and I hope, uh, it helps them practically, so for sure.

Isar Meitis

But before I, you know- Yeah. So, so, you know, even- Yeah even in our little conversation that we had, uh, last week preparing for this, I'm like, "Holy crap," like there's so many cool little things that people can do. And so, but, but let's start really at the, at the high level. Uh, and then we're gonna dive immediately into the practical stuff. What is the main things that differentiate good visual content from blah, vanilla, generic visual content?

Aastha Taneja

Honestly, uh, it depends upon a lot of factors, especially with AI. I feel that majorly people are using ChatGPT. Okay, you can see a design and you can visually tell it that this is being made by ChatGPT. I'm gonna show you tricks and tips. I use ChatGPT almost every single day. I use Claude every single day. But the level of output you can get using ChatGPT is way different from what people are generating. Again, not criticizing anybody, but you have to be very mindful while using AI. You have to be very smart. Everybody has access to AI tools, every single person out there, okay? You have to be very mindful. You have to be very smart on which model to use for which practical output, which, you know, which conversation you... What kind of conversation you have to do with ChatGPT. People are still dependent upon writing big-ass prompts and, you know, creating those big paragraphs and, okay, this is what, uh, this is how they will get the perfect output, and that's what I see usually on screen that people are getting very... Yeah, you must have heard that word AI slop. So that AI slop is basically when you are not actually using AI smartly. You are not, you know, using your brain. You are just, uh, typing big prompt and asking ChatGPT or any LLM to create the best output for you. That's what I believe that people have been doing. What differentiates from a good, uh, content from a blah content is majorly that if you're not, you know, being creative, you are just totally dependent upon AI, which I believe should never be happening. I know everybody has access to AI and everybody's like, "Okay. Now we are gonna say bye-bye to our traditional methods, and we have to be fully dependent upon AI to generate everything from A to Z." I, because I do a lot of corporate trainings and whatever I see people currently are doing is they're like, "Okay, we have AI. I have dumped everything to AI. Now AI is not generating the perfect output means this model is wrong or this, like, the, the way it works is not, not right." But the thing is, you ha- If you want the perfect output, you have to integrate traditional method and AI method. You can't be fully dependent upon AI, at least in this stage of time. For sure, maybe eventually we will reach a point where we can say, okay, 90% things are done by AI and just 10% is manual. But I believe in today's era, we are at least 60% there. 60% can be done with AI, but 40% with good refinement is very important. And AI slop is majorly when you are just dependent upon AI creating the o- one output and posting it and, you know, using it for your businesses. That is AI slop. So you have to make sure whatever you are creating with AI, it needs to have certain kind of, uh, you know, aesthetics to it and not just an AI slop. So you have to be mindful for the same, and I, I'll share that tips and tricks on how to do that.

Isar Meitis

Yeah. So, so let's really dive in. And, and I think the first thing that we talked about previously is, is what do you do before asking AI to produce the content? Like, what are the inputs that make a difference in order to create the output as a better output? And, and, and I think that's what a lot of people miss. Uh, like you're saying- Yeah a lot of people jump in, and they either copy the prompt from somewhere because somebody said this is an amazing prompt to do something- Yeah and then they add their two cents to it. So what are the i- if you want, like the preparation steps or the things that needs to be as part of the input in the process before you ask for the output?

Aastha Taneja

Okay. So what I usually do is, and most of the big companies that I've worked with, their major step, the starting primary foundation is creating mood boards. That's, that's what I think is the most important step, which people, most of the people miss. What they do is they just, again, as I mentioned, go to ChatGPT, just say, they go, "Okay, this is the design that I'm looking for," and they try to create kind of a prompt or maybe ask ChatGPT to write a prompt based on their personal input, and then they feel that, okay, the result is not that good. Major thing is you are not creating a mood board. You are yourself not clear what you want. So you have to be quite, you know, uh, cautious about what exactly do you have in mind. AI is there to just be your assistant. You cannot be fully dependent upon AI. You have to have a creative mind. That's why I always say that people... because most of the people think that AI will replace your job. I believe that if you have a background, if you have a strong foundational background, you can use AI way too effectively then comparison, in comparative to a person who doesn't have that creative background. For example, if you're talking about design and visual aesthetics, a person who have had spent a lot of years in creating those designs themselves using their hands or y- by, uh, by hands, I mean using Photoshop, Illustrator, and all the traditional platforms out there. If you have done that, if you have done that hard work, the way you will use AI will be very different from the person who is just fully dependent upon AI. So first- So

