Property-Porn Stars
Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.
The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.
If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.
On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions.
Don't forget to the the subscribe button, and thank you for listening!
Property-Porn Stars
How I manage a premium brand AND a core brand estate agency #21 - David Warburton
This cracking episode features David Warburton, of WeLocate and Burton James estate agencies, an especially powerful episode for agents contemplating how to run both a 'core brand' agency brand as well as spending time, and being the face of, their premium brand. David goes into some great detail on:
- Why the premium market
- The importance of consistency and what does a premium offering look like?
- Differentiation and managing two brands
- The pain of transitioning the company, and turning business away
- Being the 'face' of the business and videography
- Moving from cheap fixed fees, to percentage fees, and then to premium fees, and defending them
- and of course Direct Mail mastery...
Naturally in this episode James Kendall and Ian Storey get a fair few shout outs... and this completes the trio of the 'Complete Agent's appearing on Property-Porn Stars.