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Partner Path
Partner Path is a podcast exploring the venture capital and startup ecosystem through the lens of trailblazing founders and operators. We feature candid conversations with early-stage leaders, offering insight into everything from product execution and go-to-market lessons to scaling teams and navigating growth. Whether you’re an aspiring founder, operator, or just curious about startups, tune in for an inside look at building in today’s ecosystem.
Partner Path
E38: Scaling a P2P Marketplace with Julia and Brian (Pickle)
This week, we sat down with Julia and Brian, co-founders of Pickle. Julia and Brian met at Blackstone before leaving to start Pickle, a P2P clothing rental marketplace. We discuss their founder dynamic, lessons learned through execution, leveraging micro-influencers, and scaling through network effects. We also explored their experience raising capital, how to identify the right investors, and managing round dynamics.
Episode Chapters:
- Blackstone to Pickle - 1:58
- What is Pickle? - 4:13
- Reaching consumers - 6:24
- Secondhand marketplaces - 10:03
- Acquiring first closets - 13:22
- Supply side demand - 18:29
- Measuring success - 22:11
- Kickstarting organic channels - 24:02
- Raising VC capital - 26:45
- Two areas of validation - 31:35
- Quick-fire round - 33:25
As always, feel free to contact us at partnerpathpodcast@gmail.com. We would love to hear ideas for content, guests, and overall feedback.
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