Isar Meitis

I, I,

Aastha Taneja

I

Isar Meitis

agree with you 100%, I w- but I will add something else that, that- Yeah we also talked about and I do in many different, in many different ways myself, and you'd, I know, do it as well because we talked about this. Uh, as much as you don't have knowledge in all the fields, like I've never written code, I'm not a designer and all these things, because AI exists today, you can relatively easy copy the people- Yeah who are doing this in the best way. And how do you know they're doing it in the best way? You don't know how to tell good design from bad design, but you can easily see what people- Yeah are engaging with. So if a specific brand or a specific person in your field are consistently driving a lot of engagement, it's because they're doing something right. So if I see- Yeah something in my field that is doing something right, how can I use AI to learn from that to produce similar kind of outputs? And you can totally combine the knowledge, uh, the, the mood boards into that because I think most people don't even know what mood boards are. Yeah. Definitely not how to produce mood boards. But I think combining- Yeah these two things together will help a lot

Aastha Taneja

Yeah. So how I usually do is I use Figma for my mood board stuff, Figma and Pinterest. Pinterest is one of the best platforms out there. So for example, if I have to create some visual assets for L'Oreal, this is one of the famous brands that sells shampoos, okay? For example, if I have to create visual assets for them, I usually start by going to Pinterest or any website that you feel that you get mo- most inspired from. I take all the visual aesthetics that I personally really like, okay? Obviously, it doesn't mean that you have to copy and paste each and every design. It just means that whatever... Like, what are your brand aesthetics? Like, what do you have in mind before, you know, even, you know, asking AI to, you know, s- help you with the assets? So what I usually do is I download all the best-looking assets that I personally like. I just drop them to Figma. I take a screenshot, and I, then I put that to ChatGPT. But before that, I wanna, uh, really clarify one point. People feel that Claude is best for everything, which I completely agree, but people might dis- disagree with me on this one point, that ChatGPT has its own capabilities, and people have not been using ChatGPT effectively. Claude is great for complex, complex tasks, especially when you're trying to build apps. And when I say apps, you don't have to be a coder. You don't have to be, have a very technical background for that. I don't have any technical background, but I have built apps for different companies, custom solutions for them. So I, for design, for creativity purposes, I especially am dependent upon ChatGPT. It gives perfect output. Trust me on that. So how I usually do is, after creating the mood board, I go to ChatGPT, create a project. Most of the people are not using the pro- project feature. Either it is in Claude or ChatGPT. Create a project. If you want me, like, I, I'll just show that to you. Let me just, um-

Isar Meitis

So two, two things while you're opening and sharing your screen. One, uh, for those of you who don't know what a mood board is, a mood board is a bunch of images that are glued together with a color palette and specific styles, and if it's objects, then specific objects, if it's a atmosphere, then specific images of that atmosphere, uh, that really illustrate the kind of style you're looking for. I've done... A few weeks ago, I've done a whole workshop for interior designers and, uh, and people from that field, so architects and so on, showing them how you can take images of styles that your client likes, drop them into an AI automated process, and it creates the mood board for you, and the mood board knows how to... And the AI, like you said, ChatGPT is really good today, really, really good, at combining together multiple standalone images into a mood board, and you can ask for four different versions and find the one you like the most. So this is about the mood board. About projects, which, uh, Astha is gonna show us in a second, projects are a feature inside of ChatGPT and inside of Claude that lives on the left side menu, and it allows you to create a... I, I like to call them, uh, context universes. You can create- Yeah a little context universe, a little bubble of context that-

Aastha Taneja

Yeah

Isar Meitis

has a lot more information about a specific topic that the rest of Claude or the rest of ChatGPT doesn't. As long as you work within that bubble, then it knows a lot more stuff about that topic. In this particular case, uh, specific design, specific aspects that, that Astha is going to explain in a second.

