✨ True Wealth with Betty ✨

Manipulation-Free Copywriting with Lauren Van Mullem

Betty Cottam Bertels Season 2 Episode 17

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0:00 | 1:26:48

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Lauren Van Mullem provides copywriting support for coaches who want to grow their business without pushy, sleazy non-ethical tactics. She is passionate about helping people express themselves authentically. 
She also likes vintage fashion hat-making, tea, and chickens. 

In this podcast we talk about:

  • Lauren's background & how she came to ethical copywriting
  • what is ethical copywriting, and why it's so important
  • how to present ourselves authentically on our websites
  • a nifty trick for zhuzhing up your Zoom waiting room
  • how to build a non-salesy salespage
  • what is bad copy?
  • Lauren reviews my sales page for Ignite Your Power - eek!
  • Lauren's signature craft & copy sessions 

...and a lot more. I loved talking to her, and I think you'll love her too! 

You can find Lauren at https://www.truerwordsbylauren.com/

From Betty: 

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Music by Ahmad Mousavipour from Pixabay