How I manage a premium brand AND a core brand estate agency #21 - David Warburton

This cracking episode features David Warburton, of WeLocate and Burton James estate agencies, an especially powerful episode for agents contemplating how to run both a 'core brand' agency brand as well as spending time, and being the face of, their premium brand. David goes into some great detail on: 

• Why the premium market
• The importance of consistency and what does a premium offering look like? 
• Differentiation and managing two brands
• The pain of transitioning the company, and turning business away
• Being the 'face' of the business and videography
• Moving from cheap fixed fees, to percentage fees, and then to premium fees, and defending them
• and of course Direct Mail mastery...

Naturally in this episode James Kendall and Ian Storey get a fair few shout outs... and this completes the trio of the 'Complete Agent's appearing on Property-Porn Stars.