{"version":"1.0.0","segments":[{"speaker":"Tony Stubblebine","startTime":0.0,"endTime":4.159,"body":"The only way you can"},{"speaker":"Tony Stubblebine","startTime":0.0,"endTime":4.159,"body":"stand out is by focusing on quality."},{"speaker":"Tony Stubblebine","startTime":4.159,"endTime":9.399,"body":"And the thing that makes quality is"},{"speaker":"Tony Stubblebine","startTime":4.159,"endTime":9.399,"body":"authenticity  the internet recently"},{"speaker":"Tony Stubblebine","startTime":9.659,"endTime":12.929,"body":"hasn't really been built for quality."},{"speaker":"Tony Stubblebine","startTime":12.949,"endTime":14.469,"body":"It's been built for attention."},{"speaker":"Tony Stubblebine","startTime":14.889,"endTime":20.889,"body":"So for two years now, we've been really"},{"speaker":"Tony Stubblebine","startTime":14.889,"endTime":20.889,"body":"just laser focused on building a platform"},{"speaker":"Tony Stubblebine","startTime":21.149,"endTime":26.144,"body":"that rewards the type of Writing that"},{"speaker":"Tony Stubblebine","startTime":21.149,"endTime":26.144,"body":"I think everyone wants to do anyways,"},{"speaker":"Tony Stubblebine","startTime":26.184,"endTime":29.314,"body":"and which readers are dying to read."},{"speaker":"Tony Stubblebine","startTime":29.594,"endTime":34.234,"body":", and that's why Medium has been growing"},{"speaker":"Tony Stubblebine","startTime":29.594,"endTime":34.234,"body":"as a subscription business,  we're"},{"speaker":"Tony Stubblebine","startTime":34.234,"endTime":37.554,"body":"standing out against what the rest"},{"speaker":"Tony Stubblebine","startTime":34.234,"endTime":37.554,"body":"of the internet is doing right now."},{"speaker":"Ashley Cisneros Mejia","startTime":39.224,"endTime":42.584,"body":"Welcome to Talk"},{"speaker":"Ashley Cisneros Mejia","startTime":39.224,"endTime":42.584,"body":"Freelance To Me, the podcast for women"},{"speaker":"Ashley Cisneros Mejia","startTime":42.584,"endTime":46.754,"body":"freelance writers, 1099 independent"},{"speaker":"Ashley Cisneros Mejia","startTime":42.584,"endTime":46.754,"body":"contractors, and solopreneurs."},{"speaker":"Ashley Cisneros Mejia","startTime":47.304,"endTime":49.844,"body":"I'm your host, Ashley Cisneros Mejia."},{"speaker":"Ashley Cisneros Mejia","startTime":49.844,"endTime":53.984,"body":"For more than 20 years, I've worked"},{"speaker":"Ashley Cisneros Mejia","startTime":49.844,"endTime":53.984,"body":"as a journalist and freelance writer."},{"speaker":"Ashley Cisneros Mejia","startTime":54.349,"endTime":57.749,"body":"Today, as a mom of three kids,"},{"speaker":"Ashley Cisneros Mejia","startTime":54.349,"endTime":57.749,"body":"I'm passionate about helping"},{"speaker":"Ashley Cisneros Mejia","startTime":57.789,"endTime":60.849,"body":"other women leverage the"},{"speaker":"Ashley Cisneros Mejia","startTime":57.789,"endTime":60.849,"body":"freedom that freelance offers."},{"speaker":"Ashley Cisneros Mejia","startTime":61.219,"endTime":64.999,"body":"On Talk Freelance To Me, we're all"},{"speaker":"Ashley Cisneros Mejia","startTime":61.219,"endTime":64.999,"body":"about the business of freelancing."},{"speaker":"Ashley Cisneros Mejia","startTime":65.339,"endTime":69.339,"body":"If you want to learn how to monetize"},{"speaker":"Ashley Cisneros Mejia","startTime":65.339,"endTime":69.339,"body":"your talents, make money on your own"},{"speaker":"Ashley Cisneros Mejia","startTime":69.339,"endTime":74.189,"body":"terms, and design a flexible work"},{"speaker":"Ashley Cisneros Mejia","startTime":69.339,"endTime":74.189,"body":"life that actually works for you."},{"speaker":"Ashley Cisneros Mejia","startTime":74.479,"endTime":76.919,"body":"This show is for you"},{"speaker":"Ashley Cisneros Mejia","startTime":74.479,"endTime":76.919,"body":"before we get started."},{"speaker":"Ashley Cisneros Mejia","startTime":76.929,"endTime":81.069,"body":"Don't forget to follow us on your favorite"},{"speaker":"Ashley Cisneros Mejia","startTime":76.929,"endTime":81.069,"body":"social media platforms, review us on"},{"speaker":"Ashley Cisneros Mejia","startTime":81.089,"endTime":83.239,"body":"Apple podcasts or wherever you listen."},{"speaker":"Ashley Cisneros Mejia","startTime":83.469,"endTime":86.089,"body":"And don't forget to share"},{"speaker":"Ashley Cisneros Mejia","startTime":83.469,"endTime":86.089,"body":"this episode with a friend."},{"speaker":"Ashley Cisneros Mejia","startTime":86.409,"endTime":88.449,"body":"Visit our website at talkfreelancetome."},{"speaker":"Ashley Cisneros Mejia","startTime":89.109,"endTime":90.779,"body":"com for free resources."},{"speaker":"Ashley Cisneros Mejia","startTime":91.059,"endTime":94.869,"body":"Join our email list to be the first"},{"speaker":"Ashley Cisneros Mejia","startTime":91.059,"endTime":94.869,"body":"to know about our latest offers."},{"speaker":"Ashley Cisneros Mejia","startTime":95.119,"endTime":98.369,"body":"Today, I have an incredible"},{"speaker":"Ashley Cisneros Mejia","startTime":95.119,"endTime":98.369,"body":"opportunity to speak with Tony"},{"speaker":"Ashley Cisneros Mejia","startTime":98.369,"endTime":100.829,"body":"Stubblebine, CEO of Medium."},{"speaker":"Ashley Cisneros Mejia","startTime":101.049,"endTime":101.459,"body":"com."},{"speaker":"Ashley Cisneros Mejia","startTime":101.989,"endTime":105.239,"body":"If you're unfamiliar, Medium"},{"speaker":"Ashley Cisneros Mejia","startTime":101.989,"endTime":105.239,"body":"is a publishing platform"},{"speaker":"Ashley Cisneros Mejia","startTime":105.299,"endTime":107.129,"body":"that was established in 2011."},{"speaker":"Ashley Cisneros Mejia","startTime":107.579,"endTime":111.419,"body":"Today, it has grown into a"},{"speaker":"Ashley Cisneros Mejia","startTime":107.579,"endTime":111.419,"body":"space that values high quality"},{"speaker":"Ashley Cisneros Mejia","startTime":111.429,"endTime":114.139,"body":"human writing over AI clickbait."},{"speaker":"Ashley Cisneros Mejia","startTime":114.319,"endTime":117.319,"body":"Tony has been the CEO"},{"speaker":"Ashley Cisneros Mejia","startTime":114.319,"endTime":117.319,"body":"for about two years now."},{"speaker":"Ashley Cisneros Mejia","startTime":117.869,"endTime":122.279,"body":"Under his leadership, Medium crossed"},{"speaker":"Ashley Cisneros Mejia","startTime":117.869,"endTime":122.279,"body":"1 million paying subscribers, and the"},{"speaker":"Ashley Cisneros Mejia","startTime":122.279,"endTime":124.819,"body":"company is profitable for the first time."},{"speaker":"Ashley Cisneros Mejia","startTime":125.544,"endTime":130.504,"body":"In our conversation, we chat about what"},{"speaker":"Ashley Cisneros Mejia","startTime":125.544,"endTime":130.504,"body":"makes Medium unique, how it compensates"},{"speaker":"Ashley Cisneros Mejia","startTime":130.514,"endTime":134.614,"body":"writers, and what freelance writers"},{"speaker":"Ashley Cisneros Mejia","startTime":130.514,"endTime":134.614,"body":"can gain from using the platform."},{"speaker":"Ashley Cisneros Mejia","startTime":135.214,"endTime":138.794,"body":"What I found most interesting"},{"speaker":"Ashley Cisneros Mejia","startTime":135.214,"endTime":138.794,"body":"about Tony is his commitment to"},{"speaker":"Ashley Cisneros Mejia","startTime":138.794,"endTime":142.524,"body":"creating a healthier and more"},{"speaker":"Ashley Cisneros Mejia","startTime":138.794,"endTime":142.524,"body":"refreshing corner of the internet."},{"speaker":"Ashley Cisneros Mejia","startTime":143.254,"endTime":147.334,"body":"Tony describes Medium as a place where"},{"speaker":"Ashley Cisneros Mejia","startTime":143.254,"endTime":147.334,"body":"writers can simply write and be heard,"},{"speaker":"Ashley Cisneros Mejia","startTime":147.764,"endTime":153.124,"body":"without the pressure of becoming what he"},{"speaker":"Ashley Cisneros Mejia","startTime":147.764,"endTime":153.124,"body":"calls internet hustlers, which I thought"},{"speaker":"Ashley Cisneros Mejia","startTime":153.124,"endTime":155.204,"body":"was a pretty funny way of putting it."},{"speaker":"Ashley Cisneros Mejia","startTime":155.919,"endTime":160.989,"body":"In this interview, Tony will share the"},{"speaker":"Ashley Cisneros Mejia","startTime":155.919,"endTime":160.989,"body":"ways that the most successful medium"},{"speaker":"Ashley Cisneros Mejia","startTime":160.989,"endTime":167.019,"body":"writers use the platform and how Medium's"},{"speaker":"Ashley Cisneros Mejia","startTime":160.989,"endTime":167.019,"body":"built in distribution engine can help you"},{"speaker":"Ashley Cisneros Mejia","startTime":167.019,"endTime":169.589,"body":"share your writing with new audiences."},{"speaker":"Ashley Cisneros Mejia","startTime":170.069,"endTime":171.387,"body":"Let's get into the episode."},{"speaker":"Ashley Cisneros Mejia","startTime":171.387,"endTime":176.797,"body":"I am so excited to bring to you a"},{"speaker":"Ashley Cisneros Mejia","startTime":171.387,"endTime":176.797,"body":"special guest, someone that you may"},{"speaker":"Ashley Cisneros Mejia","startTime":176.797,"endTime":181.487,"body":"not have ever had, , an opportunity to"},{"speaker":"Ashley Cisneros Mejia","startTime":176.797,"endTime":181.487,"body":"hear from directly the CEO of medium."},{"speaker":"Ashley Cisneros Mejia","startTime":181.487,"endTime":181.617,"body":"com."},{"speaker":"Ashley Cisneros Mejia","startTime":181.618,"endTime":183.764,"body":"Tony Stubblebine."},{"speaker":"Ashley Cisneros Mejia","startTime":183.764,"endTime":185.797,"body":"Tony, welcome to the show."},{"speaker":"Tony Stubblebine","startTime":186.097,"endTime":186.817,"body":"Thank you, Ashley."},{"speaker":"Tony Stubblebine","startTime":186.837,"endTime":188.237,"body":"Thank you for having me as a guest."},{"speaker":"Tony Stubblebine","startTime":188.237,"endTime":189.017,"body":"I'm excited."