Aastha Taneja

Yeah. So for example, if I am, uh, working with a brand which sells shampoo and I want to create a mood board for that brand, whatever images I like, I'll just copy them, directly open Figma. And you'll... You don't need a paid version of Figma. If you, if you can work around with the free version, it's best. So I'll just copy all the images that I really like. I'm just randomly copying anything as of now. So, like, you can basically add tons of images here. This is your board. Once you do that, just take a screenshot, okay?

Isar Meitis

Of all

Aastha Taneja

the images

Isar Meitis

together. Now this is...

Aastha Taneja

Yeah, all the images together. Yeah. That's all. That's what I do. It's just easier to even, you know, paste one... copy and paste one, one image. Yeah. All you can do is just add all the images and take a screenshot, okay? But this is the, um, after step. I'll sh- I'll show you how I start. So I'll create a project. If you see on the left-hand side, there's a project option, right?

Isar Meitis

Yeah.

Aastha Taneja

You click on New and just say L'Oréal, for example. Now, after creating the project, I'll go to my website, for example, my client's website I'll basically add the URL and just say, "Study." That's it. Just study about this. Like, obviously you can, you can enhance it more just for the sake purpose. I'm just trying to say that all you need to do is just add your website, add whatever information you have for the brand. Just let LLM study about it. You can use Claude as well for this, whatever you like, but ChatGPT works pretty well for me, at least for this stage. So I won't, you know, spend more credits by using, uh, Claude. So you have to be mindful, uh, on how many credits you are wasting. So for, for easier tasks, I think ChatGPT is perfect. So not only the website, drop all the assets. For example, you have SOPs for your brand, for example. Just drop it to ChatGPT, add whatever information you have. After you are done with this, just take a screenshot And just paste it to ChatGPT in this chat only. Once you create a project, now ChatGPT knows about this brand. It knows everything, like how, how many categories of product it has, what are the color palettes, each and everything. Just throw in your mood board and ask ChatGPT, "Okay, I want to create visual assets for this brand. I want to create assets for Instagram, TikTok, for different platforms, maybe for, for, for different kinds of platform. Maybe for e-commerce website, for Amazon listing images, main images, A+ content," like anything. Just describe what you are trying to make, okay? Once you are done with that, ChatGPT is gonna analyze each and everything. Even one more thing, uh, most of the brands miss, that for example, I really like how the text is written in this, okay? I'll take, I'll just copy this. I'll again paste it to ChatGPT. I'll ask ChatGPT to understand the visual aesthetic of how the typography works. Again, the rule or the main conclusion is not to copy and paste, but basically training my AI on what kind of aesthetics I am going to, you know, I, I, I want to generate basically. And that is how once you have, like, put in all your information to ChatGPT, then ask ChatGPT, "Okay, I want to create visual assets. Now tell me what do you think would go viral?" Now, ChatGPT again, will give its own, you know, versions. Okay, this, this, this. But you, again, you can't be dependent upon that. One thing I really wanna share here, human psychology wo- because I have worked with many brands that really wants to create their products viral and all of that stuff. So we d- we do that on every single day basis. So if you really want to create something that has the virality a- aspect, though I believe if you're providing good value to your customers, virality is not something you should look forward to. But some brands or some clients are very reluctant to that. So you should always keep in mind whatever patterns that your human mind is likely to engage to the kind of content they have seen before. So this is, this is a psychology, and this is like, th- there's a big research happened on this. Like, whatever my brain has seen in the past that I have engaged with, like, the, the kind of content that has gone viral, if I try to recreate for my brand using that same format It is bound to get viral. Like, the chances of getting viral are much more than creating something for completely scratch. Now, people will disagree and say that, "Okay, it means that we have to just copy and paste." No, it's not about copy and pasting, it's about taking the viral format. Again, people, you know, um, misunderstand this and say that, okay, if I'm copying a format, it means I have to copy each and everything the way their, uh, the visual language is or the way the aesthetics look. No, the formatting are completely different from the visual aesthetics. You have to understand how the hooks are. What are the, what are the lines that they are saying before starting their content? What are the visual aesthetics, the kind of elements they are using? Just try to ask ChatGPT that this is something that I really, really like. How can I do this for my brand? Then the output that ChatGPT will give you will be far better than just being fully dependent upon it and saying that, okay, create some... Like, give me prompts to create assets. That doesn't work, you know, beautifully.

