In this insightful episode of On Camera On Brand, host Rob Ruscher engages with Andy Kelemen from Dessert Before Dinner to demystify the often opaque topic of video production costs. They dive into why companies and production teams struggle with budget transparency. Andy shares his expertise on the intricacies of budgeting, emphasizing the need for openness in the industry.
Andy and Rob explore the dynamics between clients and production teams. They discuss how goals and clarity impact budgeting. The conversation highlights the importance of understanding the 'why' behind budget allocations. Rob stresses the benefits of transparency in day rates and budgets, advocating for a unified approach to prevent undercutting in the industry.
The episode gets practical as Andy breaks down a typical budget scenario. He outlines the necessary crew and equipment for a mid-sized project, providing real-world insights into the decision-making process. From directorial needs to sound and lighting considerations, Rob offers a comprehensive view of what goes into a production budget.
In this insightful episode of On Camera On Brand, host Rob Ruscher engages with Andy Kelemen from Dessert Before Dinner to demystify the often opaque topic of video production costs. They dive into why companies and production teams struggle with budget transparency. Andy shares his expertise on the intricacies of budgeting, emphasizing the need for openness in the industry.
Andy and Rob explore the dynamics between clients and production teams. They discuss how goals and clarity impact budgeting. The conversation highlights the importance of understanding the 'why' behind budget allocations. Rob stresses the benefits of transparency in day rates and budgets, advocating for a unified approach to prevent undercutting in the industry.
The episode gets practical as Andy breaks down a typical budget scenario. He outlines the necessary crew and equipment for a mid-sized project, providing real-world insights into the decision-making process. From directorial needs to sound and lighting considerations, Rob offers a comprehensive view of what goes into a production budget.