},{"speaker":"Tony Stubblebine","startTime":189.027,"endTime":190.357,"body":"Hopefully I can be helpful."},{"speaker":"Ashley Cisneros Mejia","startTime":190.842,"endTime":194.892,"body":"Yes, I had the"},{"speaker":"Ashley Cisneros Mejia","startTime":190.842,"endTime":194.892,"body":"honor to experience Medium Day that"},{"speaker":"Ashley Cisneros Mejia","startTime":194.892,"endTime":198.422,"body":"you just had, and I got to hear your"},{"speaker":"Ashley Cisneros Mejia","startTime":194.892,"endTime":198.422,"body":"keynote address to everybody who was"},{"speaker":"Ashley Cisneros Mejia","startTime":198.482,"endTime":200.662,"body":"in attendance, and it was very cool."},{"speaker":"Ashley Cisneros Mejia","startTime":200.702,"endTime":205.072,"body":"Under your leadership at the company,"},{"speaker":"Ashley Cisneros Mejia","startTime":200.702,"endTime":205.072,"body":"you've achieved some big milestones."},{"speaker":"Ashley Cisneros Mejia","startTime":205.072,"endTime":208.622,"body":"I know in April, you crossed"},{"speaker":"Ashley Cisneros Mejia","startTime":205.072,"endTime":208.622,"body":"1 million paid members."},{"speaker":"Ashley Cisneros Mejia","startTime":208.832,"endTime":211.532,"body":"How would you define"},{"speaker":"Ashley Cisneros Mejia","startTime":208.832,"endTime":211.532,"body":"Medium's identity today?"},{"speaker":"Tony Stubblebine","startTime":211.997,"endTime":213.637,"body":"Yeah,"},{"speaker":"Tony Stubblebine","startTime":211.997,"endTime":213.637,"body":"that's a good place to start."},{"speaker":"Tony Stubblebine","startTime":213.707,"endTime":219.677,"body":"So Medium is a blogging platform"},{"speaker":"Tony Stubblebine","startTime":213.707,"endTime":219.677,"body":"that rewards authentic writing."},{"speaker":"Tony Stubblebine","startTime":219.677,"endTime":221.137,"body":"I'm going to get into what that means."},{"speaker":"Tony Stubblebine","startTime":221.437,"endTime":225.187,"body":"This is like essentially the"},{"speaker":"Tony Stubblebine","startTime":221.437,"endTime":225.187,"body":"pivot that happened under my"},{"speaker":"Tony Stubblebine","startTime":225.437,"endTime":226.937,"body":"leadership, but it worked."},{"speaker":"Tony Stubblebine","startTime":226.957,"endTime":229.237,"body":"And so you can count on us"},{"speaker":"Tony Stubblebine","startTime":226.957,"endTime":229.237,"body":"to stay in this direction."},{"speaker":"Tony Stubblebine","startTime":229.497,"endTime":232.657,"body":"The benefit of focusing on"},{"speaker":"Tony Stubblebine","startTime":229.497,"endTime":232.657,"body":"authentic writing is it's this"},{"speaker":"Tony Stubblebine","startTime":232.687,"endTime":235.927,"body":"breath of fresh air for everyone,"},{"speaker":"Tony Stubblebine","startTime":232.687,"endTime":235.927,"body":"especially freelance writers."},{"speaker":"Tony Stubblebine","startTime":236.542,"endTime":241.172,"body":"Because nobody likes this grind of"},{"speaker":"Tony Stubblebine","startTime":236.542,"endTime":241.172,"body":"finding new quote unquote content"},{"speaker":"Tony Stubblebine","startTime":241.182,"endTime":243.052,"body":"to manufacture every day, right?"},{"speaker":"Tony Stubblebine","startTime":243.372,"endTime":245.312,"body":"That's not an authentic way to write."},{"speaker":"Tony Stubblebine","startTime":245.592,"endTime":247.022,"body":"Readers will click on it."},{"speaker":"Tony Stubblebine","startTime":247.032,"endTime":249.192,"body":"Sometimes they'll go viral"},{"speaker":"Tony Stubblebine","startTime":247.032,"endTime":249.192,"body":"and they'll click on it, which"},{"speaker":"Tony Stubblebine","startTime":249.192,"endTime":250.582,"body":"works if you're running ads."},{"speaker":"Tony Stubblebine","startTime":250.942,"endTime":252.712,"body":"But readers aren't impressed with it."},{"speaker":"Tony Stubblebine","startTime":252.932,"endTime":257.622,"body":"And then now with AI, that sort of daily"},{"speaker":"Tony Stubblebine","startTime":252.932,"endTime":257.622,"body":"grind approach to content development,"},{"speaker":"Tony Stubblebine","startTime":257.782,"endTime":259.012,"body":"it's just not even defensible."},{"speaker":"Tony Stubblebine","startTime":259.052,"endTime":260.412,"body":"Now anyone can do it."},{"speaker":"Tony Stubblebine","startTime":260.802,"endTime":263.122,"body":"And it's impossible to stand out."},{"speaker":"Tony Stubblebine","startTime":263.122,"endTime":267.282,"body":"The only way you can stand"},{"speaker":"Tony Stubblebine","startTime":263.122,"endTime":267.282,"body":"out is by focusing on quality."},{"speaker":"Tony Stubblebine","startTime":267.282,"endTime":271.532,"body":"And the thing that makes quality"},{"speaker":"Tony Stubblebine","startTime":267.282,"endTime":271.532,"body":"is some authenticity about how you"},{"speaker":"Tony Stubblebine","startTime":271.532,"endTime":274.822,"body":"care about it or where it comes from"},{"speaker":"Tony Stubblebine","startTime":271.532,"endTime":274.822,"body":"your own life experience, right?"},{"speaker":"Tony Stubblebine","startTime":274.832,"endTime":278.872,"body":"It's like, the good news is we've all"},{"speaker":"Tony Stubblebine","startTime":274.832,"endTime":278.872,"body":"led interesting lives, and that can"},{"speaker":"Tony Stubblebine","startTime":278.872,"endTime":283.832,"body":"drive much better writing than the idea"},{"speaker":"Tony Stubblebine","startTime":278.872,"endTime":283.832,"body":"of just, oh, I need to manufacture an"},{"speaker":"Tony Stubblebine","startTime":283.832,"endTime":286.327,"body":"opinion today that will, you go viral."},{"speaker":"Tony Stubblebine","startTime":286.367,"endTime":290.877,"body":"And like every writer that I've"},{"speaker":"Tony Stubblebine","startTime":286.367,"endTime":290.877,"body":"ever talked to that's on the content"},{"speaker":"Tony Stubblebine","startTime":290.937,"endTime":292.747,"body":"treadmill is dying to get off of it."},{"speaker":"Tony Stubblebine","startTime":292.757,"endTime":297.167,"body":"It's just an exhausting,"},{"speaker":"Tony Stubblebine","startTime":292.757,"endTime":297.167,"body":"low reward place to live."},{"speaker":"Tony Stubblebine","startTime":297.197,"endTime":303.097,"body":"But the internet recently hasn't"},{"speaker":"Tony Stubblebine","startTime":297.197,"endTime":303.097,"body":"really been built for quality."},{"speaker":"Tony Stubblebine","startTime":303.117,"endTime":304.637,"body":"It's been built for attention."},{"speaker":"Tony Stubblebine","startTime":305.057,"endTime":311.057,"body":"So for two years now, we've been really"},{"speaker":"Tony Stubblebine","startTime":305.057,"endTime":311.057,"body":"just laser focused on building a platform"},{"speaker":"Tony Stubblebine","startTime":311.317,"endTime":316.312,"body":"that rewards the type of Writing that"},{"speaker":"Tony Stubblebine","startTime":311.317,"endTime":316.312,"body":"I think everyone wants to do anyways,"},{"speaker":"Tony Stubblebine","startTime":316.352,"endTime":319.482,"body":"and which readers are dying to read."},{"speaker":"Tony Stubblebine","startTime":319.812,"endTime":322.982,"body":"And yeah, like, that's been a stark"},{"speaker":"Tony Stubblebine","startTime":319.812,"endTime":322.982,"body":"contrast to the rest of the internet,"},{"speaker":"Tony Stubblebine","startTime":322.982,"endTime":328.242,"body":"and that's why Medium has been growing"},{"speaker":"Tony Stubblebine","startTime":322.982,"endTime":328.242,"body":"as a subscription business, is we're"},{"speaker":"Tony Stubblebine","startTime":328.242,"endTime":331.562,"body":"standing out against what the rest"},{"speaker":"Tony Stubblebine","startTime":328.242,"endTime":331.562,"body":"of the internet is doing right now."},{"speaker":"Ashley Cisneros Mejia","startTime":332.307,"endTime":334.907,"body":"During your"},{"speaker":"Ashley Cisneros Mejia","startTime":332.307,"endTime":334.907,"body":"keynote, you also mentioned that for the"},{"speaker":"Ashley Cisneros Mejia","startTime":334.907,"endTime":339.597,"body":"first time since the company was founded,"},{"speaker":"Ashley Cisneros Mejia","startTime":334.907,"endTime":339.597,"body":"I think it was 2011, you're profitable."},{"speaker":"Ashley Cisneros Mejia","startTime":339.637,"endTime":342.437,"body":"And that's been under the last"},{"speaker":"Ashley Cisneros Mejia","startTime":339.637,"endTime":342.437,"body":"two years that you've been CEO."},{"speaker":"Ashley Cisneros Mejia","startTime":342.497,"endTime":343.047,"body":"Very cool."},{"speaker":"Ashley Cisneros Mejia","startTime":343.047,"endTime":344.067,"body":"Congratulations."},{"speaker":"Ashley Cisneros Mejia","startTime":344.567,"endTime":344.807,"body":"Thank you."},{"speaker":"Ashley Cisneros Mejia","startTime":344.817,"endTime":350.887,"body":"What does this financial milestones, new"},{"speaker":"Ashley Cisneros Mejia","startTime":344.817,"endTime":350.887,"body":"stability mean for us as writers who are"},{"speaker":"Ashley Cisneros Mejia","startTime":350.887,"endTime":354.917,"body":"putting our thoughts, our authenticity,"},{"speaker":"Ashley Cisneros Mejia","startTime":350.887,"endTime":354.917,"body":"our stories and insights on the platform?"},{"speaker":"Tony Stubblebine","startTime":355.197,"endTime":358.067,"body":"Yeah, financial"},{"speaker":"Tony Stubblebine","startTime":355.197,"endTime":358.067,"body":"stability is stability for everyone."},{"speaker":"Tony Stubblebine","startTime":358.067,"endTime":359.107,"body":"And that's why I said it."},{"speaker":"Tony Stubblebine","startTime":359.547,"endTime":360.287,"body":"Absolutely."},{"speaker":"Tony Stubblebine","startTime":360.567,"endTime":362.147,"body":"Inside the company, we're over the moon."