Property-Porn Stars
Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.
The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.
If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.
On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions.
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Property-Porn Stars
Why vendors come to me, before they talk to estate agents... #10 Elaine Penhaul
In this episode we are joined by the founder of Lemon + Lime Interiors, a multi-award winning home staging company, and multiple author, Elaine Penhaul.
She talks us through how dramatically homeowners preferences have changed, and how now she is approached by vendors directly BEFORE they consider estate agents, and how staging and styling premium homes is changing: from a differentiator to 'expectation'.
Elaine also explains the business rationale behind writing a book...and why she's writing a second, becoming a Key Person of Influence in the industry.
Elaine has arguably done more than any other person to raise the profile and importance of staging and styling property in the estate agency industry, and her infectious energy is no small part of this huge undertaking.
Plus, of course, we find out Elaine's 'porn-star' name, can she knock Matt's off the top spot!?