Property-Porn Stars
Welcome to Property-Porn Stars, the premium property podcast for property professionals who are either working in, or aspiring to work in, the premium home market, brought to you by your hosts David Lindley and Matt Giggs.
The 'Property-Porn Stars' are the guests joining us in the studio, each of them excellent in their own field when it comes to the premium property markets, while the hosts interview them about their approach, what they've learned, and what they would advise for others working in the premium market to add significant value to their businesses.
If the premium property market is a subject you want to learn more about, or even if it is to take some of the insights you will learn here into another market, you are sure to gain lots of value from listening.
On behalf of the show's hosts, David and Matt, we are incredibly grateful for everyone who gives up their time to listen, and we are always eager for feedback on subjects, guests and questions.
Don't forget to the the subscribe button, and thank you for listening!
Property-Porn Stars
Making Data Sexy...! The reality of 2024's Premium Market #33 Paul Jamieson
We are joined by Paul Jamieson, Sales Director at 20ea, who shares some invaluable listening for anyone operating in the premium market, both from your own business perspective and some great stats to inform clients with courtesy of Paul and 20ea.
Amongst a lot else, we cover:
- Some suprising stats around the growth of the premium market
- Is the premium market growing faster or slower than the volume market?
- What does 2025's market look like?
- Are premium homes actually selling, is there demand?
- The shocking effect the length of time to complete is having on the market
- Should premium agents be reducing prices more?
- How to demonstrate your value against competitors (and the market in general)
- Self-employed agents performance vs traditional models
Not only is the data shared (some of which is very surprising) but some actionable tactics of how to use this information with clients too. Definitely not one to be missed as 2025 kicks off....
Stats breakdown:
£1,000,000+ Market
January to November 2024
Data Source: 20EA
Supply (New Instructions)
Volume: 89,511
+12% 2023
+83% 2019
Demand (SSTC)
Volume: 41,557
+16% 2023
+71% 2019
Fallen Through
Volume: 6,666
+9% 2023
+78% 2019
Price Changes
Volume: 46,448
+12% 2023
+115% 2019
Exchanges
Volume: 26,910
+6% 2023
+49% 2019
Withdrawn
Volume: 51,154
+12% 2023
+60% 2019
Likely to Sell (Exchange)
34.5%
-3.3% 2023
-4.4% 2019
Available Stock
Volume: 48,378
+11% 2023
+74% 2019
SSTC Stock
17,558
+24% 2023
+132% 2019
Price Change %
34% of properties have had a price change (typically
reduction)
+1% 2023
+9% 2019
Fall Through %
23%
2% better than 2023
2% worse than 2019
Self Employed Agents Market Share
1.4%
+16% 2023
+194% 2019
Online Agents Market Share
0%
0.1% in 2023
1.2% in 2019
Time to Sell (NI – SSTC)
3.3 months
17% slower than 2023
19% slower than 2019
Time to Exchange (SSTC -Exchange)
4.1 months
1% slower than 2023
37% slower than 2019
Time to Move (NI – SSTC)
7.4 months or 225 days
8% slower than 2023
5% slower than 2019