},{"speaker":"Tony Stubblebine","startTime":362.147,"endTime":366.767,"body":"It was this team that me and the team"},{"speaker":"Tony Stubblebine","startTime":362.147,"endTime":366.767,"body":"that I've worked with for the last few"},{"speaker":"Tony Stubblebine","startTime":366.767,"endTime":371.057,"body":"years, this was one of our major goals"},{"speaker":"Tony Stubblebine","startTime":366.767,"endTime":371.057,"body":"for just completely practical reasons."},{"speaker":"Tony Stubblebine","startTime":371.197,"endTime":375.257,"body":"We want to do big things in order to do"},{"speaker":"Tony Stubblebine","startTime":371.197,"endTime":375.257,"body":"big things, we have to stay in business."},{"speaker":"Tony Stubblebine","startTime":375.727,"endTime":378.307,"body":"And so it was a ton of work and"},{"speaker":"Tony Stubblebine","startTime":375.727,"endTime":378.307,"body":"we're all very happy, but like, why"},{"speaker":"Tony Stubblebine","startTime":378.307,"endTime":379.737,"body":"does that matter to everyone else?"},{"speaker":"Tony Stubblebine","startTime":379.747,"endTime":384.177,"body":"So the reason it matters is because"},{"speaker":"Tony Stubblebine","startTime":379.747,"endTime":384.177,"body":"you want to write with a company you"},{"speaker":"Tony Stubblebine","startTime":384.177,"endTime":387.877,"body":"can count on to be in business for a"},{"speaker":"Tony Stubblebine","startTime":384.177,"endTime":387.877,"body":"long time, not just be in business,"},{"speaker":"Tony Stubblebine","startTime":387.887,"endTime":390.687,"body":"but to be stable to work with, right?"},{"speaker":"Tony Stubblebine","startTime":390.867,"endTime":391.487,"body":"I think."},{"speaker":"Tony Stubblebine","startTime":391.902,"endTime":394.382,"body":"Prior Medium had a little bit of"},{"speaker":"Tony Stubblebine","startTime":391.902,"endTime":394.382,"body":"history of pivots, but this is"},{"speaker":"Tony Stubblebine","startTime":394.382,"endTime":396.502,"body":"really the true for all startups."},{"speaker":"Tony Stubblebine","startTime":396.862,"endTime":401.212,"body":"Before they have a business model that"},{"speaker":"Tony Stubblebine","startTime":396.862,"endTime":401.212,"body":"works, they're at risk for pulling the rug"},{"speaker":"Tony Stubblebine","startTime":401.212,"endTime":403.552,"body":"out from under you because they have to."},{"speaker":"Tony Stubblebine","startTime":403.632,"endTime":406.622,"body":"You have, you either pivot"},{"speaker":"Tony Stubblebine","startTime":403.632,"endTime":406.622,"body":"or you go out of business."},{"speaker":"Tony Stubblebine","startTime":406.662,"endTime":409.472,"body":"And so that's why you see"},{"speaker":"Tony Stubblebine","startTime":406.662,"endTime":409.472,"body":"so many startups change."},{"speaker":"Tony Stubblebine","startTime":409.842,"endTime":413.692,"body":"their mode, but now mediums in a different"},{"speaker":"Tony Stubblebine","startTime":409.842,"endTime":413.692,"body":"category, we have a working business."},{"speaker":"Tony Stubblebine","startTime":413.952,"endTime":418.212,"body":"And so all of our pressure is"},{"speaker":"Tony Stubblebine","startTime":413.952,"endTime":418.212,"body":"to keep doing what we're already"},{"speaker":"Tony Stubblebine","startTime":418.212,"endTime":419.262,"body":"doing, just do it better."},{"speaker":"Tony Stubblebine","startTime":419.302,"endTime":423.922,"body":"And I think that makes us a much more"},{"speaker":"Tony Stubblebine","startTime":419.302,"endTime":423.922,"body":"stable partner for writers for one."},{"speaker":"Tony Stubblebine","startTime":423.952,"endTime":426.952,"body":"And especially writing is so timeless."},{"speaker":"Tony Stubblebine","startTime":426.952,"endTime":431.302,"body":"I think that You want to write"},{"speaker":"Tony Stubblebine","startTime":426.952,"endTime":431.302,"body":"something great and evergreen."},{"speaker":"Tony Stubblebine","startTime":431.302,"endTime":436.532,"body":"And sometimes it can have a life on the"},{"speaker":"Tony Stubblebine","startTime":431.302,"endTime":436.532,"body":"internet that lasts for decades and you"},{"speaker":"Tony Stubblebine","startTime":436.532,"endTime":440.602,"body":"don't want to have to move it to the hot"},{"speaker":"Tony Stubblebine","startTime":436.532,"endTime":440.602,"body":"new thing every time platforms change."},{"speaker":"Tony Stubblebine","startTime":440.602,"endTime":444.802,"body":"So yeah, I think it's a big deal for"},{"speaker":"Tony Stubblebine","startTime":440.602,"endTime":444.802,"body":"the whole community at Medium that we"},{"speaker":"Tony Stubblebine","startTime":444.802,"endTime":449.332,"body":"are now profitable because we're, as"},{"speaker":"Tony Stubblebine","startTime":444.802,"endTime":449.332,"body":"you say, it's easier to count on honest."},{"speaker":"Ashley Cisneros Mejia","startTime":450.157,"endTime":453.647,"body":"To me, it's a"},{"speaker":"Ashley Cisneros Mejia","startTime":450.157,"endTime":453.647,"body":"very uplifting, refreshing message when"},{"speaker":"Ashley Cisneros Mejia","startTime":453.647,"endTime":458.667,"body":"you see AI and what I love AI, I use it"},{"speaker":"Ashley Cisneros Mejia","startTime":453.647,"endTime":458.667,"body":"for different things for this podcast"},{"speaker":"Ashley Cisneros Mejia","startTime":458.697,"endTime":462.987,"body":"production, for example, it streamlines"},{"speaker":"Ashley Cisneros Mejia","startTime":458.697,"endTime":462.987,"body":"things, but as a writer, it does feel"},{"speaker":"Ashley Cisneros Mejia","startTime":463.307,"endTime":467.857,"body":"a little disheartening when you're"},{"speaker":"Ashley Cisneros Mejia","startTime":463.307,"endTime":467.857,"body":"seeing even big legacy publications"},{"speaker":"Ashley Cisneros Mejia","startTime":467.867,"endTime":472.657,"body":"starting to use AI to create content,"},{"speaker":"Ashley Cisneros Mejia","startTime":467.867,"endTime":472.657,"body":"which is something that me and a lot of"},{"speaker":"Ashley Cisneros Mejia","startTime":472.667,"endTime":477.347,"body":"my listeners have done and what you've"},{"speaker":"Ashley Cisneros Mejia","startTime":472.667,"endTime":477.347,"body":"Created here what you're you and your"},{"speaker":"Ashley Cisneros Mejia","startTime":477.347,"endTime":483.217,"body":"team are working on and having all these"},{"speaker":"Ashley Cisneros Mejia","startTime":477.347,"endTime":483.217,"body":"members who are saying we are paying for"},{"speaker":"Ashley Cisneros Mejia","startTime":483.227,"endTime":486.917,"body":"good content for good storytelling for"},{"speaker":"Ashley Cisneros Mejia","startTime":483.227,"endTime":486.917,"body":"things that are going to make us feel"},{"speaker":"Ashley Cisneros Mejia","startTime":486.917,"endTime":491.107,"body":"something teach us something and you're"},{"speaker":"Ashley Cisneros Mejia","startTime":486.917,"endTime":491.107,"body":"showing that it still can be done that"},{"speaker":"Ashley Cisneros Mejia","startTime":491.107,"endTime":493.447,"body":"there's still a demand for that and."},{"speaker":"Ashley Cisneros Mejia","startTime":493.882,"endTime":495.042,"body":"I think that's really cool."},{"speaker":"Ashley Cisneros Mejia","startTime":495.062,"endTime":498.662,"body":"Cause that sends a message that there"},{"speaker":"Ashley Cisneros Mejia","startTime":495.062,"endTime":498.662,"body":"is still a demand for what we do."},{"speaker":"Ashley Cisneros Mejia","startTime":498.792,"endTime":499.702,"body":"I think that's awesome."},{"speaker":"Tony Stubblebine","startTime":499.772,"endTime":500.352,"body":"Absolutely."},{"speaker":"Tony Stubblebine","startTime":500.352,"endTime":505.742,"body":"I think a lot of that message also really"},{"speaker":"Tony Stubblebine","startTime":500.352,"endTime":505.742,"body":"validates people that are hopeful that"},{"speaker":"Tony Stubblebine","startTime":505.742,"endTime":509.432,"body":"there's a better, there can be better"},{"speaker":"Tony Stubblebine","startTime":505.742,"endTime":509.432,"body":"places on the internet, that the internet"},{"speaker":"Tony Stubblebine","startTime":509.432,"endTime":515.062,"body":"can be better, that writing as we think"},{"speaker":"Tony Stubblebine","startTime":509.432,"endTime":515.062,"body":"of writing still has a future and a home."},{"speaker":"Tony Stubblebine","startTime":515.362,"endTime":519.432,"body":"That's also one of the big"},{"speaker":"Tony Stubblebine","startTime":515.362,"endTime":519.432,"body":"messages here is hope that."},{"speaker":"Tony Stubblebine","startTime":519.837,"endTime":520.657,"body":"Hey, it works."},{"speaker":"Tony Stubblebine","startTime":520.657,"endTime":524.417,"body":"It doesn't all have to be as bad as it"},{"speaker":"Tony Stubblebine","startTime":520.657,"endTime":524.417,"body":"is in other corners of the internet."},{"speaker":"Ashley Cisneros Mejia","startTime":525.417,"endTime":527.697,"body":"So you've done"},{"speaker":"Ashley Cisneros Mejia","startTime":525.417,"endTime":527.697,"body":"a lot of changes with your partner"},{"speaker":"Ashley Cisneros Mejia","startTime":527.697,"endTime":532.717,"body":"program and how you compensate writers"},{"speaker":"Ashley Cisneros Mejia","startTime":527.697,"endTime":532.717,"body":"work with your algorithm and also your"},{"speaker":"Ashley Cisneros Mejia","startTime":532.817,"endTime":537.107,"body":"internal team who looks at content and"},{"speaker":"Ashley Cisneros Mejia","startTime":532.817,"endTime":537.107,"body":"decides what to boost or what to not."},{"speaker":"Ashley Cisneros Mejia","startTime":537.257,"endTime":540.717,"body":"Can you walk us through some of these"},{"speaker":"Ashley Cisneros Mejia","startTime":537.257,"endTime":540.717,"body":"big changes as it relates to writers"},{"speaker":"Ashley Cisneros Mejia","startTime":540.717,"endTime":542.467,"body":"looking to earn money on the platform?"