Isar Meitis

Yeah. So you move with- I, I love that. I, I wanna, I wanna summarize a few critical points and add my two cents. So the, the inputs that you're giving here are not just, oh, I wanna create this and that. The inputs included work that you had to do on several different aspects. Aspect number one is- Yeah understanding the brand, like from their website, from their previous work, from whatever it is that you want. It's like, okay, go and learn this brand. So now it understands the brand. In many cases you will do the same for the target audience. Who is their- Yeah target audience? What do we know about them? So that becomes another input to this. The third component is really the, the visual look and feel, and as you mentioned, just as a summary, there's different aspects to the look and feel. Some of it is the overall aesthetics, like I just like this kind of style. Some of it could be a font. I really love this font or the way the font is laid out on the page. So show it examples and ask it to learn that and so on. But then there's a little pixie dust, like a little magic that, that makes things work for others in your industry. In my... So I have built, I, I call it my content machine. So I have a, a LinkedIn content machine, a YouTube content machine and, and so on. And what these content machines do as the first step in all of them, they go once a week and they go and look for people in my industry, in my case AI- Yeah and, and so on, but you can do this for any industry. Yeah, yeah. And it finds the best performers on-

Aastha Taneja

Yeah

Isar Meitis

those platforms for that week. What peop- what post got the same, the most amount of engagement in that week? And then AI picks 20, 30, 50 of those, and it says, "Okay-" What do they have in common? Like, what do they have in common? Yeah. Are they all videos? Are they all still images? Are there, uh... If it's a video, how long is the video? What's in the video? Is it a person? Is it text? Is it a combination of text and... Like, it really tries- Yeah to analyze every one of these components. How long is the text? What was the hook? What are the gaps between the lines in the text? Like, it tries to analyze all of that. Now, I know it sounds like a lot of work. I do zero of that work. I've got a set of- Yeah skills that I've built that do this on regular basis at scale, and then it analyzes and says, "Okay, what's working right now on LinkedIn is this." And then going back to what Aastha said, I'm not copying what they're doing, I'm learning the format, the aesthetics, the delivery method, and then I'm taking my content, the things that I wanna say, and it u- merges the two together. So I'm using a, if you want, a successful formula, proven formula together with the things that make me and my content me, versus generic slop. And then the both of them- Yeah together work very well, and you just describe the process on how to do this very easily.

Aastha Taneja

Yeah. And one more thing I want to add to this, I just wanna show the, you know, difference. So this is called an AI slop. So if you simply ask ChatGPT to create a poster for your brand, this is how usually the results are, without giving any references. Like, these are AI slops. When you are like... You can see and just tell that, okay, this is being made by AI. But when you give good references, when you try to make AI understand what kind of visual language are you trying to create, you get these kinds of results. Most of the luxury brands, they go with very minimalistic look. They have certain kind of fonts they want to try with. Now, for this c- c- particular poster, I just screenshotted few of the fonts that I really, really liked. I didn't want to generate anything from scratch. So I gave it a few references that this is the kind of vibe I'm looking for, some minimalism. This is the font that I'm looking for. I, I took screenshots from way too different things, created a mood board, added to ChatGPT, and this was the result. If you see, the kind of fonts it has used, it's way different from usually what ChatGPT generates. Yeah. It's, it's very different from that. So that is the power of adding references and c- adding some mood boards to any LLM that you are using.

