Entrepreneurship and Intellectual Property

From Emergency to Innovation: The CPR Wrap Story and the Mission to Save Lives

David

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0:00 | 44:57

What if one of the most difficult moments of your life became the catalyst for an invention that could help save countless others? In this episode of Everything Intellectual Property, we sit down with Felicia Jackson, the inventor behind CPR Wrap, to hear the deeply personal story that transformed a mother's fear into a mission-driven innovation. After experiencing a traumatic event involving her son, she found herself confronting a question no parent ever wants to ask: What happens when the people around us aren't prepared to respond in an emergency? That life-altering experience sparked a relentless pursuit to create a product designed to make CPR more accessible, effective, and less intimidating when every second counts.

What followed was a journey filled with uncertainty, sacrifice, and unwavering determination. From navigating the emotional weight of reliving her family's experience to learning the complexities of patents, product development, and commercialization, Felicia shares the realities of bringing a purpose-driven invention to market. She opens up about the setbacks, self-doubt, and persistence required to keep moving forward when the mission becomes bigger than the product itself.


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00:00 – Introducing the Story Behind CPR Wrap
02:18 – The Emergency That Sparked the Idea
05:42 – Identifying a Critical Gap in CPR Response
09:15 – From Concept to Prototype
13:48 – Navigating Patents and Intellectual Property
18:27 – The Challenges of Commercializing a Medical Innovation
24:36 – Overcoming Setbacks and Staying Mission Focused
31:50 – The Importance of Emergency Preparedness
38:12 – Lessons Learned as an Inventor and Entrepreneur
44:25 – Advice for Anyone Looking to Bring an Idea to Life