},{"speaker":"Tony Stubblebine","startTime":542.782,"endTime":545.732,"body":"Yes, as you"},{"speaker":"Tony Stubblebine","startTime":542.782,"endTime":545.732,"body":"say, we do a profit share with our"},{"speaker":"Tony Stubblebine","startTime":545.752,"endTime":549.962,"body":"authors that's really focused on"},{"speaker":"Tony Stubblebine","startTime":545.752,"endTime":549.962,"body":"rewarding the very best stories."},{"speaker":"Tony Stubblebine","startTime":550.272,"endTime":554.232,"body":"And that's been great for everyone who's"},{"speaker":"Tony Stubblebine","startTime":550.272,"endTime":554.232,"body":"trying to get off of the treadmill."},{"speaker":"Tony Stubblebine","startTime":554.272,"endTime":558.872,"body":"You just flat out cannot earn a living on"},{"speaker":"Tony Stubblebine","startTime":554.272,"endTime":558.872,"body":"Medium if your strategy is to grind out"},{"speaker":"Tony Stubblebine","startTime":558.872,"endTime":560.972,"body":"a living with something new every day."},{"speaker":"Tony Stubblebine","startTime":561.402,"endTime":565.412,"body":"It's like much more of a focus on find"},{"speaker":"Tony Stubblebine","startTime":561.402,"endTime":565.412,"body":"something that you can write about"},{"speaker":"Tony Stubblebine","startTime":565.412,"endTime":566.402,"body":"that's really meaningful and impactful."},{"speaker":"Tony Stubblebine","startTime":567.372,"endTime":570.922,"body":"I think that has ended up guiding writers."},{"speaker":"Tony Stubblebine","startTime":571.342,"endTime":575.942,"body":"in a different direction where"},{"speaker":"Tony Stubblebine","startTime":571.342,"endTime":575.942,"body":"they're thinking about what"},{"speaker":"Tony Stubblebine","startTime":575.942,"endTime":577.542,"body":"does their writing ladder up to."},{"speaker":"Tony Stubblebine","startTime":577.632,"endTime":582.782,"body":"I think the most successful writers on"},{"speaker":"Tony Stubblebine","startTime":577.632,"endTime":582.782,"body":"Medium, if you're talking about financial"},{"speaker":"Tony Stubblebine","startTime":582.782,"endTime":588.262,"body":"success and I think also satisfaction,"},{"speaker":"Tony Stubblebine","startTime":582.782,"endTime":588.262,"body":"are writing often in a way that ladders up"},{"speaker":"Tony Stubblebine","startTime":588.322,"endTime":593.092,"body":"to either a book or to other employment."},{"speaker":"Tony Stubblebine","startTime":593.152,"endTime":599.292,"body":"The people who make the most"},{"speaker":"Tony Stubblebine","startTime":593.152,"endTime":599.292,"body":"money are using writing to develop"},{"speaker":"Tony Stubblebine","startTime":599.312,"endTime":601.142,"body":"and show mastery of a topic."},{"speaker":"Tony Stubblebine","startTime":601.607,"endTime":606.977,"body":"and then are getting paid even"},{"speaker":"Tony Stubblebine","startTime":601.607,"endTime":606.977,"body":"more for something related to that."},{"speaker":"Tony Stubblebine","startTime":606.977,"endTime":609.587,"body":"So it's like they're a coach"},{"speaker":"Tony Stubblebine","startTime":606.977,"endTime":609.587,"body":"or they're a consultant."},{"speaker":"Tony Stubblebine","startTime":609.617,"endTime":613.797,"body":"The people that are making the most money"},{"speaker":"Tony Stubblebine","startTime":609.617,"endTime":613.797,"body":"from Medium are all business consultants."},{"speaker":"Tony Stubblebine","startTime":613.797,"endTime":615.617,"body":"And I think no one says that out loud."},{"speaker":"Tony Stubblebine","startTime":615.877,"endTime":619.337,"body":"Instead, they're focused on, oh,"},{"speaker":"Tony Stubblebine","startTime":615.877,"endTime":619.337,"body":"how much does each piece get paid?"},{"speaker":"Tony Stubblebine","startTime":619.347,"endTime":624.387,"body":"It's like, no, we live in a world"},{"speaker":"Tony Stubblebine","startTime":619.347,"endTime":624.387,"body":"that will sometimes give huge rewards."},{"speaker":"Tony Stubblebine","startTime":624.942,"endTime":626.822,"body":"to expertise."},{"speaker":"Tony Stubblebine","startTime":626.842,"endTime":629.182,"body":"And how do you develop and show expertise?"},{"speaker":"Tony Stubblebine","startTime":629.212,"endTime":629.632,"body":"Writing."},{"speaker":"Tony Stubblebine","startTime":629.652,"endTime":631.902,"body":"It's the best way to do that."},{"speaker":"Tony Stubblebine","startTime":633.162,"endTime":638.532,"body":"Where that works with our community,"},{"speaker":"Tony Stubblebine","startTime":633.162,"endTime":638.532,"body":"with the readers, we're stewards of"},{"speaker":"Tony Stubblebine","startTime":638.632,"endTime":642.162,"body":"the money that our readers give us,"},{"speaker":"Tony Stubblebine","startTime":638.632,"endTime":642.162,"body":"is that's what they want to read."},{"speaker":"Tony Stubblebine","startTime":642.212,"endTime":644.552,"body":"They want to hear from someone who"},{"speaker":"Tony Stubblebine","startTime":642.212,"endTime":644.552,"body":"knows what they're talking about."},{"speaker":"Tony Stubblebine","startTime":644.912,"endTime":648.732,"body":"So we have redone all of our"},{"speaker":"Tony Stubblebine","startTime":644.912,"endTime":648.732,"body":"incentives, all of the way that"},{"speaker":"Tony Stubblebine","startTime":648.732,"endTime":650.412,"body":"our recommendation systems work."},{"speaker":"Tony Stubblebine","startTime":650.737,"endTime":656.127,"body":"To get away from algorithmic attention"},{"speaker":"Tony Stubblebine","startTime":650.737,"endTime":656.127,"body":"seeking, algorithms are really good"},{"speaker":"Tony Stubblebine","startTime":656.127,"endTime":659.677,"body":"at spotting what you'll click on,"},{"speaker":"Tony Stubblebine","startTime":656.127,"endTime":659.677,"body":"but they're terrible at understanding"},{"speaker":"Tony Stubblebine","startTime":659.677,"endTime":662.067,"body":"whether you read something that"},{"speaker":"Tony Stubblebine","startTime":659.677,"endTime":662.067,"body":"was actually helpful to you."},{"speaker":"Tony Stubblebine","startTime":662.617,"endTime":666.427,"body":"And that's where having topic experts."},{"speaker":"Tony Stubblebine","startTime":667.057,"endTime":670.367,"body":"In our recommendation system,"},{"speaker":"Tony Stubblebine","startTime":667.057,"endTime":670.367,"body":"fundamentally, that's what made the"},{"speaker":"Tony Stubblebine","startTime":670.417,"endTime":675.837,"body":"current medium successful is now we're"},{"speaker":"Tony Stubblebine","startTime":670.417,"endTime":675.837,"body":"spotting and elevating a different type"},{"speaker":"Tony Stubblebine","startTime":675.837,"endTime":677.967,"body":"of writing and our readers love that."},{"speaker":"Tony Stubblebine","startTime":678.017,"endTime":680.747,"body":"And I think more and"},{"speaker":"Tony Stubblebine","startTime":678.017,"endTime":680.747,"body":"more, so do our writers."},{"speaker":"Ashley Cisneros Mejia","startTime":681.857,"endTime":682.607,"body":"Very cool."},{"speaker":"Ashley Cisneros Mejia","startTime":683.047,"endTime":687.427,"body":"So what strategies would you recommend to"},{"speaker":"Ashley Cisneros Mejia","startTime":683.047,"endTime":687.427,"body":"writers who want to really maximize this"},{"speaker":"Ashley Cisneros Mejia","startTime":687.427,"endTime":692.027,"body":"engagement and earnings under the new"},{"speaker":"Ashley Cisneros Mejia","startTime":687.427,"endTime":692.027,"body":"model that you have for your partners?"},{"speaker":"Tony Stubblebine","startTime":692.117,"endTime":695.027,"body":"I'm always"},{"speaker":"Tony Stubblebine","startTime":692.117,"endTime":695.027,"body":"asking freelancers to think."},{"speaker":"Tony Stubblebine","startTime":695.317,"endTime":702.987,"body":"Bigger, it's appealing to think that you"},{"speaker":"Tony Stubblebine","startTime":695.317,"endTime":702.987,"body":"can make a living just sharing whatever"},{"speaker":"Tony Stubblebine","startTime":702.987,"endTime":705.167,"body":"thoughts crossed your mind today, right?"},{"speaker":"Tony Stubblebine","startTime":705.497,"endTime":711.007,"body":"I think all of the freelancers that"},{"speaker":"Tony Stubblebine","startTime":705.497,"endTime":711.007,"body":"you work with find pretty quickly."},{"speaker":"Tony Stubblebine","startTime":711.007,"endTime":712.927,"body":"That's a competitive."},{"speaker":"Tony Stubblebine","startTime":713.222,"endTime":715.482,"body":"Flooded place to play, right?"},{"speaker":"Tony Stubblebine","startTime":715.522,"endTime":717.202,"body":"To succeed, you have to find a voice."},{"speaker":"Tony Stubblebine","startTime":717.232,"endTime":723.072,"body":"Often you have to find a topic where"},{"speaker":"Tony Stubblebine","startTime":717.232,"endTime":723.072,"body":"you can be well known and, but then the"},{"speaker":"Tony Stubblebine","startTime":723.072,"endTime":726.752,"body":"good news is if you do that, you don't"},{"speaker":"Tony Stubblebine","startTime":723.072,"endTime":726.752,"body":"just succeed as a writer every day."},{"speaker":"Tony Stubblebine","startTime":726.812,"endTime":729.642,"body":"It opens up the door for other things."},{"speaker":"Tony Stubblebine","startTime":729.642,"endTime":731.712,"body":"Like example, sometimes I'll give is."},{"speaker":"Tony Stubblebine","startTime":732.212,"endTime":736.162,"body":"Even if you're a successful writer"},{"speaker":"Tony Stubblebine","startTime":732.212,"endTime":736.162,"body":"like Stephen King, I'm pretty sure"},{"speaker":"Tony Stubblebine","startTime":736.552,"endTime":739.662,"body":"he makes more money on the movie"},{"speaker":"Tony Stubblebine","startTime":736.552,"endTime":739.662,"body":"rights than he does on the books."},{"speaker":"Tony Stubblebine","startTime":739.682,"endTime":742.702,"body":"So it's like, even when you"},{"speaker":"Tony Stubblebine","startTime":739.682,"endTime":742.702,"body":"get to the peak, the, the"},{"speaker":"Tony Stubblebine","startTime":742.702,"endTime":745.642,"body":"extra is beyond the writing."