Isar Meitis

For, for those of you- So that's what- who are not watching the screen and just listening to this, I'll try to describe what we're seeing. Yeah. So it's a bunch of ads that look extremely luxury. That's the, the feel that I get from these, and they're very minimalistic, and they have consistent style. So like the style- Yes of them are, is very much the same, and it is very different than, again, Asta said that, like, okay, this is what ChatGPT or, or other things are doing. They look extremely professional, very, very clean, but they all look the same. What I mean by the same, they're very different, but they all have the same- Yeah very clear style, the same kind of font, the same kind of minimalism, the same kind of brownish, grayish, kinda like background. Uh, a- and they just look fantastic, and they look fantastic, and they look consistent because Asta took the time to train AI on how to create this kind of visuals. Now, people think, "Well, I don't know how to train AI. I don't even know what that means." Well, we just told you. All you need Yeah is a ChatGPT project with the right assets, with the right background, with a little bit of instructions, and AI can learn the style that you want. And then it can reproduce the same outputs or the same style of outputs when you give it new inputs.

Aastha Taneja

Yeah, yeah. And one more thing I want to add. For example, some of the products are very complex than others. ChatGPT is perfect for design. Okay, you can get really good design aesthetics from it. NanoBanana Pro, which people still use a lot, which is great, but it's majorly for consistency. That's what... The way I usually do it, I just train ChatGPT around my product, around the visual style that I'm looking for. I ask ChatGPT to create this poster for me, okay? Any poster. And then I feel that, okay, my product is not looking right because when you are posting on social media, you have to make sure your product needs to look exactly the same. So how do you do that? ChatGPT still struggles when it comes to product consistency or, you know, sometimes it struggles. So once you're done generating the visual aesthetic, you just upload the same image to NanoBanana Pro. You can use any platform. Either you can use Google Gemini directly, or you can use Magnific, Veeve or any other. There are a bunch of platforms out there. So, uh, just ask ChatGPT that I want to recreate the same ad, but I want to replace the product, so give me the prompt for the same. Again, if you, if you don't know how to write those sentences, just ask ChatGPT to do that for you. Just paste it to NanoBanana Pro and your job will be done. But most of the times when you're, when... NanoBanana Pro also struggles because we have al- when you have already generated a visual aesthetic. This is one of the most amazing tricks which people still are not using, which is very basic, to be honest, but they are not using it. For example, you're still, your NanoBanana Pro is also not able to generate the exact same product. Product is way too complex. The, the text or something is not right. Maybe the product overall is right, but maybe there's a line or there's some kind of element that is missing, and you are very particular about it. I'll show you one trick. So if you use Photoshop, you can use Photoshop or any other, um, you know, online available tool. For example, this is one chest band product. For example, my product needs to look exactly like this. And in case NanoBanana Pro, ChatGPT are not able to do it, I have created the full design. This is just a basic image I'm just showing for the, for the tutorial. So I'll just click on, um, erase tool. I'll just erase that part, okay? For example, uh, it is able to create this full product, but this part where the label is, it is not able to do that. So I'll just erase this full thing Okay? And now I s- I'll save this image. I'll save this full image, head over to Nano Banana Pro, upload this image, upload my product, my original product image, add that to... like, add a full prompt. You can ask ChatGPT again for the prompt. And then when you create the image, your product will be exactly the same. It will be exactly the same, like 99.9% of the times.

Isar Meitis

Awesome. So I, I wanna... because some people are not watching this, I wanna explain the process again because this is pure gold, and I'll explain afterwards why it works. So let's say you have a product that is complex, and it has a lot of things and a lot of components and specific text and so on. And every now and then, AI will miss something. It gets everything else right because AI is now good at, like you said, keeping consistency, but it's, it's missing, let's say, in this particular case, the text. You can go to Photoshop, or PowerPoint for that matter, and delete- Yeah uh, or Canva, and delete the section that is not correct. Then- Yeah you go back to Gemini, and you give it the image with the section that is deleted, deleted, so there's a white box where that- Yeah section is supposed to be. And you give AI potentially two or three images, one of the full product, so it know how the whole thing looks, but then a zoomed-in section on the section that was not correct in the original image. And the combination of your image with the missing part, together with the full view of the entire product, together with the detailed view of that specific segment, you will get a perfect image, maybe not the first run, then the second run. The trick for that is when AI tries to create 67 different things accurately, it will not. It will create- Yeah 53 out of them accurately, and the rest are not gonna be great. So if you can make it focus on the three things you want it to get right, which is exactly what Astha is doing in this process, it will get it right. And so you're going from a create this thing that has 67 different really critical things that I wanna reproduce to, oh, this exists, just fix these three things. It will fix the three things. Yeah. Love it, love it, love it. It's a great tip.

