In this episode of On Camera On Brand, Rob Ruscher sits down with Justin Simon from Justin Simon Consulting. They dive into the evolving landscape of content strategy, with Justin emphasizing the "Distribution First" approach. This method challenges traditional content strategies, which often leave distribution as an afterthought. Instead, Justin advocates for prioritizing distribution from the outset, ensuring content reaches its intended audience effectively.
Justin also touches on the significance of repurposing content. By transforming a single piece of content into various formats, brands can maximize their reach and engagement. He underscores the importance of understanding audience preferences, noting that what resonates on one platform might need a tweak for another.
The conversation wraps up with insights into content value. Gone are the days when only website visits or YouTube views mattered. In today's digital age, every interaction, from email opens to social media engagements, holds value, painting a holistic picture of content success.
In this episode of On Camera On Brand, Rob Ruscher sits down with Justin Simon from Justin Simon Consulting. They dive into the evolving landscape of content strategy, with Justin emphasizing the "Distribution First" approach. This method challenges traditional content strategies, which often leave distribution as an afterthought. Instead, Justin advocates for prioritizing distribution from the outset, ensuring content reaches its intended audience effectively.
Justin also touches on the significance of repurposing content. By transforming a single piece of content into various formats, brands can maximize their reach and engagement. He underscores the importance of understanding audience preferences, noting that what resonates on one platform might need a tweak for another.
The conversation wraps up with insights into content value. Gone are the days when only website visits or YouTube views mattered. In today's digital age, every interaction, from email opens to social media engagements, holds value, painting a holistic picture of content success.