},{"speaker":"Tony Stubblebine","startTime":745.982,"endTime":749.772,"body":"There's a kind of a programmer"},{"speaker":"Tony Stubblebine","startTime":745.982,"endTime":749.772,"body":"term of people get lost in a local"},{"speaker":"Tony Stubblebine","startTime":749.772,"endTime":750.852,"body":"maxima and they miss the writing."},{"speaker":"Tony Stubblebine","startTime":751.332,"endTime":753.102,"body":"The, there's something bigger next door."},{"speaker":"Tony 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bigger vision for yourself or"},{"speaker":"Tony Stubblebine","startTime":774.282,"endTime":777.682,"body":"it doesn't like in our experience,"},{"speaker":"Tony Stubblebine","startTime":774.282,"endTime":777.682,"body":"watching writers on the platform,"},{"speaker":"Tony Stubblebine","startTime":777.682,"endTime":778.902,"body":"it just doesn't work out for you."},{"speaker":"Ashley Cisneros Mejia","startTime":780.332,"endTime":783.382,"body":"So given the"},{"speaker":"Ashley Cisneros Mejia","startTime":780.332,"endTime":783.382,"body":"competition with other platforms, how"},{"speaker":"Ashley Cisneros Mejia","startTime":783.382,"endTime":787.342,"body":"does medium differentiate itself in"},{"speaker":"Ashley Cisneros Mejia","startTime":783.382,"endTime":787.342,"body":"terms of the business model and the"},{"speaker":"Ashley Cisneros Mejia","startTime":787.342,"endTime":791.062,"body":"value proposition to writers when"},{"speaker":"Ashley Cisneros Mejia","startTime":787.342,"endTime":791.062,"body":"there's lots of places that want us"},{"speaker":"Ashley Cisneros Mejia","startTime":791.062,"endTime":794.712,"body":"to write to get traffic or, yeah."},{"speaker":"Tony Stubblebine","startTime":794.712,"endTime":796.682,"body":"I think there"},{"speaker":"Tony Stubblebine","startTime":794.712,"endTime":796.682,"body":"are basically three reasons that"},{"speaker":"Tony Stubblebine","startTime":796.682,"endTime":800.762,"body":"someone would pick medium as a"},{"speaker":"Tony Stubblebine","startTime":796.682,"endTime":800.762,"body":"tools, community, and distribution."},{"speaker":"Tony Stubblebine","startTime":801.312,"endTime":805.232,"body":"And for the majority of people that"},{"speaker":"Tony Stubblebine","startTime":801.312,"endTime":805.232,"body":"makes medium a better choice than"},{"speaker":"Tony Stubblebine","startTime":805.232,"endTime":809.092,"body":"a standalone site, like WordPress"},{"speaker":"Tony Stubblebine","startTime":805.232,"endTime":809.092,"body":"or ghost or a newsletter tool,"},{"speaker":"Tony Stubblebine","startTime":809.092,"endTime":810.432,"body":"like convert kit or sub stack."},{"speaker":"Tony Stubblebine","startTime":810.782,"endTime":812.002,"body":"And the way I would say it is."},{"speaker":"Tony Stubblebine","startTime":813.137,"endTime":817.597,"body":"I can almost never think of a reason that"},{"speaker":"Tony Stubblebine","startTime":813.137,"endTime":817.597,"body":"someone that's using those tools wouldn't"},{"speaker":"Tony Stubblebine","startTime":817.657,"endTime":822.797,"body":"also use medium, but I can all, I it's"},{"speaker":"Tony Stubblebine","startTime":817.657,"endTime":822.797,"body":"often the case that you're on medium and"},{"speaker":"Tony Stubblebine","startTime":822.797,"endTime":824.677,"body":"it's not worth those other tools as well."},{"speaker":"Tony Stubblebine","startTime":825.117,"endTime":829.267,"body":"And I think the main one is probably for"},{"speaker":"Tony Stubblebine","startTime":825.117,"endTime":829.267,"body":"a lot of people is just distribution."},{"speaker":"Tony Stubblebine","startTime":829.267,"endTime":831.997,"body":"You're always hunting for"},{"speaker":"Tony Stubblebine","startTime":829.267,"endTime":831.997,"body":"distribution somewhere."},{"speaker":"Tony Stubblebine","startTime":832.407,"endTime":834.957,"body":"We have a unique distribution system."},{"speaker":"Tony Stubblebine","startTime":834.967,"endTime":839.627,"body":"Like we'll give you, we'll give"},{"speaker":"Tony Stubblebine","startTime":834.967,"endTime":839.627,"body":"different content distribution"},{"speaker":"Tony Stubblebine","startTime":839.627,"endTime":840.887,"body":"than like a Tik Tok would."},{"speaker":"Tony Stubblebine","startTime":841.052,"endTime":841.352,"body":"Right."},{"speaker":"Tony Stubblebine","startTime":841.702,"endTime":845.462,"body":"Then if you're killing it on TikTok,"},{"speaker":"Tony Stubblebine","startTime":841.702,"endTime":845.462,"body":"it might actually mean you won't do"},{"speaker":"Tony Stubblebine","startTime":845.472,"endTime":847.462,"body":"well on medium and that's fine, right?"},{"speaker":"Tony Stubblebine","startTime":847.462,"endTime":851.542,"body":"We're if, but if you're not doing"},{"speaker":"Tony Stubblebine","startTime":847.462,"endTime":851.542,"body":"well and you want to focus on"},{"speaker":"Tony Stubblebine","startTime":851.542,"endTime":856.332,"body":"quality and authenticity, then"},{"speaker":"Tony Stubblebine","startTime":851.542,"endTime":856.332,"body":"we're set up to reward that."},{"speaker":"Tony Stubblebine","startTime":857.277,"endTime":861.517,"body":"At a minimum, our Google ranking is"},{"speaker":"Tony Stubblebine","startTime":857.277,"endTime":861.517,"body":"way higher than your Google ranking."},{"speaker":"Tony Stubblebine","startTime":861.557,"endTime":864.937,"body":"This is just the benefit"},{"speaker":"Tony Stubblebine","startTime":861.557,"endTime":864.937,"body":"of being a platform."},{"speaker":"Tony Stubblebine","startTime":865.147,"endTime":867.027,"body":"We get ranked so highly in Google."},{"speaker":"Tony Stubblebine","startTime":867.307,"endTime":871.807,"body":"So if you're trying to set yourself"},{"speaker":"Tony Stubblebine","startTime":867.307,"endTime":871.807,"body":"up as an expert, or you're using your"},{"speaker":"Tony Stubblebine","startTime":871.807,"endTime":875.127,"body":"writing to build a portfolio because"},{"speaker":"Tony Stubblebine","startTime":871.807,"endTime":875.127,"body":"you want to do freelance writing"},{"speaker":"Tony Stubblebine","startTime":875.127,"endTime":880.877,"body":"somewhere else, and you want to be found,"},{"speaker":"Tony Stubblebine","startTime":875.127,"endTime":880.877,"body":"why build your own SEO credibility?"},{"speaker":"Tony Stubblebine","startTime":880.897,"endTime":882.017,"body":"Just use ours, right?"},{"speaker":"Tony Stubblebine","startTime":882.017,"endTime":883.067,"body":"A lot of people do that."},{"speaker":"Tony Stubblebine","startTime":883.387,"endTime":887.042,"body":"And then if you want to find an audience,"},{"speaker":"Tony Stubblebine","startTime":883.387,"endTime":887.042,"body":"if you want to find a community, And"},{"speaker":"Tony Stubblebine","startTime":887.052,"endTime":891.392,"body":"especially if you don't already have"},{"speaker":"Tony Stubblebine","startTime":887.052,"endTime":891.392,"body":"one, Medium has a system of publications"},{"speaker":"Tony Stubblebine","startTime":891.392,"endTime":895.822,"body":"where you can just go and submit"},{"speaker":"Tony Stubblebine","startTime":891.392,"endTime":895.822,"body":"to a publication and get a built in"},{"speaker":"Tony Stubblebine","startTime":895.882,"endTime":897.832,"body":"audience that you wouldn't already have."},{"speaker":"Tony Stubblebine","startTime":898.482,"endTime":900.772,"body":"And then on top of it, if you're"},{"speaker":"Tony Stubblebine","startTime":898.482,"endTime":900.772,"body":"trying to build an audience,"},{"speaker":"Tony Stubblebine","startTime":900.772,"endTime":902.922,"body":"an email list, Medium has that."},{"speaker":"Tony Stubblebine","startTime":902.972,"endTime":904.792,"body":"Medium will collect"},{"speaker":"Tony Stubblebine","startTime":902.972,"endTime":904.792,"body":"email addresses for you."},{"speaker":"Tony Stubblebine","startTime":904.792,"endTime":906.702,"body":"You can take those email"},{"speaker":"Tony Stubblebine","startTime":904.792,"endTime":906.702,"body":"addresses somewhere else."},{"speaker":"Tony Stubblebine","startTime":907.152,"endTime":910.482,"body":"If you don't want to use our built"},{"speaker":"Tony Stubblebine","startTime":907.152,"endTime":910.482,"body":"in tool, a lot of people keep"},{"speaker":"Tony Stubblebine","startTime":910.492,"endTime":911.942,"body":"their newsletters somewhere else."},{"speaker":"Tony Stubblebine","startTime":912.002,"endTime":913.532,"body":"I mean, there's a lot of tools now."},{"speaker":"Tony Stubblebine","startTime":913.532,"endTime":916.352,"body":"It's not just Substack, it's"},{"speaker":"Tony Stubblebine","startTime":913.532,"endTime":916.352,"body":"Beehive, it's ConvertKit, it's"},{"speaker":"Tony Stubblebine","startTime":916.362,"endTime":919.042,"body":"MailChimp, and ButtonDown maybe."},{"speaker":"Tony Stubblebine","startTime":919.362,"endTime":924.072,"body":"Tons of writers on Medium link out,"},{"speaker":"Tony Stubblebine","startTime":919.362,"endTime":924.072,"body":"like it's completely acceptable to put"},{"speaker":"Tony Stubblebine","startTime":924.072,"endTime":928.672,"body":"a call to action at the bottom of what"},{"speaker":"Tony Stubblebine","startTime":924.072,"endTime":928.672,"body":"you write so that you can send people"},{"speaker":"Tony Stubblebine","startTime":928.672,"endTime":930.817,"body":"to your course or your newsletter."},{"speaker":"Ashley Cisneros Mejia","startTime":931.647,"endTime":934.507,"body":"That's the biggest"},{"speaker":"Ashley Cisneros Mejia","startTime":931.647,"endTime":934.507,"body":"thing that I'm seeing with a lot of the"},{"speaker":"Ashley Cisneros Mejia","startTime":934.507,"endTime":940.887,"body":"writers is when we do writing for clients"},{"speaker":"Ashley Cisneros Mejia","startTime":934.507,"endTime":940.887,"body":"to pay the bills to buy groceries and"},{"speaker":"Ashley Cisneros Mejia","startTime":940.887,"endTime":944.447,"body":"then coming up with the space, right?"