Aastha Taneja

Thank you. And I also wanna show one example that differentiates The results. Okay, so if you see these images, I created purely with AI, okay? I've not used any traditional method with it, not even just, you know, refining it. I have not refined them. If you see, these are the images. These are all very, very nice, uh, Amazon listing images, okay?

Isar Meitis

Again, those of you who are watching, they're incredible, like L'Oréal shampoo images on, like, this dark burgundy kind of background. They look freaking awesome. So now we'll continue.

Aastha Taneja

Yeah. So if you see these results, again, why I got these results again from, if I normally use ChatGPT, I would never get these results. I would get genuinely AI slop with so much of text. Because ChatGPT's biggest limitation is initially in the starting if you ask it to generate a particular image, it creates way too... Like, it adds so much of text, which looks very sloppy. And most of the brands, they always go with minimalistic vibe, very, you know, visually aesthetic, easy to read and, you know, easy for the eyes. So if you see all these images, why I got this kind of result in just a single click, because I used very good references. Most of the people still they believe that, no, we are not gonna use any references because that will be just, again, copying stuff and, you know, maybe ChatGPT is gonna create something that, that our brand is like, we want to create something from scratch, very beautiful. Like, everything should be... Nobody has ever seen that on the internet. You definitely can do that. ChatGPT will not create exact same, you know, visuals that you use as an input, but it will just understand what you have in mind. So you very, very... It's very, very important to, you know, use visuals as references. And for example, if you already have good number of assets for your brand. For, for example, this is one of a very famous, um, you know, product, very famous brand which sells cookies. So I just went to their website. I screenshotted, like, their full website, like how their visual aesthetic is. For example, if this website comes to me, for example, if you already have a brand, if you have already been creating assets for your brand, now if you want to try and experiment with different kind of assets, you can always use them as an input and get completely different, um, you know, assets. And you can genuinely, you know, try and test which one works for your brand. So this can be great for especially, you know, Amazon listing images, Amazon product images. Again, these won't be 100% there, but they are still far, far better than if you try to recreate something from scratch. So always try to, you know, input something that really resonates with what you have in mind. And, um, after that, let me also show

Isar Meitis

you- I, I wanna pause you for just one second for those of you- Yeah who are watching. So those of you who are not watching, I'll explain, and those of you who are watching, I will give you additional information. What we're seeing on the screen right now is a full design process, kind of like a flow chart on the screen. So think about a canvas with multiple things that are leading from one thing to the other. There are multiple tools like this today. Magnific is one. Weavy is another. Um, I'm forgetting the third one that a lot of people are using, but they're very common today. And what they enable you to do is they enable you to build a process as a template if you want. So then you can put in images as references in the beginning, and it will do the rest of the steps on its own. So in this particular case, it creates the ads, but the assets are visual examples of the style. So everything that Aastha explained that you can do in ChatGPT becomes automated. You don't have to do the process time and time again. The process is already built. You just have to give it different references in the beginning, and you're gonna get completely different outputs, uh, at the other side, still following the same process. So this ad's focused on this, this ad's focused on that. This is the angle on this one, this is the angle on that one. But the reference images are different, so you're gonna get a very different style, different text, different so on, depending on the reference images. So instead of doing the process time and time again inside of ChatGPT, you come to a tool like this, like Magnific, like Weavy and so on, and I'll put links in the show notes so you can find them easily. Uh, you'll be able to follow... to build these processes, so you can reuse them instead of manually doing them every single time.

