How pioneers establish a culture of design in their company, with Amy Blackwell VP of Experience Design J.P. Morgan

What can a cat on a Roomba (called Helga*) tell us about how AI will reshape the  creative industry?

How do you introduce design into a bank that's never been "design led"?

How do you break into a profession when employers look at your CV with a narrow mind?

Find out the answer to these questions and so much more as YAP talks to JP Morgan's VP of design, Amy Blackwell, in a conversation that's often irreverent, but never irrelevant

Thanks also to Silpa Jayasurya from Ulster University, where she's recently graduated with an MA in UX and Service Design.

Amy Blackwell is an Experience Designer at JP Morgan. With a Masters in Product Design, she has spent the last 13 years conducting user research and designing delightful products and services at agencies and in-house. Amy lives in Poole with her husband, cat and tortoise.

*the Roomba is Helga.... the cat remains anonymous.

Service Design YAP is developed and produced by the Service Design Network UK Chapter.
Its aim is to engage and connect the wider Service Design community.

• Episode Host: Stephen Wood
• Production Assistance: Jean Watanya