},{"speaker":"Ashley Cisneros Mejia","startTime":944.467,"endTime":950.067,"body":"Like the intellectual space and to just"},{"speaker":"Ashley Cisneros Mejia","startTime":944.467,"endTime":950.067,"body":"to write something else for ourselves."},{"speaker":"Ashley Cisneros Mejia","startTime":950.647,"endTime":953.337,"body":"You only have so much time, right?"},{"speaker":"Ashley Cisneros Mejia","startTime":953.407,"endTime":954.377,"body":"And brain power."},{"speaker":"Ashley Cisneros Mejia","startTime":954.972,"endTime":958.472,"body":"And thinking if I have only this"},{"speaker":"Ashley Cisneros Mejia","startTime":954.972,"endTime":958.472,"body":"much left, should I write a book?"},{"speaker":"Ashley Cisneros Mejia","startTime":958.832,"endTime":960.372,"body":"Should I do a sub stack?"},{"speaker":"Ashley Cisneros Mejia","startTime":960.402,"endTime":961.522,"body":"Should it go on medium?"},{"speaker":"Ashley Cisneros Mejia","startTime":961.522,"endTime":964.432,"body":"Should I try to build my"},{"speaker":"Ashley Cisneros Mejia","startTime":961.522,"endTime":964.432,"body":"own empire and pay for it?"},{"speaker":"Ashley Cisneros Mejia","startTime":964.482,"endTime":965.702,"body":"And some people aren't techie."},{"speaker":"Ashley Cisneros Mejia","startTime":965.722,"endTime":969.102,"body":"And so they're not going to know how"},{"speaker":"Ashley Cisneros Mejia","startTime":965.722,"endTime":969.102,"body":"to make their own WordPress website."},{"speaker":"Ashley Cisneros Mejia","startTime":969.372,"endTime":970.672,"body":"And if you're just beginning."},{"speaker":"Ashley Cisneros Mejia","startTime":970.892,"endTime":974.062,"body":"That's a long journey to rank in Google."},{"speaker":"Ashley Cisneros Mejia","startTime":974.092,"endTime":978.162,"body":"And now I feel like Google is"},{"speaker":"Ashley Cisneros Mejia","startTime":974.092,"endTime":978.162,"body":"prioritizing Reddit and Quora."},{"speaker":"Ashley Cisneros Mejia","startTime":978.162,"endTime":983.492,"body":"And so thinking, I guess it just depends"},{"speaker":"Ashley Cisneros Mejia","startTime":978.162,"endTime":983.492,"body":"on what your specific objectives are."},{"speaker":"Ashley Cisneros Mejia","startTime":983.862,"endTime":989.812,"body":"I think for writers who don't want to"},{"speaker":"Ashley Cisneros Mejia","startTime":983.862,"endTime":989.812,"body":"learn, Maybe they just want to write"},{"speaker":"Ashley Cisneros Mejia","startTime":989.872,"endTime":994.452,"body":"for the sake of writing and maybe"},{"speaker":"Ashley Cisneros Mejia","startTime":989.872,"endTime":994.452,"body":"they're not wanting to create a funnel"},{"speaker":"Ashley Cisneros Mejia","startTime":994.572,"endTime":996.862,"body":"that goes to sell digital products."},{"speaker":"Ashley Cisneros Mejia","startTime":997.022,"endTime":998.522,"body":"They just love the writing."},{"speaker":"Ashley Cisneros Mejia","startTime":998.522,"endTime":1003.572,"body":"I definitely see medium as a great way"},{"speaker":"Ashley Cisneros Mejia","startTime":998.522,"endTime":1003.572,"body":"to jump in and to share your expertise."},{"speaker":"Ashley Cisneros Mejia","startTime":1003.937,"endTime":1004.227,"body":"Right."},{"speaker":"Ashley Cisneros Mejia","startTime":1004.287,"endTime":1007.357,"body":"Publish it and reach people"},{"speaker":"Ashley Cisneros Mejia","startTime":1004.287,"endTime":1007.357,"body":"quickly without worrying"},{"speaker":"Ashley Cisneros Mejia","startTime":1007.357,"endTime":1008.927,"body":"about all the other pieces."},{"speaker":"Ashley Cisneros Mejia","startTime":1009.117,"endTime":1009.247,"body":"I"},{"speaker":"Tony Stubblebine","startTime":1009.247,"endTime":1009.777,"body":"agree."},{"speaker":"Tony Stubblebine","startTime":1009.937,"endTime":1016.487,"body":"Uh, and we, the way we say it sometimes"},{"speaker":"Tony Stubblebine","startTime":1009.937,"endTime":1016.487,"body":"is you shouldn't have to learn how"},{"speaker":"Tony Stubblebine","startTime":1016.487,"endTime":1021.062,"body":"to be an internet hustler in order"},{"speaker":"Tony Stubblebine","startTime":1016.487,"endTime":1021.062,"body":"to have your writing successful."},{"speaker":"Tony Stubblebine","startTime":1021.202,"endTime":1024.512,"body":"Red medium is a place that we"},{"speaker":"Tony Stubblebine","startTime":1021.202,"endTime":1024.512,"body":"just want you to be a writer."},{"speaker":"Tony Stubblebine","startTime":1024.712,"endTime":1029.312,"body":"Just come be a writer and"},{"speaker":"Tony Stubblebine","startTime":1024.712,"endTime":1029.312,"body":"focus on that focus on living."},{"speaker":"Tony Stubblebine","startTime":1029.312,"endTime":1030.702,"body":"So you have something to write about."},{"speaker":"Tony Stubblebine","startTime":1031.072,"endTime":1036.172,"body":"And I think that the best voices"},{"speaker":"Tony Stubblebine","startTime":1031.072,"endTime":1036.172,"body":"are often people in that category."},{"speaker":"Tony Stubblebine","startTime":1036.572,"endTime":1040.122,"body":"Like someone that has mastered"},{"speaker":"Tony Stubblebine","startTime":1036.572,"endTime":1040.122,"body":"SEO has mastered virality."},{"speaker":"Tony Stubblebine","startTime":1040.452,"endTime":1041.662,"body":"That's all time."},{"speaker":"Tony Stubblebine","startTime":1042.302,"endTime":1044.592,"body":"That is taken away from"},{"speaker":"Tony Stubblebine","startTime":1042.302,"endTime":1044.592,"body":"the writing itself."},{"speaker":"Tony Stubblebine","startTime":1044.662,"endTime":1045.862,"body":"I don't think it's healthy for the writer."},{"speaker":"Tony Stubblebine","startTime":1045.862,"endTime":1048.322,"body":"And I don't think it's healthy"},{"speaker":"Tony Stubblebine","startTime":1045.862,"endTime":1048.322,"body":"for the internet at large."},{"speaker":"Tony Stubblebine","startTime":1048.322,"endTime":1048.872,"body":"Honestly,"},{"speaker":"Ashley Cisneros Mejia","startTime":1049.942,"endTime":1050.852,"body":"I agree with that."},{"speaker":"Ashley Cisneros Mejia","startTime":1050.892,"endTime":1054.532,"body":"I hear that in some of the industry"},{"speaker":"Ashley Cisneros Mejia","startTime":1050.892,"endTime":1054.532,"body":"groups that I'm in of writers who are"},{"speaker":"Ashley Cisneros Mejia","startTime":1054.532,"endTime":1059.232,"body":"saying, Oh my God, don't give me another"},{"speaker":"Ashley Cisneros Mejia","startTime":1054.532,"endTime":1059.232,"body":"social media platform where I have to"},{"speaker":"Ashley Cisneros Mejia","startTime":1059.232,"endTime":1061.622,"body":"tap dance and learn how to be a whole."},{"speaker":"Ashley Cisneros Mejia","startTime":1062.357,"endTime":1066.167,"body":"Video production person"},{"speaker":"Ashley Cisneros Mejia","startTime":1062.357,"endTime":1066.167,"body":"when that's not who I am."},{"speaker":"Ashley Cisneros Mejia","startTime":1066.167,"endTime":1069.927,"body":"I just want to share my messaging"},{"speaker":"Ashley Cisneros Mejia","startTime":1066.167,"endTime":1069.927,"body":"without thinking about filters"},{"speaker":"Ashley Cisneros Mejia","startTime":1069.937,"endTime":1071.757,"body":"or what the trendy song."},{"speaker":"Ashley Cisneros Mejia","startTime":1072.687,"endTime":1074.007,"body":"So it's all about reaching people."},{"speaker":"Ashley Cisneros Mejia","startTime":1074.047,"endTime":1077.717,"body":"I definitely see this as if it's for the"},{"speaker":"Ashley Cisneros Mejia","startTime":1074.047,"endTime":1077.717,"body":"love of writing and you want to share a"},{"speaker":"Ashley Cisneros Mejia","startTime":1077.717,"endTime":1079.717,"body":"message and you're not trying to go viral."},{"speaker":"Ashley Cisneros Mejia","startTime":1079.737,"endTime":1081.277,"body":"You're not trying to be an influencer."},{"speaker":"Ashley Cisneros Mejia","startTime":1081.307,"endTime":1084.067,"body":"You may be not trying to get a"},{"speaker":"Ashley Cisneros Mejia","startTime":1081.307,"endTime":1084.067,"body":"brand sponsorships or whatever."},{"speaker":"Ashley Cisneros Mejia","startTime":1084.507,"endTime":1086.227,"body":"And you want to have a message to share."},{"speaker":"Ashley Cisneros Mejia","startTime":1086.257,"endTime":1091.097,"body":"I definitely see medium is a much easier,"},{"speaker":"Ashley Cisneros Mejia","startTime":1086.257,"endTime":1091.097,"body":"less painful way to connect with people."},{"speaker":"Ashley Cisneros Mejia","startTime":1093.042,"endTime":1093.102,"body":"Thank you."},{"speaker":"Ashley Cisneros Mejia","startTime":1093.262,"endTime":1093.792,"body":"Yeah."},{"speaker":"Ashley Cisneros Mejia","startTime":1094.312,"endTime":1097.552,"body":"So as we look toward quarter"},{"speaker":"Ashley Cisneros Mejia","startTime":1094.312,"endTime":1097.552,"body":"four here, and we're getting into"},{"speaker":"Ashley Cisneros Mejia","startTime":1097.552,"endTime":1099.692,"body":"2025, where's medium going next?"},{"speaker":"Ashley Cisneros Mejia","startTime":1099.692,"endTime":1103.812,"body":"You've hit this 1 million paid"},{"speaker":"Ashley Cisneros Mejia","startTime":1099.692,"endTime":1103.812,"body":"members milestone, the profitability"},{"speaker":"Ashley Cisneros Mejia","startTime":1103.812,"endTime":1105.322,"body":"piece, where are you going next?"},{"speaker":"Tony Stubblebine","startTime":1106.572,"endTime":1109.122,"body":"Our goal is to do what"},{"speaker":"Tony Stubblebine","startTime":1106.572,"endTime":1109.122,"body":"we're doing already, but do it better."