Aastha Taneja

Yeah. I also want to talk about, uh, one of the platforms. It's called Pleetor. Like I, I recently used their platform, and it's really, really good. They have launched one AI brain. So what this brain does it, like whatever I told you with ChatGPT, it kind of does the same thing again. With ChatGPT you have more control because if you're not liking anything, you can just prompt it out, "Okay, this is not something that I'm liking. You just change this," blah, blah, blah. So with this, if you... Like I have created this brain, so let me show you how this works. So you need to click on this New Brain. Again, click on this plus icon, add your website URL here, and it will start, uh, and fetch everything related to your brand. The kind of products you sell. It will, you know, differentiate each and everything. Okay, this website has these different products. This is the visual language. Like it will fetch everything, okay? And then you create a batch. Then you create workflows, basically. Let me just show you the kind of workflows that I created

Isar Meitis

Yeah.

Aastha Taneja

Especially if you're an e-commerce brand or if you post regularly on your social media, you have to create workflow once and then it will run automatically. So what I did here was, this was the product. Like, I'm not sure if the audience is aware about the node-based platforms, but you've-- if you have this built once, you can run them automatically, and this will scale your productivity. So you can generate multiple and thousands of assets on every single day basis by just clicking a button. Again, out of those thousand assets, maybe only 200 are useful, but I think you have saved a lot of time. So you have to be mindful, okay? Even if you're creating thousand assets, you need to make sure that your inputs are far better. So I've created this workflow. So all you need to do is just enter your product image, add a secondary product image, for example, your packaging or anything that you want. Add your website URL, your brand context, in case you want, otherwise AI will automatically do that. Some references. I have uploaded these references that the brand already use. And then it... And you can even add, uh, you can take a screenshot of the typography that you want. You can even, if you have a project brief, for example, if I'm trying to create seven listing images for my Amazon store page, you can just, you know, add that simply. You don't have to, you know, be... You, you don't have to be too, too specific, but yeah, just randomly say what you are trying to look, and it is all connected to Claude. Claude will study your website, analyze each and everything, analyze your references, what are your visual aesthetics, and it will write seven different prompts for you that can generate seven different images with just a single click. Again, it would be wrong to say that all of these will be useful in one go, but you are again 60% there. You don't have to create designs from scratch. So once you have this, you can even ask AI. They had, they have a, uh, feature called Ask AI, and you can... Like, for example, if somebody do- doesn't know how to create this workflow, right? This is, this seems to be quite complex for beginners especially. So you can just go to Ask AI and just simply tell that, "Okay, this is the workflow that I'm trying to build. I want to input my product assets. I want to build my, like, input, uh, references. I want to input website." Whatever inputs that you want to use, just put that. "And I want the results to be seven different images, seven different prompts," and it will automatically build this full workflow for you. So you don't have to manually, you know, join nodes and do all of the complex work. So you can easily create such kind of workflows if you have, if you're servicing a lot of brands. For example, for example, e-commerce agen- agencies, especially, you know, handling Amazon listing images for different kinds of brands. If you have these kinds of system in the back end, again, with efficient designers who can use these assets and maybe tweak and- Maybe add 30% of refinement to this, you can create a bunch of assets in a very less amount of time. So you can... If in case you don't want to go that ChatGPT route, you can always try and, you know, experiment with different platforms out there. So you can create such workflows using Magnific, Clevva, VV, like all these node-based platforms, you can create these workflows. So it's, it's quite handy and very effective. So- Awesome. Yeah. So again, one, one more thing I really wanna talk about and, and this is very important. So again, I really wanna talk about skills. So I, I will take you just... I, I will take five minutes of your time because this is something that is very, very important for people to know.

Isar Meitis

Sure.

