In honor of National Tequila Day, I'm bringing back one of my favorite conversations with Pablo Antinori, co-founder of Socorro Tequila, one of Dallas' most exciting success stories.

What started as an idea among friends during the pandemic has grown into an award-winning tequila brand that's now served on American Airlines flights and enjoyed across the country. But behind the bottles is an even better story about friendship, taking risks, building a business from the ground up, and giving back to the community.

We talk about how Socorro got its start, the challenges of breaking into one of the most competitive industries out there, and, of course, share plenty of laughs, tequila tips, and behind-the-scenes stories along the way.

Whether you're hearing this episode for the first time or giving it another listen, it's the perfect way to celebrate National Tequila Day. 

So pour yourself a margarita (or your favorite tequila cocktail), sit back, and enjoy. Cheers!

This episode is supported by:

Kathy L Wall State Farm Agency and Herb's House Coffee

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