The Buyer to Badass Podcast

47. Why do some brands make it & others don't? 50% of brands fail in 5 years: Here's how to make sure yours doesn't!

Abbie Season 1 Episode 46

The statistics are pretty gruesome... 20% of brands fail within the first year, 50% within the first 5 years and 80% within the first 20 years. So how the hell does anyone create a successful business?! 

Here's the main reason why brands fail, and how to make sure yours doesn't.

Connect with me:
@buyertobadass
@abbieabs_
@base.brands

Support the show:
Please subscribe, rate and review on Apple Podcasts to help support the show! Share to your IG stories and tag me! Help a gal out!

*New Episode every Monday*

Hello and welcome to the Buyer to Badass Podcast with me, your host Abbie! After over 10 years in the corporate world, buying for 4 global retailers that's taken me from London to Dublin, to Dubai I've taken the plunge and quit! Join me for the ride as I go freelance. I talk marketing, mindset and myself, and chat to other Buyers who have taken the leap too as I build my business like the badass entrepreneur I know I can be, and show you how you can do it too!

Connect with me:
@buyertobadass
@abbieabs_
@base.brands

Support the show:
Please subscribe, rate and review on Apple Podcasts to help support the show! Share to your IG stories and tag me! Help a gal out!

*New Episode every Monday*