Aastha Taneja

So Claude Skills is something that people have not been using, and one trick just to keep it very concise. For example, if you are trying to create Amazon assets and if, if there are SOPs about your company or anything, you can always go to Claude and just maybe, uh, or maybe you can go to YouTube and find few of the biggest influencers in your niche who create amazing content regarding, for example, Amazon listing images. They talk about how to create the best visual assets. Just download all those videos or maybe just transcript all those videos. You can go to NoteGPT. So NoteGPT is something that can help you. It's, it's a free tool. All you have to do is just add your YouTube transcript here, and it will just, just transcribe your full, uh, YouTube video. Like, you can create a bunch of, uh, transcriptions using this platform. After you are done th- with that, just add everything to Claude and ask Claude to create a skill file for you. So you will get a skill.md file. That will be an SOP for you. So whatever skills that you m- usually see, like nowadays peop- everybody's talking about Claude Skills. So these are just simple text-based files. These are SOPs. So once you train that skill, you have that skill with you, and whenever you need a prompt for maybe seven listing images, this is again a very useful thing. Just ask Claude that, "Use this skill and create... Give me prompts for seven listing images." And just use NanoBanana Pro or GPT, GPT Image, uh, 2.0 is far better. Just create seven, uh, you know, images for your brand in no time. So that is one trick. And, uh, yeah, just, just wanted to, you know, add that because that is very valuable that I personally use on every single day basis.

Isar Meitis

Yeah. So it's an awesome trick, right? So it, it relates to what we talked about before, is the ability- Yeah to take, uh, somebody else's genius that explains how to do something in the best way, use that information and tell Claude to create a skill from it, and now you can reproduce the same process that the best creators that are willing to share how they're doing what they're doing is, and you can do the same, and Claude will do this for you in seconds.

Aastha Taneja

Yeah. You can add your skills here, and you will be good to go.

Isar Meitis

Quick recap of everything we talked about. Uh, digital assets are critical, right? They are the main thing that people engage with online, and online could be anywhere, right? This could be YouTube, this could be Facebook, this could be, uh, Amazon, this could be your website, this could be any other visual assets that exist out there. They make a very big difference. They need to be consistent, they need to drive people towards engagement, and they need to be aligned with your brand so people know it's you and you can look consistent. If you just ask ChatGPT to do it, it will do it, but it's gonna look very generic. And the biggest difference, as we talked about, is using visual assets, teaching it your brand, teaching it a style that doesn't have to be yours. You can learn the style from other sources that are working in your industry, uh, explaining what it is that you're trying to do, and that's relatively easy to do. You just use English or whatever language you speak in. Uh, I voice type almost everything, so it allows me to ex- Yeah express myself in a very natural way. I don't have to think about everything I wanna say. You can be very sloppy with how you say it, but as long as you're gonna explain it, uh, proficiently enough, you're gonna get significantly better, highly professional results that you'll be proud using and that will actually move the needle, as I mentioned, on a business perspective. Aastha, this was absolutely fantastic. Uh, if people wanna learn from you, follow you, work with you, what are the best ways to do it, where to find you, and so on?

Aastha Taneja

So as I told you, I, I create content on LinkedIn and on Insta as well. So I've recently started my Instagram. If people wants to reach out to me, they can always, you know, just text me on LinkedIn. That is the, the best platform. I, I like to interact with a lot of intellectual people out there. So yeah, LinkedIn, LinkedIn is one of the best platforms, yeah, you can find me on.

Isar Meitis

And we'll drop the link for that in the show notes. You can find her easily. Aastha, thank you so, so much. This was really, really fantastic. Like I said, like a million small tips in there that people can use to build much, much, much better content. Again, those of you who are listening to this, uh, there's the link to the, uh, YouTube channel as well, where you can go and watch what we were talking about, or if you're on Spotify, you can also do this. Just don't do this while you're driving. And you can actually see the differences between, like, generic visual content and well-produced visual content, where the heavy lifting is done once, right? You do the setup once, and yes, it's more than just give it one prompt. There is more work, but you get significantly better results that are actually going to do something versus, "Oh, yeah, I created an asset because I needed to create an asset."

Aastha Taneja

Yeah. Thank you so much for having me, and I hope whatever tips and tricks I, I just explained to the audience, I hope they understand what I'm trying to say because most of the things were visuals. So I hope they go to your YouTube and, you know, just to watch what I'm trying to say and explain. So yeah, I, I hope they found this useful.

Isar Meitis

Thank you. Have a good one.

Aastha Taneja

Thank you. Bye-bye.

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Isar Meitis

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