Entrepreneurship and Intellectual Property
My name is David Spears and I am an Intellectual Property attorney who manages patent portfolios for client ranges from start-up companies to multibillion dollar companies around the world. I am also a former college football player for Michigan State University. I am interviewing people who have invested in themselves and Intellectual property, and who then goes on to start a business around their intellectual Property.
Entrepreneurship and Intellectual Property
How Go Nutz is reinventing Men's and Women's grooming
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What does it take to disrupt an industry that's barely changed in decades—and convince people to talk about one of the most uncomfortable grooming topics imaginable? In this episode of Everything Intellectual Property, we sit down with Landon McKinnis, founder and CEO of Go Nutz, to hear how a college athlete with an entrepreneurial mindset set out to reinvent personal grooming with a patented 360-degree body hair trimmer designed specifically for the body's most sensitive areas. What began as an idea in 2018 quickly evolved into a bold mission to build a category-defining brand that consumers would literally "go nuts" over.
Landon shares the behind-the-scenes journey of turning an unconventional idea into a real business, from developing innovative product designs and navigating the patent process to building a memorable brand in one of the most competitive consumer product categories. He explains how persistence, creativity, and an obsession with solving a real customer problem helped him overcome skepticism while bringing a first-of-its-kind grooming product to market. Along the way, he reveals why branding can be just as valuable as the invention itself and how thinking differently became his biggest competitive advantage.
www.thegonutz.com
00:00 – Meet Landon McInnes & the Go Nutz Story
01:58 – The Grooming Problem That Inspired the Invention
05:34 – Designing a 360° Patented Grooming Solution
10:18 – Building a Brand Around an Uncomfortable Topic
15:42 – The Patent Process & Protecting the Innovation
22:07 – Manufacturing Challenges & Bringing the Product to Market
28:54 – Marketing Go Nutz in a Competitive Industry
35:11 – Lessons Learned as a First-Time Entrepreneur
42:38 – What's Next for Go Nutz?
47:20 – Advice for Inventors and Consumer Product Founders
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