Property-Porn Stars
Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.
The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.
If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.
On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions.
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Property-Porn Stars
'I don't do boring' #22 Oliver Howard
This podcast episode is different in lots of ways. Oliver Howard is a larger than life character, who is building his estate agency business in central London against the best in the business, but is doing so in a very different way.
First of all, even if you don't listen to this episode, I encourage you to follow Oliver Howard on Instagram ( @OliverHowardLDN ) its not often I say that but Oliver is doing 2 things, I think, very differently online.
First is his videography is unlike anything else Ive seen in the industry, and secondly, his incredibly authentic and genuine daily updates - as simple as they may be, are a good example of how easy it is to keep in front of our audience and keep them engaged (what seems 'boring' to us is fascinating to most people out of industry!)
In this episode however, we get under the skin of Oliver:
- online trolls and how to use them to your advantage
- how his videos look they way they do (spoiler, they're not 'normal' and get massive traction online as a result)
- how to prospect, and WHO to prospect effectively, especially when starting an estate agency from scratch...
- How long you have to post on socials for to begin to attract customers to you
- Using negativity on social media to your advantage
- How to 'clickbait' your property listings
- What to look forward to, or worry about, from the next generation of agents coming into the industry
- How hard the first 18 months of launching his business has been, and dealing with the mental health challenges this brings
- ... and why Oliver spent 36 hours editing one property video... 🤯
Oliver is fascinating character, a great fun person to be around and an awesome agent doing some really interesting things in the market - don't miss this episode!