},{"speaker":"Tony Stubblebine","startTime":1109.182,"endTime":1113.262,"body":"And I think the thing that's probably"},{"speaker":"Tony Stubblebine","startTime":1109.182,"endTime":1113.262,"body":"hidden, and we even barely touched about"},{"speaker":"Tony Stubblebine","startTime":1113.262,"endTime":1116.192,"body":"it is the power of community on medium."},{"speaker":"Tony Stubblebine","startTime":1116.252,"endTime":1117.282,"body":"It's one thing to get money."},{"speaker":"Tony Stubblebine","startTime":1117.302,"endTime":1123.027,"body":"It's one thing to get, uh, views"},{"speaker":"Tony Stubblebine","startTime":1117.302,"endTime":1123.027,"body":"like, oh, here's 1700 views, right?"},{"speaker":"Tony Stubblebine","startTime":1123.407,"endTime":1128.697,"body":"But the thing that really drives writers"},{"speaker":"Tony Stubblebine","startTime":1123.407,"endTime":1128.697,"body":"the most is a connection with the reader."},{"speaker":"Tony Stubblebine","startTime":1128.757,"endTime":1130.797,"body":"That's what we're writing"},{"speaker":"Tony Stubblebine","startTime":1128.757,"endTime":1130.797,"body":"for anyways, right?"},{"speaker":"Tony Stubblebine","startTime":1131.197,"endTime":1136.137,"body":"So Medium has, just as the basis"},{"speaker":"Tony Stubblebine","startTime":1131.197,"endTime":1136.137,"body":"of the community, this incredibly"},{"speaker":"Tony Stubblebine","startTime":1136.137,"endTime":1139.767,"body":"active publication ecosystem"},{"speaker":"Tony Stubblebine","startTime":1136.137,"endTime":1139.767,"body":"that people can submit to."},{"speaker":"Tony Stubblebine","startTime":1140.217,"endTime":1143.117,"body":"And by submitting, you end"},{"speaker":"Tony Stubblebine","startTime":1140.217,"endTime":1143.117,"body":"up working with editors."},{"speaker":"Tony Stubblebine","startTime":1143.117,"endTime":1147.127,"body":"I think on a given month, there's"},{"speaker":"Tony Stubblebine","startTime":1143.117,"endTime":1147.127,"body":"something like 9, 000 active editors"},{"speaker":"Tony Stubblebine","startTime":1147.167,"endTime":1152.377,"body":"working with authors to help those authors"},{"speaker":"Tony Stubblebine","startTime":1147.167,"endTime":1152.377,"body":"find an audience, sometimes help the"},{"speaker":"Tony Stubblebine","startTime":1152.377,"endTime":1155.997,"body":"authors give feedback to what they're"},{"speaker":"Tony Stubblebine","startTime":1152.377,"endTime":1155.997,"body":"writing, if that's what you're wanting."},{"speaker":"Tony Stubblebine","startTime":1156.377,"endTime":1159.987,"body":"And then each of those publications"},{"speaker":"Tony Stubblebine","startTime":1156.377,"endTime":1159.987,"body":"has their own community where"},{"speaker":"Tony Stubblebine","startTime":1160.047,"endTime":1162.327,"body":"they're talking about what you wrote."},{"speaker":"Tony Stubblebine","startTime":1162.327,"endTime":1165.637,"body":"And so I just think it's"},{"speaker":"Tony Stubblebine","startTime":1162.327,"endTime":1165.637,"body":"so powerful when I write."},{"speaker":"Tony Stubblebine","startTime":1166.262,"endTime":1169.602,"body":"I think I judge the success of my"},{"speaker":"Tony Stubblebine","startTime":1166.262,"endTime":1169.602,"body":"writing so much more on the comments"},{"speaker":"Tony Stubblebine","startTime":1169.652,"endTime":1171.862,"body":"than I do on the number of pages, right?"},{"speaker":"Tony Stubblebine","startTime":1172.012,"endTime":1176.212,"body":"That's the most direct way you realize,"},{"speaker":"Tony Stubblebine","startTime":1172.012,"endTime":1176.212,"body":"did I write something powerful?"},{"speaker":"Tony Stubblebine","startTime":1176.692,"endTime":1181.042,"body":"And I think that's the"},{"speaker":"Tony Stubblebine","startTime":1176.692,"endTime":1181.042,"body":"secret sauce inside a medium."},{"speaker":"Tony Stubblebine","startTime":1181.042,"endTime":1183.992,"body":"And it's just, it's a touch too hidden."},{"speaker":"Tony Stubblebine","startTime":1184.082,"endTime":1188.722,"body":"And so I like a lot of our work coming"},{"speaker":"Tony Stubblebine","startTime":1184.082,"endTime":1188.722,"body":"forward is focused on making that."},{"speaker":"Tony Stubblebine","startTime":1189.257,"endTime":1190.197,"body":"More visible."},{"speaker":"Tony Stubblebine","startTime":1190.227,"endTime":1193.437,"body":"And I think that's something"},{"speaker":"Tony Stubblebine","startTime":1190.227,"endTime":1193.437,"body":"also writers crave is a human"},{"speaker":"Tony Stubblebine","startTime":1193.437,"endTime":1195.097,"body":"connection from their writing."},{"speaker":"Tony Stubblebine","startTime":1195.197,"endTime":1197.717,"body":"So we're just trying to"},{"speaker":"Tony Stubblebine","startTime":1195.197,"endTime":1197.717,"body":"give more and more of that."},{"speaker":"Ashley Cisneros Mejia","startTime":1198.697,"endTime":1199.877,"body":"I think that's exciting."},{"speaker":"Ashley Cisneros Mejia","startTime":1199.917,"endTime":1203.897,"body":"I think a lot of people who are freelance,"},{"speaker":"Ashley Cisneros Mejia","startTime":1199.917,"endTime":1203.897,"body":"there's some folks who do something"},{"speaker":"Ashley Cisneros Mejia","startTime":1203.897,"endTime":1207.407,"body":"else for their nine to five and they"},{"speaker":"Ashley Cisneros Mejia","startTime":1203.897,"endTime":1207.407,"body":"love writing, writing as their passion."},{"speaker":"Ashley Cisneros Mejia","startTime":1207.717,"endTime":1210.427,"body":"And so they have the space for it."},{"speaker":"Ashley Cisneros Mejia","startTime":1210.637,"endTime":1215.447,"body":"Mentally, because it's not"},{"speaker":"Ashley Cisneros Mejia","startTime":1210.637,"endTime":1215.447,"body":"tied to living to explore more."},{"speaker":"Ashley Cisneros Mejia","startTime":1215.447,"endTime":1218.977,"body":"And I think a lot of people who"},{"speaker":"Ashley Cisneros Mejia","startTime":1215.447,"endTime":1218.977,"body":"are freelance writers, I think they"},{"speaker":"Ashley Cisneros Mejia","startTime":1218.997,"endTime":1225.337,"body":"started where you're talking about"},{"speaker":"Ashley Cisneros Mejia","startTime":1218.997,"endTime":1225.337,"body":"writing something that's meaningful"},{"speaker":"Ashley Cisneros Mejia","startTime":1225.337,"endTime":1229.987,"body":"to them and seeing it resonate and"},{"speaker":"Ashley Cisneros Mejia","startTime":1225.337,"endTime":1229.987,"body":"experiencing that magic, that synergy"},{"speaker":"Ashley Cisneros Mejia","startTime":1229.987,"endTime":1232.317,"body":"with someone like, Oh, it hits someone."},{"speaker":"Ashley Cisneros Mejia","startTime":1232.587,"endTime":1236.147,"body":"And if, and hearing that feedback"},{"speaker":"Ashley Cisneros Mejia","startTime":1232.587,"endTime":1236.147,"body":"and getting new ideas, that"},{"speaker":"Ashley Cisneros Mejia","startTime":1236.147,"endTime":1238.287,"body":"excitement, what gets us into this."},{"speaker":"Ashley Cisneros Mejia","startTime":1238.852,"endTime":1242.282,"body":"And then there's other people who"},{"speaker":"Ashley Cisneros Mejia","startTime":1238.852,"endTime":1242.282,"body":"say, Oh, can you write for me?"},{"speaker":"Ashley Cisneros Mejia","startTime":1242.362,"endTime":1243.472,"body":"Can you do that for me?"},{"speaker":"Ashley Cisneros Mejia","startTime":1243.732,"endTime":1247.152,"body":"And so then unknowingly we become"},{"speaker":"Ashley Cisneros Mejia","startTime":1243.732,"endTime":1247.152,"body":"businesses, which is great."},{"speaker":"Ashley Cisneros Mejia","startTime":1247.372,"endTime":1248.242,"body":"It can be great."},{"speaker":"Ashley Cisneros Mejia","startTime":1248.562,"endTime":1253.502,"body":"But I think what I'm hearing too, as"},{"speaker":"Ashley Cisneros Mejia","startTime":1248.562,"endTime":1253.502,"body":"somebody that I write for companies,"},{"speaker":"Ashley Cisneros Mejia","startTime":1253.532,"endTime":1259.772,"body":"I write for people, two things is"},{"speaker":"Ashley Cisneros Mejia","startTime":1253.532,"endTime":1259.772,"body":"going on medium to, to observe what"},{"speaker":"Ashley Cisneros Mejia","startTime":1259.772,"endTime":1263.862,"body":"pieces are connecting, what it's"},{"speaker":"Ashley Cisneros Mejia","startTime":1259.772,"endTime":1263.862,"body":"studying that, what is it about"},{"speaker":"Ashley Cisneros Mejia","startTime":1263.862,"endTime":1268.432,"body":"what they wrote, how they presented"},{"speaker":"Ashley Cisneros Mejia","startTime":1263.862,"endTime":1268.432,"body":"it that elicited that engagement."},{"speaker":"Ashley Cisneros Mejia","startTime":1268.667,"endTime":1271.137,"body":"Because that's what we're trying"},{"speaker":"Ashley Cisneros Mejia","startTime":1268.667,"endTime":1271.137,"body":"to replicate for our customers."},{"speaker":"Ashley Cisneros Mejia","startTime":1271.527,"endTime":1276.237,"body":"And then the other piece is thinking of it"},{"speaker":"Ashley Cisneros Mejia","startTime":1271.527,"endTime":1276.237,"body":"as an invitation to be more playful again"},{"speaker":"Ashley Cisneros Mejia","startTime":1276.237,"endTime":1282.107,"body":"with our writing before it became so tied"},{"speaker":"Ashley Cisneros Mejia","startTime":1276.237,"endTime":1282.107,"body":"to, I have to work to pay for daycare."},{"speaker":"Ashley Cisneros Mejia","startTime":1282.187,"endTime":1283.487,"body":"I have to write to pay for daycare."},{"speaker":"Ashley Cisneros Mejia","startTime":1283.487,"endTime":1287.257,"body":"And that's the position that a"},{"speaker":"Ashley Cisneros Mejia","startTime":1283.487,"endTime":1287.257,"body":"lot of my listeners are sitting in"},{"speaker":"Ashley Cisneros Mejia","startTime":1287.267,"endTime":1289.137,"body":"because it is how we make our living."