Property-Porn Stars
Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.
The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.
If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.
On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions.
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Property-Porn Stars
From 0 to £15,000,000 in luxury listings #29 Richard Austen
Richard Austen, MD of By Design in South Cambridgeshire, explains how he cold-started his premium estate agency business from zero to £15,000,000 instructions in a matter of months.
Transitioning from the volume market to the premium market, as explaining how the sales training he received in the motor trade before that, Richard takes us on the journey, the highs and the lows, of his journey in the world of high-end homes.
In this conversation we cover:
What service levels are expected - and is Selling Sunset to blame?
Doorknocking - the RIGHT way
The increasing standards expected in marketing
Transitioning into the premium market
How to cold-start in the premium market
Managing social-media pages, both personal and professional
Online and offline marketing strategies
Managing rejection
'Second-hand' instructions
Review plans with vendors
And so much more. Special shout outs to Christopher Watkin and James Skudder. Full podcast live now, check it out!