In this episode of On Camera On Brand, host Rob Ruscher sits down with Josef Newton from Sway. They delve into the world of B2B video content, discussing the growing importance of this medium in the business landscape. Josef shares his journey from being a freelance creator to co-founding Sway, a company that helps businesses create and repurpose video content for their social platforms.
The conversation takes a deeper dive into the concept of content repurposing, a hot topic in the digital content sphere. Josef emphasizes the value of repurposing long-form content like podcasts into bite-sized social media posts. He also shares how Sway was born out of these discussions around content and social media.
The duo also explores the technical aspects of creating high-quality video content. Josef underscores the importance of good production quality in building trust with the audience. He reveals how Sway takes this seriously, providing clients with equipment and helping them set it up virtually. The episode is a treasure trove of insights for anyone interested in B2B video content and content repurposing.
In this episode of On Camera On Brand, host Rob Ruscher sits down with Josef Newton from Sway. They delve into the world of B2B video content, discussing the growing importance of this medium in the business landscape. Josef shares his journey from being a freelance creator to co-founding Sway, a company that helps businesses create and repurpose video content for their social platforms.
The conversation takes a deeper dive into the concept of content repurposing, a hot topic in the digital content sphere. Josef emphasizes the value of repurposing long-form content like podcasts into bite-sized social media posts. He also shares how Sway was born out of these discussions around content and social media.
The duo also explores the technical aspects of creating high-quality video content. Josef underscores the importance of good production quality in building trust with the audience. He reveals how Sway takes this seriously, providing clients with equipment and helping them set it up virtually. The episode is a treasure trove of insights for anyone interested in B2B video content and content repurposing.