},{"speaker":"Ashley Cisneros Mejia","startTime":1289.327,"endTime":1293.617,"body":"And we're not under, we're not"},{"speaker":"Ashley Cisneros Mejia","startTime":1289.327,"endTime":1293.617,"body":"working for a big media company"},{"speaker":"Ashley Cisneros Mejia","startTime":1293.617,"endTime":1295.387,"body":"where we have, some of us are."},{"speaker":"Ashley Cisneros Mejia","startTime":1296.187,"endTime":1300.207,"body":"Freelancing on the side, but a lot of"},{"speaker":"Ashley Cisneros Mejia","startTime":1296.187,"endTime":1300.207,"body":"my audience, they're working writers."},{"speaker":"Ashley Cisneros Mejia","startTime":1300.537,"endTime":1305.197,"body":"And so it's exciting to think"},{"speaker":"Ashley Cisneros Mejia","startTime":1300.537,"endTime":1305.197,"body":"about a place to return to what got"},{"speaker":"Ashley Cisneros Mejia","startTime":1305.197,"endTime":1307.647,"body":"us into this in the first place."},{"speaker":"Tony Stubblebine","startTime":1308.037,"endTime":1313.057,"body":"The, the working, the"},{"speaker":"Tony Stubblebine","startTime":1308.037,"endTime":1313.057,"body":"craft authentic to be, to work the craft."},{"speaker":"Tony Stubblebine","startTime":1313.058,"endTime":1314.917,"body":"I think there's a real hunger for that."},{"speaker":"Tony Stubblebine","startTime":1314.917,"endTime":1315.417,"body":"I was a."},{"speaker":"Tony Stubblebine","startTime":1315.747,"endTime":1319.047,"body":"Programmer originally, and then you"},{"speaker":"Tony Stubblebine","startTime":1315.747,"endTime":1319.047,"body":"end up being a corporate programmer."},{"speaker":"Tony Stubblebine","startTime":1319.097,"endTime":1319.547,"body":"Wait a second."},{"speaker":"Tony Stubblebine","startTime":1319.547,"endTime":1324.247,"body":"This was my hobby and then"},{"speaker":"Tony Stubblebine","startTime":1319.547,"endTime":1324.247,"body":"I became a writer, but yeah,"},{"speaker":"Tony Stubblebine","startTime":1324.427,"endTime":1326.047,"body":"that really resonates with me."},{"speaker":"Tony Stubblebine","startTime":1326.117,"endTime":1329.387,"body":"The other thing you said too, it's,"},{"speaker":"Tony Stubblebine","startTime":1326.117,"endTime":1329.387,"body":"we're all trying to learn what"},{"speaker":"Tony Stubblebine","startTime":1329.387,"endTime":1332.767,"body":"better way to learn than immerse"},{"speaker":"Tony Stubblebine","startTime":1329.387,"endTime":1332.767,"body":"yourself in a community of writers."},{"speaker":"Tony Stubblebine","startTime":1333.192,"endTime":1338.912,"body":"This is there's so many communities"},{"speaker":"Tony Stubblebine","startTime":1333.192,"endTime":1338.912,"body":"of writers here and around subtopics"},{"speaker":"Tony Stubblebine","startTime":1338.912,"endTime":1343.442,"body":"and genres and just to to learn"},{"speaker":"Tony Stubblebine","startTime":1338.912,"endTime":1343.442,"body":"and get inspiration from them has"},{"speaker":"Tony Stubblebine","startTime":1343.472,"endTime":1347.512,"body":"got to be incredibly powerful for"},{"speaker":"Tony Stubblebine","startTime":1343.472,"endTime":1347.512,"body":"people that are aspiring to be"},{"speaker":"Tony Stubblebine","startTime":1347.552,"endTime":1349.822,"body":"really successful freelance writers."},{"speaker":"Ashley Cisneros Mejia","startTime":1350.372,"endTime":1353.222,"body":"Yeah, and the"},{"speaker":"Ashley Cisneros Mejia","startTime":1350.372,"endTime":1353.222,"body":"opportunity that you're creating on"},{"speaker":"Ashley Cisneros Mejia","startTime":1353.222,"endTime":1356.142,"body":"the internet to connect with people."},{"speaker":"Ashley Cisneros Mejia","startTime":1356.437,"endTime":1361.107,"body":"And not a search engine, not an algorithm,"},{"speaker":"Ashley Cisneros Mejia","startTime":1356.437,"endTime":1361.107,"body":"because I think that was for many"},{"speaker":"Ashley Cisneros Mejia","startTime":1361.107,"endTime":1362.627,"body":"years and maybe we're coming out of it."},{"speaker":"Ashley Cisneros Mejia","startTime":1362.637,"endTime":1368.097,"body":"Maybe I don't know, but it just felt"},{"speaker":"Ashley Cisneros Mejia","startTime":1362.637,"endTime":1368.097,"body":"initially it was you're connecting"},{"speaker":"Ashley Cisneros Mejia","startTime":1368.097,"endTime":1371.397,"body":"with the readers, the target audience,"},{"speaker":"Ashley Cisneros Mejia","startTime":1368.097,"endTime":1371.397,"body":"centering them, thinking about what's"},{"speaker":"Ashley Cisneros Mejia","startTime":1371.417,"endTime":1373.027,"body":"in it for them, what matters to them."},{"speaker":"Ashley Cisneros Mejia","startTime":1373.377,"endTime":1376.587,"body":"And then it also became, wait"},{"speaker":"Ashley Cisneros Mejia","startTime":1373.377,"endTime":1376.587,"body":"a minute, we've got a rank."},{"speaker":"Ashley Cisneros Mejia","startTime":1376.897,"endTime":1380.897,"body":"So here are these keywords, stick"},{"speaker":"Ashley Cisneros Mejia","startTime":1376.897,"endTime":1380.897,"body":"these in there, make sure you format"},{"speaker":"Ashley Cisneros Mejia","startTime":1380.897,"endTime":1384.677,"body":"your writing in this way, because"},{"speaker":"Ashley Cisneros Mejia","startTime":1380.897,"endTime":1384.677,"body":"we have to please Google too."},{"speaker":"Ashley Cisneros Mejia","startTime":1385.117,"endTime":1385.727,"body":"And I think."},{"speaker":"Ashley Cisneros Mejia","startTime":1385.877,"endTime":1389.897,"body":"That opportunity, that invitation"},{"speaker":"Ashley Cisneros Mejia","startTime":1385.877,"endTime":1389.897,"body":"to just connect with real human"},{"speaker":"Ashley Cisneros Mejia","startTime":1389.897,"endTime":1392.157,"body":"beings again, it's also pretty cool."},{"speaker":"Tony Stubblebine","startTime":1392.657,"endTime":1393.017,"body":"Good."},{"speaker":"Tony Stubblebine","startTime":1393.137,"endTime":1393.637,"body":"Yeah."},{"speaker":"Tony Stubblebine","startTime":1394.087,"endTime":1396.707,"body":"It's like job satisfaction"},{"speaker":"Tony Stubblebine","startTime":1394.087,"endTime":1396.707,"body":"on top of it all."},{"speaker":"Tony Stubblebine","startTime":1396.737,"endTime":1400.947,"body":"And we want writers to be more successful,"},{"speaker":"Tony Stubblebine","startTime":1396.737,"endTime":1400.947,"body":"but also happier while they do it."},{"speaker":"Ashley Cisneros Mejia","startTime":1401.817,"endTime":1403.187,"body":"That's fantastic, Tony."},{"speaker":"Ashley Cisneros Mejia","startTime":1403.497,"endTime":1406.157,"body":"I appreciate your time so much today."},{"speaker":"Ashley Cisneros Mejia","startTime":1406.167,"endTime":1409.257,"body":"Thank you for sharing a little"},{"speaker":"Ashley Cisneros Mejia","startTime":1406.167,"endTime":1409.257,"body":"update on what's going on with medium"},{"speaker":"Ashley Cisneros Mejia","startTime":1409.257,"endTime":1413.657,"body":"and why writers like me, who are"},{"speaker":"Ashley Cisneros Mejia","startTime":1409.257,"endTime":1413.657,"body":"freelance writers should definitely"},{"speaker":"Ashley Cisneros Mejia","startTime":1413.937,"endTime":1416.047,"body":"consider writing on medium as well."},{"speaker":"Tony Stubblebine","startTime":1416.572,"endTime":1416.812,"body":"Great."},{"speaker":"Tony Stubblebine","startTime":1416.812,"endTime":1420.452,"body":"I appreciate the opportunity to talk"},{"speaker":"Tony Stubblebine","startTime":1416.812,"endTime":1420.452,"body":"to people and I learned a lot as well."},{"speaker":"Tony Stubblebine","startTime":1420.452,"endTime":1421.702,"body":"So this was great."},{"speaker":"Tony Stubblebine","startTime":1421.752,"endTime":1427.062,"body":"Just so much appreciation for you and"},{"speaker":"Tony Stubblebine","startTime":1421.752,"endTime":1427.062,"body":"what you do to educate freelancers."},{"speaker":"Ashley Cisneros Mejia","startTime":1428.632,"endTime":1431.622,"body":"And with that,"},{"speaker":"Ashley Cisneros Mejia","startTime":1428.632,"endTime":1431.622,"body":"we've come to the end of another episode."},{"speaker":"Ashley Cisneros Mejia","startTime":1431.672,"endTime":1435.372,"body":"Please make sure you hit subscribe"},{"speaker":"Ashley Cisneros Mejia","startTime":1431.672,"endTime":1435.372,"body":"and give me a 5 star review on Apple."},{"speaker":"Ashley Cisneros Mejia","startTime":1435.472,"endTime":1439.312,"body":"Check out the show notes and grab"},{"speaker":"Ashley Cisneros Mejia","startTime":1435.472,"endTime":1439.312,"body":"my free Niches Get Riches freelance"},{"speaker":"Ashley Cisneros Mejia","startTime":1439.312,"endTime":1442.902,"body":"writing worksheet to brainstorm the"},{"speaker":"Ashley Cisneros Mejia","startTime":1439.312,"endTime":1442.902,"body":"best niches for your writing business."},{"speaker":"Ashley Cisneros Mejia","startTime":1442.972,"endTime":1445.852,"body":"Until next time, this is"},{"speaker":"Ashley Cisneros Mejia","startTime":1442.972,"endTime":1445.852,"body":"Ashley Cisneros Mejia."},{"speaker":"Ashley Cisneros Mejia","startTime":1445.852,"endTime":1447.542,"body":"Don't forget, we all get this"},{"speaker":"Ashley Cisneros Mejia","startTime":1449.622,"endTime":1453.222,"body":"Don't constrain yourself to a box"},{"speaker":"Ashley Cisneros Mejia","startTime":1449.622,"endTime":1453.222,"body":"that you were never meant to fit in."},{"speaker":"Ashley Cisneros Mejia","startTime":1453.582,"endTime":1457.002,"body":"It is your right to profit"},{"speaker":"Ashley Cisneros Mejia","startTime":1453.582,"endTime":1457.002,"body":"from your own creative gifts."},{"speaker":"Ashley Cisneros Mejia","startTime":1457.592,"endTime":1460.802,"body":"Our music was composed by Donna"},{"speaker":"Ashley Cisneros Mejia","startTime":1457.592,"endTime":1460.802,"body":"Raphael of World Instrumentals."},{"speaker":"Ashley Cisneros Mejia","startTime":1461.882,"endTime":1465.398,"body":"Talk Freelance to Me is a"},{"speaker":"Ashley Cisneros Mejia","startTime":1461.882,"endTime":1465.398,"body":"product of Fenix Creative Studio."}]}