Video has evolved from a marketing format only accessible to organizations with a large budget to content anyone can make with their smartphone. Still, even these big companies only created videos occasionally, especially in B2B, where written content and e-books were tried-and-true formulas for connecting with prospects and existing customers.
However, as technology developed and became cheaper, social platforms rose in popularity, and customer preferences changed, businesses acknowledged the power of video, especially in the past three years when the pandemic forced most of us to stand in front of the camera.
How has video content in the B2B space changed in the past decade? What influenced mass video production? What are the most common mistakes companies make when creating video content? How to be authentic? Should you invest large sums in equipment or some other element that makes your video stand out? We discuss this, and more, with Tyler Lessard of Vidyard in the new episode of On Camera On Brand.
Video has evolved from a marketing format only accessible to organizations with a large budget to content anyone can make with their smartphone. Still, even these big companies only created videos occasionally, especially in B2B, where written content and e-books were tried-and-true formulas for connecting with prospects and existing customers.
However, as technology developed and became cheaper, social platforms rose in popularity, and customer preferences changed, businesses acknowledged the power of video, especially in the past three years when the pandemic forced most of us to stand in front of the camera.
How has video content in the B2B space changed in the past decade? What influenced mass video production? What are the most common mistakes companies make when creating video content? How to be authentic? Should you invest large sums in equipment or some other element that makes your video stand out? We discuss this, and more, with Tyler Lessard of Vidyard in the new episode of On Camera On Brand.