Everything Intellectual Property
My name is David Spears and I am an Intellectual Property attorney who manages patent portfolios for client ranges from start-up companies to multibillion dollar companies around the world. I am also a former college football player for Michigan State University. I am interviewing people who have invested in themselves and Intellectual property, and who then goes on to start a business around their intellectual Property.
Everything Intellectual Property
Mastering IP: Lessons from Awkward Games’ Success
Brittane Rowe, co-founder of Awkward Games, discusses how mastering intellectual property (#IP) helped her team build a multimillion-dollar business with their hit card games like Hella Awkward and Build A Bae. She talks about the challenges of navigating #patent and trademark processes, the role of feedback in refining ideas, and the journey from startup struggles to major retail success at Target and Macy’s. Brittane also shares how teamwork, creativity, and adapting during COVID turned a passion project into a thriving brand. If you're curious about #invention, #investing, or entrepreneurship, this is a must-watch! #money #china #success #victory #inventions #million #lawsuit #attorney
#trademarkregistration #howtotrademarkanameandlogo #intellectualpropertyrights #trademarklawyer #protectingideas
CHAPTERS:
00:00 - Brittane Rowe’s Background
01:33 - Introduction to Awkward Games
02:49 - Overview of Awkward Games
07:11 - Gathering Feedback on Business Ideas
09:28 - Impact of COVID on Entrepreneurship
11:20 - Journey to Becoming a Business Owner
13:46 - Reflections on Starting Over
15:32 - Necessity of Entrepreneurship Today
17:02 - Being Behind the Brand
18:20 - Importance of Strategic Partnerships
22:47 - Understanding Intellectual Property (IP)
26:55 - Getting Products into Target
30:17 - Experience on Shark Tank
33:10 - Behind the Scenes of Shark Tank
36:03 - Motivation for Joining Shark Tank
39:43 - Overcoming Challenges in Business
43:30 - Manufacturing Choices: US vs China
47:05 - Future Plans for Awkward Essentials
49:55 - Tips for Aspiring Entrepreneurs
52:49 - Locating Awkward Games
55:10 - Conclusion and Outro